Guest Host and Shop Tour with Demeny Pollitt, Girlington Garage, South Burlington, VT. Demeny believes in a transparent business and lists her labor rates and menu prices on her website.
We are with Jimmy Lea from Kukui at ASTE 2022 with another important Google Update. We are always keeping you in the know as it relates to mother Google. Google is now giving more credibility and weight to customer reviews. It goes beyond their ranked star review and dives into what they wrote, word for word, literally. What does that mean for your shop?
We are back at Tom Sciortino’s Total Automotive for a special Field Trip! Tracy learns how to change the oil on her car for the first time, from the guidance of automotive intern, Jay Mack. Join Tracy Capriotto as she accelerates her learning curve within the automotive industry.
They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
Guest Host and Shop Tour with Marc Pons, Chapel Hill Tire, 10 locations, Chapel Hill, NC. Carm joins Marc and visits 2 of his shops while we were in North Carolina for the ASTE 2022 Show. Learn about leadership, branding and empowering your team.
Why is adapting to technology important? Keeping up with the latest technology is key to any successful enterprise. It is a requirement today. It increases flexibility, streamlines operations, and helps you adjust your forward progress. I’m with Chris Cloutier and Craig ONeill at ASTE 2022, and we discuss the four ‘Ts’ … technology, touch, trust, and transparency. The inspiration for this episode stemmed from Tracy receiving a video from an orthodontist’s office and how it can be easily implemented in our industry.
Guest Host and Shop Tour with Tara and Dan Topel, Topel’s Service Center, Lake Mills, WI. Tara and Dan had a dream 15 years ago to completely rebuild their 2nd generation family shop.
Guest Host and Shop Tour with Harry Whyte, 1st Class Automotive, Raleigh, NC. Join Harry and Carm as we toured his shop and learned the benefits of Shop-Ware while we were in Raleigh, NC for the ASTE Show.
Guest Host and Shop Tour with Travis Comfort, Rick’s Automotive, Springfield, MO. Take a tour of this 28,000-square-foot campus.
remarkableresults.biz/aw125Listen and view episode notes
Honesty is always the best policy, but sometimes is it better to omit certain information to a customer? What if you make a mistake but make it right and eat the cost? Are there situations where you don’t divulge all that information to a customer? Let’s have an open discussion on ethics and your shop’s reputation.
remarkableresults.biz/a295Listen and view episode notes
We are wrapping up our 3 part series with Bob Cooper and the Q&A discussion with a customer panel at the 2022 Elite Invitational. Chris Monroe joins us as we discuss websites, google ads and cause marketing. Don’t forget to download your complimentary Customer Care Guide and an Owners Job Description Guide by going to eliteworldwide.com/ARN or find the link in the show notes.
In the world of the customer, do they know what DVI stands for or what an inspection really is? Have you thought about calling it a “Vehicle Health Check?” My panel discusses the importance of transparency with your customer and why you might want to change the term ‘DVI.’
remarkableresults.biz/a293Listen and view episode notes
Learn about the national automotive aftermarket fundraiser for a breast cancer vaccine, where every dollar raised goes to vaccine research. This grassroots program has raised over $1.4 Million, and it is so easy to participate. www.brakesforbreasts.com. Join many other shop owners throughout north America and support this cause that is into phase one clinical trials.Listen and view episode notes
We are on Part 2 of our 3 Part series about customer perspectives with Bob Cooper. In this episode, Bob asks a panel of consumers at the 2022 Elite Invitational in San Diego about pricing competitiveness and how to recover when something goes wrong with a customer experience.
remarkableresults.biz/e777Listen and view episode notes
Customer amenities aren’t just a snack bar and some coffee k-cups. It takes more to deepen a relationship. My panel of shop owners goes beyond the free wifi and beverages to really wow their customers and make that lasting impression. Amenities are your ultimate marketing tool for your business. Take Note!
In this episode, we are jumping into the mind of your customer. From their perspective, do they prefer to use the term mechanic or technician? Ask a customer … How much do they think a mechanic/technician earns? What is your customer’s opinion on a service advisor having visible tattoos or smelling like cigarettes? Bob Cooper asked these questions to a panel of consumers at the 2022 Elite Invitational in San Diego, and their answers will certainly surprise you. And more importantly, what should you do in your business having this knowledge?
remarkableresults.biz/e773Listen and view episode notes
Joining me is the powerhouse team of women behind NAPA AutoCare. Napa has almost 100 years of dependability and remains the brand you can trust. My panel of ladies discusses the future, what makes the NAPA Family so strong, Tesla parts availability, training, and the collective strength of their AutoCare Members.
remarkableresults.biz/e771Listen and view episode notes
It seems like the hot topic of late is customer service. Businesses are short-staffed… and everyone is asking for customers to be patient. But what happens when something goes wrong? How does that business handle that situation? How does the customer react? I’m joined by another network show host, Matt Fanslow. We discuss the hypocrisy that exists when a business owner is now the customer.
remarkableresults.biz/e770Listen and view episode notes
Guest host and shop tour with Pat Schnaidt, Performance Tune Auto Repair, Fort Collins, CO. Find out how Pat attracts and retains his employees. He also has an apprentice with no automotive experience but an appetite to learn.
remarkableresults.biz/aw117Listen and view episode notes
Maintenance services are the new frontier for the automotive industry. How do you shift your customer’s perspective from reactive repairs to proactive repairs? Is your parking lot full of problem vehicles? Can we do a better job of helping the customer get long life from their Cars? My panel examines the importance of maintenance intervals and the value of informing and educating your customers.
remarkableresults.biz/a287Listen and view episode notes
Guest host and shop tour with Jeff and Shari Pheasant, A Master Mechanic, Reno, NV. Find out how a media story on converter theft led to Jeff collaborating with the local sheriff’s department.Listen and view episode notes
Why is understanding the psychographics of your ideal customer so important to your business? Why it is important to understand who your ideal customer is? My panel discusses the importance of building relationships with customers that see the value in your business.Listen and view episode notes
Guest host and shop tour with Dale Warmuth, Leon’s Car Care Center, Eureka, CA. Dale emphasizes attention to detail in your shop environment for your customers and employees. His wife even bakes 30 dozen cookies a week for the shop.
remarkableresults.biz/aw114Listen and view episode notes
Price, price, price…our lives seem tied to it. And when it comes to customers, sometimes the price is the only question they feel they can ask. Instead of chalking them up as ‘price shoppers,’ are you using it as an opportunity to build a relationship and educate them on the value of your services? Many struggle with this. My panel discusses ways to make price irrelevant. Stay tuned and shift your perspective on price.
remarkableresults.biz/a284Listen and view episode notes
Have you heard about the new ASE L4 ADAS Certification? This test has been in development since January 2020 with the help of industry experts. My guests Matt Shepanek, Matt Haugh, and Keith Perkins say the certification is going to be a major differentiating factor when hiring technicians. We all know the best technicians are the ones constantly learning and training. Stick around for an inside look into the test development and tips on how to pass the test.
remarkableresults.biz/e761Listen and view episode notes