Culture Makes Great Customers, Keeps Great People, and Attracts Superstars [THA 255]
Culture is a common buzzword in our world. But did you know every organization has organic culture no matter what? If you’re not consistently developing and working on your culture, it will churn on its own and slip from your fingertips. What’s the cultural vibe in your business?
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Growing Sales For A New Location [THA 251]
Opening an additional location is hard work and can be challenging with twists and turns before the grand opening even happens. Learn from three shop owners who have multiple locations and their strategy to drive business to their new locations. They offer their ups and downs, what worked, and what didn’t. Many of you know that the real work starts way before the doors even open.
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Do We Earn Enough Respect? Charlie Marcotte and Dustin Brown [THA 250]
It’s easy to be involved in your community as a business owner. You can sign a check, donate to a raffle, or sponsor a local sporting league. While those are great gestures, are you truly connecting your brand and your heart to your community? In this episode, 2 shop owners explain their full commitment to their community and why it’s important to their brand and their longevity in their business. Be prepared to be inspired to start your own acts of service in your community.
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Scheduling Work Flow [THA 248]
We are living in the “new normal.” For anyone who wants things to go back the way they were pre-pandemic, you’ll be waiting a long time. Professionals everywhere are feeling the impact of shipping delays, short staff, and pricing. Our industry is no exception and efficient workflow has never been more critical. Clear communication and expectations between employees and customers is step one. In this episode, my panel shares their own experiences with scheduling workflow. Listen for some smart ideas start implementing small changes in your business that will have a lasting impact.
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Creating Lifetime Customers [RR 684]
Establishing a connection with your customers and being able to keep them coming back is always a challenge for the automotive industry. How do you build loyalty and ensure customers are educated properly? In this episode, Brittany Schindler answers that question with easy-to-follow steps her service advisors implement every day, including a lifetime warranty for customers. Keep listening and brainstorm what you could change in your business.
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Service Advisor Role Play #6 [THA 245]
You’re going to love this episode. My panel dives into a role play like we’ve never done before. Chad Jacks and Ethan Smith swap their roles interacting as a service advisor answering a phone call from a customer. They play an average service advisor and then redo the scenario as an exceptional service advisor. Rena Rennebohm offers coaching in between. Answering the phone is often the first interaction you have with a client opportunity. Are you listening to recorded calls? Do your service advisors need an occasional tune-up? This episode will help in all cases.
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Guest host, Fred Gestwicki, Jr. from Fix-It-With Fred in Canton, OH Owner / Master Technician. 25 Years of Automotive Experience. ASE Master Technician, Hyundai and Kia Master Technician, Mitsubishi Master Technician. Customers ask for price because they don’t know what else to ask. remarkableresults.biz/aw074Listen and view episode notes
Rob Merwin and Charlie Marcotte [AW 069]
Guest host Rob Merwin from Aftermarket Matters will share news on the number of shops that closed as a result of Covid-19 and the advance of mobile repair. Charlie Marcotte from American Pride in Virginia gives you a tour of his four shops.Listen and view episode notes
Dynamic Automotive: 6 Years Later [RR 662]
This episode was recorded live at Dynamic Automotive’s 25th year anniversary with owners Jose Bueso, Lee Foreman, and Dwayne Myers. Like so many other businesses, it all started in a garage with some tools. With 5 locations, it has grown in every way possible, including creating a strong leadership team. Listen carefully as Jose, Lee, and Dwanye give valuable insight on how they expanded logistically and internally.
This partner team was on the second episode released in March 2015. This is a long-awaited update. Thanks to Jose, Lee, and Dwayne for believing in the concept of aftermarket podcasts so long ago.
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Service Advisor Must-Have Qualities [THA 234]
The service advisor role for the automotive industry is crucial for your business and customers. Sometimes owners try to fill that seat with a warm body without realizing the qualities and communication skills required for that position. It goes beyond being friendly and in this episode, my panel takes a deep dive from different perspectives. remarkableresults.biz/a234Listen and view episode notes
How Strong Are Your Community Heart Strings? [RR 658]
Helping your local community is always on your “to-do” list as a business owner but how many of us are really taking action? How do you get started? How do you budget donations? In this episode, Dena Ganje explains the importance of community support and why you sometimes can’t put a dollar amount on helping others better their lives.
If your shop isn’t involved in the community, then there’s no better time than now to make a difference. So many top shops make community one of their passions. If you are not, it is time to start. Use this podcast episode to catapult you to be a strong philanthropist. remarkableresults.biz/e658Listen and view episode notes
Ask: What Are Your Car Pains? ™ [RR 656]
How do you maintain your health? Do you eat properly, exercise and see professionals with routine appointments such as doctors, dentists, ophthalmologists, and the list goes on. We also see those specialists when we don’t feel well. Now think about your customer’s vehicle. They rely on it for transportation, and it carries precious cargo such as kids, spouses, and pets. Shouldn’t maintaining their vehicle be the same as maintaining your health? This episode with Rob Choisser should get you to re-think what you do for your customer.
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Playing the Long Game [THA 231]
How do you “Play the Long Game?” Are you making an effort every single day or do you tend to coast when things are going well? Forecasting the future should always be on your mind with fresh ideas and plans in place to get there.
In this episode, my panel shares their ‘long game’ on finding technicians, reasons why hybrid and electric vehicle repair is a must and keeping customers for life.
Spoiler alert: they discuss things EVERY shop owner can implement. No excuses, it’s time to dive in.
Don’t forget you can find talking points to all episodes on my website remarkableresults.biz
Shop Owner has a Golf Cart Gold Mine – Mark Reopke [RR 655]
Have you ever thought about small engine repairs in your shop? It’s time to think outside the box and learn from this unique business opportunity Mark Roepke stumbled upon. It’s a lesson to all of us that you need to constantly be adapting and grow in different ways. Golf Carts anyone?
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Make Price Irrelevant [THA 228]
Everyone strives to implement good customer service. But what about creating an exceptional customer experience?
Being friendly and helpful to customers while repairing their vehicles correctly is plain old expected. In a restaurant or hotel or anyplace for that matter, what is going to push you to remember the experience? Have you asked your customers if you are meeting their expectations? In this episode find out how to elevate your business and culture.Listen and view episode notes
Building Customer Trust [THA 225]
We all know building customer trust takes time and doesn’t happen overnight. So when does it happen? It starts with every single touchpoint you make with your customer.
From marketing to the way your storefront looks, and that first phone call, every interaction inches you further in developing trust. Find out how to polish your business in this must-listen episode.Listen and view episode notes
Comebacks: Prevention, Reputation and Cost [THA 224]
How closely do you track comebacks in your shop? Do you look for trends? Is it human error or communication gaps between customer and service advisor, and service advisor and technician? Sometimes the most loyal customers arise from correcting a mistake, but often times we are unaware a mistake even happened. In this episode, my panel dives into the different scenarios that occur during vehicle comebacks and how to correct them.
You can listen and/or watch the video of this episode and find the key talking points at remarkableresults.biz/a224Listen and view episode notes
Drop the Keys and Fix It [RR 641]
Think about the latest procedure or surgery you had. You put all your trust in your doctor and the medical staff as you were getting put under anesthesia. Can we translate that trust into auto repair customers? How do we gain “Here are my keys, I trust you, fix it and let me know when it’s done” type of customers? In this episode, Andy Bizub and Charlie Marcotte break down the fundamentals of connecting with customers and what that means to your business.
The key talking points for this episode reside at remarkableresults.biz/e641Listen and view episode notes
Guest Host Keith Knowlton and his wife Linda talk about married partners. Virtual Shop Tour by Trent Pickering from Pickering’s at Lakewood, CO. Trivia Challenge: What was the only car to appear on Time and Newsweek covers at the same time?Listen and view episode notes
Learn Customer Communication Styles: DISC with Emily Chung [RR 636]
As automotive service professionals, it’s our job to educate our customers and clients. But did you ever stop to think about your approach? What is the best way to efficiently communicate with each individual (client) based on how they like to receive information? In this episode with Emily Chung, from AutoNiche, we discuss how and why it is important to code your customer and train your employees.
The key talking points for this episode reside at remarkableresults.biz/e636Listen and view episode notes
Guest Host Eric Ziegler. Eric will talk about the ‘Training in the technological revolution of our industry’. Virtual Shop Tour by Carlo Sabucco from Sil’s Complete Auto Care, Oakville, ON. Listen for the trivia question of the week and the fortune cookie wisdom of the week.Listen and view episode notes
Guest Host Donnie Hudson from Troy Auto Care in Troy Michigan talks about the ‘Customer Experience’.
The Virtual Shop Tour by John Eppstein from John’s Automotive Care in La Mesa, CA. .Listen for the fortune cookie wisdom of the week.Listen and view episode notes
Lessons on 3rd Generation Family, Networking and the Front Counter [RR 623]
I caught up with Steve Mancinelli, AMAM, who proudly wears the scars of battle as a 3rd generation shop owner. Family business, networking, and learning how to run a great business are challenges we all face and Steve shares his many moves through the labyrinth of barriers that got him to where he is today. In his section of Denver, there have been 6 shops and 23 service bays have closed since the pandemic hit. Either they liquidated, retired, or moved due to high rent in the downtown area during the pandemic. Besides many wise thoughts, Steve talks about women at the front counter.
The key talking points reside at remarkablersults.biz/e623.Listen and view episode notes
The Virtual Service Advisor [RR 621]
Amidst the pandemic scare, shops have taken advantage of VoIP, cloud services and new technologies to serve their customers. Some have had to put their service advisor working from home for various reasons. Imagine having support for your counter in the virtual world. Is there is a future for a Virtual Service Advisor?
Our guest today, Robbie Bunch became a virtual service advisor because of the pandemic and has excelled at it. His previous experience helped make this a reality for a shop he supports. Not only is Robbie Bunch doing Virtual Service Advisor work for a shop he continues to work for his other business “Platform Digital Marketing.”
Robbie and I toss out the idea of creating an entire industry of Virtual Service Advisors to support shops when your business is growing but not in need of a full-timer or when you lose a Service Advisor and while you are looking to hire a new person to rely on a Virtual Service Advisor to take up the slack. This episode will get you thinking.
The key talking points reside at remarkablersults.biz/e621.Listen and view episode notes
Millennials A to Z Part 2 – Sara Fraser [RR 620]
Sara from Haas Performance Consulting will cover a large swath of millennials’ behaviors as it relates to being a customer or a team member in your business. Understanding this important and powerful generation will allow you to embrace them to the fullest. You may have millennial children, customers, nieces, and nephews, you may be one — Millennials account for a third of the workforce and you need to know their tendencies as it relates to relationships in the workplace and as customers.
The key talking points for this episode with Sara Fraser reside at remarkablersults.biz/e620.Listen and view episode notes