Learning How To Grow: Ready for Shop #2 – Nichole Bennecoff [RR 819]

Recorded Live at the Transformers Summit with Nichole Bennecoff, Subie Guys, Traverse City, MI.  Find out how growing her business helped reignite her passion for the industry.

Nichole Bennecoff, Subie Guys, Traverse City, MI.

Show Notes

  • Felt stale after 4 years of ownership and 15 years prior of being involved in the business- is there more out there?
  • Started working in the office first- there was a divorce in the family. Nichole has always been the type to learn more and be curious. Bought out her brother and mother and became the sole owner.
  • Joined Transformers Institute- became interested in owner-operators setup with the expansion of growing locations. Reignited desire to grow business.
  • Share your knowledge!
  • Growing 20% every year, staffed to grow more.
  • Next step- opening a general repair shop
  • Sharing the vision with the team- an important step in order to grow together
  • Learn to listen to your intuition
  • Referrals are #1 for their marketing
  • Feeling overwhelmed with your ‘list?’- pick the top 3, and delegate items that can be delegated to someone else

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Check out today’s partner:

Learn more about NAPA AutoCare and the benefits of being part of the NAPA family by visiting www.NAPAAutoCare.com

About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!