Selling to the Curb: How AI Turned More Calls into Customers [RR 1099]

RR 1099 jesse jackson

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

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What does it take to build one of the fastest-growing auto repair businesses while leveraging artificial intelligence to improve performance at every level?

In this episode, Carm Capriotto welcomes Jesse Jackson, Founder and CEO of Mango Automotive, to discuss how she scaled from zero to eight locations in less than five years. Jesse shares the leadership lessons learned through rapid growth, how custom AI tools are helping improve customer experience and operational consistency, and why she believes it’s time to rethink how independent shop owners plan their exit from the industry.

What You’ll Learn

  • How Mango Automotive expanded from a startup to eight locations through strategic acquisitions.
  • The leadership challenges that come with rapid growth and why building a corporate support team became essential.
  • The three cultural principles that drive employee engagement: never yell, bonus well, and have fun.
  • How AI is being used to measure standard operating procedures and improve accountability.
  • Why analyzing phone conversations with AI helps advisors convert more callers into customers.
  • How providing realistic price ranges over the phone can improve appointment conversion rates.
  • How AI-driven follow-up processes dramatically increased maintenance rebooking rates.
  • Practical ways any shop owner can use tools like ChatGPT or Claude to evaluate service advisor performance without spending hours reviewing phone calls.
  • Why thousands of shop owners approaching retirement may be leaving significant business value on the table.
  • How Jesse’s cooperative exit model could help independent shop owners achieve substantially higher business valuations than traditional private equity acquisitions.

Artificial intelligence isn’t replacing great leadership; it’s making great operators even better. Combined with a strong culture, measurable processes, and innovative thinking about business ownership, AI can help repair shops improve customer experience, scale more effectively, and create greater long-term value for both

Jesse Jackson, CEO, Mango Automotive, 8 locations

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Connect with the Podcast:

The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/