Posts by Carm Capriotto, AAP
Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063]
Tonnika Haynes, owner of Brown’s Automotive in Chapel Hill, North Carolina—a family business founded by her father, William Brown, in 1980—joins us for a conversation recorded live at the ASTA Conference in Raleigh, NC. Together, we explore the powerful and defining mentorship that shaped both her leadership and her legacy.
Tonnika shares that she never worked for her “dad,” she worked for William Brown, the business leader. That separation became clear when, early in her ownership, she faced her first major crisis: losing a key employee.
When she called her father for guidance, it wasn’t “Dad” who picked up; it was William Brown. His advice was blunt but transformative. Instead of sympathy, he challenged her: “What would you do if they got hit by a bus? You can’t sit in it, move forward.”
It was a defining moment that taught her the importance of separating emotion from action. As William often reminded her:
“We don’t have time for feelings right now. We have time for fact and action.”
“Feelings don’t fix cars. Facts and movement fix cars.”
This heartfelt episode highlights the power of tough love, mentorship, and maintaining emotional discipline in business. Tonnika’s story is a testament to how strong roots and even stronger lessons can prepare the next generation to lead with both heart and backbone.
remarkableresults.biz/e1063
Fear Makes You Stupid
Walking the Talk: Why Auto Coaches Are Buying Shops Again [THA 456]
Three industry coaches, Chris Cotton, Brian Gillis, and Clint White, are redefining leadership by returning to shop ownership. They chose to re-engage, believing that staying in the trenches keeps their coaching grounded and relevant in a rapidly changing industry. They view ownership as a “learning lab,” testing strategies in marketing, staffing, and technology firsthand, then bringing real-world insights back to their clients. As they plan for the future, each is focused on sustainable growth, exploring private equity opportunities, and developing strong succession plans, all while keeping culture and quality at the core of their mission.
remarkableresults.biz/a456
A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]
Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization.
The End of the Generalist Era
– Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense.
Specialization: The Smarter Path Forward
– Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers.
Redefining Professionalism and Language
– Replace “mechanic” or “tech” with “technologist” or “specialist.”
– Use precise titles like “calibration specialist” to build client confidence.
– Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians.
Building Career Paths and Attracting Talent
– Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree.
Listeners can explore Carm’s evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise
remarkableresults.biz/e1062
From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]
How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep:
– The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that “has exploded to 300 people” and has no stoplights. His motivation? Simply “doing the job right” and ensuring local body shops don’t have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the “$99 alignment dilemma.”
– The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can “talk yourself out of buying anything”. His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a “worldwide marketing tool.” When in doubt, Zeb’s famous advice is always: “Pull the trigger!”
– Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on “doing the right thing.”
The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings.
remarkableresults.biz/a455
Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]
Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption.
ADAS Calibration and Liability
Scott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low.
EV Tooling and Safety
While basic shop tools suffice for many EV services, high-voltage work demands safety training and PPE.
Looking Forward
Using his aviator metaphor of “runway,” Scott stresses that shops must evolve, specializing in ADAS and EV maintenance to stay competitive as EVs become the future of mobility.
Scott’s insights make one thing clear: the automotive industry is changing fast, and shops that embrace ADAS and EV expertise now will be the ones leading the market tomorrow. Staying informed, trained, and prepared isn’t just smart—it’s essential for long-term success.
remarkableresults.biz/e1061
Are We Celebrating Enough
Shop owners who work hard to build and maintain a strong culture of behavior and values also know that career pathing, recognition, and celebrating go a long way in making your shop a great place to work. It goes without saying that you need a clean, organized, safe facility with good equipment and a commitment…
Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]
This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops.
remarkableresults.biz/a454
Building an Essential Skilled Automotive Career [RR 1060]
This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession.
Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths.
To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.
Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding.
remarkableresults.biz/e1060
In Search of Professionalism and Perfection
A quick story about a large retail chain that illustrates the importance of seamless customer service. My friend needed an electric toothbrush locked in a display cabinet with a sign reading “Press button for assistance.” After repeatedly pressing the button and waiting thirty minutes without response, he finally located some employees nearby and asked for…
The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453]
The Karen Cooper Foundation, founded by Bob Cooper and his daughter Michele, honors the legacy of Bob’s late wife, Karen, by bringing Christmas joy to shelter dogs through toys and treats. What began as a family tradition in San Diego has grown into a nationwide nonprofit, gifting thousands of dogs each year while raising awareness for adoption and responsible pet ownership. As a 501(c)(3) charity, every donation goes directly to the animals, providing enrichment, comfort, and hope until they find their forever homes.
The foundation’s roots trace back to an annual tradition Karen and Bob started years ago. Inspired by Karen’s question, “What happens with all these dogs on Christmas morning?” she suggested, “Why don’t we bring Christmas to them?”—sparking a mission that continues today.
In 2023, after life-changing events including Bob’s sale of Elite Worldwide and the heartbreaking loss of Karen in a Memorial Day weekend car accident, Bob and Michele formalized the foundation to honor and celebrate Karen’s legacy.
The Karen Cooper Foundation operates with three key goals:
Bring Christmas joy to shelter dogs, ensuring they experience the magic of the holiday.
Raise awareness about adoption, helping dogs and puppies find their forever homes.
Honor Karen’s legacy, keeping her spirit alive through every act of giving.
Through every gift and act of kindness, the Karen Cooper Foundation ensures Karen’s spirit lives on, bringing hope, joy, and a brighter future to dogs in need.
remarkableresults.biz/a453
AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]
The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor.
Here’s what you can expect:
A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.
Keynote speaker announcement: Wayne Gretzky, “The Great One.”
Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.
AAPEX 2025 is more than a trade show—it’s the industry’s hub for education, innovation, and connection. Come prepared, but leave space for the unexpected conversations and discoveries that could change your business.
remarkableresults.biz/e1059
Why Do We Get Great Ideas in the Shower?
The Silent Profit Killer: Inconsistent Processes [THA 452]
Too many shops rely on inconsistent, informal methods of “this is how we did it yesterday.” The result? Fluctuating outcomes, missed opportunities, and daily frustration. Imagine four technicians completing a Digital Vehicle Inspection (DVI) in four different ways, which can be confusing for staff, stressful for owners, and costly for customers. The solution is a unified process that everyone follows to deliver consistent results. “Without systems, the owner becomes the system.” Every decision rests on the owner’s shoulders, trapping them in the daily grind. Leaders must shift from being “needed” to being “required”: their role is to create the environment for success, not micromanage.
Systems Win Wars: As Carm Capriotto said, strong systems are the foundation of a profitable and enjoyable business.
Breaking Free from Chaos: Inconsistent methods (“this is how we did it yesterday”) lead to stress, missed opportunities, and fluctuating results.
The Owner’s Dilemma: Without systems, the owner becomes the system. Matt Wagg’s injury showed the necessity of trusting people and processes.
Profit Through Process: Profitability is tied directly to defined, repeatable steps. Systems also eliminate business “friction” and make operations easier.
Key Benefits of Documented Processes: Faster, smoother training & onboarding. Clear accountability for both staff and owners. Ongoing continuous improvement to adapt and grow
Empower Your Team: Trust the people you’ve hired. Give them processes and training, then step back. Empowered teams drive success, customer satisfaction, and owner freedom.
Takeaway: Strong systems aren’t just about profit; they create happier teams, better customer experiences, and sustainable growth.
remarkableresults.biz/a452
2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]
What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement.
Key Insights:
Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.
Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.
Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).
Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.
Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.
Leadership & Communication: Shop owners must ask “why,” listen to technicians, and implement meaningful change.
Download: https://wrenchway.com/resources/2025-voice-of-technician/#download-report
This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry.
remarkableresults.biz/e1058
Have You Peaked?
Are you afraid to take your automotive repair shop to a new level because you’re broke? Has the lack of great people, processes, and culture stalled your business? It’s time to do something about your investment of time and build a profitable and successful automotive repair shop. Breaking Through the Financial Ceiling Many shop owners…
Business By The Numbers: Insights Into Auto Shop Benchmarks [THA 451]
The conversation draws on insights from the 2025 Paar Melis Benchmark Report, built from verified financials and survey data from hundreds of shops. The report reveals what top performing shops are doing differently and where common challenges remain.
Key Takeaways:
Paar Melis Report Insights: Get a real world look at what drives profitability, efficiency, and growth across the industry.
Track the Right Metrics: Focus on gross profit, productivity, and expense management.
Use Benchmark Reports: Compare your numbers to industry averages to spot strengths and weaknesses.
Seek Expert Guidance: Professional input helps shop owners interpret data and optimize results.
Adapt to Grow: Success comes from knowing your numbers and being willing to adjust processes.
remarkableresults.biz/a451
Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057]
David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos.
Key Insights:
Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency.
Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.”
Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals).
Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports.
Commit to Continuous Improvement: It’s a loop, not a one-time fix.
For MSOs: Scaling requires standardized systems and local accountability.
The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth.
remarkableresults.biz/e1057
You Have Currency
What if I told you that you’re already wealthy beyond measure? Not in dollars or gold, but in something far more valuable—your unique collection of talents and abilities. The Currency We All Possess Consider this: we each carry an invisible wallet filled with remarkable assets. Maybe you have an uncanny ability to fix anything that’s…
Recruiter’s Playbook: Overcoming Ghosting and Hiring Roadblocks [THA 450]
Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder.
For Candidates
Be Honest: Shops value transparency about skills and areas for growth.
Make a Strong Impression: Be punctual, dress appropriately, and communicate delays.
Stay in Touch: Keep recruiters and shops updated, communication builds trust.
For Shop Owners
Move Fast: Top technicians field multiple offers. A quick verbal offer after a strong first interview can secure them.
Be Clear: Write detailed job ads that set expectations and filter unqualified applicants.
Mind Your Reputation: Shop appearance, online reviews, and culture shape candidate perceptions.
Show the Opportunity: Highlight training, career growth, wages, and benefits beyond just pay.
Prepare for Counter Offers: Be ready to show long-term value when candidates get tempted to stay put.
Recruiters like Promotive help both sides by prepping candidates for interviews and matching shops with the right cultural and financial fit.
The bottom line: honesty, communication, and speed are the antidotes to ghosting. Treat the hiring process like a first date, make it the start of a strong, lasting connection.
remarkableresults.biz/a450
A Phone Call Is Worth a Thousand Emails [RR 1056]
In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone.
Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on.
Why phone calls matter:
• Build trust and loyalty by making customers feel valued.
• Prevent lost business by uncovering issues before they turn into bad reviews.
• Gain insights you can’t get from analytics alone.
• Challenge digital norms: 40% of calls get answered, even by younger generations.
• Ensure consistency with dedicated ambassadors who represent your shop’s culture.
Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business.
remarkableresults.biz/e1056
Business is Tough
Breaking Through When Business Gets Overwhelming You know business is tough—that’s not news to anyone running an automotive repair shop. But here’s what might surprise you: the biggest barrier between you and success isn’t the economy, competition, or even cash flow. It’s often the gap between loving to repair cars and knowing how to run…
The Growth Tax: What Every Shop Owner Must Pay to Move Forward [THA 449]
This episode is all about transformation: how coaching, mindset shifts, and strategic decisions can take a shop from survival mode to real growth. Matt Wagg opens up about his journey from being coached by Bill Haas to becoming a coach himself, and the lessons learned along the way about leadership, profit, and purpose.
Key Takeaways:
Coaching Works: It paid for itself almost immediately and pushed Matt into changes that fueled growth.
Listen for Real: True success starts with listening, not just to reply, but to understand.
Differentiate Everything: Even oil changes can be a premium service when properly communicated.
Profit Fuels Growth: Embrace profitability to invest in tools, reward your team, and scale.
Owner’s Mindset: Step out of the bays and into leadership with a clear job description.
Leadership = Responsibility: Owners carry the weight of their team’s livelihoods—accountability matters.
Teaching to Learn: Coaching others deepened Matt’s own understanding and perspective.
And this is only Part 1! Next time, we’ll dive into systems—because “systems win wars.”
remarkableresults.biz/a449
The Power of Meshing
Practice What You Preach: Coach Chris Cotton’s Shop Ownership Experience [RR 1055]
Chris Cotton’s latest venture into shop ownership puts his coaching philosophy to the ultimate test, and the results speak volumes.
Episode Highlights:
Shop Acquisition and Rapid Payoff: Despite once saying he’d never own a shop again, Chris purchased Firestone of Durango about a year ago, calling it “too good of a deal to pass up.” Planned as a three-year owner-financed purchase, he paid it off in just six months.
Profitability and Growth: With a 31% net profit (compared to the industry average of 5–8%), the shop’s success reflects the very systems Chris teaches.
Advertising and Expansion: Spending roughly $10K per month, Chris follows his mantra: “Advertise for the shop you want to be, not the shop you are.” He prioritizes Local Service Ads (LSAs).
Operations and Staffing: Chris rejects the idea of a “technician shortage,” noting great shops attract great people.
Coaching in Action: Chris practices what he preaches: action based learning, accountability, and focusing on fundamentals like proper pricing before chasing more customers. For owners eyeing an eventual exit, he advises cleaning up financials 3–5 years in advance and building a business that thrives without daily owner involvement.
remarkableresults.biz/e1055