Google Reviews: New Value From the Words Used [RR 793]
We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop?
Jimmy Lea, KUKUI Evangelist. Listen to Jimmy’s previous episodes HERE
Key Talking Points
- The Google algorithms have changed, and now they are giving more credibility and more weight to customer reviews
- Be an open book when we’re asking for our reviews. You want five stars, but you also need three, two, and one in order to get the ranking right. Customers want to know how you handle mistakes. Recent reviews show a customer what they will expect.
- The good and the bad of Google Reviews are once you go on and leave a Google Review when you come back, you can revise the review, but you can’t leave another standalone review
- The about us page is so important. You must have employee testimonials, customer testimonials, and what makes your shop unique
- Do short videos on your about page from the customers and technicians
- The power of blogs. Google gives more credibility to the blog, and they need to be consistent
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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!