Becoming the CEO – Bob Greenwood [RR 507]

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC).

It is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. It’s content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the Aftermarket Degree courses taken at the Automotive Business School of Canada at Georgian College located in Barrie Ontario Canada. This school is the leader and only college in Canada that offers an automotive business education. AAEC is also recognized by the Automotive Management Institute (AMI), located in North Richland Hills, Texas USA, allowing 80 credits for successful completion of the AAEC E-Learning portion of the site towards the 120 credits required to obtain the reputable Accredited Automotive Manager (AAM) designation. Bob’s previous episodes are HERE.

Key Talking Points:

• You need a CEO mindset
• You need to move to the next level of the new aftermarket
• You need to view your business from the 10,000-foot level
• It takes time to learn this new role/position
• You must ‘RE’ your business
• Re-New the business model
• Re-Learn the business
• Re-Tool the business
• Re-Certify your standards
• Re-Professionalize the business
• The mindset of Change. Five bridges the CEO needs to cross
• Ability to manage change
• The structure that supports the execution
• Right people in the right place
• Alignment of owner priority. Walk the talk
• Shop wide coordination and cooperation. Team. Respect every position
• Any size shop needs to find their desire of where they would like to be
• These CEO disciplines work for any size business

Resources:

• Thanks to Bob Greenwood for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
•  Web Site: http://www.aaec.ca
• Greenwood Motor Age Magazine Articles:http://www.searchautoparts.com/motorage/author/bob-greenwood
• Greenwood Garage Videos:https://www.autoserviceworld.com/video-series/greenwoods-garage/
• Facebook: https://www.facebook.com/vehicleim
• Greenwood Motor Age Magazine ArticlesGreenwood Garage Videos
• Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
• Love what we do, buy a cup of coffee HERE.

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