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Peer to Peer Education

Best Practices | Trends | Expertise | Insights

Learn from your industry peers in a round-table forum. Get new ideas, perspectives, trends, insights, best-practices and expertise from aftermarket professionals who have a direct connection to the lesson or topic in discussion.

Watch like a DOCUMENTARY ... Learn like a SEMINAR.

Helping automotive aftermarket professionals improve their business; One lesson at a time.

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You can Watch the Academy Webcast Replay or Listen To the Audio Only Podcast. Your Choice. Click on any Town Hall Academy Topic To Get Your Viewing or Listening Options.

THA 089: Open Four, Five or Six Days a Week. You Decide.

Open Four, Five, Six Days a Week. Listen to the Debate.

The panel includes Tom Piippo Tri-County Motors, Rudyard, MI, Bill Nalu, Interstate Auto Care Madison Heights, MI, and Alan ‘Ollie’ Gelfand, from German Car Depot, Hollywood, FL.

Learn how each defines or defends their days open and outlines the challenges each has in hiring, serving and making money.

Tom is a four day a week shop, however, Bill and Alan have their thoughts on how to create a four day work week for their team and still be there to serve their customer’s busy lives. Each day of the week takes on a different personality such as Saturday’s helps feed Monday and Tuesday. And Saturday’s can be a big maintenance day.

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THA 088: Everything I Did Wrong and What I Learned

Everything I Did Wrong and What I Learned

If you are a person who thinks you can do everything yourself, then you need to listen to this trio explain their knock upside the head ‘V8’ moments when they realized it was the worse thing they could have ever done. Learn about this panels school of hard knocks so you don’t spend too much time in the places they were and accelerate your business because you now have the proof of what to do to prevent your business from being stuck in neutral.

It is not what you don’t know it is also about what your people don’t know. We talk micromanaging, training, business models, KPI’s and empowering your people and yes they will make mistakes just like you did.

With me for this Academy is Bambi Crozier, Car Clinic in Lowell, AR, // Frank Scandura, from Franks European in Las Vegas, NV and Tom Lambert, from Shadetree Automotive, Layton, UT

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THA 087: Automotive Career’s Starts in High School and in the Home!

An Automotive Career Starts in High School and in the Home!l

We, as a collective aftermarket, need to stop talking about the need for quality automotive training and the technician shortage and get involved. It will be our fault for the lack of young people joining our industry.

The schools are there for industry. Superintendents and presidents need to hear from industry. A good advisory board will make a huge difference in the quality of instruction, investment from the school and placement of students.

The panel includes James Halderman, ASE Master Technician, and author of 18 Automotive Textbooks and James Pressly, Trade and Industrial Specialist, Career and Technical Education with the North Carolina Department of Public Instruction and Shane Hawkins, East Gaston High School in Mount Holly, NC and adjunct instructor for Gaston College. Also an impromptu visit from Kyle Holt of S/P2.

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THA 086: Stop Being Busy and Improve Your Productivity!

Stop Being Busy and Improve Your Productivity

The panel includes Dennis McCarran, Executive Director of Dealer Strategic Planning, Justin Galsgow, Performance Tire & Wheel, Topeka, KS and Darren McClea from McClea’s Tire and Automotive, Santa Rosa, CA.

We talk your to-do-list, delegating, emails, time wasters, texts, finishing, priorities, and making time to get things done. A suggestion to get into work early and review your day and prioritize the critical task.

Consider batching your projects. Seeing reps; consider Tuesdays are the day for reps. This tightens up your planning efforts.

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THA 085: 21 Tips to Gain an Edge over the Competition – Part 3!

21 Tips To Gain An Edge Over Your Competition – Part 3

With me, in this part three is the same crew from part two and part three. Todd Westerlund, CEO of Kukui , Jeremy O’Neal Freedom Automotive in Hesperia, CA and President and lead sales trainer for Advisorfix and Mark Goldsmith Mark’s Independent Service in Chatsworth, CA

There was a special challenge put forth by Todd Westerlund from Kukui and you’ll discover that at the end of the episode. The combined tips between the three parts are 68 which includes bonus tips.

Too many to list, but you’ll find not only great ideas in this episodes but trends you must be implementing if you plan to stay relevant and in business.

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THA 084: Buying Technician Tools: Create Your Program!

Buying Technician Tools: Create Your Program

We are talking ‘Buying Technicians Tools; The How’ and with me is Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, Andy Bizub Shop Owner of Porsche Specialist Midwest Performance Cars LLC, and Seth Thorson, Shop Owner, Eurotech, New Brighton, MN, a Euro Specialist and owner of the BMW tech support company LMV Bavarian.

Among the discussion; Is making employees supply tools an outdated tradition? Is buying technicians tools a recruiting and retention tool for your business?

The team says owners don’t want to see their techs in debt and you’ll hear ideas and solutions to create your own program to transition into supporting tools as a benefit and retention tool.

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THA 083: What Separates the Outstanding Technicians

What Separates the Outstanding Technician

Outstanding shops attract outstanding technicians. Outstanding technicians want to work for outstanding shops.

Listen in on a great dialogue that covers qualities and attributes like Passion, Precision, Pride, Perseverance, and Humility. This episode is not about being an A, B or C tech it is about all other traits that make for an outstanding technician. The discussion relates to just about any other job in a professional service center today.

With Carm Capriotto for this Academy is Matt Fanslow, Shop Manager, Diagnostician, and Trainer, at Riverside Automotive, Red Wing, MN, Wayne ‘Jerry’ Bishop, PTS Instructor, Standard Motor Products and Kevin Eckler, Shop Owner, Foreign Car Specialists, Poughkeepsie, NY.

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THA 082: Acquisition Strategies

Acquisition Strategies

This a perfect bookend episode that connects with Town Hall Academy Episode 075. There we talked ‘Am I ready for my second branch?’

The Panel includes multi shop owners, with growth plans; Greg Bunch, from Aspen Auto Clinic, Colorado Springs and Denver, CO, Greg is also the CEO of Transformers Institute, Dwayne Myers, Dynamic Automotive, Frederick, MD, and Brian Sump, Avalon Motorsports, Denver, CO.

The key talking points are already done for you, sitting on the show notes page at remarkableresults.biz/a075; use them as a to-do list. Just a few highlights: negotiations, scouting leads, approaching owners, financing and a lot more. Another power packed aftermarket lesson for the forever student.

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THA 081: Niche. Should We Find Specialties and Create a New Business Model or Services?

Niche. Finding Specialties to Create New Business Services.

A very interesting summit, a lesson for the forever student of the aftermarket. We’re talking Niche or Finding Specialties to Create New Business Services. A vibrant discussion to challenge the use of your talent and facility and to listen to your customers and find out exactly what they want and need from you.

The panel warns you to keep your eyes open. The shift is coming. Toss out those unprofitable jobs. Clean out your closet. Review your current business model. We will not survive doing what we always have done.

The panel will help you understand How to consider a specialty, product based niche vs. service based niche; but an overlying theme is to be sure the basics are being done right. You cannot add a new service if you don’t aren’t fixing your customers’ problem right the first time. Get your house in order before adding.

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THA 080: Bring Them Back: How To Revitalize a Lost Customer

Bring Them Back: How To Revitalize a Lost Customer

Our lively discussion starts with the Customer Retention Myth and ends with taking extreme ownership of your customer and keeping them in the fold. We talk about steps to get lost customers back, the power of relationships, the power of culture in customer retention and what type of marketing works for retention and revitalization up to and including a phone call.

The panel: Shari Pheasant, owner with her husband of A Master Mechanic, in Reno, NV and is a business coach and president of Horsepower Strategies and Ron Ipach, co-founder of Repair Shop Coach and known as Captain Car Count and David Roman, owner of Done With Care Auto Repair in Merriam, KS.

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THA 079: What Drives Your Parts Buying Decisions?

What Drives Your Parts Buying Decision?

This Town Hall Academy summit features Keith Williamson, owner of Williamson’s Repair and Tire in Bondurant, IA, John Long partner in Schertz Auto Service in Schertz, TX, and Keith Katz, owner of Quality Service Center in York, PA.

The panel covers part quality, service, availability, training, price, and warranty. We also get into credits and returns, their salesperson, volume rebates, e-commerce, and labor claims. There is a consensus on the value their supplier brings to their business.

Compare your supplier needs and relationship to what this panel has to say about their parts buying decisions.

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THA 078: Low Hanging Financial Fruit That Will Increase Your Profits

Low Hanging Financial Fruit That Will Improve Your Profits

The cost of doing business rises each year. Net profits that are necessary to move your business forward are challenged each day.

Our panel talks about the value of inspections on your sales, association membership, and billing for all parts and fluids used on a repair. We get into some cost savings ideas and using the power of a company credit card to help with training costs.

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THA 077: Business Coaches LAB – Standards

Business Coaches LAB on Standards

Standards, in a business is the bar, the rules that set the level of quality, service, experience, caring, and engagement. The problem is so many times the owner is so busy doing whatever he’s doing in his business mistakenly believing his job is to make sure cars are fixed.

Owners forget about the standards that set the tone and pulse of the business when it comes to customers, processes, training, conduct, dress code, ethics, financial, execution and performance among others.

You do not want your ‘standards’ to be set by others so you must create them if not chaos is ensured and as panel member Cecil Bullard says, “In business, there is no floating. You either going up or down.”

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THA 076: Improving Your Soft Skills. How To Lead and Spread a Positive Vibe.

Improving Your Soft Skills. How to Lead and Spread a Positive Vibe.

Soft skills are the personal attributes that go a long way in building and enabling you to interact effectively and harmoniously with other people. A soft skills inventory can be active listening, Enthusiasm, Attitude, Communication skills, Teamwork, Work ethic, Flexibility, and Courtesy, among others.

Our panel Amy Mattinat, from Autocraftsmen, Mt. Montpelier, VT, trainer, Former President of Women in Autocare, along with Greg Buckley, Buckley’s Personalized Auto Care, Wilmington, DE, and Jeremy O’Neal from Freedom Automotive and CEO of AdvisorFix.

Our Academy panel dives deep into the value of soft skills for a leader and among the entire team. We talk roles and responsibilities, the value of a success coach, and the value that soft skills bring to the technician, service advisor, customer relationship.

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THA 075: Am I ready For My Second Branch?

Is there another branch location in your plans.

Have you ever thought of growing your brand into other communities? There is an art and science to intelligent growth. According to this Academy panel, it is not an easy task. You can choose an acquisition or open a brand new location.

The Panel includes multi shop owners Greg Bunch, from Aspen Auto Clinic, Colorado Springs and Denver, CO, Dwayne Myers, Dynamic Automotive, Frederick, MD, and Brian Sump, Avalon Motorsports, Denver, CO. They all have additional growth plans.

You will get a solid overview of growing your location count from the panel who have already made a ton of mistakes. Learn from them and take their wisdom to account in your growth plans.

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THA 074: Can David Beat Goliath?

Can David Beat Goliath?

The Academy panel dives into the dichotomy of David and Goliath. David, quick nimble and did not perceive that he was an underdog. The panel considers that larger industry players can be Goliath-like … complacent, too structured, weighed down with rules and inflexible. It doesn’t mean that it is bad, but they say small and nimble is better than big and sluggish. They are quick to point out that we can learn a lot from Goliath’s as it pertains to systems and processes.

Ironically we did discuss that having a Goliath mentality may be good for a David. We talked about business models, being able to adapt to changes in the marketplace and consumers habits. A great example in the discussion was that Starbucks is a Goliath but they hire Davids. A very potent strategy for success. We also talk customer loyalty and what we can learn from the Goliaths of the aftermarket.

The Panel: Bambi Crozier, from Car Clinic in Lowel, AR, Jeremy O’Neal, Freedom Automotive, Freedom Automotive in Hesperia, CA and President and Lead Sales Trainer at AdvisorFix and Scott Pelava, Lonsdale Auto Works in Lonsdale, MN

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THA 073: Your Turning Point: The PIVOT(s) That Improved Your Business

Your Turning Point: The pivot that improved your business.

Have you ever thought about a big event that you could call a life pivot? A circumstance that made a change in your life or your business? Many of us can claim distinction to some monumental occurrence that could be classified as an important pivot point. This Academy is all about those pivots.

Kim Auernheimer partner with husband Rob in CS Automotive, Brentwood, TN, Patrick McHugh, shop owner, Bimmer Rescue, Richmond, VA, Alan Symmes, shop owner, Revolution Automotive Services, Norwood, MA and Cecil Bullard, CEO, The Institute for Automotive Business join in the discussion.

Listen to real examples of important pivot points from these shop owners. Hear how pivot points arrive when you put your family priorities in play. Pivots show up when you start to run your business as a business. You will have tough days so you need to have great mentors and a strong network and a business coach to support your progress.

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THA 072: Technician Training Strategies & Rewards

Training Technicians is an Investment That Must Be Made and Funded.

Shop owners must create a learning culture in the business. This allows the entire team to understand the value of training. It doesn’t end at 5 PM. The shop owner must generate the profits necessary to invest in a comprehensive training program for the entire company.

All roles in the business including CEO, service advisor and technicians must be included in the strategy. Owners must lead the way by attending business management training. Training is a retention tool.

Listen on how to work with your suppliers to get the type of training on their local/regional training schedules. Listen for ideas on rewards and that associations are a great source for training.

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THA 071: Underutilized Shop Management Systems (SMS)

Underutilized Shop Management Systems.

The panel is all about max utilization for your SMS. You are going to learn a lot and maybe walk away with an action plan to better utilize your SMS.

Listen to Tom Ham, Automotive Management Network and shop owner of Auto Centric in Grand Rapids, MI, Scott Brown, from Diagnostic Network and shop owner of Connie & Dicks Service Center, Claremont, CA and David Roman Shop owner of Done With Care Auto Repair in Merriam, KS and Facebook Group Founder, Ask-A-Mechanic.

Among the talking points: There is a training gap on features and actual uses, cloud-based SMS is where we are heading, and it is the shop owner’s responsibility to request and get the training from your SMS supplier.

From a marketing and customer perception, when you are all digital and you come across as ‘high tech’ from counter to bays, it also puts you ahead of the pack and provides a certain level of differentiation.

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THA 070: Business Coaches LAB – Leadership

Business Coach LAB on Leadership

“Leadership is the capacity to translate vision into reality”. –Warren Bennis

The passion behind the vision is what makes people leaders. This is a first in an episodic series called the Business Coaches LAB. With me for the ‘Leadership LAB’ is Cecil Bullard, Bob Greenwood, Jude Larson, Rick White and Murray Voth. Find the coaches bio, previous podcast episodes and their companies website on the show notes page: remarkableresults.biz/a070. Also, find the cliff note ‘talking points’ there that can act as a great action to do list for you.

We get into some very deep discussion on the value of leadership, but also on how you can start to be a better leader. Yes, leadership can be learned and practiced. The value of this lesson will bring you rewards for years to come.

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THA 069: Workshop – Service Advisor Roleplay

Listen In On Four Different Roleplays of Service Advisor and Customer.

In this new Academy workshop format, learn as four different themed role plays are, played out for you. In each role play there is a customer, service advisor and an observer/coach who sums up in their own words what was great about the role play. The observer also suggests ways to improve.

The ‘actors’ are Lauren Giver, Service Advisor at Los Gatos Auto Service Campbell, CA, Barry Barrett, Director of Training at RLO and Clint White Shop Manager at Coopers Auto Repair Specialists in Tacoma, WA.

Access your own skills as a service advisor with this roleplay workshop. Owners, consider roleplays as a teaching strategy. Find the key takeaways from each role play at remarkableresults.biz/a069

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THA 068: Why Just In Time Learning is Bad For Your Business

The Impact That Core Fundamental Training Will Have On Your Business And Career.

This power panel includes Donny Seyfer, Mark Saxonberg, Chris Chesney, Jeff Peevy and Bill Haas. They have the expertise and experience to give you a blueprint for your training strategy. From the Road To Great Technicians to the real world problem of Just In Time Learning … you can’t expect to make any money when you are learning in the service bay.

Yet there are many instances when you have to learn in the service bay because many of the problems you come across you have never seen before. And that is where core competencies come in. And the panel says, do not use Just In Time learning as an excuse not to have structured education.

We talk triage, structured training, service support resources and the importance of the Service Advisor as a critical component of getting the job done right the first time.

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THA 067: Your Ideal Customer Part 2 – Training Your Team To Embrace Your Avatar

Your Ideal Customer Part 2 – Training Your People to Understand and Embrace Your Customer Avatar.

Knowing your ideal customer is an important part of a very successful business and helps define who you want as your customer. Commonly called your customer avatar, or your cardboard cut-out you are defining a customer that trusts you and are advocates for you.

These customers are least likely to stray and are most likely to recommend you because they are also advocates. You must talk to your ideal customer and find out what makes them tick.

In this episode find out the many ways you can engage your team to embrace your ideal customer. Hear from Ron Inchausti Coast Motor Werks in Irvine, CA, a multi-shop owner, Brian Weeks from [atc] Auto Center, a 3rd generation multi-shop owners from Augusta, GA and Patrick McHugh from Bimmer Rescue in Richmond, VA.

Part one is Town Hall Academy Episode 56

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THA 066: Periodic Motor Vehicle Inspections

A discussion on the state of mandated periodic motor vehicle inspections.

There are only 14 states in the US that have some sort of mandated vehicle inspection. There had been almost twice that amount. There is momentum to eliminate these safety inspection programs.

The panel discusses the reason we are at such a low level and what needs to be done to help arrest additional states from phasing out any more inspection programs.

With Carm, recorded live with a studio audience is Robert L. Redding Jr., ASA Legislative representative, Joe Battista, the Vice President of Sales and Business Development for Parsons Corporation, and shop owner Sybren van der Pol, an ASE Master L1 Technician and owner of Adolf Hoepfl & Son Garage, in Houston, TX and serves on the local ASA Houston chapter Board of Directors.

Listen to find out what you can do to help bring awareness to safety inspections as all aftermarket professionals see first hand the number of unsafe vehicles traveling our roadways today.

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