Business Coach: Finding the Right One at the Right Time [AW 092]

Guest Host and shop tour with Mark and Summer Guerrero. They also discuss their need to have a business coach and the impact it made on their business. Mark says he should have listened more. 

Watch Episode on YouTube

Mark and Summer Guerrero, Affinity Automotive Services, Wichita, KS. Listen to their other episodes HERE

Key Talking Points

  • Started with 2 bays- Mark was in technician mode and stubborn to implement consultant advice. 
  • Start with little changes with an industry-specific coach/consultant then progress to self-development
  • People grow at different rates
  • Mark is head of operations, Summer is head of management and front systems
  • They started using two different coaches this year- receiving different perspectives 
  • Asking for help and networking with other shop owners

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Check out today’s partner:

Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at


About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!