FTR 012: Cecil Bullard on Undervalued Labor Rates

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals. See links below.

Key Talking Points

• You must see your value and not be afraid to charge the labor rate that will make you a profit.
• You must have self-worth to feel right about what you charge for your time, knowledge and expertise.
• Cecil believes that there is a high degree of people working in the industry that have ADHD and Dyslexia because they were pushed into the automotive field by their high school advisors.
• Many were told that they were not smart so many lack self-esteem and are afraid to charge what they are worth.
• Many shops do not understand how their business works financially because they were great techs. Therefore
• We are grossly undercharging for what we do and that leads to issues within our industry.
  • Tech shortage.
    • We must hire smarter and mentor them
    • We don’t pay enough.
    • We must provide benefits like health, dental and retirement among others.  
• The core of the problem; we worry about the guy down the street’s labor rate and not your own.

• Previous episodes featuring or mentioning Cecil, click HERE.
• Institute for Automotive Business Excellence website.
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
• Email Carm HERE.
• A special thanks to Cecil Bullard for sharing his passion – For The Record.

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The views and opinions expressed are those of my guest and do not necessarily reflect the views and opinions of the author, sponsors, associates or affiliates of LSTN MEDIA LLC