There’s an art to giving and receiving critical feedback properly. Join Dr. David Weiman as he dives into the psychological background of what happens when people feel criticized. He also explains common mistakes and practical tools to apply for an effective and efficient conversation.
Chris Lawson is back for Part 2 of our discussion about finding technicians in our industry. This episode focuses on the advanced strategies for finding technicians on Indeed and Facebook. Do you require a resume on Indeed? Find out why you shouldn’t!
Recorded Live at the 2022 Transformers Summit with Mike Searls, President of ThiN AiR Brand, a toy company. Mike is a serial entrepreneur and he brings his passion for reinvigorating businesses to this episode. His secret? Find out what works and do more of that, find out what doesn’t work and stop doing that, the faster you can do that, the faster you grow.
How do you truly empower your people? What does it take to be a strong leader of your business? How do you motivate and inspire your employees while avoiding burnout? We have an All-Star panel of industry peers willing to share their own experiences and learning curve as business owners.
Live from the 2022 Transformer’s Summit, keynote speaker John DiJulius categorizes the automotive industry as a ‘grudge buy’ for customers when they are at their most vulnerable. How is this an opportunity for your business to be the ‘hero?’ How do you make price irrelevant?
You never get a second chance at first impressions. It’s true for customers and technicians. What do technicians find when they Google your shop? Or look on Facebook? What do you offer to your employees? How does it benefit their lives?Listen and view episode notes
Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more.
We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.
If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant?
No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you? You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry’s future.
remarkableresults.biz/a293Listen and view episode notes
We are on Part 2 of our 3 Part series about customer perspectives with Bob Cooper. In this episode, Bob asks a panel of consumers at the 2022 Elite Invitational in San Diego about pricing competitiveness and how to recover when something goes wrong with a customer experience.
remarkableresults.biz/e777Listen and view episode notes
Derek Kaufman is constantly scanning future trends in vehicle design and aftermarket challenges, including how recent events in electric vehicles are affecting our near-term and longer-term futures. This is your podcast resource, committed to bringing the future and forward-looking information you can use to inform and map your road ahead.
remarkableresults.biz/e776Listen and view episode notes
In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
remarkableresults.biz/e773Listen and view episode notes
Are you doing flat rate, salary, or a hybrid model? What are the pros and cons of all three? My panel brings light to this hot topic from different perspectives. The consensus from the group is there is no cookie-cutter model on pay plans you must factor in your culture and your team.
Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.
remarkableresults.biz/e771Listen and view episode notes
We are at the NAPA Expo joined by the 2022 Napa Technician of the Year, Meg Lewis. She is the first female winner and is a huge advocate for automotive training and reaching the youth in schools. I’m also joined by Matt Fanslow from the Diagnosing the Aftermarket A to Z Podcast. We discuss goals, passions, work-life balance and advice to women in the industry.
remarkableresults.biz/e769Listen and view episode notes
We are at the 2022 Napa Expo with reigning two-time world champion Ron Capps, who has just recently started his own Motorsports company. Find out what it’s like being both the driver and team owner. Listen to Ron explain the initial rush when his race car goes from 0-100mph in 7/10 of a second. He says It’s all about his team and the processes and procedures.
remarkableresults.biz/e767Listen and view episode notes
Are you chasing the KPI’s in your business without pausing and diving into what creates those Key Performance Metrics? Are you reviewing repair orders? The amount of data filtered properly from an RO Audit will astound you. Use the data from a Repair Order Audit to refine your business.
remarkableresults.biz/a286Listen and view episode notes
We all know that there’s a shortage of workers for mostly all businesses in all industries because of the great resignation. As a shop owner, how are you attracting the best technicians? Are you promoting your culture and the opportunity to work in your business? Wouldn’t it be nice to know what is important to technicians? What are they looking for in a shop, and do you offer it? Jimmy Alauria and Jason Stretch discuss the results of a recent technician survey that might surprise you. And how the value of the survey shapes the ads that attract superstars.
remarkableresults.biz/e765Listen and view episode notes
Have you heard about the new ASE L4 ADAS Certification? This test has been in development since January 2020 with the help of industry experts. My guests Matt Shepanek, Matt Haugh, and Keith Perkins say the certification is going to be a major differentiating factor when hiring technicians. We all know the best technicians are the ones constantly learning and training. Stick around for an inside look into the test development and tips on how to pass the test.
remarkableresults.biz/e761Listen and view episode notes
How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences.
remarkableresults.biz/a283Listen and view episode notes
Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.
remarkableresults.biz/e759Listen and view episode notes
How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers. Grab a pen and paper or head to the shownotes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.
remarkableresults.biz/e758Listen and view episode notes
Did you know your customer’s bathroom is one of the most important reflections of your business to your customer? It reflects the commitment to a clean environment, it will affect your customer’s perception of your business and it demonstrates how well you’ll care for their personal vehicle. My panel discusses simple bathroom amenities that can have a huge impact and lasting impression on customers. Strive to have a customer rest room that is like the Ritz Carlton.
remarkableresults.biz/a281Listen and view episode notes
Guest host and a shop tour with Brett Beachler, Beachler’s Vehicle Care & Repair, Peoria, IL. Find out how Brett’s team seamlessly communicates between both buildings and their streamlined processes.
remarkableresults.biz/aw104Listen and view episode notes