Archive for June 2018

RR 340: Seth Thorson Creates $25,000 Scholarship Endowment

Ready To Create Your Own Scholarship Endowment for Automotive Tech Students?

Seth Thorson from Eurotech Auto Service, New Brighton, MN, has specialized in the service of European automobiles since 1999.
Seth made a bold move this year and created a $25,000 endowment scholarship to Century College. The Thorson Automotive Scholarship which is sponsored by Eurotech is an eye opener for the entire industry.

Seth points out that parents and students need to view an automotive career as a valuable and viable career opportunity. We need to reach out to help students afford college through scholarship programs.

Recruiting into our automotive tech colleges starts with talking to school boards, meeting with school superintendents, joining advisory boards and creating endowments.

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THA 073: Your Turning Point: The PIVOT(s) That Improved Your Business

Your Turning Point: The pivot that improved your business.

Have you ever thought about a big event that you could call a life pivot? A circumstance that made a change in your life or your business? Many of us can claim distinction to some monumental occurrence that could be classified as an important pivot point. This Academy is all about those pivots.

Kim Auernheimer partner with husband Rob in CS Automotive, Brentwood, TN, Patrick McHugh, shop owner, Bimmer Rescue, Richmond, VA, Alan Symmes, shop owner, Revolution Automotive Services, Norwood, MA and Cecil Bullard, CEO, The Institute for Automotive Business join in the discussion.

Listen to real examples of important pivot points from these shop owners. Hear how pivot points arrive when you put your family priorities in play. Pivots show up when you start to run your business as a business. You will have tough days so you need to have great mentors and a strong network and a business coach to support your progress.

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RR 339: Geek Talk 2.0 Part One – Tech Talk From Aftermarket Professionals

Geek Talk 2.0 Part 1 – Cloud-Based Systems, RansomWare and More

Join Greg Buckley CEO, Buckley’s Personalized Auto Care, Wilmington, DE, Chris Cloutier, Golden Rule Auto Care, Dallas TX and CEO of Autotex.me, Bill Nalu, President of Interstate Auto Care, Madison Heights, MI, Karim Morsil, Winkler Automotive, Gaithersburg, MD, Ollie Branche, Network Specialist and author and trainer Tracy Martin.

This episodic series will cover important ‘tech’ topics that the automotive aftermarket, especially the service professional needs to pay attention to.

We also speak to ADAS and why your involvement in your state’s laws regarding autonomy and who controls the data.

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RR 338: Technician Round Table – Part 5 – Heipp – Landry – Fanslow

A Wide-Open Discussion from Three Aftermarket Technicians on Mentoring, Fundamentals Training and Mentoring Under a Master Technician

This technician roundtable brings back Matt Fanslow, Bob Heipp, and Peter Landry in our fifth roundtable interview. It is freewheeling, smart and evident that these three are very passionate about their career and industry.

We discussed technician pay and the need for shop owners to improve their profits, so the industry can pay better. We talked about technicians that take their education and skill set seriously and are constantly pushing to expand on them. They also tossed around the answer to this question: ‘What is a True Master Technician?’ We also talked fundamentals, and specialization and a whole lot more.

Agree or disagree with these three diagnosticians they’ve got opinions. You be the judge.

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THA 072: Technician Training Strategies & Rewards

Training Technicians is an Investment That Must Be Made and Funded.

Shop owners must create a learning culture in the business. This allows the entire team to understand the value of training. It doesn’t end at 5 PM. The shop owner must generate the profits necessary to invest in a comprehensive training program for the entire company.

All roles in the business including CEO, service advisor and technicians must be included in the strategy. Owners must lead the way by attending business management training. Training is a retention tool.

Listen on how to work with your suppliers to get the type of training on their local/regional training schedules. Listen for ideas on rewards and that associations are a great source for training.

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RR 337: Mandy Pennington from Net Driven – Influence Your Customer in Their Digital Hangouts

Influence your Customers In Their Digital Hangout.

Mandy Pennington is the Director of Internet Marketing at Net Driven and she brings an array of ideas to improve the influence you have on your customer where they interact with you in their digital world.

The more listening and empathizing you are engaged with your customers the more effective you can make your marketing and experiences. Be your customer’s ‘Day Maker’. Take ownership of your website and your social media channels so you can influence your customer in those micro-moments. Meet them where they are.

We talk SEO, your customer purchase journey, and digital marketing trends for 2018 & beyond. We discuss protecting your online Image and the very big push for having a mobile-friendly website. It will make a difference in your digital marketing.

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RR 336: Bogi Lateiner “On the Road” with the ’57 Chevy Montage

Bogi Lateiner’s Completed Project: The 1957 Chevy Pick-Up Montage All Female Build.

Bogi and her all-female team completed this unique project with women team members from all over the country. The truck was unveiled at SEMA 2017.

Carm met up with Bogi in Buffalo New York at the Autorama, as Bogi took the truck ‘On the Road’ to present the final build to car and truck enthusiasts.

Get behind the scenes stories and the purpose of project.

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THA 071: Underutilized Shop Management Systems (SMS)

Underutilized Shop Management Systems.

The panel is all about max utilization for your SMS. You are going to learn a lot and maybe walk away with an action plan to better utilize your SMS.

Listen to Tom Ham, Automotive Management Network and shop owner of Auto Centric in Grand Rapids, MI, Scott Brown, from Diagnostic Network and shop owner of Connie & Dicks Service Center, Claremont, CA and David Roman Shop owner of Done With Care Auto Repair in Merriam, KS and Facebook Group Founder, Ask-A-Mechanic.

Among the talking points: There is a training gap on features and actual uses, cloud-based SMS is where we are heading, and it is the shop owner’s responsibility to request and get the training from your SMS supplier.

From a marketing and customer perception, when you are all digital and you come across as ‘high tech’ from counter to bays, it also puts you ahead of the pack and provides a certain level of differentiation.

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RR 335: Build Your Own Apprentice Program – Secretary Kelly Schulz & Dwayne Myers

The Technician Shortage: Build Your Workforce With Your Own Apprentice Program

This episode provides a solution to growing our own technicians. Dwayne Myers from multi-location Dynamic Automotive in Fredrick, MD shares his apprentice program. Also, the Secretary of Labor from the great state of Maryland, Kelly Schulz, explains how the state was instrumental in Dynamic’s apprentice program and how she is using the influence of Maryland’s Labor department to embrace college training and apprentice programs for skilled trades. You’ll be glad you listened because there are real solutions here that will help you grow your own talent.

This episode is going to demonstrate how Dwayne Myers worked with and partnered with his state’s Department of Labor and Secretary Kelly Schulz. Secretary Schulz explains the program and the positive outcomes it has been producing. Dwayne explains how he embraced the state’s programs and integrated it into his training culture.

Follow Dwayne’s passion for growing technicians through an apprentice program and consider using your state’s labor department to support your program. Growing your own talent will be the norm. Use this episode as your launch pad and start.

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RR 334: Deb and Craig Van Batenburg from ACDC – Part 2

Looking Thirty Years Into the Future

The evolution of electric, hybrids, hybrid/electric and the internal combustion engine and how we will do business in the future. Deb and Craig Van Batenburg share their view of the pace of tech changes and evolving business models.

Craig believes in zero emissions and that climate change is real. He feels that students at high school and college level must learn to work on hybrid and electric cars and that the transition from the internal combustion engine will happen faster than anyone knows. The driver for a rapid change will be the cost of a barrel of oil.

Deb and Craig are sought after speakers and trainers for OE, aftermarket and through worldwide clients. Their training company, Auto Career Development Center (ACDC) is all hands on and only accepts nine students per class.

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THA 070: Business Coaches LAB – Leadership

Business Coach LAB on Leadership

“Leadership is the capacity to translate vision into reality”. –Warren Bennis

The passion behind the vision is what makes people leaders. This is a first in an episodic series called the Business Coaches LAB. With me for the ‘Leadership LAB’ is Cecil Bullard, Bob Greenwood, Jude Larson, Rick White and Murray Voth. Find the coaches bio, previous podcast episodes and their companies website on the show notes page: remarkableresults.biz/a070. Also, find the cliff note ‘talking points’ there that can act as a great action to do list for you.

We get into some very deep discussion on the value of leadership, but also on how you can start to be a better leader. Yes, leadership can be learned and practiced. The value of this lesson will bring you rewards for years to come.

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RR 333: Keith Benline & Jeremy O’Neal – 10 Steps to a $1M Shop

10 Steps to Build a Profitable Million Dollar Shop

In the 2018 Vision KC Studio longtime friend of the podcast Jeremy O’Neal from Freedom Automotive and Advisor Fix and shop owner and business trainer/coach, Keith Benline.

The goal of these 10 steps is to give you the Freedom to have a stronger work-life balance and to lead your people to run your business.
Benline says working smarter not harder as business owner, being a strong leader and don’t be afraid to let go and empower your employees. He also says you need to allow mistakes to happen and use them as a coaching moment.

Find your strengths and implement while surrounding yourself with people whose strengths are your weaknesses and don’t forget it’s the people that make the business run, always treat them and respect them as people.

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