Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today’s Class

Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z

Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE.

Show Notes

• Watch Full Video Episode
• Advanced Fundamentals of Krispy Kreme Waffles with Isaac Rodell Video: https://youtu.be/7v1PwWYHPFA?si=cA-Ldx794hfOALLz
• Industry Connectivity (00:02:21)
• Client Communication During Events (00:03:51)
• Impact of Competition (00:04:31)
• Industry Support After Disasters (00:05:56)
• Community Response to Hurricane Damage (00:08:12)
• Teaching Experiences at the Conference (00:09:50)
• Influencer Dynamics at Conferences (00:12:05)
• Influence Beyond Fame (00:15:01)
• Tools Shaping the Industry (00:15:51)
• Development of New Tools (00:19:09)
• Krispy Kreme Waffle Donuts (00:24:38)
• Cooking with Waffle Irons (00:31:08)
• Networking Importance (00:38:29)
• Staying Current in the Industry (00:43:37)
• Mobile Business Insights (00:44:12)
• Diagnosing a New Vehicle Issue (00:45:02)
• Access to Star Cases (00:46:54)
• Importance of Continuous Learning (00:49:26)
• Training Engagement Recommendations (00:50:32)
• Challenges in Attending Training (00:52:14)
• Understanding New Technologies (00:54:11)
• Curiosity and Commitment to Learning (00:56:49)
• After-Hours Learning (01:00:07)
• Legacy and Mentorship (01:00:26)
• Focus and Technology (01:05:08)
• Honor and Code in Professionalism (01:07:15)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

The Aftermarket Radio Network: https://aftermarketradionetwork.com/

Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/

Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/

Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/

The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/

The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix – Auto Shop Coaching. https://chriscotton.captivate.fm/

Speak Up! Effective Communication with Craig O’Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Trade Show, join the discussion about the unparalleled camaraderie, local business support network, lifestyle changes, and management strategies shared among automotive business peers. These automotive industry leaders showcase the value of having a contingency plan and the impact of personal and professional transformations over the years.

Mark Bergasse, Mark’s Auto Service, Ontario

Glen Colling, Eastside Auto Service, Ontario

Carlo Sabucco, Sil’s Complete Auto Care Centre, Ontario, Carlo’s previous episodes HERE.

Show Notes

• Watch Full Video Episode
• Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/
• RR 341: Friends First-Competitors Second: https://remarkableresults.biz/remarkable-results-radio-podcast/e341/
• Mark’s Heart Attack Incident (00:02:29)
• The Impact of Local Networks (00:05:38)
• Competitive Yet Collaborative (00:06:49)
• Shared Customers and Support (00:09:10)
• Leadership and Team Dynamics (00:10:00)
• Changes After the Heart Attack (00:11:30)
• Mark’s Recovery and Moving (00:16:49)
• Implementing Systems (00:19:07)
• Continuity Planning (00:20:10)
• Personal and Corporate Wills (00:21:02)
• Importance of Coaching (00:21:47)
• Marketing Passion (00:24:41)
• Team Acknowledgment Practices (00:26:11)
• Balancing Strengths and Weaknesses (00:29:59)
• Long-term Business Goals (00:30:50)
• The Family Business Legacy (00:31:53)
• Future Ownership Plans (00:32:19)
• Unique Relationships Among Shop Owners (00:32:43)
• Depth of Trust in Business (00:33:13)
• Importance of Personal Connections (00:34:41)
• Trust as a Foundation (00:35:54)
• Lifestyle Changes After Health Scare (00:36:59)
• Navigating Dietary Restrictions (00:37:38)
• Cooking Tips and Culinary Adventures (00:39:06)

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Derek Kaufmann, managing partner at Schwartz Advisors, discusses the transformative changes in the automotive industry, particularly the rise of electric vehicles (EVs) and the influence of Chinese manufacturers. Derek shares insights on China’s significant investments in EV technology and battery production, highlighting their impact on global market dynamics. The conversation also covers the challenges faced by legacy automakers in the U.S. and Europe, the competitive landscape of EVs, and the future of the automotive market.

Derek Kaufman, Managing Partner, Schwartz Advisors, Listen to Derek’s previous episodes HERE.

Show Notes

• Watch Full Video Episode
• China’s Market Impact (00:01:54) Derek predicts a complete transformation of global car markets due to Chinese competition in the next five years.
• Strategic Moves by China (00:03:16) Discussion on China’s investment in EV battery minerals and production, establishing dominance in the EV market.
• Chinese EV Companies (00:04:37) Derek explains the reduction of Chinese EV companies and the emergence of viable players in the market.
• Chinese Exports and Global Competition (00:06:02) China’s rise as the top auto exporter and the implications for U.S. brands in global markets.
• Sales Forecast and Market Shares (00:07:44) Overview of global vehicle sales, emphasizing China’s significant market share and future growth potential.
• Comparative Vehicle Design (00:08:44) Discussion on the superior vehicle design and technology of Chinese manufacturers compared to U.S. automakers.
• Tesla vs. Chinese Competitors (00:10:21) Derek compares Tesla’s Model Y with the Chinese XPeng G6, highlighting differences in pricing and technology.
• Future of Domestic OEMs (00:16:30) Concerns about the future competitiveness of U.S. and European automakers in light of Chinese advancements.
• Lessons from the Past (00:18:25) Derek draws parallels between the current situation and the 1970s Japanese auto market entry.
• Embracing Chinese Manufacturing (00:21:01) Derek advocates for U.S. collaboration with Chinese manufacturers to enhance competitiveness and consumer choices.
• Toyota’s Hybrid Strategy (00:22:18) Discussion on Toyota’s shift to hybrids and the importance of Tesla in the EV market.
• Elon Musk’s UFO Development (00:22:51) Derek shares a fascinating claim about Elon Musk’s development of a high-speed UFO at SpaceX.
• The Importance of EV Training (00:23:38) Emphasis on the necessity for aftermarket shops to embrace EV technology and training.
• Derek Kaufmann’s Insights (00:24:37) Carm expresses appreciation for Derek’s vision in the automotive industry and suggests future discussions.

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network

Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com

Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

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-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

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-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

Join our panel of shop owners as they discuss the worst advice they’ve received in the automotive business: “Be the cheapest in town; it will get you more business.” “Don’t give a price over the phone.” “Don’t get personal.” “DVI’s are not worth the extra time.” “You’ll never make it because you’re too honest.” “Don’t hire a business coach.”

Bill Nalu, Interstate Auto Care, Madison Heights, MI. Listen to Bill’s previous episodes HERE.

Judy Zimmerman Walter, Zimmerman’s Automotive, Mechanicsburg, PA. Listen to Judy’s other episodes HERE.

Jesse Matthews, Matthews Mobile Mechanic LLC. Listen to Jesse’s other episodes HERE

Brian Winograd, Broadway Transmissions and More, Red Lion, PA

Show Notes

• Watch Full Video Episode
• Judy’s Experience with Cheap Advice (00:02:57) Judy shares her father’s experience with advice to be the cheapest to attract customers.
• Bill’s Perspective on Pricing (00:03:47) Bill discusses the pitfalls of being the cheapest and the importance of quality over price.
• Brian’s Insights on Industry Standards (00:06:29) Brian emphasizes the value of hiring professionals for quality work in any industry.
• Communication of Value (00:10:46) Brian highlights the need for better communication of the value provided to customers.
• Jesse’s Coaching Advice (00:12:22) Jesse recounts his father’s skepticism about business coaching and the importance of seeking guidance.
• Brian on the Value of Websites (00:14:03) Brian recalls being advised against investing in a website, which he later found invaluable.
• The Inner Business Person (00:16:44) Carm discusses the concept of the “inner business person” and its importance in business growth.
• Judy’s Advice on Competition (00:17:47) Judy shares a piece of dubious advice about removing competitors’ oil stickers, highlighting ethical concerns.
• Shop management systems (00:18:28) Discussion on the significance of effective shop management systems for profitability and efficiency.
• Handling customer inquiries about pricing (00:20:45) Exploration of the complexities surrounding giving prices over the phone and customer engagement.
• The art of conversation with customers (00:21:04) Emphasis on the need for better communication skills to engage customers effectively.
• The value of customer trust (00:22:45) Discussion on how to build customer trust and the importance of in-person interactions.
• The role of visual aids in service (00:26:12) Highlighting the effectiveness of visual aids in explaining vehicle issues to customers.
• Customer misconceptions about vehicle maintenance (00:27:20) Addressing common customer beliefs about car longevity and the need for regular service.
• The value of coaching in business (00:28:30) Discussion on the advantages of hiring coaches for personal and business growth.
• Mentorship groups as a resource (00:31:34) Exploring the benefits of mentorship groups for shop owners seeking guidance and support.
• Accountability in coaching (00:34:35) The importance of having a coach who holds you accountable for your business actions.
• Discussion on Humility and Growth (00:34:48) Brian shares his journey of learning humility and the importance of accepting advice for personal growth.
• Confession and Reflection (00:37:12) Carm acknowledges Brian’s confession about recognizing personal issues as a barrier to success.
• Advice on Social Media (00:37:49) Carm warns against seeking advice on social media, emphasizing it can lead to poor decision-making.
• Critique of Low Pricing Strategies (00:38:21) Judy discusses the dangers of lowballing business prices to attract customers, advocating for value instead.
• Integrity in Business Practices (00:39:15) Brian reflects on the importance of honesty in business, sharing a personal story about integrity.
• Finding Mentorship and Growth (00:41:47) Jesse emphasizes the value of mentorship and learning from various sources to improve business practices.
• Shift from Training to Education (00:43:10) Carm proposes changing the terminology from “training” to “education” to enhance the learning experience.
• Personal Investment in Business (00:44:25) Bill stresses the importance of taking business personally and aligning it with core values for success.
• Educating Customers (00:46:06) Carm concludes with the need to educate customers about services rather than simply responding to their demands.

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/Connect with the Podcast:

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partner, NAPA Auto Care

Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.

Aubrey Amborn, Director of Sales, Net Driven

Show Notes

• Watch Full Video Episode
• The Shift from Traditional Marketing (00:02:37) Aubrey discusses the transition from word-of-mouth to online marketing strategies.
• Importance of Online Presence (00:03:52) Aubrey emphasizes that just having a website is no longer sufficient for businesses.
• Search Engine Optimization (SEO) (00:05:45) Aubrey explains the significance of SEO and its role in online visibility.
• Investment in Digital Marketing (00:07:40) Discussion on comparing digital marketing investments to physical store improvements.
• Website as an Online Destination (00:08:50) Aubrey describes the website as a crucial online destination for consumer engagement.
• Communication Preferences (00:11:11) Aubrey highlights the importance of providing various communication methods, especially text.
• Texting vs. Traditional Calls (00:14:11) Aubrey discusses the growing preference for texting over traditional phone calls.
• Pandemic’s Impact on Online Growth (00:17:09) Aubrey reflects on how the pandemic accelerated the shift to online engagement.
• The Impact of Online Shopping (00:17:57)
  Discusses how consumers prefer online shopping and the influence of recommendations on their decisions.
• The Importance of Online Presence (00:18:58)
  Highlights the necessity for businesses to have a professional online presence to attract customers.
• Training for EV Vehicles (00:20:00)
  Details a training program for technicians on servicing hybrid and electric vehicles.
• Visual Reputation Matters (00:21:07)
  Explains how a business’s appearance online affects consumer perceptions and decisions.
• Online Reviews as Modern Word of Mouth (00:21:50)
  Emphasizes the significance of online reviews in influencing consumer choices today.
• Handling Negative Reviews (00:23:05)
  Discusses the importance of addressing negative reviews transparently rather than trying to eliminate them.
• Consumer Expectations Post-Pandemic (00:25:30)
  Explores how consumer behavior and expectations have changed due to the pandemic.
• Adapting to Online Shopping Trends (00:26:47)
  Describes the challenges businesses face in keeping up with evolving online consumer behaviors.
• Building Customer Loyalty (00:27:54)
  Focuses on strategies to maintain customer loyalty in a competitive online environment.
• Understanding Different Customer Personas (00:32:27)
  Identifies three customer types and their unique shopping behaviors and preferences.
• Understanding Customer Personas (00:35:26)
  Discussion on different customer personas, focusing on tech-savvy individuals and millennials seeking convenience.
• Importance of Reviews and Reputation (00:36:17)
  Emphasis on the necessity for businesses to maintain a trustworthy online reputation to attract customers.
• Millennials and Convenience (00:37:03)
  Exploration of millennials’ desire for immediate service and how businesses can earn their loyalty.
• Building Customer Relationships (00:38:15)
  The significance of personalized customer service to foster loyalty, even among less loyal millennials.
• Leveraging Customer Feedback (00:39:11)
  Using customer reviews as a tool for improvement and enhancing the overall customer experience.
• Adapting to E-commerce Trends (00:40:03)
  Discussion on the impact of e-commerce on brick-and-mortar businesses and the importance of online presence.
• Final Thoughts on Customer Engagement (00:41:05)
  Advice on maintaining loyal customers while welcoming new ones, emphasizing adaptability in business practices.
• Enhancing In-store Experience (00:42:20)
  Suggestions for using technology, like iPads, in shops to improve customer engagement and experience.
• Staying Ahead in the Digital World (00:43:46)
  The need for businesses to stay updated with digital trends to compete with larger chain stores.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

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-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry.

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

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-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

Join a discussion with multi-shop operators Dwayne Myers and Rick Levitan, as well as CPA Hunt Demarest, on the intricacies of purchasing a business. They cover the necessity of due diligence, understanding financials, and the emotional aspects of negotiation. The panel shares personal experiences, highlighting the importance of realistic financial projections, environmental assessments, and the role of goodwill in valuations. They advise on building strong banking relationships, scrutinizing financial statements, and respecting sellers’ emotional ties, emphasizing patience and strategy for successful acquisitions in the automotive industry.

Hunt Demarest, CPA, Paar Mellis and Associates, Business by the Numbers Podcast

Dwayne Myers, Dynamic Automotive, 6 locations, Maryland. Dwayne’s previous episodes HERE.

Rick Levitan, Managing Director, Auto Stream Car Care, MD.

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on X (Twitter): https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

The power of unity and shared purpose.

Automotive industry professionals from Buffalo, New York, discuss their independent networking group’s evolution and impact. They emphasize the importance of continuous learning, support, and the benefits of a collective approach to improving their businesses and the industry. The group’s resilience during the COVID-19 pandemic and its commitment to education and community involvement are also highlighted.

Paul Henderson, CSR, NAPA Auto Care.

Jim Fleischman, Automotive Alley, Arcade, and Marilla, NY. Jim’s previous episodes HERE.

Tom Sciortino, Total Automotive, Buffalo, NY. Tom’s previous episodes HERE.

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

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Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today’s Class

Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.

Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast

Justin Morgan LMV Bavarian Technical Support and Trainer, ASE-Wave Technical Ambassador. Justin’s Previous Episode HERE.

Bryan Pollock, Willco Auto Care, Sanborn, NY, and Lockport, NY

Show Notes

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Thanks to our Partner, Today’s Class

Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

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-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partner, NAPA TRACS and AutoFix Auto Shop Coaching

A deep dive into the SWOT analysis of our industry with a panel of shop owners.  As we navigate the evolving automotive landscape, it’s crucial to turn threats into opportunities, revving up for success.

Andy Fiffick, CEO Rad Air, 10-locations, franchise. Listen to Andy’s other episodes HERE

Greg Bunch, Aspen Auto Clinic, Transformers Institute. Listen to Greg’s previous episodes HERE.

Brian Sump, Avalon Motor Sports, and Urban Auto Care, CO. Brian’s previous episodes HERE

• Watch Full Video Episode
• The Concept of Mastermind (00:01:58) Discussion on the concept of mastermind, its origins, and its application in the automotive industry.
• The Role of Independent Repair Shops (00:02:47) The nimbleness and expertise of independent repair shops compared to dealership networks, and the need for better public perception.
• Challenges of Independent Repair Shops (00:04:49) The weaknesses and challenges faced by independent repair shops, including the lack of unified marketing efforts and lobbying.
• Perception and Marketing of the Industry (00:09:16) The need for greater respect and recognition for the automotive aftermarket industry, and the importance of effective marketing strategies.
• Courage and Self-Respect (00:12:36) The courage and self-respect required to succeed in the automotive industry, along with the need for transformation in mindset.
• Advancements in the Industry (00:14:35) The industry’s progress and advancements, challenges faced by smaller independent shops, and the industry’s value and fragmentation.
• Image and Perception of Independent Shops (00:16:25) The importance of image, modernization, and professionalism in independent repair shops to build trust and attract customers.
• Training Engagement (00:17:15) Discussion on the importance of owners engaging in training with employees and setting an example.
• Shop Management System (00:17:49) Importance of a shop management system for profitability and efficiency, and the support and training offered by NAPA TRACS.
• Auto Shop Coaching (00:18:00) The benefits of Auto Shop Coaching in redefining success and efficiency within a shop, and the importance of accountability.
• Owners’ Involvement in Training (00:21:03) The importance of owners attending training classes and being involved in the learning process to understand and support their employees.
• Challenges in Attracting Talent (00:23:36) Discussion on the challenges of attracting and retaining young talent in the automotive industry.
• Opportunities in Change (00:28:07) The positive aspects of change, embracing new technology, and being first to market with innovative equipment.
• Industry Opportunities (00:29:58) Discussion on the opportunities for growth and impact in the automotive industry, despite challenges and competition.
• Rising to the Opportunity (00:30:47) Embracing the opportunity to make a significant impact in the industry through creativity, thought, and effort.
• Car Count and Economy (00:33:37) Discussion on the impact of car count and the economy on the automotive industry.
• Challenges with Car Maintenance (00:34:16) Issues with consumer awareness of car maintenance, including oil changes and service intervals.
• Barrier to Entry (00:35:29) The increasing barrier to entry for new shop owners due to technological advancements and specialized skills required.
• Consolidation and Opportunities (00:38:26) Opportunities for family-owned and independent operations amidst market consolidation and private equity involvement.
• Threats and Strategic Thinking (00:43:22) Discussion on threats such as constant change, aging technicians, and government involvement, and the need for strategic thinking.
• Future of the Automotive Industry (00:46:52) Optimistic outlook on the future of the industry, including the potential for strong independent shop operators to thrive.
• Mental Resilience and Rising Costs (00:48:31) The importance of mental resilience and adapting to rising costs as a key factor in the industry’s success.

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Thanks to our Partner, Auto-Fix Auto Shop Coaching

Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/

Connect with the Podcast:

-Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/

-Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976

-Subscribe on YouTube: https://www.youtube.com/carmcapriotto

-Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/

-Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/

-Follow on Twitter: https://twitter.com/RResultsBiz

-Visit the Website: https://remarkableresults.biz/

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

Thanks to our Partners Shop-Ware and Delphi Technologies

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management https://getshopware.com/

Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. http://DelphiAftermarket.com

Connect with the Podcast

-Join our Insider List: https://remarkableresults.biz/insider

-All books mentioned on our podcasts: https://remarkableresults.biz/books

-Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom

-Buy Me a Coffee: https://www.buymeacoffee.com/carm

-The Aftermarket Radio Network: https://aftermarketradionetwork.com

-Special episode collections: https://remarkableresults.biz/collections

We are on Part 2 of our 3 Part series about customer perspectives with Bob Cooper. In this episode, Bob asks a panel of consumers at the 2022 Elite Invitational in San Diego about pricing competitiveness and how to recover when something goes wrong with a customer experience.

Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE

Darrin Barney, VP of Operations, Elite Worldwide. President of Barney Brother’s Off-Road and Repair, Grand Junction, CO. Listen to Darrin’s previous episodes HERE

Key Talking Points

• Pricing and Competitiveness: pricing is based on other businesses, economics/market conditions/competitors, sales force determination, and dealership prices. They do not understand where the price comes from. 
• Price comparing: asking why it’s a considerable difference, asking to match the price, questioning labor prices, see a breakdown of prices. Be competitive, but you don’t need to match. Charge appropriately for your shop.
• Recovery- KIA EV battery issues- irritated loaner was a gas vehicle, KIA wrote check to cover gas during time they had car (for few months), “fix the problem so well they cant wiat for it to happen again.” KIA was understanding of their individual customer. Have a plan/procedure in place. Have a ‘discount’ budget to use- empower your people. LISTEN 
• Have the right people in place
• Complimentary Elite Customer Care Guide Template HERE

Link to actual customer video’s HERE.

Link to Part 1

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

What do you do when a disgruntled customer wants to know why your shop is more expensive than the one down the road? Are you educating customers on the value of your services? Do you feel like you have to defend your profitable business model? Does the shop down the road, which has the crazy low price, realize their business won’t be worth it’s value when it’s time to sell?

Reggie Stewart, Reggie’s Motor Works, and Noble Auto Service in Noblesville, IN, Euro Specialist. Listen to Reggie’s previous episodes HERE

Key Talking Points

• Did the owner pay off the property 30+ years ago? Why isn’t he paying himself rent? Do the employees of this shop make appropriate wages? Do they provide any benefits? What happens when you have a more complicated problem? 
• Then, they are perpetuating the idea that the auto repair industry is untrustworthy, when in fact it just costs more to build a modern trustworthy business.
• “There’s a shop for every client, and a client for every shop”

Connect with the Podcast:

Aftermarket Radio Network

Subscribe on YouTube

Visit us on the Web

Follow on Facebook

Become an Insider

Buy me a coffee

Important Books

Check out today’s partners:

Set your sights on Las Vegas in 2022. Mark your calendar now … November 1-3, 2022, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM/WEBINAR.

More Time. More Profit. Transform your shop at getshopware.com/carm

Greg Buckley is the CEO of the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE.

John Manelas and wife, Karen Manelas, purchased their first location in April 2004. They expanded into their 2nd location in 2011. They bought out a former 20 group member in Maine in 2013 as their 3rd location. They purchased a former Chevy/Chrysler 14 bay dealership in 2014. In 2016, they purchased an import auto service business and converted it to an Auto Care Plus (store #5). In 2017, they purchased a Volvo Specialty Repair Shop which they decided to then re-brand and create a new brand for us calling it Euro Care Plus. In 2019, we did our first non-acquisition “build to suit” venture erecting an 8 bay facility with upstairs offices for their Corporate headquarters. They also decided to lease the rest of that building where we are preparing to open a Hybrid/EV specialty division to be named Electrified Auto Care. They now have 7 locations (5 of which they own the dirt). 6 Locations in NH and one in ME. Listen to John’s previous episodes HERE.

Gene Morrill, owner of Certified Automotive in Glendora, CA. Hear Gene’s previous episodes HERE.

Donnie Hudson, owner of Troy Auto Care, 3 locations, Troy, MI. Listen to Donnie’s previous episodes HERE

Key Talking Points

• Labor- the cost of labor is the only thing we have left to control. Most profitable, but how many minutes walk out the door daily? Track the cost of the minutes wasted- $5 per minute. You can’t put a price tag on a technician’s ability. How do you affect efficiency? 1 person working 8 hours- 7.2 hours per day of production at 125% efficiency which equals 9 hours per day production.  
• Managed chaos? Don’t make promises you can’t deliver on. Giving customer’s hope that you’ll look at their car but not promising same day repair because you’re unsure of what repair will be
• The younger generation- typically wants structure and not be “beat up” every minute of the day. 
• Dealership vs independent- dissatisfaction in the dealership world. Benefits and the work environment for independent shops is unparalleled. Technicians aren’t “machines” that are rented. 
• Career opportunity- showing path after school outside of attending colleges. Did you know technicians can make more than engineers? Consider onboard quick applications for career days. 
• The professionalism of industry- be proud of industry and craft. Be passionate. Anyone can open an auto repair business without being trained or licensed or certified. Accomplish your goals with help (groups, network, training). There are no secrets.
• DVI’s- embrace it, the most important part is the pictures and inspection is sent to customers. Visualization of issues brings a different perspective to customers. “Seeing is believing.” DVI pictures can also be used in your social media marketing campaigns for future customers to see. “Letting the car tell the story, DVI writes the tale for us.” Helps customers manage their budget for repairs when they can get updated on what is still in working order and what needs to be repaired. 4,000 cars per year with per 7 locations by $100 ticket increase sales= $2.8 million in an increase of sales. 

• A special thanks to Greg Buckley, John Manelas, Gene Morrill and Donnie Hudson for their contribution to the aftermarket.

• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

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Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

Greg Buckley is the CEO of the 50 + year young Buckley Personalized Auto Care in Wilmington, DE. He’s a member of ASA, an ATI Coach, a member of the Delaware Automotive Service Professionals, past member of the NAPA advisory board council, is vice-president of NAPA business development groups, and is involved as an advisory board member of Kukui, along with AutoVitals. Hear Greg’s previous episodes HERE.

Gene Morrill, owner of Certified Automotive in Glendora, CA. Hear Gene’s previous episodes HERE.

Joe Marconi, Osceola Garage, Baldwin Place, NY (Coach with Elite Worldwide). Joe’s Episodes HERE.

Key Talking Points:

• You need a survival guide for 2021We’ve never been thru anything like this
• It ain’t over yet
• Proactive about letting customers know we are open
• “Move the Dang Couch” (do something different)
• What should we maintain doing what we’ve been doing (in 2020)We’re not immune to any kind of economic downturn
• Look at what happened, see how well we were prepared for it
• Move forward, learn from it, and put a plan in place
• Fundamentals… Moving into 2021 you don’t want to reinvent themFall back on what has worked in the past
• Knowing your margins, knowing your KPI, knowing your team
• Hone in on your fundamentals
• Stop being reactive and be proactiveMoving the couch is being proactive
• Join an organization
• Talk to friends that own shops
• Be forward thinking as much as possible
• Getting burned sometimes is not a bad thing to learn a lesson
• Is 2020 the year to admit that we don’t know what we don’t knowIt takes ego
• Encourage to ask the questions
• People are willing to teach
• Maintain your marketing thru tough times
• Maintain your resolve, maintain your resilience, maintain business as usual
• Look back at 2021, learn from it and push forward
• Walk with us down the 2021 mentalityLoaner cars for customers
• Contactless operations such as payment
• Refocus on client base that you already have
• What service can we provide in a lower mile environment  
• Customer service and e-commerceA lot of things went wrong in December
• A good thing is to go back to roots, quality of service
• Technology cannot replace quality of service
• Understand who the customer is
• Is it time to incentive technicians for training?That’s a loaded question based upon personality types
• Build training into your culture
• Alot of unknown going into 2021Marketing in 2021
• Notify customer let them know we are open
• Find out who the spenders are
• Expensive marketing campaign, instead…
• Phone call, email, text reminder – costs nothing
• Educating your staff
• Reach out and touch someone in 2021
• Final WordsJoe MarconiWhat’s your crisis continuity plan look like?
• Employee development plan
• Goal setting – what does 2021 look like in June?
• Strive for a plan
• Greg BuckleyMake sure you’re fundamentals are good
• Don’t forget what got you there
• Learn to hit a curveball
• Learn to throw things at a wall to see what sticks
• Make sure you take care of the people that are working for you
• Be better a leader than you are now
• Gene MorrillLet it go
• Don’t be the elephant, be the duck, let the water roll off your back
• Move that couch and try something new
• Get to know friends and owners
• Build a war chest of knowledge with your friends and coaches

Resources:

• A special thanks to Greg Buckley, Gene Morrill, and Joe Marconi for their contribution to the aftermarket.
• Books Page HERE
• Listen to all Remarkable Results Radio, For The Record and Town Hall Academy episodes.

Facebook   Twitter   Linked In   Email

Mobile Listening APP’s HERE

Join the Ecosystem – Subscribe to the INSIDER NEWSLETTER HERE.

Buy Carm a Cup of Coffee 

This episode is brought to you by Shop-Ware Shop Management. It’s time to run your business at its fullest potential with the industry’s leading technology. Shop-Ware Shop Management will increase your efficiency with lightning-fast workflows, help your staff capture more sales every day, and create very happy customers who promote your business. Shops running Shop-Ware have More Time and generate More Profit—join them! Schedule a free live demonstration and find out how 30 minutes can transform your shop at getshopware.com

This episode is brought to you buy Shop Marketing Pros. Your guides are Kim and Brian Walker with a rich history as shop owners and industry veterans. When someone searches for a shop, who are they finding? Your competitors? It should be you! The good people over at Shop Marketing Pros know how to drive website traffic and make Google work for you! www.shopmarketingpros.com