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Beyond Babysitters: Developing Strong Managers and Financial Transparency [RR 1076]

Carm Capriotto, AAP — Tue, 27 Jan 2026 05:15:00 +0000

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Chris Lawson of TechnicianFind tackles a critical disconnect in the automotive repair industry: shop owners say they want a General Manager to run their business, but are only willing to hire a “babysitter.” The conversation explores what it truly takes to build real management—centered on financial transparency, clearly defined roles, and intentional recruitment.

The Transparency Trap

At the heart of the issue is a tension between a shop owner’s desire to step away from daily operations and their fear of sharing financial information. Many owners want a manager who will “own the results,” yet refuse to share the “scoreboard” — gross profit, payroll, and compensation data — out of fear the employee will leave to open a competing shop.

Lawson challenges this assumption. In reality, when employees see the true costs, risks, and pressures of ownership, many realize they prefer the stability of employment rather than pursuing ownership themselves.

Defining the Roles

The Owner: Responsible for vision, long-term direction, financial risk, and high-level strategic decisions.
The Manager: Owns daily execution, workflow, SOPs, and tactical accountability.
The Requirement: To move from “babysitter” to true manager, the individual must be trained to read and understand P&L statements so their daily decisions align with the company’s financial reality.

Attracting Talent vs. Hunting Unicorns

Rather than passively hoping to “find” a superstar manager, Lawson argues shops must actively attract them through preparation and culture.

Preparation: It starts with a detailed job description outlining specific responsibilities, outcomes, and authority.
Always Be Recruiting: Don’t wait until it’s “raining” to fix the roof. Build a bench and maintain passive recruiting year-round.
Social Media as a Window: Prospective hires—and often their spouses—observe a shop’s culture long before applying. Posts that highlight team wins, birthdays, training, and certifications signal a healthy, supportive environment.

Actionable Advice

Lawson closes with a practical checklist for owners ready to upgrade from a babysitter to a true manager:

Create a detailed job description
Address personal insecurities around financial transparency
Be prepared to train managers on business metrics
Craft a job offer and ad that tells a compelling story where the candidate can be the hero

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Thanks to our Partners, NAPA Auto Care and NAPA TRACS

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

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– The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/

– Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

– Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

– Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

– The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

– The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

– Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm

Attract, Develop, and Retain Top Automotive Talent [CC 113]

Carm Capriotto, AAP — Mon, 29 Apr 2024 05:15:00 +0000

Thanks to our Partner, Technician Find

Building the dream team in the automotive industry goes beyond hiring technicians—it’s about creating a culture that fosters growth, respect, and development.

Join our panel of shop owners as they share their experiences and strategies in building an outstanding team. Topics include the significance of culture, passive and active recruiting, development through apprenticeship and training programs, and retention strategies like understanding employees’ goals, compensation, and creating an enjoyable work environment.

Want to learn more? Join Chris Lawson’s ‘Repair Shop Growth Systems Live 2024’ May 31st – June 2nd in Mt. Arlington, NJ. https://www.repairshopgrowthsystems.com/

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE

Russell Crosby, Russ’s Wrench Auto Repair, Clinton, NJ. Russ’s previous episodes HERE

Rob Morrison, Morrison’s Auto Rite, Jamaica Plain, MA

Roy Niemi, A & D Auto & Body Repair, Haslett, MI

Show Notes

Watch Full Video Episode
Repair Shop Growth Systems Live 2024, May 31st – June 2nd, Mt Arlington, NJ: https://www.repairshopgrowthsystems.com
Attracting Employees (00:00:01) Discussion on strategies and stories for attracting skilled technicians and employees to automotive repair shops.
Upcoming Summit (00:01:11) Introduction of a summit focused on attracting, growing, and retaining employees in the automotive repair industry. https://www.repairshopgrowthsystems.com/
Personal Stories of Attraction (00:02:26) Shop owners share personal stories and strategies for attracting and hiring employees, including promoting unique employee benefits and culture.
Writing Attractive Job Ads (00:10:03) Discussion on the importance of highlighting ongoing training and development opportunities in job ads to attract skilled technicians.
Employee-Centric Job Ads (00:14:31) Highlighting the core elements that technicians look for in job opportunities, including compensation, growth opportunities, and respect for work-life balance.
Creating an Apprentice Program (00:16:21) Establishing in-house mechanic apprentice program with local institutions and colleges to attract and develop young technicians.
Focusing on Personal Growth (00:17:09) Prioritizing individual growth and ambitions, not just automotive knowledge, to attract and retain young staff.
Hiring and Fostering Culture (00:18:09) Emphasizing the importance of hiring and fostering culture through team involvement in the hiring process and internal recommendations.
Attracting and Retaining Talent (00:19:43) Introducing TechnicianFind.com as a solution for finding skilled automotive technicians and retaining a strong team.
Recruitment Strategies (00:21:05) Recruiting individuals with strong work ethic and potential, focusing on personal and professional development, and utilizing mentorship programs.
Building a Candidate Bench (00:24:17) Emphasizing the importance of keeping and organizing job applications to build a candidate bench for future hiring needs.
Engaging Families and Open Communication (00:29:00) Involving employees’ families in company activities, promoting honesty and open communication, and addressing personal well-being through a life coach.
Listening and Individual Management (00:31:14) Highlighting the importance of active listening, intuition, and individualized management to improve employee retention.
Attracting and Retaining Employees (00:31:57) Strategies for supporting employees’ financial well-being and making work enjoyable.
Creating a Fun Work Environment (00:32:37) Implementing games, profit-sharing, and unique incentives to make work enjoyable.
Recruiting and Developing Future Technicians (00:35:40) Strategies for attracting potential superstars from marginal shops and nurturing talent.
Employee Compensation and Long-Term Care (00:40:33) Ensuring fair compensation and care for long-term employees to retain talent.
Profit Sharing and Business Understanding (00:45:33) Educating employees about profit sharing and the mechanical perspective of business operations.

Thanks to our Partner, Technician Find

If you are tired of struggling to find skilled automotive technicians for your independent auto repair shop, say goodbye to the endless search and let Technician Find be your solution. We are a ‘Single Stop To Staff Your Shop.’ http://www.technicianfind.com

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Technician Attraction Blueprint [RR 921]

Carm Capriotto, AAP — Tue, 23 Jan 2024 05:15:00 +0000

Chris Lawson discusses the Technician Attraction Blueprint, a strategy for automotive shops to attract and retain technicians by focusing on respect, growth, and money. Lawson’s blueprint, derived from extensive industry questions, helps shop owners self-assess and troubleshoot hiring issues.

If you’re ready to transform your shop into a magnet for top talent and create an environment where technicians thrive, then you won’t want to miss this!

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Show Notes

Watch Full Video Episode
TechnicianFind.com: https://www.technicianfind.com/
Unlock the Power of Indeed Resume to Find Technicians Faster [AW 152]: https://remarkableresults.biz/remarkable-results-radio-podcast/aw152/
Finding Technicians Part 1- Chris Lawson [RR 803]: https://remarkableresults.biz/remarkable-results-radio-podcast/e803/
Finding Technicians Part 2 – Chris Lawson [RR 816]: https://remarkableresults.biz/remarkable-results-radio-podcast/e816/
Technician Attraction Blueprint: https://technicianattractionblueprint.com/
Challenges in finding technicians (00:02:39) Chris identifies four main challenges shop owners face in finding and retaining technicians.
Improving interviewing skills (00:06:46) Carm and Chris discuss the need for webinars on better interviewing skills for shop owners.
Three pillars of Technician Attraction Blueprint (00:08:13) Chris explains the three important areas – respect, growth, and money – that all communications need to cover to attract and retain technicians.
Benefits of Technician Attraction Blueprint (00:10:52) Chris details the benefits of using the technician attraction blueprint, including identifying strengths and addressing blind spots.
The Grind, Hobby, Hired Gun (00:16:58) Discussion on the repetitive nature of work and the concept of technician nirvana.
Growth and Loyalty (00:17:36) Exploring the intersection of respect, growth, and money and its impact on attracting and retaining talent.
Career Pathing and Personal Growth (00:18:34) The importance of offering career pathing and personal growth opportunities to employees, including financial and personal support.
Self-Assessment Tool (00:24:16) Discussion on the Technician Attraction Blueprint as a self-assessment tool for diagnosing hiring issues and improving talent acquisition.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

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I’m More Than Just A Mechanic [RR 919]

Carm Capriotto, AAP — Tue, 16 Jan 2024 05:15:00 +0000

Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan’s 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience.

Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE

Show Notes

Watch Full Video Episode
Automotive Magic (00:00:17) Shawn Gilfillan discusses the founding of Automotive Magic on April Fool’s Day in 2003.
Life Calibration (00:00:41) Shawn talks about his work with Chris Lawson and the high-performance team coaching program at Life Calibration. Life Calibration: From Burnout to Balance [THA 348]: https://remarkableresults.biz/remarkable-results-radio-podcast/a348/
Mentorship and Self-Development (00:04:54) Shawn discusses the impact of mentors and self-development in his journey as a shop owner.
Hobbies (00:06:10) Shawn talks about his hobbies, including aviation.
Motivation and Business Culture (00:07:46) Shawn shares his motivation for getting up in the morning and discusses how he creates opportunities for others to thrive and elevates their performance.
Advice and Fear (00:11:49) Shawn shares advice on overcoming fear and empowering employees as an owner/CEO.
Book Recommendation (00:13:13) Shawn recommends “Hero on a Mission” by Donald Miller and discusses its impact on his perspective as a business owner.
Building Business Culture (00:14:50) Shawn discusses the challenges and importance of building a strong business culture from the top down.
Culture and Team Dynamics (00:15:40) Discussion on creating a positive work culture and building a cohesive team.
Leadership and Vision (00:16:29) The importance of establishing a vision and values from the start, and involving the team in maintaining the culture.
Client Experience and Relationship Building (00:19:36) Strategies for understanding and meeting client needs, and building strong client relationships.
Adaptability and Change (00:20:47) The significance of embracing change and adapting to business challenges.
Leadership Crisis and Team Support (00:21:00) Dealing with unexpected managerial crises and the importance of team support.
Personal Development and Skills (00:23:14) The desire for new skills and personal development, such as learning magic tricks.
Business Management and Gross Margin (00:24:14) Strategies for managing gross margin and keeping front-end operations efficient.
Car Count and Scheduling (00:25:35) Strategies for managing car count, scheduling, and maintaining workflow in the shop.
Future Reservations and Client Commitment (00:27:21) The importance of setting future reservations and ensuring client commitment to scheduled appointments.
Leadership Communication (00:29:17) Encouraging a shift in language and communication to emphasize the importance of future reservations.
Hiring and Relationships (00:30:12) Discussion on hiring and relationships in the workplace, including the impact of personal relationships on work performance.
Dream Car (00:31:37) Shawn’s dream car and the enjoyment he derives from it.
Opening a New Shop (00:32:11) The three important needs for opening a new shop: location, good people, and effective marketing.
Marketing Strategy (00:32:33) The success of giving away the first hundred oil changes for free as a marketing strategy.
Firing a Customer (00:33:52) A recent incident of firing a customer due to their attitude and behavior at the shop.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

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Life Calibration: From Burnout to Balance [THA 348]

Carm Capriotto, AAP — Thu, 05 Oct 2023 05:15:00 +0000

Our panel explores the challenges of achieving work-life balance and how it affects busy professionals and entrepreneurs. The key takeaway was the importance of operating with the mindset of wanting employees’ lives to work both inside and outside of the shop. Eddie Lawrence shared his personal story of experiencing a health crisis in 2015, which served as a wake-up call for him. As a business owner, he had been prioritizing his work over his own well-being. This realization led him to create ‘Life Calibration,’ a framework to help individuals prioritize and improve different areas of their lives, not just for themselves but also for their teams.

Eddie Lawrence, President of Mobile Transport Repair, Colorado Spring, CO.

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE

Show Notes:

Watch Full Video
Life Calibration: https://www.lifecalibration.com
The wake-up call (00:04:29) Eddie shares his personal wake-up call after neglecting his own health as a business owner.
The life calibration system (00:06:22) Eddie discusses the Life Calibration system he created to prioritize and improve different areas of life.
The importance of personal growth (00:07:50) The importance of personal growth for business owners and how it affects the growth of their businesses.
Introduction to the Life Calibration program (00:09:35) Explanation of the life calibration program, including the self-diagnostic test, the gears tool, and the workbook for setting baselines and goals.
Positive impact of the life calibration program on team members (00:14:41) Testimonials from shop owners about the positive impact of the life calibration program on their team members, including improved work-life balance and personal growth.
The importance of personal goals in improving employee morale (00:17:19) Discussion on how shops that incorporate personal goals into their quarterly meetings have better employee morale.
The significance of life in the workplace (00:18:00) Exploration of how many shop owners feel like something is missing in their workplace, and the importance of incorporating life into the workplace culture.
The role of accountability and support in life calibration (00:20:55) Explanation of the coaching program within life calibration, including the accountability and support provided through online membership and regular calls.
The technician’s success story (00:26:19) Technician’s success stories of buying a house and improving their career and life through support from the shop.
Improving lives through personal goals (00:27:16) Stories of employees pursuing personal goals like kickboxing and overcoming PTSD through support from the shop.
Shop owner’s role in implementing life calibration (00:29:16) The shop owner’s role in starting the journey of self-improvement and bringing life calibration to their employees for better culture and retention.
Life calibration and team building (00:34:12) Discussion on the different ways to conduct team building exercises, including Zoom calls and in-person meetings.
Personal experiences with life calibration (00:36:14) Eddie shares his life-changing experience in 2015 and the compulsion to do something more to help people.

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com

Connect with the Podcast

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-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

The Noble Mechanic: Before and After Transformation and Rebranding [AW 166]

Carm Capriotto, AAP — Sat, 15 Jul 2023 05:15:00 +0000

In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.

Reggie Stewart, Reggie’s Motor Works, and Noble Auto Service in Noblesville, IN, Euro Specialist. Reggie’s previous episodes HERE

Watch Full Video Episode
Aftermarket Weekly 109 with Reggie Stewart
Is Your Company Culture Holding You Back? with Chris Lawson [RR 864]
The importance of dispatching in a shop (00:04:21) Reggie discusses the importance of having a dedicated dispatcher in a shop and the potential impact on efficiency and economics.
Business operations and booking appointments (00:06:25) Reggie talks about the current state of his business, being comfortably busy and booked out a few days, and the decision to add staff members. They also discuss appointment scheduling and managing waiters.
The need for a dedicated dispatcher (00:08:43) Reggie discusses the need for a dedicated dispatcher in his shop and the potential for hiring one in the future.
Writing manifestos for job positions (00:11:13) Reggie talks about writing manifestos for each position in his company to better define roles, performance, and culture.
Remodeling the Shop (00:16:33) Discussion about the renovation of the shop, including modernizing the colors, removing walls, and creating new spaces.
Targeting a Different Market (00:19:01) Exploring the demographics and target clients in Kokomo, Indiana, compared to Noblesville, and the challenges and opportunities of serving a different community.
Investing in Shop Updates (00:21:28) The importance of updating and investing in the shop, whether for attracting customers or preparing for a potential sale or exit strategy.

Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour

Connect with the Podcast:

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-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Is Your Company Culture Holding You Back? [RR 864]

Carm Capriotto, AAP — Fri, 07 Jul 2023 05:15:00 +0000

Now, I know what you’re thinking, “Culture again?” But trust me, this episode takes a deep dive into how culture can truly make or break a business. Every business has a culture, whether it’s intentional or not, and it’s crucial to evaluate if it’s the right one for retaining employees and attracting customers.

Imagine an auto repair shop that truly understands the frustrations of car owners and aims to provide honest, knowledgeable, and reliable service to give them peace of mind. That’s the kind of culture that draws customers in and keeps them coming back.

Chris Lawson suggests checking out an article in the show notes that discusses the impact of culture on over 40 business metrics. Studies have shown that employees are more motivated and efficient in a happy work environment. So, investing in your company culture can actually boost your bottom line.

If you’re a business owner or someone interested in creating a positive work environment, this episode is a goldmine of information. Carm and Chris provide practical guidance on building company culture and emphasize the need for strong policies, procedures, and teamwork.

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Show Notes

Watch Full Video Episode
How Much Does Company Culture Really Matter? 40+ Real Business Metrics Impacted by Your People and Culture (with sources)! https://www.betterculture.com/blog/does-company-culture-really-matter
Importance of Company Culture (00:00:51) Discussion on the significance of company culture in retaining employees and attracting customers.
Real World Studies on Culture Impact (00:02:33) Exploration of tangible studies on how developing a strong and positive culture impacts a business’s bottom line.
Different Categories of Shop Culture (00:04:25) Explanation of the three categories of shop culture: those who don’t think they have culture, those who have a vague understanding of their culture, and those who have a clear understanding and can effectively communicate their culture.
Employee Retention (00:10:37) A strong culture contributes to higher employee retention rates, reducing costs associated with turnover.
Productivity (00:11:08) Positive company culture leads to increased efficiency and higher output from motivated employees.
Collaboration and Teamwork (00:12:43) A positive company culture fosters collaboration and teamwork, encouraging employees to work together effectively towards common goals.
Employee Loyalty (00:16:28) The importance of employee loyalty in fostering a positive company culture and reducing turnover.
Ethical Behavior (00:17:50) The impact of a strong company culture on encouraging ethical behavior and maintaining a positive reputation.
Talent Acquisition (00:18:13) How a positive company culture attracts top talent and makes talent acquisition easier for recruiters.
Importance of Company Culture in Hiring (00:25:01) The significance of company culture when hiring new team members and emphasizes the need to convey the culture in job advertisements.
Developing Effective Job Ads (00:26:55) Chris Lawson provides tips on creating job ads that highlight the shop’s culture and attract candidates who are a good fit for the company.

Thanks to our Partners, AAPEX and NAPA TRACS.

Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 – Nov 2, 2023, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Unlock the Power of Indeed Resume to Find Technicians Faster [AW 152]

Carm Capriotto, AAP — Sat, 08 Apr 2023 05:15:00 +0000

Chris Lawson provides insights on using Indeed’s applicant tracking system effectively and recommends using social media to showcase your company’s values and culture to attract top talent. Chris also discusses the importance of personal connections and using proven methods to find the right technicians.

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Show Notes:

Watch Full Video: HERE
Concerns and Impact with Indeed Layoffs [00:03:46] Discussion of the recent layoffs in the tech sector, including at Indeed, and how it may affect recruiting in the automotive aftermarket industry.
Decline in Sponsored Jobs [00:05:12] Indeed’s decline in sponsored jobs by 33% due to a losing business model and diminishing returns.
Using Indeed for Recruiting [00:07:21] Using Indeed for resume search and applicant tracking system to actively search for technicians.
Recruiting on Indeed [00:09:28] Discussion on how to use Indeed for recruiting talent in the automotive aftermarket industry, including pricing and subscription plans.
Social Media Recruiting [00:12:25] Importance of social media for recruiting passive job seekers and building a strong brand and culture.
Building Your Brand on Social Media [00:13:34] Tips on using social media to showcase your company culture and attract potential employees.
The Importance of Spouses in Hiring [00:14:51] The role of spouses in the hiring process and how to win them over to secure a potential employee.
Stop Fishing and Refine Your Hiring Process [00:16:17] The importance of having a proven hiring process instead of relying on luck and chance to find potential employees.
Recruiting on Indeed [00:17:18] Tips for using filters and structuring outreach to attract technicians on Indeed.
Challenges with Indeed [00:18:05] Indeed’s new policies and how they affect the recruitment process.
Effective Outreach [00:18:48] How to structure outreach to potential candidates and reduce ghosting.
Maximizing Indeed [00:20:06] Encouragement to explore Indeed’s full potential and use filters to find good candidates.

Connect with the Podcast:

-Join our Insider List: https://remarkableresults.biz/insider
-All books mentioned on our podcasts: https://remarkableresults.biz/books
-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom
-Buy Me a Coffee: https://www.buymeacoffee.com/carm
-The Aftermarket Radio Network: https://aftermarketradionetwork.com
-Special episode collections: https://remarkableresults.biz/collections

Finding Technicians Part 2 – Chris Lawson [RR 816]

Carm Capriotto, AAP — Fri, 20 Jan 2023 05:15:00 +0000

Chris Lawson is back for Part 2 of our discussion about finding technicians in our industry. This episode focuses on the advanced strategies for finding technicians on Indeed and Facebook. Do you require a resume on Indeed? Find out why you shouldn’t!

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Show Notes

Finding Technicians Part 1 Episode HERE
If you’re looking to hire an experienced technician with a job, throwing more money at job boards is a losing strategy. You need to go where techs hang out online, and that’s social media.
Building a connection- ask questions, find out what they are trying to accomplish in their career
2 weeks notice- it’s a dangerous time, follow up with value (shorten the time period, putting in a touch point with communication, remind them why they said yes to the offer). Consider creating a 2 week orientation to keep them engaged.
Always be recruiting- ask for referrals.
Respond to comments and questions on ads
Spend time on good headlines and good ads
Why you shouldn’t require a resume on Indeed- do technicians have an updated resume to apply? Get them on the phone!
Hiring Insights on Indeed- free tool, the automotive technicians are extremely competitive,

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Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 – Nov 2, 2023, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at NAPATRACS.com

Strategies to Communicate Pay: The Good, Bad and Ugly [THA 309]

Carm Capriotto, AAP — Thu, 05 Jan 2023 05:15:00 +0000

Join 3 industry peers as they share some great stories and wisdom about what works and what doesn’t when talking about pay. Can you show how to earn the pay they want? How can you bring the team together when there are earning discrepancies?

Watch Episode HERE

Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE

Mehrdad Avar, Haven Auto Repair, Rancho Cucamonga, CA

Shawn Gilfillan, Automotive Magic, Kenvil and Lake Hopatcong, NJ. Shawn’s previous episodes HERE

Show Notes:

When in doubt about what to list as pay in an ad, look at your top compensated tech and use that as a benchmark.
Commitment to training- investment, not a liability, not a cost.
It’s always best to put your best foot forward with respect to salary in an ad. “What’s the highest pay level you feel comfortable having a conversation about?” In other words, “If you were sitting across your desk from a tech and they asked for that salary/compensation, do you feel comfortable having a conversation where you show them how they can earn that level of income?” (production and efficiency levels needed + salary, bonuses, profit sharing, etc.)
Changing the perception of your technicians not wanting to hire another. Asked, “Did your income get better or worse?” Sharing profit and loss, where and how the shop will continue to grow.
Make sure your salaries and job titles match up and are in alignment with market rates.(you can verify this on Indeed Hiring Insights)
As the owner- look at yourself from the inside out. Make yourself worthy of the top employees. What is the perception of your business from the outside? Your business is a reflection of yourself.
Interviewing technicians- you will spend more time at work than at home. Is 1-hour interview worthy of a ‘marriage?’ Listen closely to the interviewee’s questions. Get your team involved in the process, and consider a trial period.
Comebacks- learning experiences with the whole team, quality control employee
Zero sum decision making- knowing what you know now, would you make the investment in XYZ, if you wouldn’t make that decision again, move on.

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Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com

Finding Technicians Part 1- Chris Lawson [RR 803]

Carm Capriotto, AAP — Tue, 06 Dec 2022 05:15:00 +0000

You never get a second chance at first impressions. It’s true for customers and technicians. What do technicians find when they Google your shop? Or look on Facebook? What do you offer to your employees? How does it benefit their lives? A comprehensive look into hiring.

Chris Lawson, TechnicianFind.Com

Key Talking Points

Polishing your shop’s online presence to attract high-culture hires- control the narrative of your shop.
What do you offer to employees? The feature is what you offer, the benefit is how it will benefit the technician. Pay for training? What is the benefit?
Book club together- paying for audible prescription
If you’re looking to hire an experienced technician with a job, you need to go where techs hang out online and that’s social media.
Passive recruiting- always be on the lookout. Share your culture, employee and customer pictures
Invite technicians to be ‘the hero.’- what is the opportunity? It’s not about YOU.
Building a Storybrand By Donald Miller
Business Made Simple By Donald Miller

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Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com