ASE Educational Foundation [RR 630]

Mike Coley has been with ASE for 27 years, serving as President of the ASE Education Foundation since 2019. Prior to that, he served as Sr. VP for ASE, directing operations, test development, customer service, and IT workgroups. Before joining the ASE staff, he managed a family-owned auto repair business in San Antonio. Coley has a B.S. in Electrical Engineering from SMU, an MBA from George Mason University, and previously taught Automotive Emissions classes at Northern Virginia Community College.

Trish Serratore is the Senior Vice President of Communication at ASE. She works closely with all of the organizations within the ASE Industry/Education initiative, which also includes ASE and the Automotive Training Managers Council (ATMC), to help provide the qualified automotive professionals the industry needs today and tomorrow. Links to Trish’s episodes HERE

Michael Godson has been an automotive instructor at Clark College for the past 25 years. He was the first T-TEN Instructor Community board chair and is currently serving on the ASE Education Foundation board of directors. 

Brian La Croix has been teaching Automotive Technology in Albany NY for 14 years. He was also a Ford Senior Master Tech & Mazda Master Tech, ASE Master Auto & Autobody certifications, L1 & G1, graduate of a Ford ASSET college program, and High School Automotive program. Brian was the recipient of the ASE Education Foundation 2018 Byrl Shoemaker Teacher of the year award.

Key Talking Points

  • ASE Education Foundation 30,000 accredited graduates per year
  • Foundation provides the standards, schools measure against standards and become accredited- renewal every 5 years
  • Focuses on individuals during the very beginning of their career (entry-level students)
  • Develop skills needed for a career in the automotive industry and soft skills with interacting with people (future co-workers and customers) and having responsibilities
  • Educating students about the industry (earn living without having college debt) 
  • An accurate glimpse of the “real world” 
  • Graduates are an investment into the shop, not just another body or quick fix to fill a spot- need to continue to learn and be trained  
  • Get involved with high schools/school boardsBe present in your community to check the pulse of future graduates looking to be hired 
  • Be available and advocate with students, board members, instructors
  • Allow students/instructors to shadow your shop
  • “Investing in your local school IS investing in your business”
  • “Poaching” graduatesTransferable skills can be used in other industries or dealerships
  • What can we do to slow it down? Apprentice and mentor program- earning while you learn and progressing and growing in culture in shop  
  • The competition with hiring technicians isn’t with each other, it’s with the other industries (welding, skilled machinery etc) 
  • Teaching automotive- instructor shortageCan become a teacher after having trade experience- starting part-time/night classes is a good transition   
  • – “Find a program”


  • Thanks to Mike Coley, Mike Godson, Brian La Croix and Trish Serratore for their contribution to the aftermarket’s premier podcast.
  • Link to the ‘BOOKS‘ page, highlighting all books discussed in the podcast library HERE. Leaders are readers.
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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

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