How Can Professionalism Improve the Automotive Industry? [AW 161]

Mac Akram, the owner of Mack’s Complete Auto Repair in Chandler, Arizona, discusses the importance of professionalism in the automotive industry, including keeping the shop clean and organized and using digital vehicle inspections to provide better service. Mac believes that raising the standards of the industry is crucial to gaining the trust of customers. Mac also encourages shop owners to invest in training for their technicians.
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Creating Consistent Routines that Drive Success [THA 331]

Do you find it hard to create consistent routines that drive success? This episode discusses the importance of standard operating procedures (SOPs) and how they can help businesses achieve their goals. Our guests, Jaron Kleber, Chris Machado, and Nick Hively, discuss the positive impact of SOPs on creating a positive culture and improving the consistency of the customer experience. They also discuss the importance of engaging team members and getting their input when creating SOPs. 
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Personalized Customer Service and Marketing Strategies [AW 160]

If you’re in the automotive industry, you know it’s not just about fixing cars; it’s about providing exceptional customer service, too. Leigh Anne Best and Bill Hill, owners of Mighty Auto Pro, discuss their marketing strategies that have helped attract and retain customers. They’ve created a customer-friendly environment, providing loaner vehicles, shuttle services, and free towing up to $50.

But it’s not just about the extras. Mighty Auto Pro also emphasizes continuous learning and growth, requiring a minimum of 40 hours of training per year for their technicians. They encourage their employees to pursue their interests and hobbies, even if they are not related to auto repair. This culture of training has grown beyond anything Leigh Anne and Bill could have imagined, with technicians pushing each other to attend classes and improve their skills.

So, what can you learn from Mighty Auto Pro’s marketing strategy? Personalization, exceptional customer service, and a culture of continuous learning and growth can go a long way in retaining and attracting customers. Make everything effortless for the customer, and they’ll keep coming back.
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Making Dispatch Work [THA 330]

What are the challenges of making dispatch work in the automotive aftermarket industry? Our guests share their experiences with dispatch in their companies, emphasizing communication, flexibility, and teamwork. They also discuss the qualities of a good dispatcher and the need for policies and procedures in unexpected events. They stress the importance of simplifying technical information and building trust with customers. The episode concludes with a discussion of the interaction between dispatchers, customers, and technicians and the immense responsibility that comes with the job. 
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The Kids Table: The Next Generation in the Automotive Industry [RR 853]

Are you curious about what it’s like to work for your family in the automotive industry? In this episode, Tracy Capriotto, Sara Fraser, and Kent Bullard discuss their journey into the automotive industry, the challenges and pressure to fill their father’s shoes, and the need to find their own paths. They squash the misconception that working for family in the industry is easy and handed to them. It requires hard work and dedication to succeed in the automotive industry, regardless of family connections. They also touch on the challenges of preparing the next generation of professionals in the industry.
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What Does It Take to Become an A-Tech in the Automotive Aftermarket Industry? [THA 329]

What does it take to become an A-Tech in the automotive aftermarket industry? Scot Manna, Matt Fanslow, and Ryan Kooiman share their perspectives, emphasizing the importance of continuous learning, individual effort, and natural talent. They also discuss the role of shop owners in investing in their employees’ training and development, as well as the challenges faced by the industry in assessing skill levels. The episode provides valuable insights into becoming an A-Tech and how the industry can support and cultivate talent.
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Turbo Tim’s Garage: From Core Values to Cats, How to Build a Unique Brand [RR 848]

Are you looking for inspiration on how to have fun in your business while building a unique brand? In this episode, co-owners Tim Suggs and Rachel Grewell share their approach to core values and how they recently held a leadership retreat to refine those values. They also discuss the role of cats in their branding and marketing efforts, employee management and training, and community involvement. Tim says, “Being true to yourself and your team is the key to success.” So, let’s all take a page out of their book and strive to be different and true to ourselves in our businesses and lives.
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The Power of Partnership: Liz and Keith Perkins on Marriage and Business [RR 846]

Recorded Live at the TST Big Event 2023. Keith Perkins discusses his presentation at the TST Big Event on electrical theory and the challenges of balancing foundational knowledge with advanced concepts for a diverse audience. We also delved into Liz and Keith’s relationship as a married couple who work together. They discussed their passion for their industry and how it doesn’t feel like work. Bonus: find out how many animals they own!
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Streamlining Workflow: Shop-Ware’s New TechApp for Technicians [RR 843]

Recorded Live at Vision 2023, this episode features Carolyn Coquillette, CEO of Shop-Ware, discussing the release of their new mobile application, TechApp, designed to help technicians manage their work more efficiently. The app allows technicians to view a list of current jobs, track their time on individual services, and easily document findings and results, including inspections. The episode also touches on the challenges of building software for the automotive industry and the importance of customer feedback in the development process.
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Unlocking Technician Earning Potential [RR 842]

Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry’s perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities.
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Closed All 10 Locations for Company Summit [AW 153]

Matt Lachowitzer shares his strategy for keeping his team engaged and communicative, including shutting down his business for three days to hold a company meeting. The meeting focused on differentiation, engagement, and culture and included a keynote speaker and team-building activities. The episode highlights Matt’s commitment to creating a fun, engaging workplace culture that fosters collaboration and growth.
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Alignments Taking Longer: Are We Charging Enough? [THA 323]

The automotive industry constantly evolves, with new technology and safety features being added to vehicles each year.  Are you investing in technology and education to stay competitive and provide quality service to customers? In this episode, we discuss the importance of charging enough for alignments and educating customers on the need for calibration and maintenance to ensure their safety on the road.
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Technician Round Table: Mobile Technicians [THA 321]

Technician Round Table: Mobile Technicians with Matt Fanslow. Is the mobile business a symptom of the industry evolving? What is the future outlook of the mobile repair business? Are shops charging what they are worth instead of a race to the bottom? Is there a need to improve the culture and the atmosphere in shops? 
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First Ever General Service Technician Academy at Vision KC [RR 832]

Recorded Live at Vision 2023, Al Wright and Travis Troy discuss the benefits of joining MWACA’s S.O.S. (Shop Owner’s Support) Group. When we can support and learn from other shop owners, we continue Advancing the Aftermarket and raising the bar for the industry. Travis also gives us an overview of Vision’s newest class for general service technicians. 
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Future Shop: Sooner Than You Think [THA 318]

Will diagnostic work overtake remove and replace work? How will you position and present your shop as a technologically advanced repair center? What training will our employees need? How will artificial intelligence impact our industry? Will we be prepared? Join Jake Sorensen, Chris Chesney and Derek Kaufman as they discuss the shop of the future. 
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