Posts by Carm Capriotto, AAP
Maximizing Profit Through Effective Labor Rate Strategy [THA 493]
Your posted labor rate may not be the labor rate you’re actually collecting, and that gap could be costing your shop thousands of dollars every month.
In this episode, Carm Capriotto is joined by Andy Adams, a shop owner and business coach, and Rob Sperring, a service manager, to explain why Effective Labor Rate (ELR) is one of the most overlooked yet impactful performance metrics in the auto repair industry. They break down why ELR falls short, how it affects profitability, and the practical steps every shop owner can take to close the gap.
What You’ll Learn
What Effective Labor Rate (ELR) is and why it matters more than your posted door rate.
Why healthy shops should collect at least 90 percent of their posted labor rate.
How unbilled diagnostic time, underpriced canned jobs, and complimentary inspections reduce profitability.
Why excessive discounting, even with good intentions, can quietly erode your bottom line.
How shifting consumer buying habits make labor profitability more important than ever.
Why improving ELR creates opportunities to increase technician compensation and strengthen your business.
How auditing repair orders can uncover missed labor opportunities and unnecessary discounts.
Why updating your labor matrix and canned jobs can immediately improve financial performance.
How sharing KPI’s (key performance indicators) with your team builds ownership and accountability throughout the shop.
Effective Labor Rate is more than a financial matrix; it’s a direct measure of how well your shop captures the value of the work it performs. By understanding where labor revenue is being lost and making intentional operational improvements, shop owners can increase profitability, invest in their teams, and build a stronger, more sustainable business.
remarkableresults.biz/a493
Selling to the Curb: How AI Turned More Calls into Customers [RR 1099]
What does it take to build one of the fastest-growing auto repair businesses while leveraging artificial intelligence to improve performance at every level?
In this episode, Carm Capriotto welcomes Jesse Jackson, Founder and CEO of Mango Automotive, to discuss how she scaled from zero to eight locations in less than five years. Jesse shares the leadership lessons learned through rapid growth, how custom AI tools are helping improve customer experience and operational consistency, and why she believes it’s time to rethink how independent shop owners plan their exit from the industry.
What You’ll Learn
How Mango Automotive expanded from a startup to eight locations through strategic acquisitions.
The leadership challenges that come with rapid growth and why building a corporate support team became essential.
The three cultural principles that drive employee engagement: never yell, bonus well, and have fun.
How AI is being used to measure standard operating procedures and improve accountability.
Why analyzing phone conversations with AI helps advisors convert more callers into customers.
How providing realistic price ranges over the phone can improve appointment conversion rates.
How AI-driven follow-up processes dramatically increased maintenance rebooking rates.
Practical ways any shop owner can use tools like ChatGPT or Claude to evaluate service advisor performance without spending hours reviewing phone calls.
Why thousands of shop owners approaching retirement may be leaving significant business value on the table.
How Jesse’s cooperative exit model could help independent shop owners achieve substantially higher business valuations than traditional private equity acquisitions.
Artificial intelligence isn’t replacing great leadership; it’s making great operators even better. Combined with a strong culture, measurable processes, and innovative thinking about business ownership, AI can help repair shops improve customer experience, scale more effectively, and create greater long-term value for both
remarkableresults.biz/e1099
Power of the Room
Stop Flying Solo: The Brutal Truth About the “Power of the Room” Recently, Aaron Woods dropped a phrase on the show that completely reframed how I look at leadership: “The Power of the Room.” I’ve always known this, but this time it hit me like a ton of bricks, specifically regarding how we, as shop…
AI Search Visibility: How Customers Find Your Auto Repair Shop [THA 492]
Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don’t adapt risk becoming invisible online.
Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success.
What You’ll Learn
Why optimizing your Google Business Profile remains the most important step for local AI search visibility.
How AI platforms like ChatGPT and Google’s Gemini use consistent business listings to recommend local repair shops.
Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.
How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.
What “Google jail” is, how AI is filtering reviews, and why violating Google’s review policies can seriously damage your online presence.
Why review gating and incentivized reviews can put your business at risk.
How to use AI effectively by following the principle of “trust but verify.”
Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses.
AI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers.
remarkableresults.biz/a492
Building a Winning Scoreboard For Your Auto Repair Shop [RR 1098]
What if your shop operated like a championship team, where everyone knew the score and was motivated to win together?
Gerry Frank, business coach and former shop owner of 35 years, joins Carm Capriotto to explain how gamification can transform an auto repair business by increasing profitability, accountability, and employee engagement. Rather than relying on pressure or incentives alone, Gerry shares a practical system that turns daily performance into a shared game built around visibility, ownership, and teamwork.
What You’ll Learn
Why diagnosing the real business problem is more important than applying quick fixes.
How visible scoreboards create accountability and keep the entire team focused on shared goals.
Why technicians and service advisors should update their own scores instead of management.
Which key performance indicators matter most, including car count, billable hours, margins, and hours presented.
Why aligning the front and back of the shop creates stronger teamwork and better customer outcomes.
How storytelling helps employees understand the importance behind the numbers.
A leadership approach that improves performance by focusing on results instead of criticizing people.
Gamification isn’t about making work feel like a game, it’s about giving every employee clear goals, measurable results, and ownership of their performance. When leaders diagnose problems correctly, track meaningful metrics, and connect the numbers to a larger purpose, they create a culture where accountability, engagement, and profitability naturally grow.
remarkableresults.biz/e1098
Go Silent
How to Sell Your Auto Repair Shop for Maximum Value [THA 491]
The auto repair industry is facing a “Silver Tsunami” as thousands of shop owners approach retirement age. The challenge isn’t simply selling a business; it’s maximizing its value and creating a successful transition that benefits employees, customers, and future owners.
In this episode, host Carm Capriotto welcomes shop owner and business coach Aaron Woods and Ryan Bushman, a recent shop owner seller, for a candid discussion on exit planning, business valuation, financial preparation, and the leadership mindset required to build a shop that can thrive without its founder.
What You’ll Learn
Why every shop owner needs an exit strategy, even if retirement feels years away.
How to transition from being the daily “hero” of the business to becoming a strategic guide.
The key factors that influence shop valuation and why buyer risk impacts sale price.
How creating a turnkey operation can significantly increase a business’s market value.
The importance of clean financial statements and separating personal expenses from business expenses.
What “add-backs” are and how they can reveal the true profitability of your shop.
Why investments in team development and training may strengthen valuation discussions.
How defining your retirement goals helps determine the financial target your business must achieve.
The value of coaches, peer groups, and industry-specific advisors during exit planning.
Why finding an automotive-savvy accountant should be a priority for owners considering a future sale.
The best business exits don’t happen by accident. Owners who begin preparing years in advance can reduce buyer risk, increase profitability, strengthen leadership teams, and ultimately maximize their company’s value. Whether retirement is five years away or fifteen, the time to start building a business that operates independently of you is now. A successful exit begins with intentional planning, disciplined financial management, and a clear vision for life after ownership.
remarkableresults.biz/a491
How a Purple Heart Veteran Became a 6-Shop Auto Repair Owner [RR 1097]
What does it take to grow from a single auto repair shop to six locations in less than a decade?
Host Carm Capriotto sits down with AJ DeBuono to discuss his journey from serving as a U.S. Marine in Iraq and Afghanistan to becoming a successful multi-shop operator. AJ shares the lessons learned through rapid growth, the acquisition strategy that has fueled his expansion, and how military discipline, financial discipline, and a commitment to people have shaped his leadership approach.
Rather than buying struggling businesses and attempting turnarounds, AJ focuses on acquiring profitable shops with untapped potential.
What You’ll Learn
How AJ leveraged SBA veteran loan programs to purchase and expand his first auto repair business
Why he prefers acquiring profitable shops instead of distressed operations
The key performance indicators he targets to quickly improve profitability
How military leadership principles influence his management style and business decisions
The importance of creating career advancement opportunities through expansion
Lessons learned from growing too quickly and navigating financial stress
How AJ approaches shop transitions to minimize disruption for employees and customers
Why maintaining strong personal relationships with team members remains a priority despite operating multiple locations
Growth is not simply about adding locations. It’s about creating opportunities for your people, building systems that scale, and maintaining the discipline to make smart decisions when the pressure is highest. AJ DeBuono’s story demonstrates that successful expansion comes from acquiring the right businesses, investing in your team, and staying focused on long-term value rather than short-term gains.
remarkableresults.biz/e1097
DTI – Can You Imagine?
Here is another analogy to the dental industry that I think you’ll appreciate. If you are like me, we constantly see things in everyday life and connect them back to our industry. Last week, I was in the chair at my dentist’s office for routine maintenance. For both my dentist and me, that’s every six…
Why Auto Repair Specialists Leave Our Industry (And How Shop Owners Can Keep Them) [THA 490]
Why do talented automotive technicians leave the automotive industry, and what can shop owners do to keep them?
Host Carm Capriotto is joined by Technical Specialist Matt Fanslow and Technician Find CEO Chris Lawson to explore what it takes to attract, hire, and retain top talent in today’s automotive repair industry. The conversation examines industry professionalism, workplace culture, compensation, employee engagement, and proactive recruiting strategies that help shops become destinations for exceptional technicians.
What You’ll Learn
Why elevating the image of automotive professionals is critical to attracting the next generation of talent
The three primary reasons technicians leave shops: lack of respect, limited growth opportunities, and compensation concerns
How financial transparency can build trust, ownership, and a stronger team culture
The difference between a shop’s “official game” and its “shadow game,” and why understanding both matters
Practical ways to gather meaningful employee feedback and turn ideas into action
How leaders can remove obstacles that prevent technicians from finding joy and fulfillment in their work
Why relationships with tool truck drivers can become a valuable recruiting resource
How a shop’s appearance and reputation can influence whether top candidates choose to work there
Finding and keeping great technicians requires more than competitive pay. Shops that create a culture of respect, provide clear growth opportunities, communicate openly, and actively remove workplace frustrations are far more likely to attract and retain top performers. The most successful shop owners don’t wait for talent to find them, they intentionally build workplaces where skilled professionals want to stay and grow.
remarkableresults.biz/a490
2026 Automotive Training Trends Every Professional Shop Owner Needs to Know [RR 1096]
How are automotive technicians learning today, and who is investing in their future?
Matt Shepanek, President of the ASE Training Managers Council (ATMC), discusses the findings of the 2026 ATMC Benchmark Survey. The survey offers valuable insight into technician education, training preferences, emerging technologies, and the industry’s commitment to continuous learning.
The conversation highlights significant differences between dealerships and independent repair shops, reveals what technicians most want to learn, and reinforces why ongoing professional development remains essential in an era of rapidly advancing vehicle technology.
What You’ll Learn
How dealerships continue to lead the way in training investment, paying for technician education 85% of the time, while many independent technicians still share the cost or pay out of pocket.
Why Hybrid/EV systems and Electrical/Electronics training top the list of requested subjects as vehicle technology continues to evolve.
What the survey reveals about technician learning preferences and why hands-on, instructor-led training remains the gold standard despite the growth of online education.
The wide gap in annual training hours, from technicians receiving no structured education to others completing more than 56 hours each year.
Why continuous learning has become a business necessity, not an option, for shops hoping to remain competitive and profitable.
The 2026 ATMC Benchmark Survey reinforces a simple truth: the future belongs to technicians and shops that embrace lifelong learning. As vehicles become increasingly dependent on advanced electrical systems, software, hybrid technology, and diagnostics, professional development is no longer a luxury. Shops that invest in training, provide access to relevant education, and foster a culture of continuous improvement will be better positioned to attract talent, improve performance, and thrive in a rapidly changing automotive landscape.
Download the 2026 ATMC Benchmark Survey: https://bit.ly/4aOaigM
remarkableresults.biz/e1096
Our Pitiful Roads and Your Clients’ Cars
I’ve always said you’ve got to know when to stop digging when you’re in deep trouble. That’s the rule of holes. So many people who face challenges keep digging deeper and never pause to understand how to stop and climb out. However, the “rule of holes” in this blog refers to something quite different. I…
Motor Oil supply Crisis: Fact, Friction, and What Happens Next [THA 489]
Is there really a motor oil shortage, or is the industry caught up in another wave of panic buying?
In this episode of Remarkable Results Radio, host Carm Capriotto welcomes automotive expert Lauren Fix and Deckman Oil Territory Sales Manager Lee Rhodus to separate fact from fiction surrounding today’s motor oil supply concerns.
Together, they examine what’s driving skyrocketing oil prices, why certain synthetic oils are becoming harder to source, and how fear-driven purchasing is creating additional strain throughout the supply chain. Most importantly, they discuss what repair shops and vehicle owners can do to navigate the uncertainty without making costly mistakes.
What You’ll Learn
Why the world is not actually running out of motor oil
How global shortages of base oils and additives are impacting the availability of ultra-low viscosity synthetic oils such as 0W-8, 0W-12, and 0W-16.
The role panic buying plays in creating artificial shortages and driving prices even higher.
Why motor oil prices are increasing at unprecedented rates and what that means for repair shops and consumers.
The risks of delaying routine maintenance as oil changes become more expensive.
Practical advice for shop owners on managing inventory and communicating with customers during periods of market uncertainty.
The current motor oil situation is real, but panic is making it worse. While supply constraints and rising prices are creating challenges across the automotive industry, experts agree that hoarding inventory and delaying maintenance are not the answers. Patience, informed decision-making, and a focus on preventative maintenance remain the best strategies for both repair shops and vehicle owners. As supply chains stabilize, those who avoid fear-based decisions today will likely be in the strongest position tomorrow.
remarkableresults.biz/a489
Anyone Can Teach, But Not Everyone Can Educate: Lessons from 30 Years in Automotive Training [RR 1095]
Carm Capriotto sits down with Todd Fortier, retiring automotive professor and program coordinator from Illinois Central College, to discuss a lesson learned over three decades in education: anyone can teach, but becoming a true educator requires purpose, empathy, and continuous growth.
Todd shares how his passion for education was sparked by helping students experience those breakthrough “lightbulb moments” and why the ultimate goal of teaching is not simply delivering information, but ensuring meaningful knowledge transfer. As he prepares for retirement, Todd reflects on the challenges facing automotive education and his mission to help develop the next generation of industry instructors.
What You’ll Learn
Why technical expertise alone doesn’t make someone an effective instructor
How educators can improve knowledge transfer and student engagement
Todd’s “Three C’s” framework: Concern, Cause, and Correction
Why connection, empathy, and vulnerability are critical teaching tools
How to identify the root causes behind student disengagement
The importance of recognizing the personal challenges students bring into the classroom
Why many students leave training programs early and how educators can help retain them
How trainers and mentors can evolve into true educators
The soft skills needed to successfully connect with today’s students and technicians
The best educators do more than share information, they build relationships. Todd Fortier’s career demonstrates that teaching is most effective when instructors combine technical knowledge with empathy, curiosity, and genuine human connection. As the automotive industry works to address technician shortages and workforce development challenges, creating better educators may be one of the most important investments the industry can make.
remarkableresults.biz/e1095
Words Matter: Why ‘Installer’ Doesn’t Define Our Profession
Another critical shift we must champion is retiring the term installer when referring to professional automotive service. We do far more than install parts. Roofers install roofs. Window companies install windows. Flooring contractors install carpet and tile. Modern automotive professionals diagnose, analyze, calibrate, verify, interpret data, and solve increasingly complex technical problems. Installer is terminology…
From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488]
What happens when artificial intelligence meets world-class customer hospitality?
In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses.
From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability.
What You’ll Learn
How AI can serve as your shop’s “big brain” to improve decision-making and uncover blind spots.
How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.
The concept of the “NASA Shop” and what elite automotive operations do differently.
How Euro Clinic creates unforgettable customer experiences through personalized hospitality.
The importance of building systems and processes around your shop’s core values.
Why strong operations must come before marketing success.
How small communication changes can dramatically improve customer trust and confidence.
The role data plays in making better business decisions and reducing emotional guesswork.
The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead.
remarkableresults.biz/a488
Stop Hiring in Panic Mode: Build a Recruiting Pipeline for Your Shop [RR 1094]
Host Carm Capriotto welcomes Chris Lawson, founder of TechnicianFind, to discuss one of the biggest challenges facing independent auto repair shops today: finding and keeping great technicians.
Chris explains why many shop owners fall into what he calls “fire alarm syndrome,” waiting until a technician leaves before starting the hiring process. That reactive approach often leads to rushed decisions, poor hires, and ongoing turnover. Instead, he advocates for an “Always Be Recruiting” mindset, where shops continuously build relationships with potential candidates long before they have an opening.
The conversation explores practical strategies for becoming a destination workplace, creating a recruiting pipeline, and building a culture that attracts top talent in a competitive market.
What You’ll Learn
Why reactive hiring creates costly staffing problems
How to build a bench of pre-qualified technicians before you need them
Why becoming “10-mile famous” can help attract both technicians and customers
How culture-focused marketing can outperform traditional help-wanted ads
The three things technicians value most: respect, growth, and compensation
Why sign-on bonuses often fail and how to structure them more effectively
Practical ways to engage passive candidates who are not actively job hunting
Resources available through Chris Lawson’s free online community for shop owners
The best time to recruit a technician is before you need one. Shops that continuously market their culture, build relationships with local talent, and maintain a pipeline of qualified candidates are better positioned to grow, avoid staffing emergencies, and create a workplace where top technicians want to stay. Recruiting is no longer an occasional task. It is an ongoing business strategy.
remarkableresults.biz/e1094
Are You Professional Enough?
“I’m a professional.” That’s very easy to say. I own a business. I make money. I have customers. I have an LLC. Maybe even multiple locations. But does owning a business automatically make someone a professional? What is the real standard for professionalism? Is it self-declared? Or is it something experienced by your clients, your…
When Personal Stress Walks Into the Shop: How Leaders Protect Performance [THA 487]
What happens outside the shop doesn’t always stay outside the shop. In this insightful episode, Rena Rennebohm, CEO of Empowered Advisor, and service advisor coach and shop owner Rachel Spencer, explore how personal stress, emotional weight, and leadership awareness directly affect employee performance, confidence, customer communication, and overall shop culture.
From family struggles and financial pressure to burnout and emotional fatigue, today’s automotive professionals carry more than tools into work each day. This conversation reveals why high-performing shops are built not only on process and productivity, but on leaders who understand the human side of performance.
What You’ll Learn
How personal stress impacts sales performance and customer communication
Why technician morale directly affects advisor confidence and trust
The connection between emotional stability and shop productivity
How great leaders identify performance struggles before KPIs decline
Why empathy and accountability must work together
The importance of daily check-ins and emotional awareness
How negativity spreads through shop culture and how leaders can stop it
Why “soft skills” have become essential leadership skills in auto repair
Strong shop culture starts with emotionally aware leadership. When employees feel supported, understood, and valued, communication improves, confidence grows, and performance follows. This episode offers practical insights for shop owners and managers who want to protect team performance, strengthen culture, and lead more effectively in today’s high-pressure auto repair environment.
remarkableresults.biz/a487
Reboot Your Business
There is nothing like a refresh, a reboot. As we move deep into Spring, at least up North, we are picking up twigs, removing weeds, buying plants, and prepping the deck for lawn chairs and umbrellas. Why not use this same season to rethink and reboot your professional automotive repair business? Truthfully, you do not…
From Guesswork to Process: Modern Diagnostic Strategies for Auto Repair Shops [RR 1093]
Recorded live at the 2026 TST Big Event, Carm Capriotto sits down with automotive trainer Ken Zanders to discuss the importance of ongoing technical education, building efficient diagnostic processes, and adapting to rapidly evolving vehicle technology. Ken explains why too many shops still rely on a chaotic “grocery list” approach to repairs and how a structured diagnostic strategy can dramatically improve technician efficiency, profitability, and customer trust.
What You’ll Learn
Why inefficient diagnostic habits directly reduce technician productivity, shop profitability, and overall earning potential.
The importance of following a structured diagnostic workflow instead of guessing and replacing parts.
How electronic relative compression testing with a lab scope and amperage probe can reduce diagnostic time from hours to minutes.
How modern vehicle technologies like GM’s Vehicle Intelligence Platform (VIP) and Over-The-Air (OTA) updates are changing diagnostics and repair procedures.
Why continuous education is no longer optional for automotive professionals working on today’s advanced vehicle systems.
The biggest takeaway from this episode is that repair shops cannot afford to operate in constant chaos and guesswork. A reactive “grocery list” approach to diagnostics leads to wasted time, unnecessary parts replacement, lower profits, and poor customer outcomes. To succeed in today’s increasingly complex automotive industry, shop owners must create a year-round training strategy that helps technicians diagnose efficiently, think critically, and continuously improve their skills. Structured processes, modern testing methods, and ongoing education are no longer advantages; they are necessities for survival and growth.
remarkableresults.biz/e1093
Failing at Retirement: Building Eight Shops in Eight Years [THA 486]
Carm Capriotto talks with Matt Curry and Judy Curry of Craftsman’s Auto Care about building one of the automotive industry’s most respected multi-shop operations twice.
After growing Curry’s Auto Service to 10 locations and retiring in 2013, the Currys returned to the industry with a new vision, launching eight Craftsman’s Auto Care locations in eight years. Matt shares his role as the visionary leader driving momentum and ideas, while Judy explains how operational discipline, marketing, and customer experience keep the business grounded and scalable.
The conversation explores their “5 Ps” philosophy: People, Policies, Processes, Procedures, and Profits, along with their commitment to employee development, strong culture, customer transparency, and community involvement. The Currys also discuss how Digital Vehicle Inspections and an intentional customer experience helped them earn nearly 10,000 five-star Google reviews.
What You’ll Learn
How Matt and Judy Curry scaled multiple successful shop operations
Why leadership balance and “staying in your lane” matters
The “5 Ps” framework for building a strong shop culture
How employee investment drives long-term success
Why transparency and DVIs build customer trust
How culture and customer experience fuel growth and retention
Sustainable growth in automotive repair comes from more than technical expertise. It requires intentional leadership, strong systems, a healthy culture, and a commitment to both employees and customers.
remarkableresults.biz/a486
The AI-Driven Auto Repair Leader: Using Technology as Your Strategic Thought Partner [RR 1092]
In this forward-looking conversation, Carm Capriotto and Chris Cloutier, CEO of AutoFlow and owner of three Golden Rule Auto Care locations, explore how artificial intelligence is rapidly transforming the automotive repair industry; not as a replacement for people, but as a powerful tool that helps shop owners lead smarter, communicate better, and operate more professionally.
Chris shares firsthand experiences using AI inside both his software company and his repair shops, revealing how the technology can dramatically reduce time spent on leadership and administrative tasks while improving workflow efficiency and customer communication. From refining technician notes to helping build business plans and expansion strategies, AI is becoming what Chris describes as a ‘thought partner’ for today’s shop owner.
What You’ll Learn:
Why AI should be viewed as a strategic business partner, not a threat to the automotive repair profession
How effective prompting and providing context can dramatically improve AI-generated results
Ways AI can streamline major business tasks such as SBA loan preparation, SWOT analyses, and growth planning
How AI-powered technician note rewrites improve customer communication and strengthen professionalism
Why clear, polished communication acts as a “curtain of professionalism” that builds customer trust
How AI can help bridge language barriers by translating repair orders and inspection results
The risks and humor of “AI versus AI” hiring practices, where both employers and applicants rely heavily on artificial intelligence
Why Chris believes today is the least expensive AI will ever be, and why shop owners should begin learning it now
The biggest takeaway from this episode is simple: AI will not replace highly skilled automotive professionals, but it will absolutely enhance the shops that learn how to use it effectively. From improving efficiency and communication to elevating the image of professionalism, AI offers tremendous advantages for modern repair businesses. However, Carm and Chris emphasize one critical principle throughout the conversation: trust, but verify. Just like quality control in the service bays, AI-generated information should always be reviewed carefully before being shared with customers or used to make important business decisions.
remarkableresults.biz/e1092
Debriefing
Debriefing isn’t a dramatic, optional ritual—it’s a discipline. And disciplines are what separate shops that drift from shops that deliberately move forward. The word may sound like it belongs in an intelligence briefing room, but the principle is exactly what your business needs: extracting value from experience before it fades. Every meeting, every class, every…
The Rise of the Specialist: Redefining Automotive Professionalism [THA 485]
Host Carm Capriotto is joined by shop owners Craig Noel, Brett Beachler, and Tom Palermo for an important discussion on how “The Rise of the Specialist” is moving from idea to implementation inside automotive repair shops across the industry. Written by Carm Capriotto, “The Rise of the Specialist” is a growing movement and declaration designed to elevate the language, image, professionalism, and culture of the automotive service industry.
In this episode, the panel shares how they are actively implementing “The Rise” within their own businesses, from changing terminology and redefining job titles to elevating customer communication, shop presentation, and team culture. The conversation highlights the real-world challenges and successes of shifting away from outdated labels like “mechanic,” “wrench,” and “technician” and embracing the more professional and accurate title of “specialist.”
Carm explains that this movement is more than a branding exercise; it is a professional evolution aimed at helping the industry better reflect the expertise required to service today’s highly advanced vehicles. Modern automotive professionals are diagnosticians, calibration experts, technology specialists, and problem-solvers operating in one of the most sophisticated skilled professions today.
Throughout the discussion, the shop owners explain how adopting the language and principles of “The Rise” has strengthened team pride, improved customer trust, and helped create a more professional identity within their organizations. The panel also explores how service advisors play a key role in communicating the value of diagnostics, testing, and specialist-level expertise to clients in a way that builds understanding and confidence.
The episode draws powerful comparisons to professions like medicine and culinary arts, emphasizing that automotive specialists deserve the same respect given to highly trained experts in other industries. Just as chefs and medical specialists earn recognition through mastery and continuous education, today’s automotive professionals must also be seen as specialists whose expertise protects the safety and reliability of every vehicle entrusted to them.
“The Rise of the Specialist” has already gained momentum throughout the industry. Carm’s signature keynote, The Rise of the Specialist, has been delivered to influential audiences across North America, including the ASE Board of Governors, Ford Motor Company, and hundreds of forward-thinking automotive professionals.
What You’ll Learn
Why “The Rise of the Specialist” was created and what it represents
How shop owners are implementing “The Rise” in their businesses
Why the industry must move beyond outdated titles like “technician” and “mechanic”
How language shapes customer perception, professionalism, and team culture
The role service advisors play in explaining specialist-level diagnostics and repairs
How hospitality, presentation, and communication strengthen customer trust
Why this movement can help attract the next generation of automotive professionals
This episode demonstrates that “The Rise of the Specialist” is no longer just a concept; it is becoming a real cultural shift within the automotive industry. By adopting language that reflects expertise, elevating professionalism throughout the customer experience, and embracing the identity of the specialist, shop owners are helping reshape how the industry sees itself and how the world sees it.
Download ‘The Rise of the Specialist’: https://remarkableresults.biz/rise
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