Bring the Classroom to the Shop: Raising the Bar For On-Site Training [RR 1105]
What if the best place to train your technicians isn’t a classroom, but your own shop?
In this episode of Remarkable Results Radio, Carm Capriotto sits down with Brandon Steckler, former Motor Age editor and industry educator, to discuss S.W.A.T. (Steckler Worldwide Automotive Technical Training and Diagnostics) and his mission to elevate automotive repair through hands-on education, diagnostic support, and a culture of continuous learning.
Brandon explains why effective training should close knowledge gaps rather than simply provide quick answers, and why shop owners should view education as an investment in their people, their business, and the entire local repair community.
What You’ll Learn
How S.W.A.T. combines just-in-time diagnostic support with technician training.
Why on-site training can create stronger technical foundations and better diagnostic habits.
Why shop owners shouldn’t fear inviting neighboring businesses to participate in training.
How collaboration between local shops can strengthen the entire automotive repair community.
Why technicians need to become “perpetual students” as vehicle technology continues to evolve.
How investing in training can improve technician confidence, productivity, and profitability.
Why bringing education directly into the shop can shorten the distance between learning and earning.
Great technical training doesn’t simply help a technician fix today’s vehicle. It builds the knowledge, habits, confidence, and diagnostic thinking needed for tomorrow’s challenges. Brandon’s message is clear: shops that consistently invest in education create stronger professionals, stronger teams, and a stronger industry.
remarkableresults.biz/e1105
Engage, Educate, Reward: How Today’s Class Is Changing Auto Repair Training [THA 498]
What if the best way to train an automotive team isn’t another four-hour evening class, but a few minutes of learning every day?
Carm Capriotto sits down with David Boyes, President of Today’s Class, and Brad Updegraff, owner of Dave’s Ultimate Automotive, to explore how continuous learning and gamification are creating more engaged, knowledgeable teams.
Brad shares how his seven-location operation uses Today’s Class to support ASE certification, keep experienced technicians current with rapidly changing vehicle technology, and turn training into something employees actually want to participate in.
What You’ll Learn
Why daily learning can be more effective than traditional after-hours training.
How raffles, auctions, and rewards turn training into a team-building experience.
How shop-versus-shop competition can create stronger teamwork than individual leaderboards.
How custom training content can identify knowledge gaps and strengthen advisor performance.
Why continuous learning is essential as vehicle technology continues to evolve.
What’s coming next for Today’s Class, including EV, hybrid, electrical, leadership, and financial training.
Training doesn’t have to feel like a requirement. When learning is consistent, accessible, rewarding, and connected to career growth, it can become part of the culture. Brad and David demonstrate how gamification can turn education into daily engagement while helping automotive professionals build the skills needed for the future.
Optimize training with Today’s Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today’s Class on the web at https://www.todaysclass.com/
remarkableresults.biz/a498
Inside the ASTA Expo 2026: Training, Technology, and Tribal Networking [RR 1104]
What happens when one of the industry’s fastest-growing events doubles its exhibit space and brings together more than 200 exhibitors, 80+ training sessions, and thousands of automotive professionals?
Carm Capriotto sits down with Ryan Ragan, Executive Director of the Automotive Service and Tire Alliance (ASTA), for a preview of the upcoming ASTA Expo in Raleigh, North Carolina. Ryan shares what makes this year’s event different, from its massive growth and unique Survivor themed networking experience to next-generation training and technology designed for today’s increasingly complex vehicles.
What You’ll Learn
Why the ASTA Expo has more than doubled its exhibit space to over 112,000 square feet.
What attendees can expect from more than 200 exhibitors and 80+ educational sessions.
How the Survivor themed networking activities are designed to get attendees out of their comfort zones and meeting new people.
How AI, virtual reality, and augmented reality are changing automotive training.
Why today’s automotive professionals need skills beyond turning wrenches.
How the event is designed to serve everyone from first-year apprentices to experienced shop owners.
The ASTA Expo is evolving alongside the automotive industry. With expanded education, emerging technology, creative networking, and opportunities to connect with professionals across the industry, the event is designed to help attendees learn, adapt, and build relationships that move the industry forward.
Exclusive $25 off your ASTA Registration with Code: Results25
Register Here: https://astausa.org/buy-expo-tickets
remarkableresults.biz/e1104
Mastering Shop Flow with Online Scheduling and AI Communication [THA 497]
What if the key to a better customer experience wasn’t working harder, but creating better shop flow?
Murray Voth of RPM Training and shop owner Doug Brackett join Carm Capriotto to discuss how online scheduling, AI-powered communication, and intentional processes can reduce front-counter chaos while improving efficiency and customer satisfaction.
What You’ll Learn
Why online scheduling should function as a reservation request, not an automatic appointment.
How setting the “next expectation” builds customer trust and reduces anxiety.
Why qualifying customers helps create a better experience for everyone.
How AI and digital communication reduce interruptions and free advisors to build stronger relationships.
The operational strategies behind a calm, highly productive service counter.
Real-world performance metrics that demonstrate the power of better shop flow.
The best shops don’t eliminate the human touch, they eliminate unnecessary chaos. By combining clear communication, intentional scheduling, and smart technology, shop owners can create a more predictable workflow, a better customer experience, and a less stressful environment for both employees and clients.
remarkableresults.biz/a497
The AI-Informed Customer Has Arrived: What It Means For Auto Repair [THA 496]
Are your customers rolling up to the counter with their vehicles already “diagnosed” by ChatGPT or Gemini?
More customers are turning to AI before they ever call your shop, using tools like ChatGPT and Gemini as the “WebMD” for their vehicles. They often arrive convinced they’ve identified the problem, making today’s service advisor responsible for validating the customer’s concerns while guiding the conversation back to proper testing and professional diagnostics.
Brian Weeks, Jon Kloosterman, and Alex Littlewood join Carm Capriotto to explore how AI is reshaping customer expectations and why the shops that thrive will be the ones that combine technology with authentic human connection.
What You’ll Learn
Why the “human premium” is becoming more valuable as AI-generated content grows.
How to respond when customers arrive with AI-generated vehicle diagnoses.
Why AI should automate administrative tasks, not customer relationships.
How AI helps service advisors and technicians become more efficient.
Strategies for adopting AI without overwhelming your team.
Why AI can reinforce the value of professional diagnostics and repair expertise.
As AI-generated content floods the internet, customers are finding it harder to separate facts from fiction. That uncertainty creates an opportunity for repair shops. AI can improve efficiency, but trust is still earned through knowledgeable people, thoughtful communication, and genuine relationships. The future belongs to shops that use AI to support the customer experience, not replace the human connection that builds lasting confidence.
remarkableresults.biz/a496
The Truth About ADAS Calibrations Every Shop Needs to Hear [THA 494]
A viral social media clip about ADAS calibrations sparked thousands of comments and exposed a troubling reality: many automotive professionals still misunderstand when and why calibrations are required. In this episode, Carm Capriotto welcomes technical specialists and industry leaders Keith Perkins and Matt Fanslow to examine the industry’s response, separate fact from fiction, and explain why following OEM repair procedures is essential for both vehicle safety and professional credibility.
What You’ll Learn
The difference between static and dynamic ADAS calibrations, and why confusing the two leads to costly mistakes.
Why programming, configuration, initialization, and calibration are separate procedures with different purposes.
How fear of losing a sale often outweighs concerns about vehicle safety and liability.
The real-world consequences of skipping OEM-required calibration procedures.
How a properly calibrated vehicle helped protect Keith’s wife and children during a serious highway rollover crash.
How elevating the role of the Calibration Specialist reinforces professionalism and builds customer confidence.
ADAS calibrations are not optional add-ons or revenue generators; they are critical safety procedures designed by vehicle manufacturers to ensure advanced safety systems perform as intended. Professional repair shops protect their customers by following OEM repair information, completing every required calibration, and returning every vehicle to the road safe and ready to perform.
remarkableresults.biz/a494
From Data to Loyalty: How AI and Hospitality Are Redefining Shop Growth [THA 488]
What happens when artificial intelligence meets world-class customer hospitality?
In this episode of Remarkable Results Radio, host Carm Capriotto welcomes Mike DelaCruz, CEO of Overdryve Marketing, and Michelle Tansey, co-founder of Euro Clinic, for a forward-thinking discussion on how auto repair shops can use AI, data, and intentional customer experiences to build stronger businesses.
From using AI as a strategic business assistant to creating a luxury-level customer journey that rivals brands like Ritz-Carlton and Nordstrom, Mike and Michelle share practical insights on what separates average shops from elite operations. They explain how predictive marketing, operational excellence, and deeply embedded core values can transform customer retention and long-term profitability.
What You’ll Learn
How AI can serve as your shop’s “big brain” to improve decision-making and uncover blind spots.
How predictive marketing can forecast car count, identify customer churn, and improve campaign performance.
The concept of the “NASA Shop” and what elite automotive operations do differently.
How Euro Clinic creates unforgettable customer experiences through personalized hospitality.
The importance of building systems and processes around your shop’s core values.
Why strong operations must come before marketing success.
How small communication changes can dramatically improve customer trust and confidence.
The role data plays in making better business decisions and reducing emotional guesswork.
The future belongs to shops that combine technology with humanity. AI can provide unprecedented insight into customer behavior and business performance, but lasting success still comes from exceptional service, consistent operations, and a culture built around caring for people. The shops that embrace both innovation and hospitality will be the ones that stand out, retain customers, and thrive in the years ahead.
remarkableresults.biz/a488
From Guesswork to Process: Modern Diagnostic Strategies for Auto Repair Shops [RR 1093]
Recorded live at the 2026 TST Big Event, Carm Capriotto sits down with automotive trainer Ken Zanders to discuss the importance of ongoing technical education, building efficient diagnostic processes, and adapting to rapidly evolving vehicle technology. Ken explains why too many shops still rely on a chaotic “grocery list” approach to repairs and how a structured diagnostic strategy can dramatically improve technician efficiency, profitability, and customer trust.
What You’ll Learn
Why inefficient diagnostic habits directly reduce technician productivity, shop profitability, and overall earning potential.
The importance of following a structured diagnostic workflow instead of guessing and replacing parts.
How electronic relative compression testing with a lab scope and amperage probe can reduce diagnostic time from hours to minutes.
How modern vehicle technologies like GM’s Vehicle Intelligence Platform (VIP) and Over-The-Air (OTA) updates are changing diagnostics and repair procedures.
Why continuous education is no longer optional for automotive professionals working on today’s advanced vehicle systems.
The biggest takeaway from this episode is that repair shops cannot afford to operate in constant chaos and guesswork. A reactive “grocery list” approach to diagnostics leads to wasted time, unnecessary parts replacement, lower profits, and poor customer outcomes. To succeed in today’s increasingly complex automotive industry, shop owners must create a year-round training strategy that helps technicians diagnose efficiently, think critically, and continuously improve their skills. Structured processes, modern testing methods, and ongoing education are no longer advantages; they are necessities for survival and growth.
remarkableresults.biz/e1093
Auto Repair Marketing Isn’t What You Think (AI Is Changing Everything) [RR 1090]
Dan Vance, CEO of Shop Dog Marketing, challenges how auto repair shops think about marketing in today’s AI-driven world. The conversation goes beyond websites and SEO, exploring how real marketing lives in every customer interaction and how tools like ChatGPT and Google AI Overview can become powerful strategic partners.
What You’ll Learn
Marketing Is Bigger Than Digital Tactics: Most shops mistake marketing for SEO, ads, or websites. Dan reframes marketing as the entire customer experience, from the way a repair is explained to how a customer feels in your waiting room. The shops that win combine smart digital strategy with authentic human connection.
Why “Precious Moments” Builds Powerful Brands: Small, meaningful experiences, like a child choosing a toy or a team member giving back to the community, create emotional anchors. Capturing and sharing these moments builds trust and a brand that customers remember and talk about.
How E-E-A-T Drives Visibility and Growth: Search engines prioritize Experience, Expertise, Authority, and Trust. Shops that intentionally showcase these qualities can outperform larger competitors. Long-term credibility matters more than short-term ad spend.
Using AI as Your Strategic Thinking Partner: AI isn’t just a tool; it’s a collaborator. Dan shares practical ways shops can use it: Identify dealership weaknesses through review analysis and position your shop as the better alternative. Understand your shop’s real online reputation, both strengths and blind spots. Improve hiring by comparing candidates to your top performers and analyzing interview traits.
Stop thinking of marketing as something you do and start seeing it as something you are. When you combine authentic customer experiences with the strategic power of AI, you don’t just compete, you create momentum that builds trust, visibility, and long-term growth.
remarkableresults.biz/e1090
Detective Mind Mapping: A Forensic Approach to Automotive Diagnostics [RR 1089]
Recorded live at the TST Big Event 2026, host Carm Capriotto sits down with Andrew Fischer, shop manager at Cergizan’s Auto and Truck Repair in Northwest Indiana, and an industry trainer. Andrew shares his disciplined, process-driven approach to diagnostics, his passion for technician development, and why shop culture plays a defining role in long-term success. From daily habits to big-picture philosophy, this conversation is a roadmap for building more confident, capable technicians.
What You’ll Learn
Why committing to at least 40 hours of continuous education each year can dramatically reduce comebacks and improve shop performance
How to build learning into daily routines: whether through short practice sessions, webinars, or online training resources
The power of Standard Operating Procedures (SOPs) and why “going rogue” in diagnostics leads to inefficiency
How Andrew’s “detective mind mapping” technique helps technicians visually organize problems and accelerate accurate diagnoses
Why revisiting foundational knowledge is critical and how ego often prevents technicians from mastering the basics
How embracing failure strengthens diagnostic ability and builds real-world expertise
The importance of capturing and studying “known good” vehicle data to improve accuracy on future repairs
Great diagnostics is about discipline, process, and constant learning. Shops that invest in their people, reinforce foundational skills, and create a culture where failure fuels growth will not only solve problems faster but build stronger, more resilient teams.
TST Big Event: https://tstseminars.org/
remarkableresults.biz/e1089
Meet Paige: The Auto Repair Industry’s First 24/7 AI Recruiter [THA 481]
Recorded live at the VISION 2026, this episode of Remarkable Results Radio features host Carm Capriotto in conversation with Lisa Coyle, Co-founder and CEO of Promotive, and Stacey Black, Account Manager at Promotive. Together, they unpack one of the most urgent challenges facing the automotive repair industry today: how to attract, hire, and retain top talent in an increasingly competitive and fast-moving market.
What the Episode Covers:
The “Ghosting” Problem in Hiring:
Why candidates are applying to 15-20 shops at once
How speed of response determines who wins the hire
The growing impact of declining soft skills like communication and accountability
The Role of Shop Culture in Retention
Why culture must be intentional, not assumed
Simple, low-cost ways to build connection and loyalty
Ideas like celebrating milestones, supporting families, and investing in training
How strong culture reduces turnover and attracts better talent
Introducing “Paige” The Industry’s First AI-Powered Recruiting
Promotive’s virtual recruiter designed for the automotive industry
Instantly engages candidates via text after they apply
Conducts a guided, conversational pre-screening interview
Captures key data: experience, commute, current benefits, and pay expectations
A Live Demo of AI in Action
Carm roleplays as a technician to demonstrate Paige’s capabilities
Shows how natural, fast, and effective the process is
The 24/7 Hiring Advantage
Why candidates often apply after hours, and how Paige captures them in that moment
Real-world success, including dozens of completed interviews over a holiday weekend
Faster engagement leads to fewer drop-offs and better-qualified candidates
Hiring today requires more than posting a job and waiting. The shops that succeed are the ones that move quickly, communicate clearly, and create a culture people want to be part of. By combining intentional leadership with innovative tools like AI recruiting, you can reduce friction in the hiring process, improve retention, and ultimately build a stronger, more committed team.
VISION Hi-Tech Training and Expo: https://visionkc.com/
remarkableresults.biz/a481
Batman Needs a Robin: Meet Your Shop’s New Sidekick Ninja App [THA 479]
Recorded live at VISION 2026, host Carm Capriotto is joined by Jeremy Glassco of AppFueled and shop owner Joe Schindler to explore how auto repair shops can better connect technology with customer engagement.
Gladsco introduces the concept of the “App Gap,” explaining that while consumers frequently engage with apps from major brands, auto repair shops struggle with adoption because customers only download apps they trust or see immediate value in. To bridge this gap, he emphasizes delivering clear incentives and meaningful engagement.
A key innovation discussed is “Sidekick Ninja,” a Chrome extension tool that complements the shop’s management system by surfacing real-time customer insights, including communication history, profile data, and available offers, directly within the advisor’s workflow. This integration ensures no missed follow-ups, rebates, or opportunities to enhance the customer experience.
Schindler also highlights strategies to protect shop profitability, including gamifying customer engagement within a shop app. By rewarding users for actions such as adding vehicle details or personal information, shops can gather valuable data while encouraging deeper engagement.
Ultimately, the episode reinforces that when technology is used to enhance, not replace, the human connection, shops can create better experiences, stronger relationships, and more consistent growth.
https://www.appfueled.io/sidekick-ninja
VISION Hi-Tech Training and Expo: https://visionkc.com/
Jeremy Glassco, Founder, App Fueled
Joe Schindler, Schindler’s Garage, Floyds Knobs, IN
remarkableresults.biz/a479
Stop Leaving Money on the Table: How to Master Your Shop Management System [RR 1085]
Recorded live at VISION 2026, host Carm Capriotto speaks with Evis Husejnovic of NAPA TRACS about how shops can boost profitability and customer service by better using their shop management systems.
Husejnovic highlights that most owners use only 10–15% of their software, often missing key tools for managing operations. NAPA TRACS addresses this with hands-on support, user groups, and daily training.
The conversation also emphasizes a “treatment plan” approach to digital vehicle inspections, helping shops increase revenue through thorough, preventative maintenance rather than higher car counts. While technology has rapidly evolved, Husejnovic reinforces that auto repair remains a relationship-driven, “handshake” business, and shares how NAPA TRACS is helping train future technicians through partnerships with technical schools.
VISION Hi-Tech Training & Expo: https://visionkc.com/
Evis Husejnovic, Regional Sales Manager, NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
remarkableresults.biz/e1085
Smart Glasses in the Shop: Inside NAPA Autotech’s XcceleratoR Training [THA 478]
Recorded live at VISION 2026, host Carm Capriotto sits down with Matt Crumpton, Director of Program Development at NAPA Auto Care, and Robin Cowie, Creative Technologist, to explore the official rollout of NAPA’s Extended Reality (XR) training program.
The conversation centers around solving some of the industry’s biggest challenges: the ongoing technician shortage, the high cost of tools for new hires, and the need to get technicians productive and billable faster. By leveraging immersive technology that feels familiar to younger generations, NAPA is creating a pathway for new technicians to build skills and confidence in a low-risk, high-impact learning environment.
The XR ecosystem is built around three core technologies. Virtual Reality (VR) delivers immersive, point-of-view training with over 50 lessons focused on essential shop skills, reinforcing the idea that “brakes pay bills.” Using a structured “teach five, test five” approach, technicians develop muscle memory before ever working on a live vehicle. Mixed Reality (MR) bridges the gap between virtual and physical by combining real tools with guided digital overlays, allowing for hands-on practice with built-in support. Augmented Reality (AR) smart glasses bring the technology directly into the service bay, giving technicians instant, voice-activated access to critical information like torque specs, keeping them focused on the vehicle and saving valuable time on every job.
Looking ahead, the platform continues to evolve. Future integrations are expected to include shop management systems, Identifix, and digital vehicle inspections, enabling fully hands-free workflows and even customer-facing video communication directly from the bay.
After successful testing with early adopters, NAPA officially announced at VISION 2026 that its XR training packages are now available for general purchase, offering shops a powerful new way to train, support, and retain the next generation of technicians.
https://napaxccelerator.com/
VISION Hi-Tech Training and Expo: https://visionkc.com/
remarkableresults.biz/a478
Is Your Shop the Problem? Hard Truths from the Voice of the Technician Survey Results [RR 1084]
Host Carm Capriotto speaks with Jay Goninen, co-founder and president of WrenchWay, about insights from the 2026 Voice of the Technician Survey and what it reveals about the state of the automotive workforce.
Jay encourages shop owners to download the free report to uncover blind spots and start meaningful conversations with their teams. The data show that technicians strongly prefer a four-day, 10-hour workweek with no weekends, along with proper equipment, paid vacation, retirement benefits, and paid training.
While dealership technicians made up a larger share of respondents, independents stood out in workplace culture. 63% of independent technicians would recommend their shop to a friend, compared to 36% at dealerships, though dealerships scored higher in providing paid training. Across both groups, technicians favor an hourly wage plus bonus structure, which many feel better supports diagnosticians than traditional flat-rate systems.
The discussion also highlights a troubling trend: the industry’s Net Promoter Score dropped to -60 in 2026, signaling that many technicians would not recommend the profession to others.
To strengthen the talent pipeline, Jay discusses ASE Connects, a new initiative aimed at connecting shops with high school and technical school automotive programs to support them through mentorship, advisory roles, and community engagement.
Carm also advocates elevating the profession by shifting the language from “mechanic” or “technician” to “specialist,” emphasizing the expertise required to work on today’s vehicles.
Overall, the episode serves as a wake-up call for shop owners to use the survey insights to evaluate their culture, communication, and work environments, and to become employers technicians are proud to recommend.
https://wrenchway.com/resources/2026-voice-of-technician-survey-report/
Jay Goninen, Co-Founder and President, WrenchWay
remarkableresults.biz/e1084
General Service Technician Academy: Building Educational Foundation For Tomorrow’s Careers [THA 477]
Recorded live at VISION 2026, this episode highlights the General Service Technician Academy (GSTA), a two-day training program offered at VISION designed to build strong foundational skills for early-career automotive technicians. Host Carm Capriotto speaks with industry leader and shop owner Travis Troy and two young technicians who completed the program about how mentorship and structured training are shaping their careers.
The discussion emphasizes that great technicians are distinguished not by advanced tools alone, but by how well they execute fundamental skills. The GSTA curriculum covers essential, practical topics including OSHA training, lift safety, fluids and oil, tire safety and repair, alignments, thermal management (A/C), and hands-on electrical training.
The academy addresses a critical training gap in the industry through a hands-on learning model that encourages participants to learn it, practice it, and teach it, reinforcing both understanding and communication. Mentorship plays a key role in guiding young technicians who often face unclear career paths and discouraging workplace experiences, helping them build confidence, opportunity, and long-term direction.
Ultimately, the conversation reinforces a culture of continuous learning, highlighting that both new and experienced technicians benefit from revisiting the fundamentals to maintain safety, productivity, and professional growth in an increasingly high-tech automotive industry.
VISION Hi-Tech Training & Expo: https://visionkc.com/
remarkableresults.biz/a477
Own the Technician Shortage: How One Shop Owner is Transforming Industry Recruitment [RR 1083]
In this episode, Carm Capriotto speaks with Chris Machado, founder of XGen Academy, about a bold new approach to solving the automotive technician shortage.
Machado has developed an intensive 16-week training program that blends virtual reality simulations, classroom learning, and hands-on shop experience to accelerate the development of new technicians. At the core of the academy’s philosophy is the “reverse funnel,” which attracts a wide pool of young talent and progressively refines their skills toward professional mastery.
The program goes beyond technical instruction. Through its “Reality Hub,” students also learn essential life and workplace skills, including financial literacy, professionalism, and ethics.
By modernizing the training experience and making automotive careers more appealing to younger generations, Machado aims to build a scalable model that can be replicated nationwide, offering a proactive, high-tech solution for developing the industry’s next generation of technicians.
XGen Academy: https://xgened.email/
remarkableresults.biz/e1083
The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471]
Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.
They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.
Key takeaways:
Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”
The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”
AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.
The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.
When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/
remarkableresults.biz/a471
Streamlining the Mundane: How Automation Buys Back Time [THA 469]
Saim Raza and Tristin Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry.
remarkableresults.biz/a469
The Level Testing Sales Amplifier: A Tiered System for Auto Repair Diagnostics [RR 1070]
Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader. When technicians are tied up diagnosing complex issues, shops miss out on parts sales. A-level technicians can earn less than their B-level counterparts doing routine work, and the rising cost of software and tools goes unpaid.
Svedberg reframes the conversation by using the word “testing” instead of “diagnostics,” a term he believes is clearer and more intuitive for customers. Testing implies a process, not a guarantee—setting expectations from the start.
The Level Testing system uses a tiered structure tied to the shop’s base labor rate:
Level One – Basic Testing: Single, constant, duplicable issues (like a check engine light that’s always on).
Level Two – Intermediate Testing: Multiple concerns or intermittent problems.
Level Three – Pandora’s Box: Highly complex vehicles, often previously misdiagnosed or unsuccessfully repaired elsewhere.
Level Four – “Grandmother Rate”: Disaster cars involving severe electrical damage, corrosion, or major disassembly.
While the levels are designed as an internal framework, Svedberg finds transparency with customers increases trust and buy-in. Service advisors are coached to remove Level Three from most conversations upfront, steer customers toward Level Two testing as the norm, and clearly explain that testing fees are for time spent—not credited toward repairs. For true Level Three cases, advisors frame the value honestly: if it were simple, another shop would have already fixed it.
Svedberg emphasizes that the system is easy to train and implement—often within a week—by focusing on quick wins with top advisors. Its simplicity improves communication, closes the tech efficiency gap, and can be applied beyond diagnostics to services like module programming and ADAS calibration.
Every decision, he says, must pass the test: Is it good for the car? Good for the customer? Good for the shop?
remarkableresults.biz/e1070
The Future of Automotive Services: Diversify or Get Left Behind [RR 1069]
Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require.
We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.
The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry.
remarkableresults.biz/e1069
The Value of Diverse Training at ASTA 2025: From Finance to Mental Health [RR 1068]
Recorded Live at ASTA 2025, Ryan Ragan, Executive Director of ASTA, discusses the explosive growth of the event, Ragan’s long-term vision, the wildly creative opening-night party, and the industry-wide push to elevate professional language in the automotive field.
Episode Highlights
Record-Breaking Growth:
ASTA 2025 moved to a larger venue and saw a 34–35% increase in registrations, reaching four-digit attendance. Ragan restructured the expo for better vendor ROI, including a shop-owner-only show-floor window on opening night. His biggest hurdle wasn’t logistics—it was convincing people that such a massive upgrade was even possible on a tight timeline. The payoff came when an attendee told him the show felt like the “SEMA of the East.”
“Out of This World” Theme:
ASTA’s first themed expo featured an alien-inspired opening night with a mechanical bull, giant dartboard, sumo matches (announced by Carm), and 10-ft champagne-serving aliens.
Education & Professionalism:
Ragan stressed the importance of ongoing training in an era where cars are “rolling computers.”
A major topic: shifting industry language—embracing titles like mechanical specialist to elevate professionalism and attract new talent.
Ragan hopes every attendee left with three things:
New knowledge to solve future shop challenges
A fun memory to brighten tough days
A new connection they can call for advice
remarkableresults.biz/e1068
The Everyday Educator: How Leaders Reinforce Learning [THA 458]
David Boyes, CEO of Today’s Class, and Lola Schmidt, Schmidt Auto Care, explore how short, personalized, and gamified training is transforming team development in the automotive industry.
The discussion centers on how Today’s Class delivers 3–5 minute, mobile-friendly training sessions that fit seamlessly into daily shop routines, often completed right after morning huddles. This consistent “daily drip” of learning minimizes workflow disruption while fostering a culture of continuous growth.
Gamification drives engagement through points, badges, and friendly competition, sparking team conversations and collaboration. Shops like Schmidt Auto Care have seen measurable improvements in technical knowledge, such as increased proficiency in brake systems, wheel alignment, and HVAC performance.
Lola shares how her team’s enthusiasm for competition has built deeper learning habits, while David explains how the platform’s data-driven insights help shop leaders identify knowledge gaps, coach effectively, and make smarter business decisions from equipment investments to targeted, hands-on training.
The takeaway: Small, consistent, and data-informed training can create powerful results, driving engagement, improving technical skills, and strengthening both team and business performance.
remarkableresults.biz/a458
Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]
This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.
Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.
Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..
The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.
remarkableresults.biz/a457
A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]
Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.
The End of the Generalist Era
– Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.
Specialization: The Smarter Path Forward
– Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.
Redefining Professionalism and Language
– Replace “mechanic” or “tech” with “technologist” or “specialist.”
– Use precise titles like “calibration specialist” to build client confidence.
– Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.
Building Career Paths and Attracting Talent
– Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.
Listeners can explore Carm’s evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise
remarkableresults.biz/e1062