Customer Perceptions Part 3 – Bob Cooper and Chris Monroe [RR 781]

We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes. 
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Preparing For The Next Five Years [RR 778]

If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant? 
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Customer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]

In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?

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Why Do a Repair Order Audit? [THA 286]

Are you chasing the KPI’s in your business without pausing and diving into what creates those Key Performance Metrics? Are you reviewing repair orders? The amount of data filtered properly from an RO Audit will astound you. Use the data from a Repair Order Audit to refine your business.

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A Collective Think Tank – Marconi – Murphy – Morrill [RR 759]

Nothing beats live in-person industry events. There is power in the collaborative minds from around the country in one room. The podcast attended the 2022 Elite Invitational in San Diego and we recorded some incredible stories with essential aftermarket voices. At the end of the conference, I had the idea to grab Jim Murphy, Gene Morrill, and Joe Marconi for a recap of the event and their perspectives on our industry. Keep listening, you have the best seat in the house right next to these 3 aftermarket icons.

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Is Your Mission Statement Your Passion Statement? – Bill Greeno [RR 755]

Was your mission statement created by yourself, or was it a collaborative effort from your employees? Is it listed on your website homepage? Do your customers know what it is? I’m with Bill Greeno at the 2022 Elite Invitational and he discusses how his team revamped its mission statement into a passion statement. Find out why affirmations were critical in starting the process.

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The Value of Exit Interviews [THA 278]

We’re talking Exit interviews. Some shop owners do them religiously. Some don’t want to face the music. Some don’t know what to do in an exit interview. 

Is it a smart time not to burn a bridge? Is there a format to follow? We are going to attempt to answer these questions and more in today’s Town Hall Academy. You can learn a lot about yourself and your company in exit interviews.

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Build Your Labor Rate From The Ground Up [THA 276]

How much do you value your time? Your employee’s time? Are you making your decision on your labor rate based on data? My expert panel breaks down a mathematical and strategic way to understand the labor rate that delivers your profit goal. To view the charts and presentations my guests have prepared, make sure you head to my carm capriotto youtube channel or find the link on the show notes. Once you see the math your decision to set a profitable labor rate will be smarter and easier.

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“Vision, KC Is My Happy Place” [RR 743]

Candice and Jesse Beuttenmuller come every March from WaKeeney, KS. to the Vision KC Hi Tech Expo. Vision KC, they say, is their Happy Place, therefore shutting down the shop to attend. Their town is so small it doesn’t even have a stoplight! Since we recorded the episode they changed the name of their business to ‘Old 40 Auto Care’. We also discuss the importance of communication with their customers. As a side note, we had a lot of laughs and fun while recording this episode.

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Do Your Standards Align with Your Core Values [RR 740]

How aligned are your business standards with the core values of yourself, and your team members? What are your corrective action plans? I’m with Clint White at Vision 2022 and we discuss accountability when things don’t go as planned in your business. It happens to everyone, but how to address it is a critical step some owners miss. 

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How To: Change Your Mindset – Murray Voth [RR 727]

What’s the real reason why you became a business owner? Did you want to be your own boss? Have a flexible schedule? Were you certain you could do things better? My guest Murray Voth explains there’s an ‘entrepreneurial fizz” with so many technicians becoming business owners. But changing your mindset from tech to business owner doesn’t come easy or naturally.

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Husband and Wife Accountability Partners [RR 724]

Darrin and Ginger Barney are a powerhouse husband and wife team both at home and in their business. It’s not always smooth sailing when you work with your spouse. Many of you know that. Find out how they make it work and their advice to spouses considering working together.

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Coaches Lab: Turn Around a Struggling Shop [THA 265]

Asking for help and admitting you need help is often the last thing struggling business owners want to do. They also might not know who or how to ask. My panel of coaches has experience in the shop business and has a huge tenure as successful aftermarket business coaches. They’ve seen a lot and have helped many find unrivaled business success and a path to financial freedom.

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How Much Does It Cost You To Open Your Doors? [RR 722]

We know transparency with our people is important, but what does ‘sharing your numbers’ really mean? Are you explaining the backstory behind those numbers and how it affects the business, and most importantly, your employees? My guest Tim Shaffer simplifies the numbers side of the business and areas in your point of sale system that you might be overlooking.

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The Power of EOS: 2 Day Leadership Meeting [RR 719]

My panel, back to discuss the Entrepreneurial Operating System and their annual 2-day meeting. If you are longing to create leaders throughout your company, please follow every episode we’ve done on EOS so you can appreciate the strategy, system, and process of EOS. My shop owner panel has never been so excited and rewarded for having implemented the EOS model. They discuss their 2-day annual meeting with their leadership teams and the powerful team and leadership building that was a result of their annual 2-day. This gives you a glimpse of what is to come if you get on board with EOS.

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The Joy of Hiring [RR 716]

How did you develop your hiring process? Did you learn from other colleagues? Did you look online? Do you make decisions based on your intuition? Do you cross your fingers and hope for the best because you are desperate to fill a position? It’s time to take proven methods and guidance with Maylan Newton’s book “The Joy of Hiring”. You’ll also hear from a shop owner that implemented the concepts from this book into her hiring routine. She says it has completely changed her process and improved her hiring skills.

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