Millennials Archives - Remarkable Results Radio

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Millennials Are Becoming Your Most Important Employee and Customer – Kent Bullard [RR 804]

Carm Capriotto, AAP — Fri, 09 Dec 2022 05:15:00 +0000

Recorded live at AAPEX with Kent Bullard, COO, The Institute. We aren’t done talking about millennials, we are just getting started. Find out why they are important to your business and as customers.

Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE.

Show Notes:

Millennials are going to be the key players in the industry
Learn, apply and do things differently and better for the next time, be organized, gamification
Millennials need feedback, constructive criticism, information, and guidance, but we also need some freedom to be able to make mistakes and be able to get on our feet.
Adoption- 2 out of 3 of Kent’s children are adopted. “People look at our kids and say they are so lucky, but we (as their parents) are the lucky ones.”
Gamification- the advisor teams will compete to improve their parts margin. Educate them, and train them on how to do that. If you have an individual element and a team element where they can still earn a bonus on their individual performance and earn an additional bonus with the team that’s performed well, then it becomes more viable because they’re not just relying on the team itself.
Reward and incentivize the behavior you want to see

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Set your sights on Las Vegas in 2023. Mark your calendar now … October 31 – Nov 2, 2023, AAPEX – Now more than ever. And don’t miss the next free AAPEX webinar. Register now at AAPEXSHOW.COM

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

TechForce: Powering Our Youth [RR 798]

Carm Capriotto, AAP — Fri, 18 Nov 2022 05:15:00 +0000

TechForce Foundation is a national charity committed to powering technical careers so communities thrive. We are LIVE at AAPEX 2022 with members of the TechForce Foundation to discuss their critical role in engaging with the next generation of technicians .

Lisa Evans, Chief Development Officer

Keishawn Smith, Student and Advocate for TechForce

Jennifer Maher, Executive Director

techforce.org

Key Talking Points

The TechForce Network is an online social community and career hub that connects GenZ and Millennials in a way they want to connect – using the TechForce app or online network to find information, explore the career, discover schools, get scholarships, find apprenticeships and jobs, and flex their talents – all in one place. TechForce collaborates with every willing school, company, association, and nonprofit across all sectors to identify solutions that help future and working techs navigate the career pathway, successfully getting them from pipeline to placement.
Food, shelter, and transportation- all involved in the automotive industry
Over the next five years, auto, diesel, collision, and aviation combined will need 1 million new technicians to keep up with demand. Last year alone, our tech schools only graduated in auto 29,000 students
Networking at AAPEX- CEO’s, executives in corporate companies, manufacturers etc
TechForce was able to give out 1.6 million in scholarships last year and 17 million total since its inception
It’s important for youths that their parents are supportive and help them reach their goals
Do you have a career map? To level up? Younger generations want a career path.
TechForce provides students & instructors with free, VIP access to races, rallies, shows, & events where they’ll meet employers & be surrounded by the passion of the industry
The TechForce Mobile STEM Career Center is a traveling hands-on exhibit designed to engage Gen Z and help them discover the rewarding career path as professional technicians in the transportation field. Part of TechForce’s national workforce development initiative, the Center can be deployed for indoor or outdoor activities and can scale from several hands-on activities to more than a dozen. It features a built-in exterior video wall as well as retractable awnings and two large free-standing shade covers.
Technicians need to get certified, trained, to get the right education, for them to be built up the right way
‘Life Happens Grants’- #1 application is for car repair, #2 is for tire replacements
Diversity and Inclusion- less than 3% are female technicians, and 52% of the total population is female

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Link to actual customer video HERE.

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Set your sights on Las Vegas in 2022. Mark your calendar now … November October 31 – November 2, 2023, AAPEX – Now more than ever. Information at AAPEXSHOW.COM

Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com

Customer Perceptions Part 1 – Bob Cooper and Bill Greeno [RR 773]

Carm Capriotto, AAP — Tue, 23 Aug 2022 05:15:00 +0000

In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?

Bob Cooper, Founder/President Elite Worldwide. Complimentary Elite Customer Care Guide Template HERE. Listen to Bob’s other episodes HERE

Bill Greeno, Quality Automotive Servicing, Truckee, CA. Bill’s previous episodes HERE

Key Talking Points

The consumer panel- you’re ideal customers, 3 from the dealership, 3 from independent
No matter how well your customers love you, they could love you like a rainbow, but there are some things that they will never ever tell you. How do we get inside of their minds and how do we learn? What’s really important to them?
How much a technician mechanic makes per hour? We need to get the perception and reality that people need to know you can earn a really good income in this industry
Be aware that you’re gonna have a lot of customers that come in and may never come back if they smell smoke on your advisor or on any of your people and in their car.
It’s all marketing- align your image. Use surveys and programs to tell you what is important to customers
Would you say mechanic, or would you say a technician? Both of those terms, mechanic and technician, have a role in our industry. A technician is a person employed to look after technical equipment or do practical work in a laboratory, an expert in a practical application of science or a person skilled in the technique of an art or craft technician. Examples of technicians are theatrical technicians, school, laboratory technicians, engineering technicians, laboratory technicians, electronics technicians, x-ray technicians. Mechanic is defined as an artisan skilled tradesperson who uses tools to build, maintain, or repair machinery
The more we could bring the, the communication and the understanding between the customers and the technicians and the industry closer together, the more successful we’ll be, and when it comes to SEO, just imagine what’s gonna happen to the shop owners that start embedding mechanic
What are some of the things that you could do to really. Make that customer go, you know what? I’m in the right place. I’m dealing with the right people
Complimentary Elite Customer Care Guide Template HERE

Link to Part 2

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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

The Women of NAPA AutoCare [RR 771]

Carm Capriotto, AAP — Tue, 16 Aug 2022 05:15:00 +0000

Joining me is the powerhouse team of women behind NAPA AutoCare. NAPA has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.

Joelle Pollak, Director of AutoCare Sales and Marketing

Lauren Briggs, Sales and Marketing Manager

Alberta Santistevan, Program Communications Manager

Anna Price, Program Brand Specialist

Key Talking Points

Over 25 major program changes and over 80 AutoCare Programs that the members could take advantage of.
NAPA has over 250 parts to service Tesla
Why join NAPA AutoCare? The strength of the brand, you know you can trust
Being a woman in the industry- leaning on relationships with others for support
Make sure that you’re stopping in at the shops on the road and you’re visiting, or in your own town
What does your shop look like? Is it clean? are things organized, is it a clean environment for a customer’s car to be there?
17,000 NAPA AutoCare Centers and you could go to all 17,000 and you’re going to have a different conversation at every single one, what they want, what they need, what they think they want, what they think they need.
NAPA works with vendor partner programs and educates them, but also listens to them so that we can learn because at the end of the day, they’re the ones running their businesses and we’re not business owners

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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

Under 30: Our Future is Bright [THA 253]

Carm Capriotto, AAP — Thu, 09 Dec 2021 05:15:00 +0000

Key Talking Points

Ad from craigslist- felt the culture and environment
AAPEX attendees- impressed with the material and training, meet people from the industry, stay ahead of curve, energizing
Breaking stereotypes of the automotive industry- surrounded by knowledge and opportunity
Gaining interest if have no interest in cars- requires an interest in wanting to do better, higher purpose, “today I helped a single mom whose car broke down.” Providing perspective
Passion vs purpose- passion can distract you, the purpose is a mental change and having an action
Customer service/community service- how can we pay it forward?
Business- like-minded individuals, excited to go to work, motivating each other
Education and training- don’t fall behind, stay current
Guidance- years of experience
Goals- shop owner, the industry needs to encourage young shop owners to grow and create a youth movement
“Dealership is an alternative to us”
Communication- vital in day to day operations, crucial for the success of yourself (be open and communicate to the owner and managers), meet the goals you set
What industry do you want to be a part of? What industry changes?
“Most of the time people don’t want to tell you what they want, they wait for you to tell them what you expect.”
Ego is the Enemy Book

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