RR 318: Ryan Kooiman, Jeff Masterman & Jerry Bishop from Standard Motor Products Training

If you are a shop owner or technician and you on the fence about making a 100% commitment to obtaining 40 hours of training per year, this industry will pass you by. Maybe you already feel it. Ryan, Jeff and Jerry are going to serve up a very solid position on why you must be a lifelong learner and attend every training class you can get to.

Ryan Kooiman joined Standard Motor Products full time as a Technician Training Developer in 2010. Previously he was the lead tech/driveability specialist at a 20 bay independent shop in Michigan. He is the founder of West Michigan Auto Repair Society, chairman of the MI chapter of SAE, has attended numerous ASE test writing workshops. He has appeared on TV shows such as the CBS Early Show and co-hosted Car and Driver Radio along with Road and Track Radio. Ryan brings his years of hands-on experience in the shop to the audience in a manner they can relate to and put to use immediately.

In early 2013, Ryan was promoted to manager of the Professional Training Seminars training group, overseeing the scheduling and the work of the SMP training staff.  In December 2013, Ryan was promoted to Director of Training.  In this role, Ryan oversees the operations of the SMP Corporate Training Center in Irving, TX; oversees the operations and development of the Pro Training group, as well as works closely with the Marketing and Product teams at SMP to ensure that their products and promotions are what they need to be for the automotive technician.

When he’s not talking about automotive topics, Ryan spends time with his wife and 3 children, builds custom off-road vehicles, and plays with his dragster in West Michigan.


Jeff Masterman has been working in the industry for over 30 years. During that time he has been a technician, shop owner, and a trainer. He began teaching at night while he worked in the shop during the day, and in 1992 became a full-time trainer. Jeff has worked for Standard Motor Products since 1994 and is currently the Manager of Training Development. In this position, he oversees curriculum development and provides training for over 20 different classes given by 14 instructors across the country. Jeff has been certified by ASE since the first tests were given. He presents training classes at national training events such as CARS, has written numerous articles for Motor Magazine, and participates in ASE question writing workshops. Jeff can be heard online as one of our On-Demand training presenters.  Jeff lives with his family in the mountains of western North Carolina and spends his spare time riding his motorcycle and playing with his grandkids.


Wayne ‘Jerry’ Bishop began his automotive career as his Dad’s shop helper in the 1970’s. After graduating high school in 1979, he attended Florida Community College, studying Industrial Electronics. Having a good understanding of electricity gave him an edge working with his dad after school. Jerry has worked more than 30 years in the automotive repair industry, specializing in auto air and drivability. Before owning his own automotive service and repair business, he worked for Ford Motor Company, AutoNation USA, Daimler Chrysler / Jeep as well as a few large independent shops in Jacksonville Florida. After closing his business in 2004, he worked for American Honda. In 2006 Jerry joined Standard Motor Products as a Pro Training Instructor. He is an ASE Master Certified Technician with L1, L2 and L3 certifications. He also holds a State of Florida Emissions License. Jerry currently lives in Fleming Island Florida with his lovely wife and his daughter. He and his family enjoy cooking, fishing, bicycling and hiking.

Talking Points:

  • Minimum 4o hours of continuing education per year for the lifetime learning necessary for technicians today.
  • Technicians are social creatures and like to be with people and do like leader-led training. They like the social component of the gathering.
  • Future of training. More hands on. Animation and automation.
  • Standard training is authentic.
  • Learn just one thing or use a class to remind you of something you’ve learned before then training is all worth it.
  • Standard has a large cache of online fundamental classes.
  • Training is a lifelong commitment. You’ll never learn enough about automotive repair and new technology if you don’t attend classes.
  • Daytime training gives the shop a larger ROI. Only a small part of the industry, about 2%, see the value of training investment and understand why daytime is better training.
  • Hands-on classes at Standard training centers bring big rewards for technicians. Training enables technicians to go back to their shops and try new things.
  • Augmented reality discussion. Their perspective on this tool.

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This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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