Are You Thinking With Your Customer’s Wallet In Mind? Jaron Kleber [RR 799]
Live from AAPEX 2022 with Jaron Kleber, National Sales Manager, Repair Shop of Tomorrow, a NAPA AutoCare endorsed program. Jaron discusses the parallels between the health and automotive industry and educating your customers to be proactive, not reactive to car repairs.
Jaron Kleber, National Sales Manager, Repair Shop of Tomorrow
Key Talking Points
- There are so many parallels between the healthcare industry and the automotive industry
- Switching from reactive to proactive maintenance
- Processes that your team and you have in place and you can’t execute those processes unless you have a solid digital vehicle inspection
- Customer experience- are you explaining your shop’s policy and procedure?
- The 300% rule on how we present the DVI. That’s the policy
- Your responsibility is to that customer to let them know what’s going on with their vehicle
- Repair Shop of Tomorrow, coaches, consultants, trainers and marketing. A tailored approach to each shop and help implement other NAPA programs that would be beneficial for them to grow.
- Like so many consumers, Jaron purchased his wife’s leased car- how many customers are coming to your independent repair shop for the first time? How do you make them a client, not a customer?
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Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com
About the author, Carm Capriotto, AAP
Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.
Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.
As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.
Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!