Your Story, Your Accomplishments Brings Authenticity To Your Website.
Jennifer Filzen from Rock Star Marketing helps shop owners bring their story to life on their website. Her purpose is to bring joy to millions of people and she has a proven method.
Jennifer says when you tell your story, you are being authentic and putting your company in the limelight.
There is an excitement level in this interview that will keep you engaged as we talk content marketing and how the power of your story connects you to your clients and prospects. We also get into her training seminar she held at Vision 208 called Fishing for Millennials.Listen and view episode notes
Shop Of The Future. A Business Coaches Perspective.
Bill Haas from Haas Performance Consulting and Bob Greenwood President and CEO of Automotive Aftermarket E-Learning Centre bring their viewpoints on the future of the service professional.
Bill and Bob talk about training, culture, the dealership factor, pricing transparency, and the importance of daytime training. They also share their viewpoint on competing, hiring and retaining top talent, both technicians and service advisors.Listen and view episode notes
Workplace Organization: Waste. Clutter. Standardize. Improved Efficiency.
5S came from the Japanese and the concept of Kaizen, continuous improvement. 5S is a method to improve workplace organization. The 5S’s are Sort, Set in Order, Shine, Standardize and Sustain. The benefits of 5S helps you eliminate waste, and in many cases reduces your steps, minimizes injuries, and removes clutter.
Start by finding the simplest task. Perfect it and move on to the more complicated.
This panel has the expertise and experience to help you on the process of improving your workplace organization. Pat Brown retired from Cooper Tire and learned lean and took the manufacture training to translate 5S into shop management working with Twenty Groups for DSP (Dealer Strategic Planning) Twenty Group, Keith Tucker form Triple ‘T’ Tire in Dyersburg, TN and Brad & Ryan Goff from Rogers Tire in Caldwell and Meridian, ID.
Learn about 5S and how these shop owners translated the method into improve processes where they saw a measurable difference in their operation including the generation of more revenue.Listen and view episode notes
Association Membership is Right for Today’s Business Climate.
If you are not an association member, it is time. National and statewide organizations need your membership and you need the association.
Association membership helps improve your ‘future think’ so you can align your business for tomorrow and they make it easier to run your business because you will have resources to help you.
For the majority of members, their dues cost is zero based on participation in endorsed programs. Many times the dues ROI is more than doubled and many times even a triple payback.Listen and view episode notes
Trial By Fire Was the Pathway and Learning Curve for This Shop Owner.
Once Kathleen Jarosik from Xpertech Auto Repair in Englewood, FL bought the business from her former husband she went from the background to the foreground of the business. Trial by fire was the norm.
Her story is one of renaissance as she knew there was a better way. Working with her business coach, industry colleagues and association members, Kathleen started her turn around. She is actually doing what she loves to do most for the business.
Kathleen is not without her challenges, but she sees great light ahead and hopes one day to be an industry coach. She wants to help people and give back to the industry. She’s worked hard to build the reputation of the shop and create a positive culture for her team and an environment that her customers feel comfortable in.Listen and view episode notes
The Qualities of a Good Partnership or How to Make Partnerships Work.
Partners and brothers Vinnie and Anthony Lucido from CoAuto, Community Conscious Car Care in Reno, NV and partners Shawn Kline and Jeremy Austrum from Next Generation Auto in Baldwin, WI., share how they make their partnership work.
They share advantages and disadvantages of having a partner, the role of each partner, and the qualities of a partnership. They say that knowing each other’s communication style or DISC respects each other’s way of getting and sharing information
These partners believe that their business coach has improved the partnership. These partners also share the pitfalls or challenges that can creep into a partnership. You’ll also hear about buy-sell agreements, life insurance and work-life balance.Listen and view episode notes
Ask for help. Offer help. Reaching out to help your peers.
Become the fly on the wall at ASA Northwest’s training event, ATE, and listen to an enlightening panel discussion with Butch Jobst, the ASA Northwest Chairman of the Board from B & B Automotive in Aberdeen, WA, Brian Smith the ASA Northwest Immediate Past Chairman of the Board form Gig Harbor Automotive Service in Gig Harbor, WA and Bryan Kelley the ASA Northwest Chairman-Elect from Valley Automotive Electric in Covington, WA.
The panel was very transparent on their own business career’s and they offered up their wisdom on coaching, the E-Myth, the power of networking and the invisible hand of ASA Northwest, the opportunities for growth with the aging vehicle car parc and embracing advanced technology.
There is a strong message to young shop owners that cannot be missed.Listen and view episode notes
A Perspective on the Value and Future of Technician Training.
Listen and learn from Ryan Kooiman, Director of Training at Standard Motor Products, Jeff Masterman, the Manager of Technician Training Development and Wayne ‘Jerry’ Bishop, well known instructor at Standard Motor Products.
Listen to a discussion on daytime training, augmented reality, the future of training, hands-on, case studies, course development and the importance of the fundamentals among others.
If you are a shop owner or technician and you on the fence about making a 100% commitment to obtaining 40 hours of training per year, this industry will pass you by. Maybe you already feel it. Ryan, Jeff and Jerry are going to serve up a very solid position on why you must be a lifelong learner and attend every training class you can get to.Listen and view episode notes
The Dreaded Come Back: The Keys To Prevention.
Comeback prevention starts at the front door. It is all about communication. Writing enough information to the technician the better he/she can handle the diagnosis.
To improve the end product and to reduce comebacks, you must build quality into the repair process. Quality control checklists at the end of the repair can only do so much. Quality, not quota, is the strategy you need to adopt to reduce comebacks. You should always be looking to improve. Your processes will drive a well-managed quality program.
The quality of parts today is in question and you need to pay attention to comebacks so your costs and reputation are managed. Tracking every comeback is a necessity if you are going to reduce your comebacks.Listen and view episode notes
Philanthropy on Steroids: CarFest – An Industry And Image Game Changer: Built With Hearts and Hands.
Mark Colaw has owned Seymour’s Garage since 1985. This episode is about Mark Colaw’s passion: Carfest. This is, by far, the most comprehensive philanthropic event I’ve ever had the pleasure to cover as a podcaster. This event goes miles and miles to improve the image of our automotive repair community and presents the industry in our most positive light.
Mark explains the impact Carfest is having on the community, automotive technology schools, suppliers and aftermarket vendors. This two and half day public event repairs 25 vehicles free for a select group of individuals. The vehicles are handpicked by community outreach groups such as Haven for Hope and The Battered Women’s Shelter.
When you change lives with heart and hands and bring unity in the community, it goes a long way to build trust in the automotive industry and professionalism in the trade.Listen and view episode notes
Is The Industry Ready For A Diagnostician Learning Platform That Is Deeply Connected To The Industry?
Diagnostic Network, Scott Brown’s new venture, will be a learning platform and open a deep channel of communication for diagnosticians and aspiring diagnosticians while connecting the industry that provides the products, services, information and training to the marketplace.
If you earn your living in the aftermarket, and for that matter serving the motoring public, you’ll want to give this episode a serious listen as Scott unveils his plans for Diag.net that will focus on the diagnostician.
Scott shares his vision along with the industry collaboration he is building to create a very powerful repository of aftermarket intellect. Peer discussions and peer reviews will be part of this program to help refine the rich content.
There isn’t a clearly defined guideline as to the skill set you need to be competent in this industry. Scott sees the creation of the right building blocks for training and says it is time to break the mold and to improve engagement and transparency.Listen and view episode notes
The Rule of Holes: Know When To Stop Digging
Knowing your break-even point — the point at which total cost and total revenue are equal is important to running a business. It is not just good enough to reach your daily break even, you must exceed it if you are to stay in business.
Knowing the break-even point is helpful in deciding gross margin on parts, labor rates, setting sales budgets and preparing a business plan. If you do not reach your daily break-even then there is a great chance that you had a loss of profit for the day.
This episode provides a worksheet download for calculating break-even. The numbers will come from your financial statements. Your accountant can also provide them. The key to knowing your break-even set the tone when you are reaching for your profitable sales goal. You’ll know what the minimum excepted number is without digging yourself into a hole.Listen and view episode notes
Technology Talk, AAPEX, ADAS, CES and More.
Chris Gardner, MAAP, is the Vice President or Programs and Member Services for AASA, the Automotive Aftermarket Suppliers Association. AASA is the voice for the Aftermarket Supplier Industry. Chris also manages all things technology for the association and that is where we spend most of our time in this interview.
An interview highlight is Chris’s view of the Consumer Electronics Show (CES) that he has attended for the last three years. He’ll give you a perspective on what he saw and the impact on the aftermarket as our future rolls out, as he sees it.
Among other discussion topics ADAS and the tech he saw at CES. Chris sees a convergence of telematics with the consumer, the service professional and the supplier. We even talked a bit about smart parts.Listen and view episode notes