RR 380: UNCOPYABLE. How To Create an Unfair Advantage Over Your Competition.

Kelly’s Dad is Steve Miller. He is a Marketing Gunslinger and the author of “UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition.”

In the business world, He guides organizations to higher long-term success through smart, inexpensive marketing and response-driven branding (no, that’s not an oxymoron).

He is also a TEDster, a damn good speaker (over 1500 paid national and international presentations), a pretty good writer (six books and top business magazines), and a crappy golfer. He also has an edge. You have crossed into a No Spin Zone.

He works in several niches, most notably with small businesses, entrepreneurs, and trade associations.   

Key Talking Points:

  • Author of “Uncopyable. How To Create an Unfair Advantage Over Your Competition”.
    • Be willing to create rules of competition for yourself and difficult for competition to copy.
    • It is ot enough to be better than the competition, you need to be unique and different.
    • Study and learn from companies outside your industry instead of focusing on competition.
    • You are not in the business of repairing cars. You are in business for marketing to repair cars.
      • Customers need to know you exist.
  • The title is Marketing Gunslinger.
    • It’s about who you are rather than what you do.
  • Ideal customer avatar.
    • Have a definitive description of avatar then start thinking like your ideal customer.
  • Cool kids club.
    • Purpose of marketing- to be on the mind of the prospect when a prospect is ready to buy.
    • Purpose of business- create and keep a customer.
    • Create a club in shop everyone wants to be a member of and will tell others about.
  • Shock and awe packages- not expected by your customer. So do them.
    • New customer gets mailer or package.
    • Improves customer retention.

Resources Mentioned:

  • Thanks to Steve Miller for his contribution to the aftermarket’s premier podcast.
  • Uncopyable: The Book Website HERE.
  • Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.

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This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.