What are the challenges of being a successful multi-shop owner? Is there an ideal scenario to buy more locations? Should you buy an existing business or build from the ground up? I’m with Craig Popp at the 2022 Elite Invitational and each of his 4 locations has a unique story to tell. Keep listening if you are in the market for another shop.
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A Listening Challenge A challenge: After you listen to the entire episode, please let me know why you would not join the Motorist Assurance Program (MAP)? Link below. If this is the first you are hearing about the Motorist Assurance Program (a non for profit), you just may be pleased to know that MAP provides…
Guest host and shop tour with John Bridgwater, Doral’s Auto Repair, San Leandro, CA. Find out how John recovered from losing 3 technicians in 3 weeks.
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Have you identified and named your ideal customer avatar? Do you talk about it with your team? I’m with Daniel Griffith at the 2022 elite invitational. Listen as he breaks down finding the ideal customers and the importance of team culture. He even uses his employee testimonials in job postings (there’s an idea).
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Did you know your customer’s bathroom is one of the most important reflections of your business to your customer? It reflects the commitment to a clean environment, it will affect your customer’s perception of your business and it demonstrates how well you’ll care for their personal vehicle. My panel discusses simple bathroom amenities that can have a huge impact and lasting impression on customers. Strive to have a customer rest room that is like the Ritz Carlton.
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Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.
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Guest host and shop tour with Jae Malinowski, Faithfull Tirecraft, Saskatoon, Saskatchewan. Jae’s shop has 5 shipping containers of customer tires. Find out why tires are an important part of his business.
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Are hairdressers the new untapped resource for our industry? How does a hairdresser in San Francisco become an automotive shop owner in Las Vegas? What can we learn from the intimacy between a hairdresser and the client? I’m with Danielle Vila at the 2022 Elite Invitational, stay tuned, you won’t want to miss this episode. We discuss business, hair care tips, and a few laughs in between.
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Are A,B, and C technician levels outdated? Or do we need to take into account specialized skills that can be required in certain areas? Is there room for A, B and C levels within categories? As our industry continues to change, maybe our perspectives on technician labels change too.
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Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.
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Guest host and shop tour with Reggie Stewart, 2 locations, Reggie’s Motorworks and Noble Auto Service, Noblesville, IN. Find out how and why Reggie branded 2 separate locations in 1 former dealership space.
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Ready to be inspired by a shop owner that came from the merger and acquisition realm? Why did he choose our industry? What fresh perspective does he have? I’m with Thomas from Hotchkiss Auto Repair and his passion about people and training is infectious.
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There are business coaches for shop owners, service advisors, COO’s and managers. But what about technicians? Training events are critical for everyone in your shop, but one on one technician mentoring at your facility is unrivaled. Find out the benefits of bringing a trainer in specifically to teach your team.
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Is your shop a part of the Motorist Assurance Program (MAP)? If this is the first you are hearing about the Motorist Assurance Program, you just may be pleased to know that MAP provides repair and maintenance standards that create trust between the consumer and your business. Besides the consumer element. MAP follows and gets updates on state bills, guidelines, and regulations that you might not be aware of.
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Guest host and a shop tour with Lorenzo Pellicciotta, CarStar, Oakville, Ontario. Lorenzo discusses his path to becoming an entrepreneur and why processes and procedures are critical to gathering all information on a vehicle the first time.
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What is it like opening two locations at the dawn of COVID? David Eschbach shares his story around three primary business tenets. Each Take-Away is wrapped in a compelling story and supported by integrating sub-lessons. See the show notes as a guide, as this information is applicable for leading a business during any crisis or economic environment, not just during COVID.
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We’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview.
Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.Listen and view episode notes
Call it procedures, operations, methods, actions, approaches or techniques … great processes win wars. Great processes are the true foundation of a successful organization. The Aftermarket Weekly Show (AW104) featured Brett Beachler who is a self-proclaimed process geek. During the shop tour, you’ll see and hear about the depth of Brett’s passion for great processes.…
As we grow as leaders and build a strong culture in our businesses, we take on many different roles. These are unwritten roles that many small business people need to know that may have to step into. Such as a marriage counselor, a person of faith, an intervention confidant, and more. I’m with Dr. Dave Weiman, a great and wise contributor to the podcast, as we discuss the management of all the different hats we put on as business owners.
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Guest host and a shop tour with Casey McGowan, Casey’s Independent Auto Repair, Vancouver, WA. Casey discusses the difference between productivity and efficiency in a shop and the importance of measuring technician time management.
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What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?
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How do we prepare for the future? In this episode listen to the insights from the perspective of a shop owner, technician, instructor, COO, and trainer. Times have changed, so how do we get the younger generation passionate about our industry and our high-tech vehicles? What does the future of ADAS and electric vehicles mean to the aftermarket?
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It’s time to take a deep dive into Google Reviews. Why is it important to have a variety of star ratings instead of all 5 stars? Why do you need to respond to good and bad reviews? I’m with Jimmy Lea, Kukui Evangelist. Find out why your business must exist digitally in order to capture customers.