People HATE to Be Sold, Yet They LOVE to Buy [RR 1067]
Recorded Live at ASTA 2025, Dutch Silverstein delivers a powerful reframing of how the automotive industry can approach customer interaction—shifting from high-pressure sales tactics to a relationship-first model built on the idea that “People hate to be sold, yet they love to buy.
Advocates, Not Salespeople
Dutch’s relationship-based shop model stands in stark contrast to transactional sales environments.
No Salespeople: Dutch does not employ “salesmen,” he employs “advocates.”
Role of an Advocate: Advocates collaborate with customers to understand what they want for their vehicle and their long-term plans, then help design solutions that support those goals.
Eliminating Pressure: The shop enforces a strict “no pressure, ever” philosophy. There are no commissions, no sales quotas, no whiteboards, no competitive bonuses—removing any incentive that could create a conflict of interest.
The episode also dives into several controversial but important topics:
The need to revisit technician licensing, with Dutch arguing current standards are “window dressing.”
The flat-rate paradox, especially when contrasted with the younger generation’s desire for work-life balance rather than solely financial incentive.
Determining an optimal labor rate in a way that supports sustainability and talent retention.
The Takeaway
The conversation reinforces that effective sales—better yet, advocacy—are rooted in trust. When customers feel supported rather than sold to, they embrace their decisions with confidence. This shift from selling to serving creates a healthier, more sustainable customer experience and business model.
remarkableresults.biz/e1067
Rock Your Role: Creating an Experience Employees and Customers Cheer For [RR 1066]
Recorded Live at ASTA 2025, keynote speaker Jim Knight dives into leadership and organizational culture through his signature “edutainment” style—a high-energy blend of music, education, and hospitality. Knight is a professional speaker, writer, and former Head of Training and Development for over two decades at Hard Rock International, which he calls one of the “greatest cultures in the history of culture.”
Jim stresses that the most important responsibility of any leader is hiring the right person. Too often, leaders get distracted by product, pricing, or aesthetics, while the true differentiator is the human element. He recommends evaluating candidates through the Three C’s:
Competence – Can they do the job?
Character – Are they kind, respectful, and easy to work with?
Culture Fit – Do their values align with the organization?
Leaders who fail to make employees feel seen, heard, and appreciated, he warns, will continue to struggle with turnover.
remarkableresults.biz/e1066
Train the Trainer: Building an Industry Boot Camp for Automotive Educators [THA 459]
The automotive industry faces a growing crisis: as veteran trainers and educators retire, there’s no clear path for the next generation to replace them. Creating quality training is time-intensive — often taking months to develop just one class — and the personal sacrifices required have deterred many from stepping up.
This episode explores the urgent need to evolve automotive education, from rethinking long-form classes to developing shorter, high-impact sessions that better fit today’s learning styles. At the heart of the conversation is a proposed solution: an industry “Trainer Boot Camp” designed to teach aspiring educators not only technical knowledge but also the art of presentation — structure, flow, delivery, and audience engagement.
Another proposed solution is the creation of a Train the Trainers Scholarship to fund legacy educators like John Thornton and Scot Manna to design and lead this new initiative. Modeled after the WWE’s NXT Performance Center, the idea is to proactively cultivate new education “superstars” rather than waiting for them to appear on their own.
This is more than a conversation about teaching — it’s a call to action to preserve and reinvent the future of automotive education before the knowledge gap becomes irreversible.
remarkableresults.biz/a459
Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]
This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement.
Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks.
Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..
The takeaway: combine technology, transparency, and authentic communication to create trust, efficiency, and loyalty—building a digital presence that drives real business growth.
remarkableresults.biz/a457
Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063]
Tonnika Haynes, owner of Brown’s Automotive in Chapel Hill, North Carolina—a family business founded by her father, William Brown, in 1980—joins us for a conversation recorded live at the ASTA Conference in Raleigh, NC. Together, we explore the powerful and defining mentorship that shaped both her leadership and her legacy.
Tonnika shares that she never worked for her “dad,” she worked for William Brown, the business leader. That separation became clear when, early in her ownership, she faced her first major crisis: losing a key employee.
When she called her father for guidance, it wasn’t “Dad” who picked up; it was William Brown. His advice was blunt but transformative. Instead of sympathy, he challenged her: “What would you do if they got hit by a bus? You can’t sit in it, move forward.”
It was a defining moment that taught her the importance of separating emotion from action. As William often reminded her:
“We don’t have time for feelings right now. We have time for fact and action.”
“Feelings don’t fix cars. Facts and movement fix cars.”
This heartfelt episode highlights the power of tough love, mentorship, and maintaining emotional discipline in business. Tonnika’s story is a testament to how strong roots and even stronger lessons can prepare the next generation to lead with both heart and backbone.
remarkableresults.biz/e1063
From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]
How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:
– The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that “has exploded to 300 people” and has no stoplights. His motivation? Simply “doing the job right” and ensuring local body shops don’t have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the “$99 alignment dilemma.”
– The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can “talk yourself out of buying anything”. His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a “worldwide marketing tool.” When in doubt, Zeb’s famous advice is always: “Pull the trigger!”
– Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on “doing the right thing.”
The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings.
remarkableresults.biz/a455
Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]
Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption.
ADAS Calibration and Liability
Scott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low.
EV Tooling and Safety
While basic shop tools suffice for many EV services, high-voltage work demands safety training and PPE.
Looking Forward
Using his aviator metaphor of “runway,” Scott stresses that shops must evolve, specializing in ADAS and EV maintenance to stay competitive as EVs become the future of mobility.
Scott’s insights make one thing clear: the automotive industry is changing fast, and shops that embrace ADAS and EV expertise now will be the ones leading the market tomorrow. Staying informed, trained, and prepared isn’t just smart—it’s essential for long-term success.
remarkableresults.biz/e1061
Building an Essential Skilled Automotive Career [RR 1060]
This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.
Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.
To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.
Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding.
remarkableresults.biz/e1060
AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]
The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor.
Here’s what you can expect:
A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.
Keynote speaker announcement: Wayne Gretzky, “The Great One.”
Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.
AAPEX 2025 is more than a trade show—it’s the industry’s hub for education, innovation, and connection. Come prepared, but leave space for the unexpected conversations and discoveries that could change your business.
remarkableresults.biz/e1059
Ring to Revenue: The Power of the First Hello [THA 448]
Is your shop’s first impression costing you customers? Did you know the phone is often your closest moment to the sale? Join service advisor training specialists Jen Davis and Doris Barnes from The Transformers Institute as they reveal how to turn inbound calls into a loyal customer relationship.
Watch Full Video Episode
Inside this episode:
The Hidden Cost of Bad Calls: Missed opportunities like quoting a price without context don’t just lose sales, they damage your brand and waste marketing dollars. First impressions are made in a fraction of a second.
Beyond Price Shopping: Most service advisors unintentionally train customers to shop for price by failing to ask questions, build rapport, or show genuine curiosity. Price is often just the conversation starter.
Empathy, Education & Reasoning: Learn the three pillars of phone success that shift calls from transactional to relationship-driven, positioning your shop as the trusted solution.
From First Call to Lifelong Customer: Strategies to move customers past a single visit and build loyalty by marketing to the third visit—a critical milestone for long-term retention.
Hiring the Right People: Why finding “good stock” naturally empathetic, ethical, and willing to learn makes all the difference in creating consistent, 5-star customer experiences.
Don’t let poor phone skills drain your marketing investment. This is a must-listen for shop owners and service advisors ready to sharpen their skills and elevate every interaction from the very first ring.
remarkableresults.biz/a448
From Would’ve, Could’ve, Should’ve, To Will, Can, Do: Auto Repair Business Done Right [RR 1053]
Keith Katz shares practical insights from decades of running a successful auto repair business, offering shop owners real-world strategies to adapt and grow. From navigating the challenges of ADAS and EV technology to making bold investments in team training, Keith explains how the right decisions can set your shop up for long-term success.
You’ll also discover why shifting from being a hands-on technician to a strategic business leader is essential, how proactive succession planning protects the future of your shop, and the one move Keith wishes he made sooner—hiring a business coach. His honest reflection and actionable advice make this conversation a must-listen for any shop owner ready to evolve, embrace new technology, and secure lasting profitability.
remarkableresults.biz/e1053
The Power of Accountability: You Can’t Grow Alone! [RR 1049]
Recorded at the Institute Summit 2025, Tracy Holt and Patrece Holt Vance, a brother-sister duo from a family owned shop, share how their business transitioned into a new era of strategic growth and profitability under their leadership. They credit much of their progress to the accountability and peer support they found through the Institute’s Peer Groups. Tracy and Patrice also open up about the critical role of workplace culture and employee well-being in their success, and Tracy reflects on how a personal tragedy reshaped his “why” and fuels his drive today.
remarkableresults.biz/e1049
Women In NAPA (WIN): Building a Supportive Community [THA 441]
This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA’s 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across the industry. With a focus on professional growth, personal development, and work-life balance, the program aspires to help women learn, lead, and thrive.
remarkableresults.biz/a441
Slow Down, Move Over: A Call for Roadside Safety [THA 439]
This episode explores the “Slow Down, Move Over” (SDMO) initiative, a vital traffic safety campaign focused on protecting roadside workers, emergency responders, and stranded drivers. It highlights the dangers these individuals face, including staggering statistics on injuries and fatalities. The conversation underscores the importance of driver awareness, professional training for tow truck operators, and the use of technology like Safety Cloud, which warns motorists of roadside hazards. Real-life stories add emotional weight, while fundraising efforts support awareness and aid impacted families. The message is clear: slowing down and moving over saves lives.
remarkableresults.biz/a439
Rehearse to Win: The Secret to Service Advisor Confidence [RR 1045]
Recorded at the Institute Summit 2025, this episode features brothers Jason and Patrick Brennan in a powerful conversation on leadership, innovation, and growth in the automotive industry. Jason emphasizes redefining training through real-world rehearsal practice for service advisors and technicians, and using “education” language to promote a culture of ongoing development. Patrick brings his marketing expertise to the table, stressing the importance of reputation management and direct response strategies for businesses. Together, they explore how strong leadership, peer networking, and a healthy company culture attract talent and fuel long-term success.
remarkableresults.biz/e1045
It’s the Person, Not the Software: Solving Common Shop Management Gaps [RR 1044]
Recorded at Vision Hi-Tech Training & Expo, Ben Dexter sheds light on a common issue: many shop owners are only scratching the surface of what their shop management systems can do. From underutilized tools to overlooked processes, this conversation uncovers the true value of role-based training, strategies for better customer communication, why profit should be seen as a healthy business goal, the impact of digital vehicle inspections (DVIs), why strong service advisors are essential, and the crucial role of inventory control in shop performance. Whether you’re a shop owner, service advisor, or team leader, this episode offers practical takeaways to help your business thrive.
remarkableresults.biz/e1044
The Power of Shared Knowledge: Celebrating 10 Years of Podcasting [THA 437]
In celebration of ten years of podcasting, Carm Capriotto reunites with early guests—Dwayne Myers, Clint Dudley, and Gene Morrill—to reflect on their original episodes and the evolution of their businesses. The episode explores their growth over the past decade, the vital role of coaching, continuous education, and adapting to industry changes such as labor rates and operations. Emphasizing the importance of strong processes, community, and putting people first, the conversation highlights how shared experiences and lifelong learning drive success in the automotive repair industry.
remarkableresults.biz/a437
Building Businesses and Believing in Better Days [RR 1043]
Recorded live at the Institute Summit 2025, explore what it truly means to stand out in today’s evolving automotive industry. Cecil Bullard covers major industry shifts, including electric and autonomous vehicles, the growing influence of private equity, and the increasing specialization of shops. Cecil also opens up about leadership, mentorship, and the personal habits that drive success, such as effective time management, the power of “mindless work,” and adapting communication styles using tools like the DISC profile. Packed with real-world advice on business planning, self-belief, and resilience, this episode is essential listening for industry professionals aiming to thrive and lead amidst ongoing change and innovation.
remarkableresults.biz/e1043
Revolutionizing Automotive Training with the NAPA Autotech XcceleratoR [THA 436]
Recorded live at the NAPA NOW event, a panel of industry experts, including Robin Cowie, film producer and former leader of the Madden NFL game franchise, discusses how the NAPA Autotech XcceleratoR Program will revolutionize automotive technician training. This extended reality solution replaces traditional classroom learning with immersive, real-world simulations, enabling faster skill development, higher retention, and reduced training time from months to days. The panel highlights the program’s impact through honest technician beta feedback, showcasing its ability to enhance certifications, boost shop efficiency, track technician progress, attract new talent, and ensure ongoing education and proficiency.
remarkableresults.biz/a436
How One Toolbox Can Change Everything [THA 435]
This episode shares the inspiring story of Andy Roman, a new technician in the automotive industry, and how one toolbox changed everything. At Vision Hi-Tech Training & Expo 2024, Andy was surprised and overjoyed to win a professional-grade toolbox, generously donated by KUKUI and NAPA Auto Care. More than just tools, it represented a boost of confidence and a jumpstart to his career. Shop owner Dan Corcorran highlights the importance of supporting new talent through education, encouragement, and a strong shop culture. KUKUI and NAPA Auto Care are breaking down financial barriers for entry-level techs through scholarships and tool donations—investing in the future of the industry, one technician at a time.
remarkableresults.biz/a435
Your Business Playbook: Strategy, Data, and Accountability [RR 1041]
Recorded live at the Institute Summit, this insightful conversation explores how business leaders can apply sports principles—like team chemistry, leadership, and preparation—to enhance performance. Keynote speaker Ross Bernstein underscores the impact of storytelling as a powerful communication and trust building tool, sharing lessons from icons like Scotty Bowman and Jay Leno. The discussion reinforces the importance of having a solid business playbook grounded in strategy, data, and accountability, while also addressing the need to adapt to change, foster a culture of loyalty, leverage technology for growth, and prioritize meaningful personal connections and networking.
remarkableresults.biz/e1041
Emerging Technology? It’s Been Parked in Your Bay for Years [THA 434]
Recorded at the NAPA Now Conference celebrating NAPA Auto Care’s 100th anniversary, this conversation dives into the realities of emerging automotive technologies, especially ADAS (Advanced Driver-Assistance Systems). The discussion emphasizes the critical need for proper calibration procedures, equipment, and technician training to keep pace with rapidly evolving tech. From static vs. dynamic calibrations to the integration of AR/VR tools, the panel explores the industry’s struggles to adopt new technology and the personal traits, like hyperfocus, needed to thrive in today’s complex diagnostic landscape. The takeaway: adaptation, education, and investment are no longer optional; they’re essential for staying competitive.
remarkableresults.biz/a434
A Tale of Two Cities: From Affluent to Rural, Navigating Different Markets [RR 1040]
Kim Auernheimer shares insights from managing two shop locations in Brentwood and Monteagle, Tennessee, each with vastly different demographics and market dynamics. She dives into the unique challenges and strategies required to adapt to both environments, highlighting the importance of tailored marketing, community involvement, and a steadfast commitment to customer service and employee well-being. Kim’s story illustrates how strong leadership and adaptability can build a solid reputation across diverse markets.
remarkableresults.biz/e1040
Are You Actively Applying Knowledge Or Passively Consuming Information? [THA 433]
Recorded at the TST Big Event, industry trainers Eric Ziegler and Pete Meier dive into the growing challenges technicians and shop owners face in staying current with technology and why continuous education is no longer optional. The conversation highlights key issues including the liability risks of inadequate training, the double-edged sword of social media as an information source, and the power of peer-to-peer knowledge sharing. Eric and Pete also stress the importance of actively applying what’s learned, not just passively consuming information, and how networking with other professionals can accelerate growth.
remarkableresults.biz/a433
Gamification and Engagement: Innovative Tools to Retain Top Talent [RR 1039]
The episode explores key strategies for improving technician retention in the automotive industry, focusing on work-life balance, continuous education, open communication, and positive workplace culture. David Boyes highlights the Today’s Class app, which uses short, gamified, daily learning for technicians and service advisors to boost engagement. He also discusses his blog, An Automotive Shop Owner’s Roadmap to Technician Retention, which outlines a six-step approach to retention, emphasizing culture, communication, and career development.
remarkableresults.biz/e1039