Are you a Shop Owner or a Business Owner [RR 525]

Guest Ron Tinner from Sparks Tire and Auto, St. Charles, MO a NAPA CarCare Center

Key Talking Points:

• Best advice you ever received- Get off the counterOnce you start delegating responsibilities you realize what you could’ve been doing better all along 
• Many struggles are self-inflicted
• Owner of business instead of the owner of the shop- have systems and employees in place so you can work on business
• “A lot of guys spend a lot of money to buy themselves a job.”
• Need a business coach to hold you accountable  
• His business value went up when got off the counter
• Learning moments Everyone has a dream, need to sit down and focus on how to be a businessman
• Need culture in business to be successful- team building, employees staying late/coming in early, get together on weekends 
• When you run the business properly you have funds to purchase necessary tools and equipment 
• On average shops are short 3 people- 1 counter, 1 back office, 1 bayImportant to hire workflow manager first- puts out fires to keep other employees on task
• CSR hire next to handle front office conversation 
• Back office last- marketing, bookkeeper etc
• A bartender is favorite idea for front counter hire- a people person, listener
• Greatest satisfaction as a coachHelping owners who don’t understand effective labor rate as a number- not posted labor rate, effective labor rate 
• Seeing business and employees thrive without you running day to day operations

Resources:

• Thanks to Ron Tinner for his contribution to the aftermarket’s premier podcast.
• Link to the ‘BOOKS‘ page highlighting all books discussed in the podcast library HERE. Leaders are readers.
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Learn more about NAPA Smart Sign and the hundreds of other benefits NAPA offers. Talk with your servicing NAPA store or visit www.NAPAAutoCare.com