Posts by Carm Capriotto, AAP
The Digital Front Door For Auto Repair: SEO, Google, and Website Marketing [THA 471]
Megan Dineff of Ervine’s Auto Repair and Grand Rapids Hybrid and EV joins marketing specialist Dan Vance of Shop Dog Marketing to explore the evolving relationship between websites and the future of search.
They explore why a website remains the digital “front door” of a business, where customers decide whether to call. From using real photos to build credibility, to protecting leads through better phone protocols, to preparing for AI-driven search, this episode delivers practical insights for modern shop owners.
Key takeaways:
Building Trust Through Authenticity: Megan explains why the shop’s website avoids stock photos and instead highlights their real team. Showing familiar faces builds instant comfort and credibility. A great website should “ooze trust” and reflect the shop’s personality, so prospects feel like they’ve found their “forever home.”
The 70% Rule: Studies show that nearly 70% of callers have already decided to do business before picking up the phone. The group discusses how poor phone handling can “put water on the candles.”
AI and the Return of Content: Dan explains why content matters more than ever in the age of AI. Search models now “race to your website” to gather information. Shops must create clear, helpful content, not just for people, but for the algorithms that determine future visibility.
The Power of Partnership: Megan shares a cautionary story about accidentally shutting down the shop’s Google Business Profile and the importance of having a trusted expert to resolve “black box” marketing issues. The group agrees: owners should focus on culture and leadership while relying on skilled partners to navigate the digital landscape.
When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1071/
remarkableresults.biz/a471
Beyond the Repair Order: The Strategy of Customer Loyalty [RR 1077]
In this episode, Jeff Rudnick of Pit Crew Loyalty explores the powerful shift from transactional business models to relationship-driven customer loyalty in the automotive repair industry. He challenges shop owners to rethink marketing and branding through the lens of real human connection—introducing the idea that “software has to imitate life.” In other words, technology should support the natural, community-minded instincts of great owners by automating “white glove” service at scale.
The conversation dives into the behavioral science behind loyalty through Self-Determination Theory, which shows that customers, like employees, stay committed when they feel competent, autonomous, and part of something bigger than themselves. Rudnick backs this up with industry data, noting that the average “one-and-done” rate for first-time customers is 54%, but can be reduced to nearly 30% through intentional, relationship-based loyalty programs that make customers feel valued from day one.
Listeners will learn practical strategies for creating meaningful customer experiences, including:
The Confirmation Moment: Treating first-time calls as opportunities to confirm the shop can solve the customer’s problem, not simply close a sale.
Throwing a Party: Using automation to identify new customers so teams can celebrate and welcome them, increasing the likelihood of repeat visits.
Cross-Pollination: Partnering with other local businesses to build community networks that benefit everyone involved.
The Easy Button: Leveraging systems that automate complex marketing tasks like fundraisers, digital gift cards, referral programs, and social media graphics.
Rudnick also explains how loyalty rewards software can simplify community fundraising, referrals, and cross-business promotion, making high-level marketing accessible even for busy shop owners. Rather than relying on discounts, he emphasizes building strong brands through personalized rewards, authentic leadership, and genuine community involvement.
Ultimately, this episode demonstrates how combining smart automation with human-centered leadership can dramatically reduce customer churn, strengthen local relationships, and drive long-term profitability for independent repair shops.
remarkableresults.biz/e1077
What If I’m Personally Not Busy – Maybe That is a Good Thing
In our hyper-connected world, there’s an unspoken expectation that we should always be busy. Our worth seems measured by our productivity, our calendars packed with commitments, and our phones constantly demanding attention. But what if we’re not busy? What if we find ourselves with open space, with silence, with nothing to do? Maybe, just maybe,…
The 250K Mile Mindset: Selling Maintenance Without Selling Fear [THA 470]
Reaching 250,000 miles on a vehicle isn’t luck—it’s leadership.
In this episode, we explore what long-term vehicle maintenance really looks like and why today’s shops must rethink how they communicate with customers. Too often, maintenance is treated as a series of isolated repairs. This conversation reframes it as a strategic process built on education, transparency, planning, and advocacy.
In this episode, you’ll discover how to:
Shift your shop culture from reactive repairs to proactive planning
Position service advisors as educators and advocates
Use cost-per-mile analysis to demonstrate real vehicle value
Build trust through professional language and clear expectations
Align inspections with long-term ownership goals
Improve maintenance acceptance without fear-based selling
Create systems that support consistent follow-up
Key Discussion Topics
Why 250,000-mile vehicles are built through strategy, not chance
The difference between transactional service and advisory leadership
Using documentation and trends to guide decisions
Structuring pay plans to reinforce professionalism
Turning maintenance into a long-term relationship
Why This Episode Matters
When customers understand that their vehicle can realistically reach 250,000 miles with the right care, everything changes.
Trust improves. Approvals become easier. Loyalty deepens. And your shop evolves from a repair facility into a long-term partner in vehicle ownership.
This episode shows how sophisticated professionalism, consistent processes, and education-first communication can transform both customer relationships and business performance.
remarkableresults.biz/a470
Beyond Babysitters: Developing Strong Managers and Financial Transparency [RR 1076]
Chris Lawson of TechnicianFind exposes a major disconnect in auto repair: shop owners say they want a General Manager, but often hire only a “babysitter.” The episode digs into what real management requires—financial transparency, clearly defined owner vs. manager roles, and intentional recruiting. Lawson challenges owners to stop fearing open books, train managers to understand the numbers, and shift from “hunting unicorns” to actively attracting talent through culture, clarity, and consistent recruiting. The takeaway: real leadership starts with preparation, trust, and telling a better story to the right people.
remarkableresults.biz/e1076
Processes Win Wars — Or Maybe It’s Protocols
I’ve been thinking a lot about a phrase I’ve used for years: Processes win wars. Just about everyone I know agrees with that statement. Every top shop operator understands that strong, well-defined processes lay the foundation for a great work environment (a purposeful culture) and clients who like and trust you. Yet I continue to…
Streamlining the Mundane: How Automation Buys Back Time [THA 469]
Saim Raza and Tristin Sweeney, co-founders of Shift Automotive, discuss how their AI-powered software is transforming the vehicle service experience. Their platform automates OEM maintenance recommendations and simplifies shop workflows by integrating manufacturer data into professionally formatted, customer-facing reports. This approach not only improves operational efficiency but also helps service advisors build trust with consumers and increase average repair orders. While the technology is advanced, their core mission is deeply human: to improve communication and support shops as drivers keep their vehicles longer. The conversation ultimately underscores a move toward more consultative relationships and elevated customer service in the independent auto repair industry.
remarkableresults.biz/a469
The Capacity Crisis: What If It Didn’t Have To Be So Hard? [RR 1075]
Krystal Zellmer tackles the capacity crisis facing automotive shop owners, challenging the idea that leadership has to be hard. The conversation centers on self-awareness, highlighting how recognizing automatic behaviors is the first step to becoming a more effective, intentional leader. Using her peanut M&M metaphor, Zellmer explains that while individuals are responsible for their results and emotions, those outer layers do not define their core identity. The discussion also draws a clear line between delegating and dumping, emphasizing that true leadership builds employee “muscle” through training, coaching, and mentorship rather than simply offloading tasks. Ultimately, shop owners are encouraged to see challenges and failures as the necessary “wind” that strengthens their roots and expands both personal and operational capacity.
remarkableresults.biz/e1075
Mastering Your Shop Finance: The Power of Specialized Automotive Accounting [THA 468]
This episode explores the critical role of specialized financial management with shop owner Liz Perkins and CPA Hunt Demarest. The discussion focuses on Perkins’ move to a CPA firm dedicated solely to the automotive industry, emphasizing how general accountants often misclassify data and miss key industry nuances. Demarest explains that a strong accounting partnership should extend beyond tax filing to include ongoing tax strategy and clear insights into profitability. Perkins shares how stepping away from a DIY approach to her finances gave her clearer visibility into market performance and greater peace of mind. Together, they make the case for shop owners to prioritize financial literacy and expert partnerships to maintain healthy, sustainable, cash flow positive businesses.
Stop Armchair Quarterbacking: Why real time numbers, not last month’s reports, must drive in the moment business decisions.
The Rule of Holes: Recognizing when you’re losing money and knowing when to stop digging so you can rebuild.
Drilling Down: Using market and location specific P&Ls to uncover true profitability.
Beyond the Tax Return: The difference between reactive tax prep and proactive, year round tax planning.
The Pain-Free Pivot: Why switching accounting firms is faster and easier than most shop owners think.
Asking the Right Questions: How to evaluate a CPA beyond basic bookkeeping and tax filing.
Selling Understanding: Building a relationship based financial strategy, not just reports and numbers.
The Status Quo Trap: How ignoring your numbers leads to avoidable financial pain.
remarkableresults.biz/a468
Do You Own a Business or a Job? [RR 1074]
James Stephenson shares his journey from a struggling technician to the leader of multiple successful businesses, offering a candid look at what truly drives sustainable growth in auto repair. The conversation tackles the technician hiring crisis head-on, reframing recruitment as an ongoing, intentional process and rooted in a positive, proactive mindset.
Stephenson credits much of his success to mentorship from Bob Cooper, highlighting how investing in employees as people, not just producers, builds long-term loyalty. By supporting personal goals like homeownership and financial stability, shop owners can create cultures where teams want to stay and grow.
The episode also explores the coming “silver tsunami” of retiring shop owners and why many shops fail to become valuable, sellable businesses. Poor financial documentation and outdated systems often erode enterprise value. The takeaway is clear: with professional coaching and strong shop management practices, an auto repair shop can evolve from a job that owns you into a scalable, high-value business asset.
remarkableresults.biz/e1074
Future-Proofing the Automotive Industry: Consolidation, AI, and Career Evolution [THA 467]
The automotive industry is undergoing one of the most significant transformations in its history. In this episode, Cavan Robinson, VP of Operations for the Aftermarket at Vehlo, and Tony Mercury, VP of Revenue at Auto Shop Solutions, break down what shop owners need to understand—and act on—right now.
The conversation explores the rapid consolidation reshaping the aftermarket, from independent shops being absorbed into MSOs (multi-shop ownership) to major software platforms merging at an unprecedented pace. The discussion then shifts to how marketing is evolving beyond traditional SEO into Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), where a shop’s website—especially its FAQ content—becomes the trusted source AI tools use to deliver zero-click search results.
On the people side of the business, the episode addresses shop owner burnout, technician ghosting, and a critical reality: younger technicians increasingly view a shop’s technology, systems, and online presence as a measure of professionalism before deciding to apply.
Key takeaway: A successful modern shop is like a smart home—built on strong behind-the-scenes infrastructure, a polished and accessible front end, and leadership that understands the data driving the entire system.
remarkableresults.biz/a467
Forensic DVI: Bringing Crime-Scene Discipline to Vehicle Care
After watching a few Forensic Files-style shows, I was struck by how investigators solve cases: strict protocols, detailed documentation, and a disciplined search for the truth. Nothing is assumed. Everything is examined. That mindset translates perfectly to our work. When we perform a Digital Vehicle Inspection—or what I prefer to call a Vehicle Performance and…
The Four Defining Roles in Your Business Story: Victim, Villain, Hero, and Guide [RR 1073]
Dr. J.J. Peterson, PhD in communications, explains how business owners can elevate their leadership by stepping into the role of the Guide instead of operating as the hero, villain, or victim. Using proven storytelling frameworks, Peterson outlines four core characters, Victim, Villain, Hero, and Guide, and why self-awareness of these roles is critical to effective leadership.
Victims lack agency and believe outcomes are beyond their control. Villains respond to pain by inflicting it on others, gaining short-term power but long-term resentment. Heroes work to redeem pain but are often overwhelmed and unstable—especially when leaders try to play that role in business. The most powerful role is the Guide: a steady, confident mentor who combines empathy and authority to help others win.
Peterson shows that when leaders stop trying to be the hero and instead guide customers and team members, who are the true heroes of the story, culture improves, trust deepens, recruitment becomes easier, and retention increases. The result is the Badass Softie balance: driven leadership grounded in genuine care for people.
remarkableresults.biz/e1073
The Chicken or the Egg Trap: Hiring and Marketing for Auto Repair Shops [THA 466]
Recorded Live at AAPEX 2025, this episode tackles the classic “chicken or the egg” challenge for auto repair shop owners: should the focus be on marketing to generate work or recruiting technicians to handle it? The answer is simple—both. Sustainable growth requires managing two throttles at once: marketing and recruitment. Neither can be set and forgotten.
Key takeaways include reframing the role as a high tech career with clear advancement paths, adopting an “always be recruiting” mindset, and not judging candidates by resumes alone. Many capable technicians want to move but are emotionally stuck due to fear, loyalty, or past instability. Long-term retention depends on engagement and making employees feel like part of the business, not just workers in it.
Consistency is critical, as marketing and recruiting take time to gain traction and lose momentum quickly when stopped. A shop’s website should double as a recruiting tool, confidently showcasing employees, culture, and benefits.
Ultimately, the challenge lies in the demanding nature of shop ownership. Owners tend to protect what’s working instead of continually investing in the systems—marketing and recruiting—that ensure long-term stability and growth.
remarkableresults.biz/a466
Profitable vs. Valuable: The Hard Truth About Selling Your Shop [RR 1072]
Becca Zanders, Certified Exit Planning Advisor, explains why most auto repair shop owners are unprepared for an exit—and how to change that. Only 20–30% of businesses that go to market actually sell, and nearly half of those sales are forced by the “Five Ds”: Death, Divorce, Disability, Disagreement, or Distress.
Becca introduces the Value Acceleration Methodology, which reframes exit planning into three stages: Discover the business’s true value and the owner’s readiness, Prepare the leader, finances, and organization to accelerate value, and Decide whether to grow or sell. A key distinction is the difference between a profitable lifestyle business and a business built for value.
The conversation stresses the importance of closing the “wealth gap,” as most owners underestimate retirement needs and have the majority of their net worth trapped in their business. Personal readiness is equally critical, with many sellers regretting the sale because they failed to define their purpose beyond ownership.
Advice to shop owners: build the right advisory team and start advancing your business today, long before a sale is forced.
Becca Zanders, https://www.d6elements.com/
remarkableresults.biz/e1072
Do Your Customers Know They Can Call You and Ask You Anything?
When we want answers today, we turn to the Godfather—Google. In seconds, we get an avalanche of opinions, theories, and “possible fixes.” Some are partly right. Many are not. And when it comes to auto repair, the truth is this: vehicles are intricate, interconnected, and often far more complicated than a search result makes them…
Vehicle Service Experts: Resources, Strategy and Best Practices for Shops [THA 465]
Recorded live at AAPEX 2025, this episode features Tara Topel, the new president of Vehicle Service Experts (VSE), and Missy Stephens, Community Engagement Manager for the Auto Care Association.
The discussion highlights the rebranding of the Auto Care Association’s Car Care Professionals Network (CCPN) to VSE, reflecting the broader industry that includes heavy-duty vehicles.
Key initiatives include:
Resource Hub: An online center covering topics from shop coaching to ADAS best practices.
Industry Relevance: Translating Auto Care market data into actionable insights for shop planning.
Best Practices: The VSE council, currently 10–12 members, aims to grow to 15–20, compiling guidance on apprenticeships, ADAS, and more.
The episode also covers the Right to Repair movement. The association needs real-world examples where shops lacked access to data or support, to counter Congress’s claims. Shop owners can submit stories via a QR code on the Auto Care website and are encouraged to share their experiences by hosting legislators.
Get involved, share your experiences, and take an active role in shaping the policies that affect your shop and the entire industry.
https://www.autocare.org/networking-and-development/communities/car-care-professionals-network
https://www.repairact.com/
remarkableresults.biz/a465
When Customers Ask AI First: What Shop Owners Need to Know [RR 1071]
Recorded live at AAPEX 2025, this episode features Dan Vance, CEO of Shop Dog Marketing, sharing how Artificial Intelligence is reshaping marketing, business strategy, and the auto repair industry. The conversation explores how AI is changing consumer behavior—from lightning fast website visits focused on trust signals to customers using AI for vehicle self-diagnosis and shop recommendations, with AI often presenting only a few options, strong branding and clear communication matter more than ever.
In the marketing sphere, Vance explains that attention spans are incredibly short. Website visitors typically spend just 20 seconds looking for clear trust indicators such as professionalism, strong reviews, warranties, online scheduling, and financing options. Visual cues communicate faster than text, while warm colors and photos of the team help build familiarity and trust. Online scheduling continues to grow in importance as many consumers prefer it over making a phone call.
Vance encourages shop owners to embrace AI as a “digital butler”—a tool that anticipates needs, explains marketing metrics in plain language, and helps owners show up more confident, shifting from reacting to problems to intentionally driving growth.
remarkableresults.biz/e1071
Five Ways to Bring Caring Into the Workplace
The Aussie Connection: US and Australian Auto Repair Face Parallel Challenges [THA 464]
Recorded live at AAPEX 2025, this episode brings together leaders from Australia’s JAX Tyres & Auto to show just how closely the Australian automotive aftermarket mirrors the U.S. market. Featuring CEO Steve Grossrieder, franchise owner Dan Spiteri, future franchisee Will Attard, and Autoflow’s Chris Cloutier and Craig O’Neill, the conversation underscores shared global challenges—most notably the technician shortage—and the reassurance that the industry is moving along a parallel path worldwide.
Rather than chasing quick fixes, the discussion centers on culture-driven solutions: expanding diversity, building clear career paths and succession plans, and advocating for the industry at the grassroots level. JAX’s customer-first mindset is a recurring theme, with every team member accountable for the client experience and a strong emphasis on clear communication to help customers understand emerging technologies like ADAS.
With just under 100 stores, JAX avoids multi-franchise ownership, instead holding each franchisee accountable for the customer experience in their territory. The key takeaway is clear: in both Australia and the U.S., long-term aftermarket success depends on investing in people, strengthening culture, and maintaining an unwavering commitment to the customer.
remarkableresults.biz/a464
The Level Testing Sales Amplifier: A Tiered System for Auto Repair Diagnostics [RR 1070]
Eric Svedberg breaks down a smarter, more profitable way to price diagnostic work—what he calls the Level Testing Sales Amplifier. At its core, the system tackles a problem most repair shops quietly accept: testing is often a loss leader. When technicians are tied up diagnosing complex issues, shops miss out on parts sales. A-level technicians can earn less than their B-level counterparts doing routine work, and the rising cost of software and tools goes unpaid.
Svedberg reframes the conversation by using the word “testing” instead of “diagnostics,” a term he believes is clearer and more intuitive for customers. Testing implies a process, not a guarantee—setting expectations from the start.
The Level Testing system uses a tiered structure tied to the shop’s base labor rate:
Level One – Basic Testing: Single, constant, duplicable issues (like a check engine light that’s always on).
Level Two – Intermediate Testing: Multiple concerns or intermittent problems.
Level Three – Pandora’s Box: Highly complex vehicles, often previously misdiagnosed or unsuccessfully repaired elsewhere.
Level Four – “Grandmother Rate”: Disaster cars involving severe electrical damage, corrosion, or major disassembly.
While the levels are designed as an internal framework, Svedberg finds transparency with customers increases trust and buy-in. Service advisors are coached to remove Level Three from most conversations upfront, steer customers toward Level Two testing as the norm, and clearly explain that testing fees are for time spent—not credited toward repairs. For true Level Three cases, advisors frame the value honestly: if it were simple, another shop would have already fixed it.
Svedberg emphasizes that the system is easy to train and implement—often within a week—by focusing on quick wins with top advisors. Its simplicity improves communication, closes the tech efficiency gap, and can be applied beyond diagnostics to services like module programming and ADAS calibration.
Every decision, he says, must pass the test: Is it good for the car? Good for the customer? Good for the shop?
remarkableresults.biz/e1070
Get Your Appetite for Our APP
This little labor of love has been cooking for about a year—slow and steady, with plenty of life’s raindrops interrupting the recipe along the way. You know how it goes. We set out to build a clean, simple tool to make listening to our network of podcasts easier… and then the fun started. New ideas.…
The Power of ASE Certification: 40% Better Productivity and 60% Fewer Comebacks [THA 463]
Recorded live at AAPEX 2025, ASE President Dave Johnson and AAPEX Shop of the Year winner Tom Palermo discuss the value, impact, and future of ASE certification. A major highlight: the U.S. Secret Service joined ASE on the AAPEX show floor, promoting technician careers and showcasing armored vehicles. Johnson notes that the Secret Service requires ASE certification for maintenance roles—proof that if it’s “good enough for the president’s car,” it matters for the whole industry.
Key topics include ASE’s updated test content based on real shop feedback, powerful data showing certification improves productivity and reduces comebacks and attrition, and the ongoing challenge of boosting consumer awareness. They also discuss increasing industry requirements for ASE, new certification efforts for Vehicle Security Specialists, and the continued push for professionalism in today’s high-tech automotive field.
remarkableresults.biz/a463
The Future of Automotive Services: Diversify or Get Left Behind [RR 1069]
Recorded Live at ASTA 2025, we explore the rise of the automotive specialist and why the industry needs a language shift—calling instructors “educators” instead of “trainers” to reflect the complex, continuing education modern technicians require.
We also dive into the mobile diagnostics and repair market, discussing strategies for growth, high-complexity work, and the investments needed to compete. Looking ahead, the industry faces a technological turning point by 2030, with new vehicle architectures and ADAS calibration requirements threatening shops that fail to keep up.
The episode closes by emphasizing the power of networking, connecting with peers, and staying ahead in a rapidly evolving industry.
remarkableresults.biz/e1069
Big News and a Big Honor for Tracy!
We’re back from AAPEX 2025, and what an incredible event it was! Tracy and I had the chance to reconnect with so many friends, record exciting new podcast episodes, and participate in some amazing industry conversations. I also had the honor of facilitating a Mastermind session for shop owners — always an energizing experience. One…