Are You Measuring Sales by the Minute? [RR 944]

Thanks to our Partner, NAPA Auto Care

Minute-Efficiency: Becky Witt’s philosophy on minute-efficiency is not just a practice but a way of life. She’s fine-tuned her operations to ensure every minute counts, leading to optimized customer service and a thriving business.

Becky Witt, George Witt Service in Lincoln, NE.

Show Notes

  • Watch Full Video
  • Becky’s Unique Business Model (00:00:35) Becky discusses her efficient business model, working only two and a half days a week and enjoying her personal time.
  • The Evolution of Efficiency (00:01:51) Becky shares her journey towards minute efficiency, realizing the need for rethinking her business to optimize operations and customer satisfaction.
  • Understanding and Serving the Market (00:05:52) Becky emphasizes the importance of understanding her market, focusing on reliability and safety for her female clientele.
  • Appointment-Based Operations (00:08:14) Becky explains the significance of appointment-based operations and the efficiency it brings to her business model.
  • Transition to Calculated Customer Control (00:10:31) Becky discusses the transition to a calculated business model, cultivating and letting go of clientele to optimize operations and customer service.
  • Analyzing and Implementing Efficiency (00:14:08) Becky highlights the importance of analyzing numbers and implementing efficient practices, such as saving time through proactive part management.
  • Struggling to find technicians (00:17:14) Becky’s challenges in finding skilled technicians and her innovative approach to hiring and retaining talent.
  • Efficiency and precision in service (00:19:34) Emphasis on minute-efficient work, attention to detail, and precision in service to ensure customer satisfaction.
  • Evolution of business model (00:22:13) Becky’s evolution in understanding customer needs, optimizing operations, and focusing on serving the right clientele.
  • Annual maintenance packages and scheduling (00:24:07) Discussion about the concierge model for scheduling appointments and offering annual maintenance packages.
  • Building relationships with customers (00:21:56) Becky’s focus on building strong customer relationships and providing exceptional service to retain loyal clients.
  • Effective technician management (00:27:10) Becky’s approach to managing technicians and minimizing interruptions to ensure efficient and high-quality work.
  • Adapting business model to market (00:30:16) The importance of adapting the business model to the specific market and location to achieve success.
  • Becky’s Business Strategy (00:32:07) Becky’s approach to customer satisfaction and business purpose, emphasizing the importance of keeping customers happy with their cars.
  • Understanding Female Customers (00:32:47) The unique perspective on car issues from a female customer’s point of view and the potential life-threatening situations they may encounter.
  • Work-Life Balance and Business Commitment (00:35:10) Becky’s perspective on work-life balance, the commitment required for business success, and her specialization in servicing specific car makes.

Thanks to our Partner, NAPA Auto Care

Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting

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About the author, Carm Capriotto, AAP

Carm is the founder and host of the Remarkable Results Radio Podcast and the pioneer of automotive aftermarket podcasts. Carm calls on his years of experience in the aftermarket to bring engaging stories from his guests.

Listen to raw, unfiltered, honest, and sincere stories that include insights, trends, best practices, and expertise. Each interview brings an opportunity to learn one new thing through the stories of personal achievement. Many podcast guests tell their story of transformation from working in their business to working on it.

As host of over 1,000 episodes, Carm uses his enthusiasm and passion for the aftermarket especially the service sector to take his listeners on a journey showcasing successful service professionals’ paths to Remarkable Results. He also enjoys interviews with aftermarket industry thought leaders who bring their industry perspectives to his listener.

Follow the podcast on your favorite podcast listening app and always listen to learn just one thing!