RR 120: Suzanne Hawley from Family Service Day

Suzanne Hawley is the Executive Director of Family Service Day, an award-winning ’cause marketing’ initiative for the automotive industry called Keeping Cars Kickin’. Their mission is to help businesses do well by doing good.

Support for the community
Family Service Day helps local shop owners and their employees get involved in supporting their community by sharing their talents and services with families in need of a ‘hand up’. Their unique, step-by-step Keeping Cars Kickin’ Blueprint© makes it easy for independent shops large and small to host successful local events, even with no prior marketing or event management experience. Through the company’s flagship initiative, Keeping Cars Kickin’, participating repair shops offer no-charge vehicle maintenance, service and car-care education to families that need help caring for their automobiles. What began as a community project in 2009 has grown to include national events with service providers available in all 50 states.

Grow your reputation
Family Service Day helps independent repair shops profile their community support while increasing the safety and reliability of transportation for families in need of much needed vehicle maintenance.

Started from the heart
Suzanne talks about how she and her brother, Charlie Marcotte, who is Family Service Day founder and a shop owner, grew up in a single parent household. They needed  support just like Family Service Day is providing throughout the country with aftermarket service professionals.

A plan for the entire community
Guided by the belief that businesses have a responsibility to give back to their communities, Family Service Day provides companies with an action plan that seeks to access the talents and resources of companies to share with people—especially those with the fewest resources—in order to strengthen businesses, families and communities across the nation.

Why Listen:

Learn about the value of having an event blue print that outlines all steps to create a rewarding event

Find out how Family Service Day connects you with local non-profits to find the best candidates for you to help

How the aftermarket is getting behind this effort to help support the service professional in many different ways

Help from industry partners
Family Service day has Involvement from industry partners that provide support for the program which supports the success of this out-reach program. Learn all about the partner program on their website.

Family Service Day Website here.

Below is a short video on Family Service Day.

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