FTR 045: Brian Walker – Foundational Marketing Techniques – There Are No Silver Bullets

Brian Walker  was a Mercedes Benz Master dealer technician and was ASE certified with L1. He owned Peak Automotive in Apex, NC and was recognized by Motor Age Magazine as a Top Ten Shops twice. 

Brian is co-owner of Shop Marketing Pros. He does “Done for you” marketing services for auto repair shops. Brian believes that most people overcomplicate their marketing in an effort to make it easier

There is a 17,000+ word article on the Shop Marketing Pros website: “The Ultimate Guide to Auto Repair Shop Marketing shopmarketingpros.com/guide

 

Key Talking Points:

  • Stop looking for silver bullets
  • You need foundational marketing technics
    • Know who you are marketing to. Your avatar. Name them.
    • Have a good website that displays on phone, tablet and desktop
    • Make your website stand out to the search engines by consistently adding good quality content
    • Collect email addresses from your customer
    • Be active on social media
    • Pull out your phone and shoot pictures and videos
    • Once per week boost a facebook post
    • Give some money to Google to set placed at the top (pay per click)
    • Ask for reviews
    • Join your Chamber of Commerce. Show up and do the work.
    • Join a BNI group (Business Network International)
    • Sponsor a local little league team
    • Fix cars and be nice to people
  • Be consistent in your marketing
  • When business is good or bad keep marketing
  • Be patient. It takes times to build momentum

  • A special thanks to Brian Walker for sharing his passion – For The Record.
  • Books mentioned in the content library HERE
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Email Carm HERE.

 

 

 

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This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.

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Today’s vehicle owners want to receive their vehicles health status electronically, this makes FlexCheck Auto the most transparent way to do sell auto repair. Try it for free for 30 days! Go to FlexCheckAuto.com to learn more.


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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast; the only one of its type in the automotive aftermarket. Carm calls on his 35 years’ experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ path to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.