Big Success in a Small Town – Jeff Grassman [AW 120]
Guest host and shop tour with Jeff Grassman, Car Smart Automotive Service, Sumner, WA.
Watch on YouTube
Jeff Grassman, Carsmart Auto Service, Sumner, WA. Listen to Jeff’s other episodes HERE
Key Talking Points
- Moved south from the original location in 2013 – 15% of customers followed. Small town compared to original location. 7 lifts
- The front service counter and the waiting room were originally built in 1932- the first service station in town
- 9 years later- retooled with a new crew of employees
- All 3 techs are master techs, ASE certified and over 150% efficiency for 12-month period, low comeback rate. Blend of strengths together.
- “Team has to win”
- Hired an interior designer for Jeff’s house, she was also a customer, hired for waiting room. Reflective of the small town feel with a contemporary spin
- Offers customer referral program, word of mouth, learning about your community, and getting involved.
- Dealership experience- quality parts, clear communication with advisors and customers
Connect with the Podcast:
Check out today’s partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!