Do You Own a Business or a Job? [RR 1074]
James Stephenson shares his journey from a struggling technician to the leader of multiple successful businesses, offering a candid look at what truly drives sustainable growth in auto repair. The conversation tackles the technician hiring crisis head-on, reframing recruitment as an ongoing, intentional process and rooted in a positive, proactive mindset.
Stephenson credits much of his success to mentorship from Bob Cooper, highlighting how investing in employees as people, not just producers, builds long-term loyalty. By supporting personal goals like homeownership and financial stability, shop owners can create cultures where teams want to stay and grow.
The episode also explores the coming “silver tsunami” of retiring shop owners and why many shops fail to become valuable, sellable businesses. Poor financial documentation and outdated systems often erode enterprise value. The takeaway is clear: with professional coaching and strong shop management practices, an auto repair shop can evolve from a job that owns you into a scalable, high-value business asset.
remarkableresults.biz/e1074
The Four Defining Roles in Your Business Story: Victim, Villain, Hero, and Guide [RR 1073]
Dr. J.J. Peterson, PhD in communications, explains how business owners can elevate their leadership by stepping into the role of the Guide instead of operating as the hero, villain, or victim. Using proven storytelling frameworks, Peterson outlines four core characters, Victim, Villain, Hero, and Guide, and why self-awareness of these roles is critical to effective leadership.
Victims lack agency and believe outcomes are beyond their control. Villains respond to pain by inflicting it on others, gaining short-term power but long-term resentment. Heroes work to redeem pain but are often overwhelmed and unstable—especially when leaders try to play that role in business. The most powerful role is the Guide: a steady, confident mentor who combines empathy and authority to help others win.
Peterson shows that when leaders stop trying to be the hero and instead guide customers and team members, who are the true heroes of the story, culture improves, trust deepens, recruitment becomes easier, and retention increases. The result is the Badass Softie balance: driven leadership grounded in genuine care for people.
remarkableresults.biz/e1073
The Chicken or the Egg Trap: Hiring and Marketing for Auto Repair Shops [THA 466]
Recorded Live at AAPEX 2025, this episode tackles the classic “chicken or the egg” challenge for auto repair shop owners: should the focus be on marketing to generate work or recruiting technicians to handle it? The answer is simple—both. Sustainable growth requires managing two throttles at once: marketing and recruitment. Neither can be set and forgotten.
Key takeaways include reframing the role as a high tech career with clear advancement paths, adopting an “always be recruiting” mindset, and not judging candidates by resumes alone. Many capable technicians want to move but are emotionally stuck due to fear, loyalty, or past instability. Long-term retention depends on engagement and making employees feel like part of the business, not just workers in it.
Consistency is critical, as marketing and recruiting take time to gain traction and lose momentum quickly when stopped. A shop’s website should double as a recruiting tool, confidently showcasing employees, culture, and benefits.
Ultimately, the challenge lies in the demanding nature of shop ownership. Owners tend to protect what’s working instead of continually investing in the systems—marketing and recruiting—that ensure long-term stability and growth.
remarkableresults.biz/a466
Profitable vs. Valuable: The Hard Truth About Selling Your Shop [RR 1072]
Becca Zanders, Certified Exit Planning Advisor, explains why most auto repair shop owners are unprepared for an exit—and how to change that. Only 20–30% of businesses that go to market actually sell, and nearly half of those sales are forced by the “Five Ds”: Death, Divorce, Disability, Disagreement, or Distress.
Becca introduces the Value Acceleration Methodology, which reframes exit planning into three stages: Discover the business’s true value and the owner’s readiness, Prepare the leader, finances, and organization to accelerate value, and Decide whether to grow or sell. A key distinction is the difference between a profitable lifestyle business and a business built for value.
The conversation stresses the importance of closing the “wealth gap,” as most owners underestimate retirement needs and have the majority of their net worth trapped in their business. Personal readiness is equally critical, with many sellers regretting the sale because they failed to define their purpose beyond ownership.
Advice to shop owners: build the right advisory team and start advancing your business today, long before a sale is forced.
Becca Zanders, https://www.d6elements.com/
remarkableresults.biz/e1072
Vehicle Service Experts: Resources, Strategy and Best Practices for Shops [THA 465]
Recorded live at AAPEX 2025, this episode features Tara Topel, the new president of Vehicle Service Experts (VSE), and Missy Stephens, Community Engagement Manager for the Auto Care Association.
The discussion highlights the rebranding of the Auto Care Association’s Car Care Professionals Network (CCPN) to VSE, reflecting the broader industry that includes heavy-duty vehicles.
Key initiatives include:
Resource Hub: An online center covering topics from shop coaching to ADAS best practices.
Industry Relevance: Translating Auto Care market data into actionable insights for shop planning.
Best Practices: The VSE council, currently 10–12 members, aims to grow to 15–20, compiling guidance on apprenticeships, ADAS, and more.
The episode also covers the Right to Repair movement. The association needs real-world examples where shops lacked access to data or support, to counter Congress’s claims. Shop owners can submit stories via a QR code on the Auto Care website and are encouraged to share their experiences by hosting legislators.
Get involved, share your experiences, and take an active role in shaping the policies that affect your shop and the entire industry.
https://www.autocare.org/networking-and-development/communities/car-care-professionals-network
https://www.repairact.com/
remarkableresults.biz/a465
The Power of ASE Certification: 40% Better Productivity and 60% Fewer Comebacks [THA 463]
Recorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry.
Key topics include ASE’s updated test content based on real shop feedback, powerful data showing certification improves productivity and reduces comebacks and attrition, and the ongoing challenge of boosting consumer awareness. They also discuss increasing industry requirements for ASE, new certification efforts for Vehicle Security Specialists, and the continued push for professionalism in today’s high-tech automotive field.
remarkableresults.biz/a463
The Future of Automotive Services: Diversify or Get Left Behind [RR 1069]
Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require.
We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.
The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry.
remarkableresults.biz/e1069
Finding Joy in Your Business Again: The Shop Owner’s Comeback Story [THA 462]
Shop owners, are you feeling burned out or stuck in the grind? This episode is for you. Shop owners Jimmy Alauria and Dave Kusa dive into how to pause, reflect, and reignite your passion for the business you built.
Key takeaways:
Think Bigger: Grow your business beyond what you can manage alone—empower your team and expand your vision.
Evolve as a Leader: Stop being just a manager—step into the CEO role and watch your business thrive.
Culture Matters: Set the tone, share your dream, and build a positive environment your team can rally around.
Delegate & Recharge: Offload the hats you wear, hire strategically, and take time off to see the big picture.
Balance Family & Business: Set boundaries to protect both your shop and your relationships.
The truth? Falling in love with your business again starts with falling in love with your ability to lead it.
remarkableresults.biz/a462
Stress, the Struggle, and the Resilience: A Guide for Leaders [RR 1064]
Stress is inevitable, but how we respond to it can make or break our leadership. In this episode, Dr. David Weiman, psychologist at Weiman Consulting, dives into the science of stress and practical strategies for managing it, especially in the fast paced world of automotive repair.
What You’ll Learn:
The fight or flight response and why modern stress feels just as intense as physical danger.
The three types of stress: Normal, Training (Eustress), and Excessive, and how recognizing them can improve decision-making.
Simple, powerful tools for recovery: micro breaks, diaphragmatic breathing, and mindful routines.
How stress affects leadership, team dynamics, and strategic thinking—and what to do about it.
Practical tips to avoid burnout, maintain energy, and enhance focus.
Dr. Weiman emphasizes that the key isn’t eliminating stress, it’s managing it effectively so you can think clearly, lead confidently, and take action.
remarkableresults.biz/e1064
A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]
Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.
The End of the Generalist Era
– Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.
Specialization: The Smarter Path Forward
– Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.
Redefining Professionalism and Language
– Replace “mechanic” or “tech” with “technologist” or “specialist.”
– Use precise titles like “calibration specialist” to build client confidence.
– Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.
Building Career Paths and Attracting Talent
– Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.
Listeners can explore Carm’s evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise
remarkableresults.biz/e1062
Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]
Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption.
ADAS Calibration and Liability
Scott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low.
EV Tooling and Safety
While basic shop tools suffice for many EV services, high-voltage work demands safety training and PPE.
Looking Forward
Using his aviator metaphor of “runway,” Scott stresses that shops must evolve, specializing in ADAS and EV maintenance to stay competitive as EVs become the future of mobility.
Scott’s insights make one thing clear: the automotive industry is changing fast, and shops that embrace ADAS and EV expertise now will be the ones leading the market tomorrow. Staying informed, trained, and prepared isn’t just smart—it’s essential for long-term success.
remarkableresults.biz/e1061
Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]
This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops.
remarkableresults.biz/a454
Building an Essential Skilled Automotive Career [RR 1060]
This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.
Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.
To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.
Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding.
remarkableresults.biz/e1060
The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453]
The Karen Cooper Foundation, founded by Bob Cooper and his daughter Michele, honors the legacy of Bob’s late wife, Karen, by bringing Christmas joy to shelter dogs through toys and treats. What began as a family tradition in San Diego has grown into a nationwide nonprofit, gifting thousands of dogs each year while raising awareness for adoption and responsible pet ownership. As a 501(c)(3) charity, every donation goes directly to the animals, providing enrichment, comfort, and hope until they find their forever homes.
The foundation’s roots trace back to an annual tradition Karen and Bob started years ago. Inspired by Karen’s question, “What happens with all these dogs on Christmas morning?” she suggested, “Why don’t we bring Christmas to them?”—sparking a mission that continues today.
In 2023, after life-changing events including Bob’s sale of Elite Worldwide and the heartbreaking loss of Karen in a Memorial Day weekend car accident, Bob and Michele formalized the foundation to honor and celebrate Karen’s legacy.
The Karen Cooper Foundation operates with three key goals:
Bring Christmas joy to shelter dogs, ensuring they experience the magic of the holiday.
Raise awareness about adoption, helping dogs and puppies find their forever homes.
Honor Karen’s legacy, keeping her spirit alive through every act of giving.
Through every gift and act of kindness, the Karen Cooper Foundation ensures Karen’s spirit lives on, bringing hope, joy, and a brighter future to dogs in need.
remarkableresults.biz/a453
AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]
The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor.
Here’s what you can expect:
A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.
Keynote speaker announcement: Wayne Gretzky, “The Great One.”
Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.
AAPEX 2025 is more than a trade show—it’s the industry’s hub for education, innovation, and connection. Come prepared, but leave space for the unexpected conversations and discoveries that could change your business.
remarkableresults.biz/e1059
The Silent Profit Killer: Inconsistent Processes [THA 452]
Too many shops rely on inconsistent, informal methods of “this is how we did it yesterday.” The result? Fluctuating outcomes, missed opportunities, and daily frustration. Imagine four technicians completing a Digital Vehicle Inspection (DVI) in four different ways, which can be confusing for staff, stressful for owners, and costly for customers. The solution is a unified process that everyone follows to deliver consistent results. “Without systems, the owner becomes the system.” Every decision rests on the owner’s shoulders, trapping them in the daily grind. Leaders must shift from being “needed” to being “required”: their role is to create the environment for success, not micromanage.
Systems Win Wars: As Carm Capriotto said, strong systems are the foundation of a profitable and enjoyable business.
Breaking Free from Chaos: Inconsistent methods (“this is how we did it yesterday”) lead to stress, missed opportunities, and fluctuating results.
The Owner’s Dilemma: Without systems, the owner becomes the system. Matt Wagg’s injury showed the necessity of trusting people and processes.
Profit Through Process: Profitability is tied directly to defined, repeatable steps. Systems also eliminate business “friction” and make operations easier.
Key Benefits of Documented Processes: Faster, smoother training & onboarding. Clear accountability for both staff and owners. Ongoing continuous improvement to adapt and grow
Empower Your Team: Trust the people you’ve hired. Give them processes and training, then step back. Empowered teams drive success, customer satisfaction, and owner freedom.
Takeaway: Strong systems aren’t just about profit; they create happier teams, better customer experiences, and sustainable growth.
remarkableresults.biz/a452
2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]
What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement.
Key Insights:
Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.
Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.
Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).
Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.
Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.
Leadership & Communication: Shop owners must ask “why,” listen to technicians, and implement meaningful change.
Download: https://wrenchway.com/resources/2025-voice-of-technician/#download-report
This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry.
remarkableresults.biz/e1058
Business By The Numbers: Insights Into Auto Shop Benchmarks [THA 451]
The conversation draws on insights from the 2025 Paar Melis Benchmark Report, built from verified financials and survey data from hundreds of shops. The report reveals what top performing shops are doing differently and where common challenges remain.
Key Takeaways:
Paar Melis Report Insights: Get a real world look at what drives profitability, efficiency, and growth across the industry.
Track the Right Metrics: Focus on gross profit, productivity, and expense management.
Use Benchmark Reports: Compare your numbers to industry averages to spot strengths and weaknesses.
Seek Expert Guidance: Professional input helps shop owners interpret data and optimize results.
Adapt to Grow: Success comes from knowing your numbers and being willing to adjust processes.
remarkableresults.biz/a451
Recruiter’s Playbook: Overcoming Ghosting and Hiring Roadblocks [THA 450]
Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder.
For Candidates
Be Honest: Shops value transparency about skills and areas for growth.
Make a Strong Impression: Be punctual, dress appropriately, and communicate delays.
Stay in Touch: Keep recruiters and shops updated, communication builds trust.
For Shop Owners
Move Fast: Top technicians field multiple offers. A quick verbal offer after a strong first interview can secure them.
Be Clear: Write detailed job ads that set expectations and filter unqualified applicants.
Mind Your Reputation: Shop appearance, online reviews, and culture shape candidate perceptions.
Show the Opportunity: Highlight training, career growth, wages, and benefits beyond just pay.
Prepare for Counter Offers: Be ready to show long-term value when candidates get tempted to stay put.
Recruiters like Promotive help both sides by prepping candidates for interviews and matching shops with the right cultural and financial fit.
The bottom line: honesty, communication, and speed are the antidotes to ghosting. Treat the hiring process like a first date, make it the start of a strong, lasting connection.
remarkableresults.biz/a450
From Would’ve, Could’ve, Should’ve, To Will, Can, Do: Auto Repair Business Done Right [RR 1053]
Keith Katz shares practical insights from decades of running a successful auto repair business, offering shop owners real-world strategies to adapt and grow. From navigating the challenges of ADAS and EV technology to making bold investments in team training, Keith explains how the right decisions can set your shop up for long-term success.
You’ll also discover why shifting from being a hands-on technician to a strategic business leader is essential, how proactive succession planning protects the future of your shop, and the one move Keith wishes he made sooner—hiring a business coach. His honest reflection and actionable advice make this conversation a must-listen for any shop owner ready to evolve, embrace new technology, and secure lasting profitability.
remarkableresults.biz/e1053
Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446]
Key Takeaways:
Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often “therapists” to anxious customers.
Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry.
We break down three powerful options:
Loaner Cars & Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs.
Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management.
Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life.
Tune in to hear how each option impacts ROI, boosts efficiency, satisfies evolving customer expectations, and helps you overcome objections, ultimately locking in long-term client loyalty.
remarkableresults.biz/a446
Muscle Memory for the Counter: Service Advisor Training with the Practice Bot [RR 1052]
Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter.
Here’s what you’ll learn:
– Orchestrate Sales Success: Learn how to get your entire team, your “orchestra of client advocates,” to “sing the same song” in unison, reflecting your business’s unique vision and culture in every customer interaction.
– Develop “Muscle Memory” for the Counter: Just like professional musicians or athletes, your service advisors need “muscle memory” to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural.
– Conquer the Price Shopper: Understand the “killer” impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practice bot and Dan Malloy’s approach equip your team to handle these crucial conversations without immediately giving a price.
– Embrace AI for Data-Driven Growth: Explore how AI goes beyond traditional “keyword spotting” to analyze calls, score performance automatically, and provide invaluable “language KPIs.” Understand how this data on communication directly drives your traditional business KPIs and profitability.
– Mandate Daily Practice: Learn why the best companies are making bot practice mandatory, just like opening the store or running batting cages, and how it fosters a high-level, professional team
remarkableresults.biz/e1052
Assume Nothing: Our Duty to Educate and Understand the Next Generation [RR 1051]
In this episode, we’re flipping the script on how we prepare the next wave of talent in the auto repair world.
It’s not just “training” anymore – The future of our industry needs more than just teaching people how to turn wrenches. It’s about real education that prepares them to think, solve, and lead.
The repair bay of tomorrow – Imagine clean, high-tech “surgical rooms” with white lab coats, big screens, and smart tools—where cars are diagnosed like patients.
Let’s make this career sexy – To attract today’s tech-savvy, digital-native crowd, we’ve got to show them this is a career filled with innovation, tech, and opportunity.
Soft skills are a big deal – Communication, confidence, and life skills are just as important as technical know-how.
Training isn’t cheap, and that’s okay – One expert says shops should spend $3,000 to $5,000 a month on education. Yep, even the small ones. Because falling behind costs more.
Leaders: don’t gatekeep – Share your tips, be open to different learning styles, and remember that even the small stuff you know can make a huge difference to someone starting out.
remarkableresults.biz/e1051
The Investment in Youth: Why Camp D.R.I.V.E. is a Win [THA 444]
Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver’s seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores the program’s community impact and offers practical tips for other shops looking to launch something similar, including how to manage costs, secure insurance, and collaborate with local partners.
remarkableresults.biz/a444
Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050]
This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged.
remarkableresults.biz/e1050