Posts by Carm Capriotto, AAP

RR 406: Geek Talk 2.0 Part 3: The Independents Biggest Competitor

Geek Talk 2.0 Part Three – The Independents Biggest Competitor

This episode will enlighten and open your eyes to who are the biggest competitors of the independent shops; how to deal with them and how to market against them. Some important stats presented shows how market share is changing.

The panel includes Greg Buckley, CEO of Buckley Personalized Auto Care in Wilmington, DE, Chris Cloutier, co-owner of Golden Rule Auto Care in Dallas Texas and CEO of AutoText Me and Karim Morsli owner of Winkler Automomotive in Gaithersburg, MD.

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THA 106: Managing a Negative Online Review

Managing a Negative Online Review

The Academy panel will go over a 5 step process and go above and beyond by sharing their personal experiences.

So you got a “NEGATIVE” Review now what? Here is a 5 step process we are going to discuss: 1/ Two negatives don’t make a positive, 2. Find out what the heck really happened, 3. Take advantage of the learning opportunity, 4. Finalize a resolution, respond and over deliver, and 5. Review with staff and MOVE ON!

The Academy panel will go over this 5 step process and go above and beyond by sharing their personal experiences. Besides digging into these five steps we get into soliciting reviews, the four types of reviews, and sometimes a negative review can be an advertisement for your shop based on how you handle it and so much more

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RR 405: Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry Barrett – Book Review – Never Split The Difference by Chris Voss

Barry reviews and shows the principles of the book by Chris Voss and Tahl Raz called “Never split the difference – Negotiating As If Your Life Depended On It”.

Barry covers the premise of the book that builds a foundation for negotiation on the basis of understanding the other party through empathy and active listening skills.

Barry does a good job summarizing the book and bringing its principles to an aftermarket perspective.

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RR 404. Rodney Pierini. A Grant That Supports Automotive Education – First Of Its Kind

A Grant that Ensures The Future of the Aftermarket.

CAWA receives a $25K grant from the University of the Aftermarket. The program would consider financial assistance, accreditation support, access to automotive products for classroom use and access to industry training for the teachers. This grant will allow CAWA the resources to establish the program and serve as a model for others to implement because we believe it’s a first in the country to provide this type of support for our high school automotive teachers.

Our guest Rodney Pierini is the President and CEO of CAWA – California Automotive Wholesaler’s Association. Mr. Pierini has served on many auto care industry committees and groups including serving as the Chair of the Alliance of State Automotive Aftermarket Associations, the Auto Care Association Board of Directors and Chair of the Auto Care Association Government Affairs Committee, to name a few. He is also a recipient of Northwood University’s Automotive Aftermarket Management Education Award.

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THA 105: Catering to the Millennial Customer

Catering to the Millennial Customer

We are talking with three millennial aftermarket successors, they are each involved in the family service business. The panel: Lauren Anderson, Victory Auto Service & Glass Minneapolis, MN, Jacquie Hower, from Zimmerman’s Automotive, Mechanicsburg, PA and Carley Paiva, Elite Auto Repair in Warwick, RI

The ladies talk social media, transparency, that millennials have no patience, ‘they should know’, their view on video marketing, and where Instagram fits among other topics.

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RR 403: Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

Lucas Underwood – Take Ownership and Learn from your Mistakes. Find Humility.

There are a lot of responsibilities being a business owner. You have to re-think or get advice if your policies or strategies are not working. This episode does open the discussion on self-improvement and learning from your mistakes.

Lucas Underwood is an Automotive diagnostic specialist and shop owner. He owns L & N Performance Auto Repair, Blowing Rock, NC.

We talk about supporting post-secondary education, technician training, the importance of communicating with your team, staying current with customer needs such as texting and what are his success secrets at this time in his life. Lucas is a millennial shop ower for the last 10 years. The road was not paved in gold.

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RR 402: Generation Z – Understanding Our Newest Employees and Customers

Generation Z – Understanding Our Newest Employees and Customers

Generation Z our newest generation born from 1990 until 1995 that are ready for the workforce and will become your customer. They are on their way to make a difference in our society and taking up leadership roles and making a difference. But how big a difference would they bring to the aftermarket industry?

Our guest Sara Fraser from Haas Performance Consulting LLC. Sara will give us the skinny on our Generation Z. One of the most interesting characteristics is they have tendencies like Baby Boomers. Here is a generation that literally grew up with technology as a given in their lives. Sara says they are independent and want a work-life-blend. She will tell you how they like to be marketed to and that you’ll need to be authentic if you want them to work for you or become a customer.

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THA 104: Business Coaches Lab: The Art of Implementation – How to Get Things Done

The Business Coaches LAB: The Art of Implementation: How To Get Things Done.

In our continuing series of the Business Coaches Lab, we work to help you get into gear. The coaches mostly agree that there a few key problems for inaction.

The discussion includes finding your momentum, your one thing, planning, reflecting and the fact that you are trying to do too much, you wear too many hats. If you want to be a better leader, CEO and all-around good person you need to give these coaches a listen. A ton of free advice for you.

I’m joined by Rick White from 180 Biz, Cecil Bullard, with the Institute for Automotive Business Excellence, Jude Larson from the ACT Group, and Murray Voth, from RPM Training. Key Talking points, already written for you that will give you a bulleted plan for improvement. Also, find my guest’s bio’s links to their coaching companies and links to their previous episodes at remarkaberesults.biz/a104

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RR 401: Family Succession Part 1 – Our Future Female Shop Owners

Family Succession Part 1 – Our Future Female Shop Owners

We are talking to three millennial ladies who are geared for the succession of the family business. Many of our aftermarkets family businesses want to retire knowing that the business they have built is in safe hands, is moving forward and continues to succeed. Grooming a family member to become the CEO is a big decision and challenging journey.

Our guests are young and energetic female successors; Carly Paiva from Elite Auto Repair, in Warwick, RI, Jacquie Hower from Zimmerman’s Automotive in Mechanicsburg, PA, and Lauren Anderson from Victory Auto Service and Glass in Minneapolis. They understood very well the stakes and the responsibilities. They are not shying away and have shown maturity above their young age.

Carly Paiva has been actively participating in service advisory classes to better herself, Jacqui Hower recently graduated from Northwood and Lauren Anderson is finding ways and solutions to better equip her staff for success. The energy and passion of these three must make their parents proud.

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RR 400: 400th Episode Milestone. What does it mean to “Listen To Learn Just One Thing.”

400th Episode Milestone. What does it mean to “Listen To Learn Just One Thing.

Welcome to the 400th episode. I started back in March 2015 with the seed of an idea to help all ships rise in the industry. Hats off to those first 20 guests who help get this juggernaut started.

Here is the panel, Kevin Eckler, Foreign Car Specialists, Poughkeepsie, NY Pete Rudloff from Pete’s Garage in Newark, DE, Ryan Clo from Dubwerx in Cincinnati, OH, Rich Falco Instructor for CTI, Tom Lambert from Shadetree Automotive in Layton, UT, Maryann Croce, Croce’s Transmission in Norwalk, CT and from Small Biz Vantage.com, Dwayne Myers, Dynamic Automotive in Frederick, Md and Christopher Petersen from Northwest Automotive in Kalispell, MT.

Stories from all segments of the industry with discussions that will help invigorate, enliven and inspire you to take action or affirm your path and strategy. Podcasts are a viable resource for your continual learning game plan.

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THA 103: Turn Price Shopping Callers Into Customers.

Turn Phone Price Shoppers into Customers

We bring light to the service adviser/manager position as the toughest job in the company. It is very possible that your caller may not be looking for a price because they don’t know what else to ask. We talk about getting your value story told and the power of the smile among about a dozen other great lessons from this episode. It is suggested to get in your appointment making mode every time the phone rings.

On the Academy panel is Emily Sundstrom, Service Manager at Valley Auto Electric from Covington, WA and Business Coach Bill Haas, AAM from Haas Performance Consulting.

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RR 399: Service Talk 1 – The Service Adviser | Center of the Hub – Customer – Technician – Owner

Service Talk Part 1 – The Center of the Hub: Customer – Technician – Owner

Service advisors are the liaisons between the customer, technicians and the owners. Their job is one of the most important in the aftermarket service industry.
Trust and Communications are the keys to building a relationship with your customer. Trusting your tech is also critical to building a strong relationship.

We talk female service advisors, curb appeal, the disadvantage of being a former technician and how to get the owner to make the SA the point person, among other topics.

I’m so glad to welcome Racheal Barraclough, Service Manager at Amton Auto & Truck, Chris Johnson, Service Manager at Total Automotive, and Nick Herberger, Service Manager at Scruggs Automotive.

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