Artificial Intelligence Marketing: Watering Holes, Personas, and Automotive Branding [RR 1029]

This episode covers the critical role and impact of AI on marketing, the importance of persona marketing, and effective branding strategies. Learn about “watering holes,” referring to identifying where potential customers spend their time online and offline, and how to effectively use persona marketing to target specific demographics. Dan stresses the importance of branding and community involvement, asserting that successful shops prioritize building brand recognition and relationships within their local areas. He also warns about trusting AI implicitly, referencing instances of AI being inaccurate.
remarkableresults.biz/e1029

Remember That Spark? Reconnecting with Your Business Dream

https://remarkableresults.biz/wp-content/uploads/2025/03/Blog-Remember-That-Spark-Reconnecting-With-Your-Business-Dream.mp3   Every business begins with a dream – a vision of what could be.  You’re in the automotive repair industry, and you envisioned owning your own shop. Perhaps you started small, in your backyard or a rented bay. But at some point, did you realize you needed to learn how to grow, to boost…

Thermal Management: The Future of Automotive Refrigerants and Technology [THA 422]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, this episode dives into the evolving world of thermal management in vehicles. Our panel discusses the shift from traditional air conditioning to a more advanced approach, driven by the growing complexity of modern vehicles, especially EVs. They explore why maintaining optimal temperatures for batteries, electric motors, and other components is just as critical as passenger comfort. The conversation also covers alternative refrigerants, particularly blends, as a way to boost efficiency, reduce environmental impact, and adapt to changing battery technologies. With these advancements, the need for technician training and industry adaptation is greater than ever. Our experts emphasize the importance of collaboration across the industry to ensure a smooth transition and deliver effective solutions for both OEMs and aftermarket service providers.
remarkableresults.biz/a422

Courage and Professionalism Must RULE.

https://remarkableresults.biz/wp-content/uploads/2025/02/Blog-Courage.mp3 As 2025 dawns upon us, the quiet moments between the past holiday celebrations offer us a precious opportunity for introspection. As automotive repair industry professionals, we must confront an uncomfortable truth: our capacity for courage – that vital force that drives innovation and growth – has often been muted by the constant buzz of…

Family Business Succession: A Generational Perspective [THA 421]

Explore the complexities of family succession in automotive businesses, featuring insights from a psychologist, a shop owner, and her father, who transitioned the business to her. The discussion covers topics such as defining roles, seeking professional guidance, addressing financial considerations, establishing boundaries, and the importance of a trusted, non-family advisor during the succession process. The conversation highlights the need for business owners to relinquish control, embrace change, and recognize the value of diverse perspectives in leadership.
remarkableresults.biz/a421

The Unstoppable Framework for Auto Shop Owners Part 5: Build a Resilient Mindset and Plan Ahead [RR 1027]

In the fifth installment of the “Unstoppable Framework for Auto Shop Owners” series, Maryann Croce, a coach from Small Biz Vantage, shares her expertise on building resilience and effective planning for automotive professionals. Maryann emphasizes the importance of a resilient mindset, proactive planning, and continuous improvement. She offers practical tips, such as creating contingency plans and regularly assessing business processes.
remarkableresults.biz/e1027

Leak Detection in Automotive Thermal Management Systems [THA 420]

Recorded at the 45th annual Mobile Air Climate Systems Conference (MACS 2025) in Orlando, Florida, the focus is on the critical topic of leak detection in automotive air conditioning systems. Two main leak detection methods are compared: dye leak detection, which uses fluorescent dyes and UV lights for visual identification, and electronic leak detection (ELD), which uses sensors to detect refrigerants. The discussion also covers the compatibility of these methods with various refrigerants, including those used in electric vehicles, and explores the advantages and disadvantages of each approach.
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The Power of Enrollment: Building High Performing Teams [RR 1026]

“Enrollment is getting people to do what it is you want them to do, but for their reasons.”

Learn how to build a strong, motivated team in the service aftermarket industry by focusing on employee engagement and personal responsibility. This discussion covers key topics such as understanding what drives your employees, hiring for character, and using empathy to enhance workplace dynamics. You’ll also explore the want-problem-solution framework and how adapting to different communication styles can boost productivity and job satisfaction. Gain valuable insights on motivating employees by aligning their personal goals with company success.
remarkableresults.biz/e1026

Modern Auto Repair: Far Beyond the ‘Mom-and-Pop’ Shop.

https://remarkableresults.biz/wp-content/uploads/2025/02/Blog-Modern-Auto-Repair-Not-Your-Mom-and-Pop.mp3   I get hot under the collar when independent automotive repair service businesses are called mom-and-pop. The term “mom-and-pop shop” often conjures images of a small business with minimal sophistication—perhaps a cramped garage with a few basic tools and well-worn equipment. Or a small little neighborhood grocery store (nothing wrong with that). While this…

Future Proofing Your Shop: A 2025 Auto Repair Outlook [THA 419]

The “Great Correction” refers to a shift in the industry after a period of relative ease, likely due to pandemic related factors. The key concerns include a decrease in online searches for auto repair, rising costs, increased competition from dealerships, labor shortages, rapid advancements in technology (EVs, ADAS, AI), and the need to explore new revenue opportunities like key services, ADAS calibration, tires, and truck repairs. These issues suggest that the strategies that worked in the past may no longer be effective.
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Lost Keys, Found Revenue: Capitalize on Key Replacement with AutoProPAD G3 [RR 1025]

Explore the profitable opportunity of key cutting and programming for auto repair shops in the automotive aftermarket. With around 25 million keys sold each year, many vehicle owners lose at least one key within the first 15 years of ownership. Matt Fanslow and Scott Gompper highlight the Nitrous AutoProPad G3, simplifying key programming and emphasizing the significant revenue potential within this largely untapped market. 
remarkableresults.biz/e1023

Start Simple: A Practical Approach to Implementing Digital Vehicle Inspections (DVI) [THA 418]

This episode covers the practical benefits of digital vehicle inspections (DVIs) for shop owners. Learn how DVIs can boost Average Repair Orders (ARO) and improve customer communication. Industry professionals share real-world insights on overcoming cultural resistance, the role of leadership, and strategies for successful implementation. Plus, explore how AI enhances inspection reports and processes. Whether you’re new to DVIs or looking to optimize, this episode is packed with actionable tips to help your shop thrive.
remarkableresults.biz/a417

Are You Micromanaging Your Team to Disengagement? [RR 1024]

“I had mistook tasks for servant leadership. Servant leadership is critical. If I’m not there to serve the people that work for me, to empower them to do the best possible job that they can do, then I’m holding them back.”

Connor Tracy, Director of Partner Development at KUKUI, discusses leadership challenges in auto repair shops, the importance of delegation and empowerment, adapting to industry changes, and the role of technology and data in modern shop management. Discover practical tips to transition from being a micromanager to a leader who can drive business growth effectively.
remarkableresults.biz/e1024

Success Leaves Clues: Are You Reading the Signs of Your Success?

Think of success like a detective story. Each achievement leaves behind subtle traces—breadcrumbs of what’s working and what isn’t. As business leaders, we’re often so focused on reaching the next milestone that we forget to examine the path that got us here. But here’s the thing: Your success isn’t random. Every win, breakthrough, and even…

Artificial Intelligence: Friend or Foe? A Shop Owner’s Guide [THA 417]

Discover how to harness AI tools effectively in business with two experts from Optimize Digital Marketing. They share practical tips on using AI to streamline operations, generate creative marketing ideas, optimize SEO, and improve customer interactions—all while maintaining a personal touch. Learn how to balance AI’s efficiency with human creativity and judgment, avoid pitfalls like bias and plagiarism, and make AI work for you without losing authenticity. 
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Fuel Efficiency Through Electrification with Nissens [RR 1023]

Discover Nissens’ innovative electric components for new energy vehicles, designed to enhance fuel efficiency and reduce emissions. Jeff Hansen, President of North America at Nissens, also discusses their recent strategic partnership with Standard Motor Products, which broadens their global reach and expands their product portfolio.
remarkableresults.biz/e1023

You Want to be Pushed Out of Your Comfort Zone

Leadership is often romanticized as a journey of self-motivation and personal drive. However, a powerful, often overlooked strategy can transform potential into exceptional performance: being pushed. Most people naturally seek comfort. We get in that zone with the year-end holiday and the start of the new year. We created routines, established safe boundaries, and resisted…

Selling Your Auto Repair Business [THA 416]

Join Carm Capriotto and a panel of experts—Joe Marconi, Dan Buss, and Nick Salas—as they delve into the intricacies of selling your automotive repair business. This insightful episode covers everything from preparing your business for sale and understanding valuations to structuring deals and ensuring clean financials. Learn from seasoned shop owners about succession planning, transparent communication with employees, and navigating the emotional and professional challenges of ownership transitions. Whether it’s asset vs. stock sales, working with valuation experts, or addressing staff concerns, this discussion equips you with the knowledge to maximize your business’s value and ensure a smooth sale.
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Managing An Independent Shop: A Dealership Veteran’s Perspective [RR 1022]

Tune in to hear James Marsh’s journey as he navigates the transition from a family-owned dealership to managing an independent automotive shop. James shares the significant differences between dealership and independent shop environments. He discusses marketing strategies, the importance of customer service, and the challenges and opportunities independent shops face. 
remarkableresults.biz/e1022

 I wished I’d Known Then What I Know Now

Yes, I’m sure you’ve said this hundreds of times: “I Wished I’d Know Then What I Know Now”. Having that regret may not help steer a positive outlook, and you get crushed over your regret. A quick ‘get over that moment’ is: OK, you learned this. Now, commit to learning more and move on. What…

Marketing VS Branding: Explained [THA 415]

Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company’s branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity.
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Inside Joe’s Garage AAPEX 2024: Bosch Booth [RR 1021]

Take a tour of Joe’s Garage at AAPEX 2024! Explore cutting-edge automotive training and get the latest updates from Bosch, including the critical role of ADAS calibration, educating customers on recalibration, and the advancements in camera technology for vehicle safety systems.
remarkableresults.biz/e1021

License to Skill: Automotive Training and Networking at Vision 2025 [THA 414]

Join an in-depth discussion on Vision Hi-Tech Automotive Training & Expo 2025 with guests Sheri Hamilton, Executive Director of the Midwest Auto Care Alliance and Conference Manager, and Matt Fanslow, trainer and host of ‘Diagnosing the Aftermarket A to Z Podcast.’ Discover the lineup of keynote speakers, the importance of continuous education, and how to maximize your experience at one of the industry’s premier events. Don’t miss the scoop on scholarships and awards and why Vision is a must-attend event!
remarkableresults.biz/a414