Customer-Centric Service Ideology [RR 968]
“As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you’re not looking for moments of stress happening in your organization and what you can do from a resource point of view, that’s what I see.”
Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement.
remarkableresults.biz/e968
The Untapped Potential of Tire Sales [RR 958]
Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop’s profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers.
remarkableresults.biz/e958
15 Car Maintenance Rip-Offs Explained [THA 381]
Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.
remarkableresults.biz/a381
The Commitment Principle: How to Build Trust and Drive Sales in the Auto Repair Industry [RR 953]
Dan Molloy shares insights from his new book, ‘The Language of Commitment: Will Speaking the Language of Commitment Make You Richer, Smarter, and Better Looking?’ and his unique approach to business growth through focusing on commitment-driven communication rather than mere information exchange.
remarkableresults.biz/e953
Stay Out of the Rabbit Hole [RR 951]
Recorded at the 21st annual TST Big Event, Sherwood Cooke shares his journey of running his business for 28 years, his success with social media, especially TikTok, under the moniker ‘The Professor,’ and the impact of digital content on attracting a wide customer base even from hours away. Discover the evolution of Cooke’s business practices, the significance of ethical service, community engagement and how to build a team culture through understanding and investment in people’s lives.
remarkableresults.biz/e951
How To Offer The Best Customer Support Without A Quality Team: Spoiler Alert, You Can’t! [RR 950]
Customer service is the backbone of any successful auto repair shop. Tom Petty discusses the critical role of clear, effective communication with customers. And guess what? It all starts with your internal team and company culture.
remarkableresults.biz/e950
Are You Measuring Sales by the Minute? [RR 944]
Becky Witt’s philosophy on minute-efficiency is not just a practice but a way of life. She’s fine-tuned her operations to ensure every minute counts, leading to optimized customer service and a thriving business.
remarkableresults.biz/e944
In 8 Years I’ve Been Through 68 Service Advisors [RR 942]
Recorded Live at Vision Hi-Tech Training & Expo, Jeremy O’Neal shares his journey of transforming a struggling business into a thriving enterprise, emphasizing the critical role of service advisor training. Jeremy also highlighted how understanding the business, the owner’s goals, and team dynamics is essential before implementing any training program. It’s not just about fixing cars; it’s about creating an exceptional customer experience that drives business success.
remarkableresults.biz/e942
Make Every Detail Count: What Message Are You Sending to Customers? [RR 932]
Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
remarkableresults.biz/e932
2024 Outlook with the Aftermarket Radio Network [THA 367]
Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
remarkableresults.biz/a367
Service Advisor Role Play #7 [THA 366]
Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
remarkableresults.biz/a366
Unpacking the Dynamics of Consumer Choice and Pricing [RR 924]
The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
remarkableresults.biz/e924
Why CRM is Vital to Automotive Shop Success Part 2 [THA 365]
Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.
Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
remarkableresults.biz/a365
The Role of The Reservationist in Auto Repair [RR 922]
Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.
Learn about the rise of virtual service advisors and how they’re reshaping the industry.
Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
remarkableresults.biz/e922
Multiple Labor Rates [THA 364]
Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.
Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates.
Listen and view episode notesThe Art of Client Appreciation [RR 915]
Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
remarkableresults.biz/e915
The New Frontier of Measuring Service Advisor Effort and Output [RR 913]
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
remarkableresults.biz/e913
Remarkable Customer Service Stories from Red Rock Repair [RR 912]
Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
remarkableresults.biz/e912
Why CRM is Vital to Automotive Shop Success [THA 359]
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
remarkableresults.biz/a359
Ways to Unify Your Team [THA 358]
Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
remarkableresults.biz/a358
Thriving Through Our Economic Challenges [THA 357]
Recorded Live at AAPEX 2023, Greg Bunch and Matt Fanslow discuss the impact of the current economy on the automotive aftermarket industry. They explore various aspects of business such as margins, advertising, training, hiring, labor rates. The conversation also covers the potential loss of independent repair shops, and the need for better communication with customers.
remarkableresults.biz/a357
OK, I Raised My Labor Rate: Now What?! [THA 355]
Raising labor rates is not just about increasing prices. It’s about finding more value in the industry and positioning ourselves as professionals.
Join our panel as they highlight the need for understanding the concept of effective labor rate, ensuring services are charged appropriately, viewing the business as a professional entity, providing a positive customer experience and addressing core business problems before raising labor rates. Our panelists encourage shop owners to take a comprehensive approach to their business strategy, considering all factors and not just focusing on raising labor rates.
remarkableresults.biz/a355
Transparency is the New Trust: Bridging the Gap Between Technology and Client [RR 903]
“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”
Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
remarkableresults.biz/e903
Up Close and Personal with Brett Beachler [AW 184]
Brett Beachler shares the history of his business, the impact of closing on Saturdays, and the importance of creating a positive work environment. He also discusses the significance of customer trust and his future goals for his business.
remarkableresults.biz/aw184
Deferred Work: A Sales Growth Tactic [THA 354]
Join our panel as they discuss the use of deferred work as a sales growth tactic. They share their insights on the importance of effective communication, customer education, and creating a positive exit experience. They also highlight the role of CRM systems, DVI’s, and proactive maintenance. Remember, the key to success in selling deferred work lies in discipline, process, and repetition.
remarkableresults.biz/a354