Transforming Your Repair Shop to Professional Auto Service Center [THA 412]

The transition from a traditional repair shop to a professional auto service center requires a commitment to professionalism, continuous education, and a people first approach.

Join industry business coaches Cecil Bullard, Vic Tarasik, and Dave Schedin as they break down how to transform your auto repair shop into a professional service center that stands out and delivers exceptional value to your employees and clients.
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Improve Call Handling Skills: The Power of AI and Continuous Learning [RR 1015]

Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network David Boyd discusses the critical importance of call handling and customer communication, offering valuable insights on setting clear expectations and fostering a supportive training environment. Learn how modern technology can elevate customer service interactions, boost conversion rates, and drive sales growth. Plus, gain practical…

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Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]

Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences.
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Modern Customer Engagement In Auto Service [RR 1010]

Join the dynamic duo Uwe Kleinschmidt and Krista Eriksson of AutotechIQ! Uncover how data-driven processes are revolutionizing the automotive industry, explore the shifting landscape of customer behavior, and learn why transparency and education are essential for increasing approvals. Gain actionable insights into key aftermarket strategies, including maximizing the impact of digital vehicle inspections and employing innovative sales techniques.
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Mastering Gross Profit: Real World Stories from Shop Owners [THA 401]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Trade Show, our panel discusses strategies for increasing gross profit, team harmony, and the significance of training the next generation of automotive professionals. By understanding and managing gross profit, embracing expert guidance, and fostering a culture of continuous improvement, shop owners can navigate the challenges of the industry and achieve long-term success. 
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Global Perspective: Shop Owners Trip to China [RR 995]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Trade Show, Emily Chung shares her recent trip to China with her 2 sons and father, discussing cultural experiences, manufacturing insights, and consumer differences. Highlights include the impact of tariffs on the automotive aftermarket and the importance of global collaboration, particularly in the context of electric vehicles and semiconductor production. Emily emphasizes the need for understanding and adapting to global market dynamics.
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Do You Have A No Culture, Culture In Your Business? [THA 399]

Do you believe that every shop has a culture, whether intentional or not? Discover how to define your desired culture and lean into empowering leadership and personal development. This episode is packed with actionable insights and real-life stories to help you transform your shop’s culture from the ground up. Whether you’re struggling with high turnover or just want to create a more positive work environment, this discussion has something for everyone. 
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Human Connections: Mastering Soft Skills in the Modern Workplace [THA 398]

In this episode, Carm Capriotto brings insights into the critical role of soft skills in the automotive industry. The discussion centers around the importance of communication, empathy, and active listening in fostering better customer relationships and enhancing team dynamics. Perfect for business owners, service advisors, and automotive professionals looking to elevate their operations. Prioritize the development of soft skills within your team, and watch as your business thrives in a more supportive and cohesive environment.
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What’s The Worst Piece of Advice You’ve Ever Been Given in Business? [THA 397]

Join our panel of shop owners as they discuss the worst advice they’ve received in the automotive business: “Be the cheapest in town; it will get you more business.” “Don’t give a price over the phone.” “Don’t get personal.” “DVI’s are not worth the extra time.” “You’ll never make it because you’re too honest.” “Don’t hire a business coach.”
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From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]

Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
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Smart Advice to New Shop Owners [THA 393]

This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there’s something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health.
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Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]

Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. ‘Can one repair shop make a difference in the fight against breast cancer? You Bet!’

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Customer-Centric Service Ideology [RR 968]

“As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you’re not looking for moments of stress happening in your organization and what you can do from a resource point of view, that’s what I see.”

Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. 
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The Untapped Potential of Tire Sales [RR 958]

Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop’s profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers. 
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15 Car Maintenance Rip-Offs Explained [THA 381]

Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.
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Stay Out of the Rabbit Hole [RR 951]

Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker ‘The Professor,’ and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke’s business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people’s lives.
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In 8 Years I’ve Been Through 68 Service Advisors [RR 942]

Recorded Live at Vision Hi-Tech Training & Expo, Jeremy O’Neal shares his journey of transforming a struggling business into a thriving enterprise, emphasizing the critical role of service advisor training.  Jeremy also highlighted how understanding the business, the owner’s goals, and team dynamics is essential before implementing any training program. It’s not just about fixing cars; it’s about creating an exceptional customer experience that drives business success.
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Make Every Detail Count: What Message Are You Sending to Customers? [RR 932]

Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
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2024 Outlook with the Aftermarket Radio Network [THA 367]

Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
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Service Advisor Role Play #7 [THA 366]

Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
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Unpacking the Dynamics of Consumer Choice and Pricing [RR 924]

The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
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