Public Perception of Automotive Careers – Bill Thompson [RR 801]
Bill Thompson, President of IMR.INC brings to the podcast a recent release of the United States household perception of the trades, focusing on the automotive career path. Find out who recommends our industry to young people as a career path, the perception of the automotive industry, and more.
Bill Thompson, President of IMR Inc. Listen to Bill’s previous episodes HERE
Watch Full Video Episode HERE
Key Talking Points
- Research once every quarter since 2020, talk to 25,000 households about their perception of the trades in the United States on the auto industry
- Roughly 46% of parents are talking about college as an option, 33% of the children were seriously considering that as an option. About 30% of those same children thought about entering the workforce immediately. Disconnect with parents and children. More kids prefer to entering the workforce immediately than go to community college or trade school
- How are the trades perceived? 18% are talking about career options with their child. 65% of the households would recommend the trades as a career option.
- Parent advocates for the trades- Rural America has the highest likelihood to recommend at 62% recommendation rate. Urban is next to 52.2, and then suburban 42%.
- The people that are least likely to recommend the trades are people with a four year college degree
- Are we even willing to recommend ourselves?
- The education path to becoming an automotive technician is unclear,
- Career opportunities for women are abundant. But women themselves do not believe that there are opportunities for themselves
- The general perception- working as an automotive technician is a job, not a viable career. The good news is only 17% of people agree that it’s a job and not a career, 44% disagree.
- automotiveresearch.com
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