What We Can Learn From Our Dentist [RR 789]
Why is adapting to technology important? Look around you. Keeping up with the latest technology is key to any successful enterprise. It is a requirement today. It increases flexibility, streamlines operations, and helps you adjust your forward progress. I’m with Chris Cloutier and Craig O’Neill at ASTE 2022, and we discuss the four ‘Ts’ … technology, touch, trust, and transparency. The inspiration for this episode stemmed from Tracy receiving a video from an orthodontist’s office and how it can be easily implemented in our industry.
Chris Cloutier is co-owner of Golden Rule Auto Care in Dallas Texas and CEO of Auto Tex Me. Listen to Chris’s previous episodes HERE.
Craig O’Neill, VP of Training, Autotextme.com. Listen to Craig’s previous episodes HERE
Key Talking Points
- Using videos to do your inspections and business discussions
- Technology plus touch equals trust or transparency
- Get service advisors to set expectations at the beginning of a visit.
- Connect through technology without having to waste time- send a text message that points to an email to open a video. You now have secured two main lines of communication for this person
- Pre-sell, pre-sold
- User-generated content does not have to be perfect; it just has to be personable
- Educating customers with one minute videos
- Level one, basic data. Your name, the information to reach you. Level two, discuss the vehicle transactional data related to why the visit’s coming in. Level three, the relational data, how are you using this car? Are you going on any trips?
- Making the person a client, not customer
Connect with the Podcast:
Check out today’s partner:
Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!