RR 469: Technology and Telematics Forum 2019
This episode contains transformational information that you’ll need to know and want to know. The more you know the better decisions you’ll make in steering the strategy of your business. Better yet the knowledge will keep you on your tech edge.
We heard topics ranging from the psychological effect of autonomous vehicles, simulated augmented reality testing, and specific strategies from Ford and GM. We learned about the work of Debra Bezzina the Managing Director of the Center for Connected and Automated Transportation, University of Michigan Transportation Research Institute. Trust me you’ll want to hear about what Debra is working on.
This ‘brain drain’ panel includes Bill Nalu of Interstate Auto Care in Madison Heights, Michigan and Frank Leutz from Desert Car Care in Chandler, AZ.
Find the talking points and the Bios at remarkableresults.biz/e469. My big take-a-way is the discussion of balancing cybersecurity and access to data. As I said earlier, get your geek on!Listen and view episode notes
In their fourth installment of Geek Talk 2.0. This episode took an interesting path as Greg brought his perspective on AAA. Chris talked about AI, Bill has his thought on his suppliers and Karim talked about the importance of data ownership.
Your panel- Greg Buckley from Buckley’s Personalized Auto Care Willimgton, DE Chris Cloutier from Golden Rule Auto Care, Dallas, and CEO of Autotex.me, Bill Nalu Interstate Auto Care, Madison Height, MI and Karim Morsli, Winkler Automomotive in Gaithersburg, MD.Listen and view episode notes
DATA – How Understanding Search Habits Will Help Grow New Customers
Al Haberstroh, a partner and Chief Strategy Officer at MontAd Media has developed numerous innovative, revenue-driving solutions for marketers of all sizes. He was an early adopter of content and database marketing and was instrumental in the development of two new proprietary marketing tools for the aftermarket; Shop Reach 360 and Audience ID.
Al knows that data will help drive traffic to the aftermarket. They key will be to interpret the data and use it to engage with customers who are searching for problem solutions.
This is episode is the answer to most questions regarding tracking data and its content and relevance. Monitoring the trends and movement with months and months of data can offer you a confident approach in assessing the products and services you offer. It is like reading the future and being a psychic using data analysis.Listen and view episode notes
Do You Have Control of Your Business Intelligence Data?
Data is king. It is ok to share your data if you know who you are sharing it with? If and when you share your customer database with vendors; what do you want them to do with it and how should you expect them to treat it thereafter?
These topics and many more are covered in the lively and wide-ranging discussion and debate over data and what happens to your data once you sign an End Users License Agreement (EULA).
Guests include Karim Morsli, Winkler Automotive Service Center, Bill Nalu, Interstate Auto Care in Madison Heights, MI, Chris Cloutier, owner of Golden Rule Auto Care in Dallas, TX and president of Autotext.me and Greg Buckley, Buckley’s Personalized Auto Care in Wilmington, DE.Listen and view episode notes