RR 272: Marcus Marchegger from Capital Automotive

After attending UC Davis, Marcus worked for a top-rated independent repair shop in Napa, California, for 7 years. He worked his way up from shop assistant to service manager and learned the service side of the auto repair business.

He left the automotive field and ran a successful mortgage business in California and Nevada for many years. He thought his auto repair days were behind him after moving to Carson City with his wife and two kids in 2006. He was unable to find a dealership or independent shop that lived up to his expectations.

In December of 2008, he heard that Capitol Automotive was for sale. On a whim, he looked at the shop, and it was purchased and running under his leadership within 30 days. It wasn’t a well run operation and he shares his start-up story.

In his spare time, Marcus enjoys cycling, anything involving the Sierra Nevada, and shuttling teenagers to various sport and school activities.

Talking points:

  • Started sweeping floors in a shop in NAPA, CA after college and became the manager of the shop
  • Found a shop in their town, a going concern that needs a bunch of TLC
    • The shop was next to the state capitol building.
    • The purchase was during the tough times of the 2008 recession.
    • His wife became his partner.
  • A big regret; he would have hired his business coach sooner than he did.
    • Joined Elite Worldwide, never regretted the decision.
  • Mentioned in the interview: Frank Scandura and Jim Murphy. See links below.
  • He is passionate about helping people.
    • His desire to service drove him to get into the business.
  • His team is great at building relationships.
  • Marcus is working to grow the maintenance share of the companies volume that is currently at 40%.
  • Telematics and ODBII. He is looking for a company to bring him a unit that builds relationships with his customers. He’s not seen a unit that will do what he would like.
  • He asks people a lot of questions that help establish the why of his business.
  • He’s not in the tire business. He explains why.
  • Marcus recently moved to a tiered flat rate system for his techs.
  •  He is looking to change behavior. He has a point system on meeting certain goals that go to his people’s favorite charity.
  • His wife is his best advisor and partner in the company.

Other interviews referenced in this episode:

Shop Profile
Number of locations: 1
Years in industry: 19
Years business ownership: 9
Number of technicians: 4
Number of service advisers: 2
Number of lifts: 5
Number of bays: 5
Days open: Mon – Fri
Annual estimated volume: $1.1M
Percent Repair vs Maintenance: 60/40
Technician training hours per year: 20
Service adviser training hours per year: 40
Training type – Leader Led vs On-Line vs Lunch & Learn: 30% – 50% – 20%
Association memberships: AAA
First call supplier: NAPA
Supplier marketing program: NAPA Auto Care
SMS: Shopkey
Paperless: Yes
DVI: Autovitals
Marketing sofware: Kukui
Performing hybrid repairs: Yes
Succession plan: Yes
Biggest challenges: Technician shortage
Business coach: Elite Worldwide
Philanthropy: Muscle Powered

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This episode is brought to you by Federal-Mogul Motorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust.  For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com  and fmgaragegurus.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!