The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans [RR 610]
We are happy to introduce Jennifer Filzen’s Fifth book which is out now on Amazon. The Book “The Give to Get Principle: How Relationships & Reciprocity Build Raving Fans” is a book that you can use as a tool to give back to the industry and to your community. If you are not involved enough in your community, you should be. Let this episode push you into paying it forward.
Jennifer CEO of Rock Star Marketing, a digital marketing agency, will help you discover these three important principles you need in your life. Your Why, Your Superpower, and Your Attitude. If you only work on these three, you will improve.
The incredibly successful businesses in our industry are extremely community-minded and involved. Use this episode as inspiration to take your community to the next level.
The key talking points reside at remarkablersults.biz/e610Listen and view episode notes
Owner, Technician, Service Advisor – Working Together – AAPEX 2020 Honors [RR 606]
This 606th episode honors the recipients of the AAPEX 2020 Awards. The first annual honors include Shop Owner of the Year, Technician of the Year, and Service Advisor of the Year.
Sure we bestowed a bunch of high-fives upon these three outstanding aftermarket professionals, but you’ll love the episode as we discussed their roles in a shop environment and why working together through trust and respect make a huge difference for the business and work environment.
Help me welcome Brian Sump of Avalon MotorSports and Urbana Auto Care as the AAPEX 2020 Shop Owner of the Year. Norm Schultz of Interstate Auto Care, Madison Heights, MI as AAPEX 2020 Technician of the Year, and Jason Sexton of Dynamic Automotive, Frederick, MD as the AAPEX 2020 Service Advisor of the Year.
The key talking points for this episode reside at remarkableresults.biz/e606Listen and view episode notes
THA 206 Proof of Concept
The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.
The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’
Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.
The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.Listen and view episode notes
Hiring Superstars with Jerry Kezhaya and Dr Laura Shwaluk [RR 594]
Once again I welcome Jerry Kezhaya and Dr. Laura Schwaluk owners of The Auto Shop in Plano, TX, they are also leading Business Builders Mentor and Mastermind USA.
Hiring superstar employees is the goal of every business person I’ve known. Our intention is to find the best of the best in order to seed the company with outstanding and culture driven people. As you and I know, that is not always the case.
How can we get better at recruiting and filtering out just the cream of the crop. Jerry and Dr. Laura will take us through a process and great stories to make their case.
Find Jerry and Laura’s other episodes and the key talking points for this episode at remarkablersults.biz/e594Listen and view episode notes
Coaches Lab: Why Employees Leave [THA 195]
You are about to embark on a brainstorming session with three of our aftermarket’s excellent business coaches that have a strong leaning toward people and culture. As you’ve learned throughout the last 194 episodes picking a panel and getting them to mesh seems to be a strength of mine and this one nailed our topic. And you benefit from this listen.
Employees leave for many reasons. This episode will give you more than five reasons and if you work on only three of them, you are on your way to creating a solid ‘sticky’ team. I say sticky because you want your people to stay, yet you need to create the right environment, culture, and engagement for it to work.
The panel: Dan Taylor, Senior Business Advisor at Transformers Institute, Dave Schedin, from Computrek Automotive Management Systems, and Murray Voth, owner and principal trainer at RPM training.
If you want the key talking points from this episode, they are already done for you. Go to the show page at remarkableresults.biz/a195 Use them for an agenda to help you implement the insights from this Academy.Listen and view episode notes
Incentive Pay – THA 191
We are talking about Incentive Pay. You will conclude from this episode that there is no silver bullet to this answer. There are a lot of moving parts to create compensation plans unique to your business culture for the results you, your employee, and team need to have to best serve your customer and to create financial rewards.
I invited a great panel to discuss incentive pay: // Seth Thorson, from EuroTech Auto Service, based in New Brighton, MN and also the owner of LMV Bavarian a BMW tech support company. Bryan Kelley is here from Valley Auto Electric, Covington, WA, Active and chairman of ASA Northwest and Bill Haas, Haas Performance Consulting, and Business Manager of NACAT, the North American Automotive Teachers
The detailed key talking points can be found at remarkableresults.biz/a191 along with Bryan’s chart on 23 motivators of people. Remember you can use them to help create your own plan or meeting agenda.Listen and view episode notes
THA 177 Financial Help For Your Team
This is an episode I’ve wanted to do for some time. This living paycheck to paycheck syndrome can be corrected. Many spend beyond what they make and they get a raise and the differential is also gone. It is usually a spending problem, not an earning problem.
My panel that includes Danielle Bohlmann, Owner, HWY 7 Service Center, Newell, IA, Dave Martin, Owner, Martin’s Auto Repair, Phoenix, AZ, Frank Scandura, Owner, Frank’s European Service, Las Vegas, NV and Drew Horton, Technician, HWY 7 Service Center, Newell, IA
A bunch of great insights here and you can find them on the show notes page at remarkableresults.biz/a177. These key talking points will make for a great meeting agenda.Listen and view episode notes
Elie Massabki is the founder and CEO of Mechanics & Body Shops Marketplace, a company focused on helping auto repair shops find talent and empowering automotive professionals through permanent job placement, free career advice, resume reviews and an App to find permanent jobs with reputable businesses and side/temporary jobs quickly. Elie is an automotive enthusiast who…Listen and view episode notes
Kim Auernheimer, AAM is the Co-Owner & Business Manager of CS Automotive in Brentwood, Tennessee. CS Automotive was opened in October of 2006 in the back of a warehouse and now they call a 6,400 square foot, 10-bay shop home. Prior to joining her husband Rob in the business on a full-time basis, Kim had a career…Listen and view episode notes
Donny Seyfer the executive officer of NASTF (National Automotive Service Task Force) and Partner in Seyfer Automotive in Wheatridge, CO. Listen to Donny’s previous episodes HERE. Jeremy O’Neal President and lead sales trainer for Advisorfix, began his career as a Service Adviser and moved into Service Management at the dealership level for VW, Audi, and Porsche. He consistently…Listen and view episode notes
THA 148 Generating Repeat Business
We are talking marketing, mining and relationships with Kelli Weatherby, Accurate Automotive Mesa, AZ with husband Lee and David Roman from Done With Care – Auto Repair, Merriam, KS
Kelli and David shook the trees as it relates to the all-important follow-up visits, referrals, texting, emails, customer shop tours, mystery shoppers, the importance of using your own organic content for your emails and social posts.Listen and view episode notes
RR 486: Dan Taylor – Emotional Intelligence (EQ) Leads to High Performing Companies – Part 3
There are 4 pillars that make our discussion stand today. These pillars are the ones that solidify the company’s cultural EQ. These are personal behavior, empathy, accountability, and training.
I’m once again with Dan Taylor on our 3rd episode on the power of emotional intelligence or most commonly called EQ. This is a big topic. Welcome to the third part of our emotional intelligence series.
So glad to bring you episodes that make you think and self evaluate. If you have any type of leadership role these EQ episodes are for you. Also, see Part 2 in Episode 474 and Part 1 in Episode 461.Listen and view episode notes
RR 484 – Jim Silverman – Attracting, Leading, and Growing Our Young Talent
There are a lot of ways to engage our young generation in our beloved aftermarket and keep them. We can create a more team-oriented environment and have creative pay bonuses and rewards to match their desire and work ethic.
My Guest, Jim Silverman, the Director of National Accounts for ATI Automotive Training Institute, brings his years of ‘been there and done that’ wisdom and delivers an enlightening discussion that includes building a reverse pyramid in your org chart, and challenges you to think about replacing yourself. Are you interviewing for your replacement? Think about it, It may take years to do this, but you need to start now. Jim Silverman explains.
We discussed the innovative things to entice our younger generation to work with us. Designing creative pay and bonuses, bolstering teamwork, supporting employees, and devising an awesome succession plan! It’s time to reverse the cycle and adapt to the new age as we embrace our younger generation to take the mantle from us!Listen and view episode notes
ASTE: Technician Pay, Retention, and Benefits
This episode is packed with great gems of wisdom and gives you a bird’s eye view not only on some great benefits and pay ideas, but as we all must understand it starts with having an enduring business culture. All the pay in the world doesn’t trump an acidic culture.
I’m with Lucas Underwood an Automotive diagnostic specialist, he owns L & N Performance Auto Repair, Erick Bock owner of Bock Auto, and Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company.
Building a business focuses on the team you have and how to treat it like a family! We also tackled the creative benefits that entice and motivate employees more. And learn what are the most important tactics to attract and keep technicians?Listen and view episode notes
Dan Taylor – Emotional Intelligence leads to High Performing Leaders – Part 2
Leadership has its different styles and strategies. How well you lead depends on how you treat followers and how you treat yourself as a shepherd towards its own flock.
Throughout time, we learned that there are different types of leaders, leaders who have different mindsets, discipline, strategies and even outlook. As you have studied lessons of leadership you may have discovered a formula that works, grows your influence and builds a team. So much of your leadership skills are about your Emotional Intelligence or EQ. We are talking EQ in Part 2 with Dan Taylor, a Senior Business Advisor at Transformers Institute
We will be expanding on our discussion of Emotional Intelligence and its relevant effects on leadership as a whole and how it can impact the aftermarket industry.Listen and view episode notes
Jeff Rudnick – Marketing Do or Die
We are talking about marketing. For some, it is like a root canal, for others they love pulling every marketing lever they have to generate traffic, loyalty, and revenue. You may dispute this, but marketing is one of the most important jobs in the company.
I’m with Jeff Rudnick from Pit Crew Marketing creator of eWardMe Auto Shop Reward card. Just one of Jeff’s areas of expertise is loyalty cards, however, he can talk on just about anything marketing. He is providing some great insights into the barrier he sees between management and the front of the store.
He says we are governed by the laws of retail, he provides some insights into converting ‘one and done’ customers into long-termers and shares his thoughts on measuring your marketing efforts. But he sees a huge communication gap between ownership and the service advisor as it relates to marketing campaigns.Listen and view episode notes
Dan Taylor – Emotional Intelligence Leads To High Performance
In the business of the aftermarket, we are always in search of leadership qualities to take our business and team to the next level. It is not necessarily how smart you are but how you manage your and your team’s emotions.
Let me set the stage; here is a quote from noted author Daniel Goleman: In a study of skills that distinguish star performers in every field from entry-level jobs to executive positions, the single most important factor was not IQ, advanced degrees, or technical experience, it was EQ: Emotional Intelligence.
This episode has the right ingredients to make you emotionally aware of the properties of your own emotions and how to incorporate them into problem-solving and to the overall emotional health of a shop. My guest today is Dan Taylor. He is the Senior Business Advisor of Transformers institute. Dan will help you understand the importance of Emotional Intelligence in leadership as a huge factor in team and customer retention.Listen and view episode notes
THA 133 The Value of Soft Skills Training
The panel says that soft skills training helps build a stronger, flexible and harmonious organization. Leadership training is not just for the leader today. Everyone can benefit from being a better listener, which is the #1 soft skills or life skills training we all need to have.
Join Judi Haglin owner with her husband Dana in Haglin Automotive, Boulder, CO, Kyle Holt, President of SP/2 andJeff Peevy, AMAM, President | Automotive Management Institute.
Change your attitude Soft (Life) Skills Training. It must include everyone in your business. Training in communication, critical thinking, finding and keeping a positive attitude, teamwork and work ethic, to name a few. Everyone benefits including family life.
In support of your work to build an enduring business culture one of the best tactics you can implement is soft skills or life skills training. Consider the message in this episode as an important component to building your enduring business culture.Listen and view episode notes
FTR 058 Tomi Oliva- Would You Work For You?
Tomi Oliva from San Jose Automotive Center in Chicago reminds us how important morale and work environment is. He reminds you that it is the little things that matter.Listen and view episode notes
Dan Gilley – Attracting the Right Talent with the Right Stuff
Every new and young technician today have a lot more shops to choose from. Let’s face it, there is a lingering issue of the technician shortage. If you are a business owner, what do you need to do to attract and/or retain talented individuals that possess the ‘right stuff’.
If you are a business owner, how would you attract an employee? What are the things you would do to improve your shop and make it as attractive and organized as it could be? Dan Gilley will bring light to decisions addressing the best interests of the would be future candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.
In this episode, you will understand the utmost priorities needed by shop owners to address the how to attract the right kind of employees and what are the necessary tactics in order to keep them. As Dan would say, it’s either you attract them or repel them. Is it just for the paycheck or the team?Listen and view episode notes
Do You Know The Exact Source of Your Marketing Efforts?
Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.Listen and view episode notes
Client Loyalty Programs – Do They Work?
We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.
You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.
A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.Listen and view episode notes
Recruiters Round Table with Kyle Holt & Jay Goninen
Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.
Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.
Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.Listen and view episode notes
How Can We Provide Our Technicians a $100K Yearly Pay Package?
We covered a large swath of reasons to review technician pay and to create a fair and adequate compensation plan based on criteria that is a win, win, win for the tech, the owner and the customer.
Our panel consists of Seth Thorson, shop owner at Eurotech Auto Service New Brighton, MN, Jerry Kezhaya, shop owner at The Auto Shop in Plano, TX, Frank Scandura shop owner at Frank’s European, Las Vegas, NV and Matt Fanslow, Shop Manager/Lead Diagnostician at Riverside Automotive, Red Wing, MN.
You’ve heard of the struggles and have most likely had your own issues with losing and hiring technicians. Our discussion is not the scientific answer however it goes a long way to helping you make decisions to retain, create loyalty and ward off the loss of our smart and talented technicians to other shops and other industries.Listen and view episode notes
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.Listen and view episode notes