Personalized Customer Service and Marketing Strategies [AW 160]
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
remarkableresults.biz/aw160
Making Dispatch Work [THA 330]
What are the challenges of making dispatch work in the automotive aftermarket industry? Our guests share their experiences with dispatch in their companies, emphasizing communication, flexibility, and teamwork. They also discuss the qualities of a good dispatcher and the need for policies and procedures in unexpected events. They stress the importance of simplifying technical information and building trust with customers. The episode concludes with a discussion of the interaction between dispatchers, customers, and technicians and the immense responsibility that comes with the job.
remarkableresults.biz/a330
Getting Over the Success Syndrome [RR 852]
Dr. David Weiman discusses the concept of success and how it can hold entrepreneurs and business people back. They emphasize the importance of defining success on a personal level and not being held back by societal expectations or comparisons to others. He also touches on the importance of recognizing the value of one’s work and charging appropriately for it rather than treating it as a hobby. Dave encourages listeners to redefine their definition of success and find fulfillment in their work while also recognizing the importance of financial stability.
remarkableresults.biz/e852
The Importance of Self-Reflection and Self-Improvement in Business [AW 158]
John Ferguson, the owner of Domestic Diesel and Auto Service, shares his experience as a former dealer technician for Ford and how he started his own business. He talks about the challenges of finding the right team to support him and how he sought the help of industry experts to become a better leader and marketer. The episode also includes a video tour of John’s shop, where he specializes in Ford and GM diesel vehicles.
remarkableresults.biz/aw158
Giving Back to the Community: The Social Impact Initiatives of Adam and Son Auto Repair [RR 850]
Are you tired of the same old auto repair experience with poor customer service and no personal touch? Look no further than Adam and Son Auto Repair in Colorado Springs. Owner Dan Adam and VP of Social Impact and Strategy Stacy Burns, share their insights on creating a unique customer experience and positively impacting their community.
Dan Adam founded Adam and Son Auto Repair with a mission to improve the way auto repair businesses are run and provide exceptional customer service. He achieved this by defining 28 fundamentals that create behaviors for team members and ingrained them in the company culture through weekly messages and daily huddles. But the customer experience at Adam and Son doesn’t stop there. They have implemented social impact initiatives that provide free car repairs to single mothers, domestic violence victims, and disabled veterans through their Stranded Motorist Fund. This program aims to provide safe and reliable transportation to those in need and has gained positive feedback from the community. Adam and Son have gained high-quality customers who support their business by providing excellent customer service and making a positive social impact.
remarkableresults.biz/e850
21 Tips: How to Gain an Edge Part 4 [THA 328]
Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
remarkableresults.biz/a328
The Art and Science of Dispatching [RR 849]
Dan Taylor and Reggie Stewart to discuss the art of dispatch in the automotive repair industry. They emphasize the importance of efficiently dispatching and scheduling jobs, using the team’s strengths and weaknesses, the need for accountability, daily tracking of labor inventory to ensure goals are met, and the challenge of accommodating walk-in customers while maintaining productivity. They stress that dispatching is crucial to the business’s success and suggest creating a simulator or role-playing exercise to teach dispatching effectively.
remarkableresults.biz/e849
Retention: Keeping Top Employees [THA 327]
Are you struggling to retain top employees in the automotive aftermarket industry? Look no further than this episode featuring Dan Taylor, David Askwith, and Bryan Kauffeld, who share their experiences and strategies for hiring and keeping good teammates. They agree that employee retention is crucial for businesses of all sizes and starts with hiring. They discuss the importance of communication, accountability, surveys, referrals, training, and career pathing. They also stress the importance of creating a positive culture to retain top talent.
remarkableresults.biz/a327
Revving Up Car Care: Inside Look at Rad Air Complete Car Care [AW 156]
5 Secrets to a Successful Automotive Shop. Efficient Layout, Comprehensive Services, Honesty and Openness, Strong Company Culture and Attention to Client Service. Rad Air’s waiting area is a cut above the rest. With a fireplace, high tables for laptops, and free wifi and refreshments for customers, they ensure their client that theyare comfortable while waiting. They understand that client service is just as important as the repair itself, and they do everything they can to make the client experience a positive one. remarkableresults.biz/aw156
Listen and view episode notesThe Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]
Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
remarkableresults.biz/e846
Building Trust and Rapport: The Art of Being a Service Advisor [THA 326]
“The service advisor is the face of the brand and the first point of contact for customers.” Join our round table discussion as our panel shares their experiences and strategies of successful service advisors, highlighting the importance of communication skills, creating a positive customer experience, and building customer trust and rapport. It’s also essential to be an educator rather than a salesman and help customers understand how to maintain their vehicles to avoid breakdowns. The discussion also emphasizes the need for investment in service advisor training and development.
remarkableresults.biz/a326
Toxic Cultures, Leaders and Team Members [AW 155]
As leaders, we all know that culture is important, but how often do we take the time to really analyze and shape it? Culture is the company’s personality, starting with the leadership team. Michael Smith discusses the significance of culture and offers advice on how to become a better leader. However, toxic culture can hold a company back. Michael advises leaders to identify toxic elements and people in their company and take action to eliminate them. He emphasizes that leaders must be held accountable for the core values and purpose of the company, and they must take action to ensure that the company’s culture aligns with these values.
remarkableresults.biz/aw155
Fueling Your Business: Tips for Increasing Profitability and Developing Processes [RR 844]
Recorded Live at the Vision 2023. As a business owner, it’s important to constantly seek ways to improve and grow your business. In this episode, Cecil and Kent Bullard discuss the importance of implementing effective processes, raising labor rates, and seeking help from coaches to improve business performance.
remarkableresults.biz/e844
How EOS (Entrepreneurial Operating System) Changed My Business [THA 325]
AJ Nealey, Jennifer Hulbert, and Carl Hutchinson discuss their experiences with implementing EOS (Entrepreneurial Operating System) in their businesses. They highlight the benefits of EOS, such as increased accountability, better communication, and improved productivity.
remarkableresults.biz/a325
Consistency and Common Sense Trumps Trendiness [AW 154]
Andy Bizub emphasizes the importance of common sense and listening in the automotive industry. It’s essential to be open to new ideas and ways of doing things while maintaining consistent business practices and providing real value to employees. By listening to employees and encouraging them to share their thoughts and insights, businesses can thrive and succeed in the ever-evolving industry.
remarkableresults.biz/aw154
Why Dressing Professionally Matters in the Shop and Beyond [THA 324]
As a customer, have you ever walked into a business and been put off by the unkempt appearance of the employees or the disarray of the business? If so, you’re not alone. Join our panel as they discuss the importance of professionalism in the automotive industry and how it can impact customer trust, employee morale, and overall success. We should expect nothing less than a professional appearance and attitude from those in the automotive industry, and we should continue to project that image to the public.
remarkableresults.biz/a324
Protecting Gross Profit: The Emotional Intelligence Approach [RR 841]
Dan Taylor uses emotional intelligence (EQ) as a platform to understand why organizations struggle to meet their gross profit goals. He emphasizes the importance of understanding and managing emotions in order to build trust with clients and achieve GP goals. He also emphasizes the importance of balancing empathy with financial responsibility in the automotive industry.
remarkableresults.biz/e841
Closed All 10 Locations for Company Summit [AW 153]
Matt Lachowitzer shares his strategy for keeping his team engaged and communicative, including shutting down his business for three days to hold a company meeting. The meeting focused on differentiation, engagement, and culture and included a keynote speaker and team-building activities. The episode highlights Matt’s commitment to creating a fun, engaging workplace culture that fosters collaboration and growth.
remarkableresults.biz/aw153
Alignments Taking Longer: Are We Charging Enough? [THA 323]
The automotive industry constantly evolves, with new technology and safety features being added to vehicles each year. Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road.
remarkableresults.biz/a323
Mastering the Art of Dealing with Difficult Customers [RR 839]
Recorded Live at Vision 2023, Bill Haas and Sara Fraser discuss strategies for dealing with difficult customers in the automotive industry. They provide tips on identifying warning signs, asking questions, and differentiating between difficult and upset customers. They also emphasize the importance of providing excellent customer service, building trust, and owning up to mistakes. Bonus at the end: a humorous anecdote about the purpose of buttons on a gentleman’s sport coat sleeve.
remarkableresults.biz/e839
Unlock the Power of Indeed Resume to Find Technicians Faster [AW 152]
Chris Lawson provides insights on using Indeed’s applicant tracking system effectively and recommends using social media to showcase your company’s values and culture to attract top talent. Chris also discusses the importance of personal connections and using proven methods to find the right technicians.
remarkableresults.biz/aw152
How to Create a Leadership Culture [THA 322]
How do you create a leadership culture within a business? Mike Davidson, Bryan Rogers and Josh Steinhert emphasize the importance of a positive atmosphere and culture in a shop and provide practical advice on developing leadership skills. This episode provides valuable insights and recommendations for shop owners and managers looking to improve employee satisfaction and overall success.
remarkableresults.biz/a321
Where is Car Count Heading? Catching Up with Greg Bunch [AW 151]
Catching up with Greg Bunch, President of Transformers Institute, on his perspective on the pulse of our industry with car count, customer service, coaching, and what a top-tier CEO should be focusing on.
remarkableresults.biz/aw151
Shop Owner is a Coach and Her Clients’ Biggest Cheerleader [RR 835]
Recorded Live at the 2023 Institute Summit, shop owner turned coach Jennifer Hulbert discusses the value of joining a coaching group. Find out what it’s like to be in a coaching group with the Institute, and why she is passionate about celebrating other people’s accomplishments.
remarkableresults.biz/e835
Going Electric in California [THA 320]
California is mandating 100% of new cars and light trucks sold will be zero-emission vehicles by 2035. How will electric vehicles change the composition of our industry? What are the service opportunities? Should you start working on hybrids if you haven’t already? Hear from the perspectives of 3 California shop owners that are ready and prepared for the future.
remarkableresults.biz/a320