Finding Technicians Part 1- Chris Lawson [RR 803]

You never get a second chance at first impressions. It’s true for customers and technicians. What do technicians find when they Google your shop? Or look on Facebook? What do you offer to your employees? How does it benefit their lives? A comprehensive look into hiring.

Chris Lawson, TechnicianFind.Com

Key Talking Points

  • Polishing your shop’s online presence to attract high-culture hires- control the narrative of your shop. 
  • What do you offer to employees? The feature is what you offer, the benefit is how it will benefit the technician. Pay for training? What is the benefit?
  • Book club together- paying for audible prescription 
  • If you’re looking to hire an experienced technician with a job, you need to go where techs hang out online and that’s social media.
  • Passive recruiting- always be on the lookout. Share your culture, employee and customer pictures
  • Invite technicians to be ‘the hero.’- what is the opportunity? It’s not about YOU. 
  • Building a Storybrand By Donald Miller
  • Business Made Simple By Donald Miller

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!