From Ghosting to Growth: Overcoming Hiring Challenges [THA 426]

Recorded at Vision Hi-Tech Training & Expo 2025, this episode features a discussion with the co-founders of Promotive, a company focused on recruiting and placing qualified technicians and service advisors. The conversation explores the challenges shops face in hiring, such as ineffective job postings and candidate ghosting, and how Promotive aims to streamline this process by handling initial screening and interviews. Lisa Coyle and Joelle Pollak emphasize the importance of cultural fit and fair compensation for successful placements, also advising shops on creating positive work environments. The discussion also touches on the value of ongoing training, shop management systems, and the significance of evaluating employee attitude and performance using a structured approach. 
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Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]

Dan Clark explores how emotion surpasses reason in driving action, particularly in sales, emphasizing the power of storytelling to activate specific brain chemicals. He shares personal experiences, including his recovery from paralysis, to illustrate the impact of belief and a strong “why.” The conversation delves into societal stigmas around emotional expression, especially for men, and the importance of genuine connection. Clark further explains how leveraging brain chemistry through storytelling enhances influence and strengthens customer relationships. He concludes by stressing that businesses should prioritize deep human connections over mere transactions.
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Leadership Transitions and Fresh Perspectives: MACS 2025 [THA 425]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, this conversation explores the transition of leadership within the MACS Association. Outgoing chairman Andy Fiffick and incoming chairman Aaron Becker reflect on the organization’s history, its future direction, and the critical role of continuous education in the automotive industry.

They discuss the necessity of adapting to technological advancements, particularly in thermal management for electric vehicles, and emphasize the invaluable networking opportunities offered by MACS and similar industry events. The conversation also highlights the increasing complexity of vehicle systems and the growing influence of AI in automotive businesses.

Discover expert perspectives on emerging refrigerants, the integration of technology in vehicle maintenance, and the challenges and successes that have shaped MACS over the years.
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The Power of Storytelling: Engaging Employees and Clients [RR 1031]

Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success. 
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The Refrigerant Revolution: From 134A to YF and Beyond [THA 424]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, Honeywell experts explore the advantages of retrofitting older 134A systems with 1234YF refrigerant, highlighting its significantly lower global warming potential. They also discuss the growing complexity of thermal management in EVs, where efficient cooling for batteries and electronics is essential, and the ongoing search for standardized, high-performance refrigerants. Gain insights into the environmental benefits of transitioning to 1234YF, the challenges of EV thermal management, and the critical need for education and training in the automotive aftermarket.
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From Employee to Business Owner: Structuring a Win-Win Succession Plan [RR 1030]

This episode focuses on the importance of planning ahead for selling a business in the auto repair industry. Bob Ward stresses that business owners should start identifying and training potential successors early—often from their current team. He walks through a clear four-step process to help with the transition, covering key areas like finding the right fit, determining the business’s value, securing financing, and handling legal requirements. 
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Grow Faster, Go Further – The Peer Group Advantage [THA 423]

“‘As a younger shop owner, a struggling shop owner, it’s a lot to try and find and fix. The ultimate goal is to work on one thing at a time. How do you eat an elephant? One bite at a time.”

Recorded at the 2025 Institute Summit, discover the transformative power of coaching and accountability within the automotive repair industry. Jennifer Hulbert and Aaron Woods, facilitators of the Institute’s performance groups, share insights on how peer support and leadership development can drive significant improvements in shop owners’ businesses. They emphasize the importance of personal growth, strategic focus, and the ripple effect of better business practices on employees and communities.
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Artificial Intelligence Marketing: Watering Holes, Personas, and Automotive Branding [RR 1029]

This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about “watering holes,” referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.
remarkableresults.biz/e1029