Posts by Carm Capriotto, AAP
Professional Careers In The Making
My friend Murray Voth from RPM Training said something to me last week that really stuck. His “preaching words,” as he calls them, are this: “If you have three bays or more, you must have one apprentice.” Honestly… that hit hard. This is the first time I’ve heard of a simple, measurable standard around apprenticeship…
People HATE to Be Sold, Yet They LOVE to Buy [RR 1067]
Recorded Live at ASTA 2025, Dutch Silverstein delivers a powerful reframing of how the automotive industry can approach customer interaction—shifting from high-pressure sales tactics to a relationship-first model built on the idea that “People hate to be sold, yet they love to buy.
Advocates, Not Salespeople
Dutch’s relationship-based shop model stands in stark contrast to transactional sales environments.
No Salespeople: Dutch does not employ “salesmen,” he employs “advocates.”
Role of an Advocate: Advocates collaborate with customers to understand what they want for their vehicle and their long-term plans, then help design solutions that support those goals.
Eliminating Pressure: The shop enforces a strict “no pressure, ever” philosophy. There are no commissions, no sales quotas, no whiteboards, no competitive bonuses—removing any incentive that could create a conflict of interest.
The episode also dives into several controversial but important topics:
The need to revisit technician licensing, with Dutch arguing current standards are “window dressing.”
The flat-rate paradox, especially when contrasted with the younger generation’s desire for work-life balance rather than solely financial incentive.
Determining an optimal labor rate in a way that supports sustainability and talent retention.
The Takeaway
The conversation reinforces that effective sales—better yet, advocacy—are rooted in trust. When customers feel supported rather than sold to, they embrace their decisions with confidence. This shift from selling to serving creates a healthier, more sustainable customer experience and business model.
remarkableresults.biz/e1067
Sloppy Success
When we look back on our success in the shop, we rarely see one big defining moment. There’s usually no day when everything suddenly clicks — no dramatic turning point that signals “we made it.” Instead, progress happens quietly. We start implementing better processes. Communication improves. The numbers are trending in the right direction. Before…
Good Debt, Bad Debt: Distinguishing Healthy Leverage from Financial Risk [THA 460]
It’s time to dig into real-world strategies for managing debt and strengthening the financial foundation of your auto repair business.
Shiju Thomas, Hotchkiss Auto Repair
Dustin Brown, Brown Auto Experts
Hunt Demarest, CPA, Paar Melis and Associates
The first big takeaway: Cash is king.
Our panel emphasizes the power of maintaining healthy cash reserves—ideally three to six months of operating expenses—to safeguard your shop against unexpected disruptions. If the pandemic taught us anything, it’s that cash on hand can be the difference between surviving and scrambling.
Another core theme is recognizing the difference between good debt and “bad debt.”
Good debt includes real estate and other collateral-backed loans that appreciate, add stability, and support long-term growth. Bad debt includes high-interest burdens like merchant cash advances or short-term credit card loans—products that drain cash flow fast and offer zero assets in return.
The panel also addresses a common pain point: “Why doesn’t my bank balance match my profit?”
The answer lies in understanding the cash flow statement—specifically, that principal payments don’t appear on the P&L, even though they hit your bank account hard. Their guidance: pay off high-interest debt first, but don’t erase debt so aggressively that you end up “debt-free but cash-poor.” Cash matters just as much as debt reduction.
Bottom line: Be intentional with your money. Understand your numbers. And approach debt reduction as a strategy, not a sprint.
remarkableresults.biz/a460
Rock Your Role: Creating an Experience Employees and Customers Cheer For [RR 1066]
Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the “greatest cultures in the history of culture.”
Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricing, or aesthetics, while the true differentiator is the human element. He recommends evaluating candidates through the Three C’s:
Competence – Can they do the job?
Character – Are they kind, respectful, and easy to work with?
Culture Fit – Do their values align with the organization?
Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover.
remarkableresults.biz/e1066
Be a Sponge!
Be a Sponge! A wild thought. You’re heading to AAPEX, VISION, or ASTA. You’ve got your schedule packed — breakout sessions, networking events, maybe even a few supplier dinners. You’re ready to soak up every idea, insight, and best practice you can. During the event, you’re engaged. You’re taking notes, highlighting ideas in your workbook,…
Train the Trainer: Building an Industry Boot Camp for Automotive Educators [THA 459]
The automotive industry faces a growing crisis: as veteran trainers and educators retire, there’s no clear path for the next generation to replace them. Creating quality training is time-intensive — often taking months to develop just one class — and the personal sacrifices required have deterred many from stepping up.
This episode explores the urgent need to evolve automotive education, from rethinking long-form classes to developing shorter, high-impact sessions that better fit today’s learning styles. At the heart of the conversation is a proposed solution: an industry “Trainer Boot Camp” designed to teach aspiring educators not only technical knowledge but also the art of presentation — structure, flow, delivery, and audience engagement.
Another proposed solution is the creation of a Train the Trainers Scholarship to fund legacy educators like John Thornton and Scot Manna to design and lead this new initiative. Modeled after the WWE’s NXT Performance Center, the idea is to proactively cultivate new education “superstars” rather than waiting for them to appear on their own.
This is more than a conversation about teaching — it’s a call to action to preserve and reinvent the future of automotive education before the knowledge gap becomes irreversible.
remarkableresults.biz/a459
Helping People Do Life in Auto Repair [RR 1065]
In this fireside conversation, Joe Hanson of Gordie’s Auto and Tire shares how a clear purpose—“Helping people do life”—guides every part of the business. This mission shapes both the customer experience and the culture within the shop, ensuring the team feels supported, valued, and equipped to build meaningful careers.
Joe walks through the realities of growing the business, from navigating permits and environmental requirements to expanding fleet services and managing tire sales intentionally. Issues such as leadership team dynamics, marketing, and phone call audits are management problems—they are never permanently “fixed,” but instead require continuous coaching and management. He also emphasizes the importance of communication, setting clear expectations, and educating customers about the complexity of modern testing and ADAS calibration—not just “plugging in a scanner.”
Joe remains committed to the work for as long as it’s meaningful—and rooted in helping people, not just chasing revenue.
remarkableresults.biz/e1065
Fix the List That Never Ends
We love getting things done. There’s nothing better than checking off a task and feeling that little hit of accomplishment. But here’s a question worth asking: why is your to-do list always so long? In this business, there’s no shortage of things to do — cars to fix, customers to call, systems to improve. But…
The Everyday Educator: How Leaders Reinforce Learning [THA 458]
David Boyes, CEO of Today’s Class, and Lola Schmidt, Schmidt Auto Care, explore how short, personalized, and gamified training is transforming team development in the automotive industry.
The discussion centers on how Today’s Class delivers 3–5 minute, mobile-friendly training sessions that fit seamlessly into daily shop routines, often completed right after morning huddles. This consistent “daily drip” of learning minimizes workflow disruption while fostering a culture of continuous growth.
Gamification drives engagement through points, badges, and friendly competition, sparking team conversations and collaboration. Shops like Schmidt Auto Care have seen measurable improvements in technical knowledge, such as increased proficiency in brake systems, wheel alignment, and HVAC performance.
Lola shares how her team’s enthusiasm for competition has built deeper learning habits, while David explains how the platform’s data-driven insights help shop leaders identify knowledge gaps, coach effectively, and make smarter business decisions from equipment investments to targeted, hands-on training.
The takeaway: Small, consistent, and data-informed training can create powerful results, driving engagement, improving technical skills, and strengthening both team and business performance.
remarkableresults.biz/a458
Stress, the Struggle, and the Resilience: A Guide for Leaders [RR 1064]
Stress is inevitable, but how we respond to it can make or break our leadership. In this episode, Dr. David Weiman, psychologist at Weiman Consulting, dives into the science of stress and practical strategies for managing it, especially in the fast paced world of automotive repair.
What You’ll Learn:
The fight or flight response and why modern stress feels just as intense as physical danger.
The three types of stress: Normal, Training (Eustress), and Excessive, and how recognizing them can improve decision-making.
Simple, powerful tools for recovery: micro breaks, diaphragmatic breathing, and mindful routines.
How stress affects leadership, team dynamics, and strategic thinking—and what to do about it.
Practical tips to avoid burnout, maintain energy, and enhance focus.
Dr. Weiman emphasizes that the key isn’t eliminating stress, it’s managing it effectively so you can think clearly, lead confidently, and take action.
remarkableresults.biz/e1064
Your Challenges Change You
If you let them, your challenges will change you. Stop and think about that. Actually, stop is the keyword. In this business, we’re always moving — cars to fix, customers to call, bays to fill, techs to support, invoices to close. But growth doesn’t happen in the rush. It happens when you take a moment…
Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]
This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.
Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.
Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..
The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.
remarkableresults.biz/a457
Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063]
Tonnika Haynes, owner of Brown’s Automotive in Chapel Hill, North Carolina—a family business founded by her father, William Brown, in 1980—joins us for a conversation recorded live at the ASTA Conference in Raleigh, NC. Together, we explore the powerful and defining mentorship that shaped both her leadership and her legacy.
Tonnika shares that she never worked for her “dad,” she worked for William Brown, the business leader. That separation became clear when, early in her ownership, she faced her first major crisis: losing a key employee.
When she called her father for guidance, it wasn’t “Dad” who picked up; it was William Brown. His advice was blunt but transformative. Instead of sympathy, he challenged her: “What would you do if they got hit by a bus? You can’t sit in it, move forward.”
It was a defining moment that taught her the importance of separating emotion from action. As William often reminded her:
“We don’t have time for feelings right now. We have time for fact and action.”
“Feelings don’t fix cars. Facts and movement fix cars.”
This heartfelt episode highlights the power of tough love, mentorship, and maintaining emotional discipline in business. Tonnika’s story is a testament to how strong roots and even stronger lessons can prepare the next generation to lead with both heart and backbone.
remarkableresults.biz/e1063
Fear Makes You Stupid
Walking the Talk: Why Auto Coaches Are Buying Shops Again [THA 456]
Three industry coaches, Chris Cotton, Brian Gillis, and Clint White, are redefining leadership by returning to shop ownership. They chose to re-engage, believing that staying in the trenches keeps their coaching grounded and relevant in a rapidly changing industry. They view ownership as a “learning lab,” testing strategies in marketing, staffing, and technology firsthand, then bringing real-world insights back to their clients. As they plan for the future, each is focused on sustainable growth, exploring private equity opportunities, and developing strong succession plans, all while keeping culture and quality at the core of their mission.
remarkableresults.biz/a456
A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]
Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.
The End of the Generalist Era
– Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.
Specialization: The Smarter Path Forward
– Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.
Redefining Professionalism and Language
– Replace “mechanic” or “tech” with “technologist” or “specialist.”
– Use precise titles like “calibration specialist” to build client confidence.
– Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.
Building Career Paths and Attracting Talent
– Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.
Listeners can explore Carm’s evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise
remarkableresults.biz/e1062
From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]
How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:
– The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that “has exploded to 300 people” and has no stoplights. His motivation? Simply “doing the job right” and ensuring local body shops don’t have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the “$99 alignment dilemma.”
– The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can “talk yourself out of buying anything”. His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a “worldwide marketing tool.” When in doubt, Zeb’s famous advice is always: “Pull the trigger!”
– Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on “doing the right thing.”
The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings.
remarkableresults.biz/a455
Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]
Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption.
ADAS Calibration and Liability
Scott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low.
EV Tooling and Safety
While basic shop tools suffice for many EV services, high-voltage work demands safety training and PPE.
Looking Forward
Using his aviator metaphor of “runway,” Scott stresses that shops must evolve, specializing in ADAS and EV maintenance to stay competitive as EVs become the future of mobility.
Scott’s insights make one thing clear: the automotive industry is changing fast, and shops that embrace ADAS and EV expertise now will be the ones leading the market tomorrow. Staying informed, trained, and prepared isn’t just smart—it’s essential for long-term success.
remarkableresults.biz/e1061
Are We Celebrating Enough
Shop owners who work hard to build and maintain a strong culture of behavior and values also know that career pathing, recognition, and celebrating go a long way in making your shop a great place to work. It goes without saying that you need a clean, organized, safe facility with good equipment and a commitment…
Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]
This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops.
remarkableresults.biz/a454
Building an Essential Skilled Automotive Career [RR 1060]
This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.
Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.
To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.
Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding.
remarkableresults.biz/e1060
In Search of Professionalism and Perfection
A quick story about a large retail chain that illustrates the importance of seamless customer service. My friend needed an electric toothbrush locked in a display cabinet with a sign reading “Press button for assistance.” After repeatedly pressing the button and waiting thirty minutes without response, he finally located some employees nearby and asked for…
The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453]
The Karen Cooper Foundation, founded by Bob Cooper and his daughter Michele, honors the legacy of Bob’s late wife, Karen, by bringing Christmas joy to shelter dogs through toys and treats. What began as a family tradition in San Diego has grown into a nationwide nonprofit, gifting thousands of dogs each year while raising awareness for adoption and responsible pet ownership. As a 501(c)(3) charity, every donation goes directly to the animals, providing enrichment, comfort, and hope until they find their forever homes.
The foundation’s roots trace back to an annual tradition Karen and Bob started years ago. Inspired by Karen’s question, “What happens with all these dogs on Christmas morning?” she suggested, “Why don’t we bring Christmas to them?”—sparking a mission that continues today.
In 2023, after life-changing events including Bob’s sale of Elite Worldwide and the heartbreaking loss of Karen in a Memorial Day weekend car accident, Bob and Michele formalized the foundation to honor and celebrate Karen’s legacy.
The Karen Cooper Foundation operates with three key goals:
Bring Christmas joy to shelter dogs, ensuring they experience the magic of the holiday.
Raise awareness about adoption, helping dogs and puppies find their forever homes.
Honor Karen’s legacy, keeping her spirit alive through every act of giving.
Through every gift and act of kindness, the Karen Cooper Foundation ensures Karen’s spirit lives on, bringing hope, joy, and a brighter future to dogs in need.
remarkableresults.biz/a453
AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]
The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor.
Here’s what you can expect:
A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.
Keynote speaker announcement: Wayne Gretzky, “The Great One.”
Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.
AAPEX 2025 is more than a trade show—it’s the industry’s hub for education, innovation, and connection. Come prepared, but leave space for the unexpected conversations and discoveries that could change your business.
remarkableresults.biz/e1059