RR 214: Carrie-Lynn Rodenberg from Turnkey Marketing

Carrie-Lynn Rodenberg, owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a $10 Billion company (Emblem Health).  She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award.

Carrie-Lynn graduated from the University of Virginia, which is considered a “Public Ivy League University” and is one of the top 25 universities in the United States. She is a hard charger that is a total marketing nerd. Most weekends you can find her reading books on business and marketing, playing with her two dogs Paxton and Charlotte, or volunteering at church. She and her husband/business partner, James, live in the Kansas City Metro.

Turnkey Marketing was founded on the principle that all work done well is important. It keeps us and our cars safe and lets us live with much more freedom. The aftermarket provides the transportation needs of America. Quality diagnostics and repair helps re-enforce the trust of their customers as the “go-to” shop in their area.

Carrie-Lynn says “Turnkey Marketing exists to help shops effectively communicate in their community, with their customers, and potential customers.  Turnkey Marketing does this by providing cutting edge marketing that actually works and increases car count.

Turnkey Marketing is a family owned and operated “one-stop-shop” boutique marketing firm that does everything from social media campaigns to providing the professional shop an entire marketing department.

Episode Talking Points:

  • We are so busy with our lives and businesses we struggle to find good quality marketing content that works.
  • Your customers’ eyes are glued to Facebook for an hour every day. You need to get in front of them.
  • It can be tough to find the time to create good quality marketing to grow your brand.
  • Look for a hook to your picture post especially if you post a picture that may not relate to what you do. Keurig coffee machine idea.
  • She believes marketing needs to be optimized so all sources work together.
  • All marketing opportunities have a different purpose.
  • It can take up to 12 touch points to get the customer to notice and act.
  • Look for opportunities to explain what your shop does.
  • Entertainment posts are good.
  • You can get content from many interactions in your business every hour.
  • Get content at the end of the week from your service writer and turn it into a post with a picture or video
  • Facebook LIVE is huge today and ranks high with Facebook for positioning.
  • Done is better than perfect.
  • Blog posts on your site are important.
  • Carrie-Lynn discussed Facebook, Twitter, Instagram and LinkedIn.

http://turnkeyautomarketing.com

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

 

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.