Extended Car Warranties – Greg Buckley [AW 141]
On Record with Greg Buckley. Greg discusses extended car warranties. You must educate your customer!
Watch Full Video Episode HERE
Greg Buckley, owner of Buckley’s Auto Care in Wilmington, and Millsboro DE. Greg’s previous episodes HERE.
Show Notes:
- Extended warranty- used car market has been hot over the last few years. People want a ‘protection’
- What types of companies underwrite policies?
- You must educate the customer on what they already purchased for their vehicle- most contracts are limited
- Ask for a copy of the contract, review it, look for ‘what’s not covered,’ and explain to customer. Additional testing time? Labor? Rust?
- “Do your own warranty” before you fall into the marketing funnel of extended warranties
- Are these customers one and done? Only repairing what is covered and not doing proper maintenance.
- Better margins with OE for warranty claims
- You must have oil change records- regular service receipts
Connect with the Podcast:
Check out today’s partner:
Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!