The Power of Storytelling: Engaging Employees and Clients [RR 1031]

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Recorded at the 2025 Institute Summit, Parker Branch of Branch Automotive joins the conversation to discuss shop culture, leadership, storytelling, and business growth in the diesel specialty repair industry. Learn about the importance of employee buy-in, boosting productivity, and ways to build customer trust through thoughtful use of technology. Parker shares his journey from technician to business coach, offering personal experiences and proven strategies for success.

Parker Branch, Branch Automotive, Littleton, CO.

Show Notes

• Watch Full Video Episode
• TST Big Event, March 29th, 2025: https://www.tstseminars.org/
• The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/
• Introduction to the Summit (00:00:00)
• Keynote Insights (00:02:07)
• Importance of Storytelling (00:04:08)
• Parker’s Background (00:04:52)
• Business Growth (00:05:12)
• Culture in Business (00:06:02)
• Self-Assessment in Leadership (00:08:27)
• Team Accountability (00:09:27)
• Lean Practices (00:10:26)
• Building Trust with Customers (00:11:27)
• AI in Automotive Communication (00:13:33)
• Motivation and Resources (00:17:26)
• Attracting and Retaining Talent (00:18:14)
• Growth vs. Loss (00:18:40)
• Creating a Positive Culture (00:19:34)
• Dealing with Toxic Employees (00:20:19)
• Accountability After Conferences (00:22:22)
• Cultural Engagement Strategies (00:23:41)
• Networking and Collaboration (00:24:23)
• Productivity Challenges (00:28:00)
• Quarterly Performance Evaluations (00:28:31)
• Inspiring Change vs. Forcing Change (00:30:20)
• Seasons of Business (00:31:16)
• Creating Momentum in Business (00:33:14)
• Commitment to Success (00:34:21)

Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

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