“Give Me 10 Mission: To provide a work-based learning model that any industry can utilize to bridge the skills gap. Combining classroom instruction with on the job work based learning opportunities. This program integrates the classroom with employers to create an introduction to a career path of the student’s choice.
The program simplifies the relationship between an industry lead business and vocational education that can lead into a career path. We ask for no money. Our “ask” is for your time. Time to integrate a student into your business to create a career fit. It starts with 10 hours and can grow into a new employee. Can you “Give Me Ten?”
Sue Dixon, the creator of the “Give Me Ten” program, discusses the importance of collaboration between the automotive industry and education. The “Give Me Ten” program, which exposes students to the automotive industry and helps them explore potential career paths, is highlighted. The discussion also covers the need for updated curriculums, industry involvement, and the success of the “Give Me Ten” program in providing work-based learning experiences.
George Kingman discusses the importance of work-life balance, psychological safety, and cultivating a positive work environment. He shares personal experiences and lessons learned from his journey in the automotive industry, emphasizing the need for passion and positivity. Kingman also discusses leadership strategies inspired by George Washington and how they can be applied in modern businesses. He stresses the importance of making employees feel valued and connected to their work.
Jake Sorensen shares his experiences with running an apprentice program at McNeil’s Auto Care. Initially, they were able to find suitable applicants easily, but as time went on, they faced challenges in finding the right candidates. Jake also talked about the practical skills gap he has observed in the younger generation. He shared an anecdote about an apprentice who had never drilled a hole in a wall or hung anything before. Despite this knowledge gap, Jake believes that with the right attitude and willingness to learn, the right apprentices can become great technicians in the future.
Our panel explores the challenges of achieving work-life balance and how it affects busy professionals and entrepreneurs. The key takeaway was the importance of operating with the mindset of wanting employees’ lives to work both inside and outside of the shop. Eddie Lawrence shared his personal story of experiencing a health crisis in 2015, which served as a wake-up call for him. As a business owner, he had been prioritizing his work over his own well-being. This realization led him to create ‘Life Calibration,’ a framework to help individuals prioritize and improve different areas of their lives, not just for themselves but also for their teams.
Dan Taylor and Rod Olson discuss leadership principles and creating a culture of recognition in the automotive industry. They emphasize the importance of recognizing and affirming people in the workplace, being sincere and specific in recognition, and creating a psychologically safe environment. They also discuss the impact of positive language, effective communication, and the role of coaches and leaders in helping individuals and teams reach their full potential. Remember, as leaders, our words have the power to inspire, motivate, and shape the culture of our organizations. Let’s use them wisely!
Carm Capriotto welcomes Sara Fraser and a Gen Z mechanic, Owen Chambers, to discuss his motivations for entering the automotive repair industry. Owen shares his transition from a career in finance to automotive repair, his aspirations within the industry, and the financial consciousness of his generation. The discussion also touches on the cost of entry in the automotive industry, the importance of understanding younger workers’ needs and expectations, and the multitasking habits and attention span of Gen Z. Understanding the motivations, aspirations, and mindset of Gen Z workers is crucial for the future of the automotive industry.
Pete McNeil discusses the changing needs of employees in the post-COVID workplace, particularly focusing on Gen Z employees. He talks about the importance of providing a positive customer experience and adapting to the preferences and attention span of Gen Z employees. He also discusses the challenges of hiring and retaining Gen Z employees, including the need for benefits, learning opportunities, and potential pay advantages.
Dan Taylor discusses various aspects of running a successful automotive repair business. He emphasizes the importance of having a roadmap to success, repackaging information to resonate with different people, utilizing reliable shop management systems, client and employee retention, effective marketing strategies, well-defined processes and procedures, and artificial intelligence in the industry. The episode concludes with a discussion on the importance of making money in the automotive repair industry and the need for a paradigm shift towards maintenance and customer service.
Nichole Bennecoff discusses the importance of customer experience in the automotive industry. Nicole shares her company’s focus on customer experience and introduces Taylor, a client success representative who manages communication between clients and the company. Taylor’s responsibilities include monitoring client communication, arranging loaner vehicles, supporting service advisors and providing excellent customer service. Nicole and Carm also touch on setting client expectations, appearance, and the importance of listening to service advisor calls.
Murray Voth discusses the importance of teaching and training employees instead of assuming they have common sense or knowledge. He shares personal anecdotes and observations from the automotive industry to highlight the need for employers to nurture a natural curiosity and desire to learn in their employees. He also discusses effective teaching and training methods, the importance of understanding employee strengths and preferences, and the significance of clear expectations and policies during the onboarding process.
Our panel discusses the benefits of “Today’s Class” software, a key training tool for technicians and service advisors in the automotive industry. David Boyes, President of “Today’s Class” explains that Today’s Class uses adaptive learning technology to make training sessions accessible and tailored to the strengths and weaknesses of each team member. The episode highlights the importance of continuous training and its impact on team building and knowledge retention in the industry.
Ever wondered what makes a leader truly great? Joe Marconi discusses the value of being approachable, connecting with your employees on a personal level, asking about their life outside work, and genuinely caring – it all contributes to a positive work environment. Remember, leadership is a constant learning process. Let’s nurture empathy, be open to self-reflection and keep the balance between old school values and new school flexibility.
Jon Kloosterman, the Director of Operations at West Side Service in Zeeland, discusses their recent acquisition of a business and their approach to training and retention of technicians. The acquired business had been a pillar in the community for 72 years and was ready for a change in ownership. Jon also highlights the importance of maintaining professionalism and focusing on the right KPIs in your business.
Join our panel as they share insights on the importance of courage, different leadership styles, the need for tough conversations, and the role of coaching and mentoring in developing courage in teams. The panelists emphasize the importance of effective communication, training, and providing individuals with the tools and confidence to make courageous decisions. They also discuss the need for leaders to make tough decisions even when uncomfortable.
Our panel from NAPA AutoTech Training, discuss key insights regarding the pivotal role of continuous training in the automotive aftermarket industry. What are the challenges of learning technical material after a demanding workday and is there the need for tailored training sessions that consider the environment and attention span of technicians? The NAPA Apprentice Program was highlighted for its self-paced approach, allowing apprentices to earn multiple ASE certifications in a span of two years. Beyond training, the panel stressed the significance of investing in technicians and the consensus emerged that prioritizing attitude and work ethic in technician hiring, rather than just skill sets, equals a successful workforce.
What are some of Rachel Spencer’s “Rachelisms?” The Power of Consistency: Rachel emphasizes the importance of consistency and communication in her operations. She believes in creating habits, holding each other accountable, and striving for perfection while acknowledging that mistakes can happen. Customer Communication is Key: Rachel’s approach to customer service is all about overcommunication. You must provide customers with as much information as possible upfront, offering financing options, and sending vehicle health and safety reports via text. Rachel also shares her experiences with recruiting technicians including reaching out to institutes with automotive programs.
“There isn’t a technician shortage,” Said no one ever.
Please welcome our panel of guests to discuss the topic of recruiting talent with a staffing agency in the automotive industry. Shop owners Kathleen Callahan and Michelle Tansey share their experiences and challenges in finding skilled technicians and how partnering with Promotive, a full-service staffing agency, has been a game-changer for them. Joelle Pollak and Amy Gerardi, Cofounders of Promotive, discuss the process of understanding individual shop needs, sourcing candidates, and the importance of communication and partnership between the agency and shop owners.
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COO’S Max Orsborn and Dave Askwith discuss the importance of training and defined leadership in automotive businesses. They highlight the need for effective training that goes beyond just checking boxes, emphasizing accountability and pressure on individuals who attend training sessions. The conversation also touches on the significance of transparency and communication within organizations, focusing on clear communication during promotions and changes. Max and Dave share their experiences as leaders, with insights on admitting mistakes and making adjustments in hiring, as well as the importance of staying true to one’s beliefs and vision.
Is it possible to grow your shop’s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop’s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don’t stop when business is busy.
In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people.
COO’S Andrew Marcotte and Melissa Parker discuss growth and succession in the industry, emphasizing the importance of having a sellable business. They share their experiences with acquiring and managing new shops, highlighting the value of cultural fit over work experience. Andrew and Melissa also encourage others to build relationships within the industry, learn from other operations and have a ‘butcher clean’ shop!
Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. Phil maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It’s critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it’s time to let someone go.
Now, I know what you’re thinking, “Culture again?” But trust me, this episode takes a deep dive into how culture can truly make or break a business. Every business has a culture, whether it’s intentional or not, and it’s crucial to evaluate if it’s the right one for retaining employees and attracting customers.
Imagine an auto repair shop that truly understands the frustrations of car owners and aims to provide honest, knowledgeable, and reliable service to give them peace of mind. That’s the kind of culture that draws customers in and keeps them coming back.
Chris Lawson suggests checking out an article in the show notes that discusses the impact of culture on over 40 business metrics. Studies have shown that employees are more motivated and efficient in a happy work environment. So, investing in your company culture can actually boost your bottom line.
If you’re a business owner or someone interested in creating a positive work environment, this episode is a goldmine of information. Carm and Chris provide practical guidance on building company culture and emphasize the need for strong policies, procedures, and teamwork.
If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.
But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.
So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
Are you a fan of craft beer? Then you won’t want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases.
But their success doesn’t stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.