Transferring Technical Knowledge – Isaac Rodell and Keith Perkins [RR 802]

There is a struggle to improve the transfer of technical knowledge in our automotive service industry. The same people show up to training every seminar. Yet there are a few new faces, but more is needed to make a larger impact on the need and value of training. We all need to do our part and connect with people who do not seek out training on their own and encourage them by paying for their training thereby helping to support your business and their career.

Isaac Rodell and Keith Perkins are industry trainers and Mobile Diag and Programing technicians. You can reach Issac on Facebook: Isaac Rodiesel. This is Isaac’s first appearance on Remarkable Results Radio.

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Building a Reliable Mentor/Mentee Program – Marc Brune [RR 780]

Did you know that 70% of change initiatives with new programs/systems will fail due to a lack of leadership commitment?  I want to focus on mentor/mentee and apprenticeship programs, which are most critical to our industry’s survival.  You can lose your way without processes, procedures, and accountability to mold your apprentice into your shop. Too much talk and not enough action is the breakdown.  Luckily for you, my guest, Marc Brune, has a program focused on helping businesses develop entry-level technician mentoring programs with the tech shortage in mind. 
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Why Speak to Fifth Graders? [THA 292]

No one can do everything, but everyone can do something. Raising the image and perception of our industry starts with getting involved with schools. If you’re involved in your local community college or high school, I would like to put out a challenge that you also visit the elementary and middle schools. The students are buzzing with energy, questions, and already have a leg up on technology. If you’re not involved with any schools, what’s stopping you?  You can’t afford to not put your time into students, teachers, and school counselors. The impressions you leave on the youth are critical to creating opportunities for our industry’s future.

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Electric Vehicle Outlook with Derek Kaufman [RR 776]

Derek Kaufman is constantly scanning future trends in vehicle design and aftermarket challenges, including how recent events in electric vehicles are affecting our near-term and longer-term futures. This is your podcast resource, committed to bringing the future and forward-looking information you can use to inform and map your road ahead.

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Hypocrisy: Check Yourself, Before You Wreck Yourself – Matt Fanslow [RR 770]

It seems like the hot topic of late is customer service. Businesses are short-staffed… and everyone is asking for customers to be patient. But what happens when something goes wrong? How does that business handle that situation? How does the customer react? I’m joined by another network show host, Matt Fanslow. We discuss the hypocrisy that exists when a business owner is now the customer.

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Writing Ads That Attract Rock Stars [THA 288]

What’s the first step to hiring Rock Stars? It starts with the ad. A cookie-cutter ad with buzzwords will only get you so far. Instead of writing the ad from your perspective, step into the shoes of the position you are looking to fill … you may have done that job yourself. Did you ever think that you should be writing the ad for the spouse of the job position? It costs thousands of dollars to hire the wrong person.  Get ready to get a handful of ideas in this episode, to help in your hiring goals.
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Processes: The Pulse of Your Business – Randy O’Connor [RR 763]

Have you ever thought about a few years ago and wished you did something differently? Maybe those few things that seemed impossible to implement weren’t as difficult as you thought.  I’m with Randy O’Connor, Executive Director of Modern Tire Dealer Training and Educator Network. Randy gives an insightful analogy to processes and procedures being the lifeblood of your business. They connect everything. Put the work in and reap the rewards.

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Are You Selling Customer Experience or Price? [THA 284]

Price, price, price…our lives seem tied to it. And when it comes to customers, sometimes the price is the only question they feel they can ask. Instead of chalking them up as ‘price shoppers,’ are you using it as an opportunity to build a relationship and educate them on the value of your services? Many struggle with this. My panel discusses ways to make price irrelevant. Stay tuned and shift your perspective on price.

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The New ADAS L4 ASE Certification – Shepanek, Haugh, and Perkins [RR 761]

Have you heard about the new ASE L4 ADAS Certification? This test has been in development since January 2020 with the help of industry experts. My guests Matt Shepanek, Matt Haugh, and Keith Perkins say the certification is going to be a major differentiating factor when hiring technicians. We all know the best technicians are the ones constantly learning and training. Stick around for an inside look into the test development and tips on how to pass the test.

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The Extreme Value of a ‘SWOT’ for your Business [THA 283]

How often are you checking on the overall health of your business with your team members involved? Are you identifying and working on the strengths, weaknesses, opportunities, and threats, known as SWOT? How do you start a SWOT analysis? What are the benefits? How do you find your blindspots? Does knowing your SWOT give you a competitive advantage? My panel takes a deep dive into the value of SWOT and shares their own experiences.

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A Collective Think Tank – Marconi – Murphy – Morrill [RR 759]

Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.

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Do You Have a 40% Close Rate For Pre Scheduled Appointments? Brett Beachler [RR 758]

How do your service advisors close their sales with a customer? Are they pre-scheduling for future maintenance appointments? Brett Beachler’s business has a 40% close rate for pre-scheduled maintenance appointments. He discusses how to make your current customers, your future customers.  Grab a pen and paper or head to the shownotes on this episode. You don’t want to miss Brett’s closing presentation that can be implemented in your business.

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Is Your Mission Statement Your Passion Statement? – Bill Greeno [RR 755]

Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.

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Survey Says [RR 753]

Did you know a simple survey gathers valuable input from your customers about your business? It’s time to tap into the customer’s viewpoint by listening to what they want. Your customer’s input is a great source for your marketing plan. Find out how many survey responses give you a good sampling. Get info on conducting your own survey with links on the show notes page.

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Motorist Assurance Program (MAP) [RR 751]

Is your shop a part of the Motorist Assurance Program (MAP)? If this is the first you are hearing about the Motorist Assurance Program, you just may be pleased to know that  MAP provides repair and maintenance standards that create trust between the consumer and your business. Besides the consumer element. MAP follows and gets updates on state bills, guidelines, and regulations that you might not be aware of.

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There Can Be Change Without Progress, But No Progress without Change – Chris Cloutier [RR 731]

Did you know you’re 27% smarter when you’re positive? It makes sense, doesn’t it? Having a positive attitude can change everything if you let it. I’m with Chris Cloutier at Vision 2022. We didn’t have an agenda or talking points. He came in, sat down, and in classic Chris fashion, I was on the edge of my seat listening to him. Find your positivity and get smarter.

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How To: Change Your Mindset – Murray Voth [RR 727]

What’s the real reason why you became a business owner? Did you want to be your own boss? Have a flexible schedule? Were you certain you could do things better? My guest Murray Voth explains there’s an ‘entrepreneurial fizz” with so many technicians becoming business owners. But changing your mindset from tech to business owner doesn’t come easy or naturally.

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Can the Independent Aftermarket And OE Work Together? [RR 725]

I have a question for you, are the OEMs really after the service and repair market? Or do they need us as much as we need them? Can we work together, and will that give us access to important information? Rob Merwin joins me, the publisher at Aftermarket Matters, and brings his intel on the Right to Repair Act and topics he reports on. He has big dreams of everyone working together.

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Power Panel: To Your Health [CC 105]

I’m bringing my power panel back for an important and often overlooked topic, getting healthy. Do you exercise if so what kind of exercise are you getting? My panel explains what they do. How long does it take to get results? How does stress affect our health? How do you curb cravings? My panel shares their routines and challenges. Don’t wait until there’s a health scare to change, lead a healthier life.

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It’s Time to Revamp Our Industry Training [THA 264]

This episode continues the previous discussion about learning environments and breaking the mold for both teachers and students. My group wants to revamp training (the lectures and presentation style) with smaller focus groups, that will allow the attendees to understand theories and concepts and have them apply them within a study group. This episode will push your think on the transfer of knowledge and maybe it’s time to break the mold on training.

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The Leap From Employment to Ownership [THA 263]

100% of business owners leave their business, either by design or due to unfortunate circumstances. The dialogue between the owner and potential successor needs to happen as soon as possible. But how do you start that conversation as an employee? In this episode, we role-play that discussion with Bob Ward, financial advisor and consultant from Wardden LLC. We also hear from James Maurer, a former service advisor and now an owner in transition, and Craig Tice, a 20-year technician looking to become a business owner. Let this episode be your blueprint to get the ball rolling.

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