Mastering Gross Profit: Real World Stories from Shop Owners [THA 401]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, our panel discusses strategies for increasing gross profit, team harmony, and the significance of training the next generation of automotive professionals. By understanding and managing gross profit, embracing expert guidance, and fostering a culture of continuous improvement, shop owners can navigate the challenges of the industry and achieve long-term success. 
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The Impact of DVI’s On Sales and Shop Efficiency [FTR 104]

Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, Dilraj Sekhon discusses the transformative impact of digital vehicle inspections (DVI) in automotive repair shops. Dilraj addresses common hesitations from technicians and service advisors, emphasizing DVI’s benefits, such as enhanced customer communication through visual aids, improved inspection efficiency, and protection against disputes with photographic evidence. He also highlights the importance of team buy-in, consistency in inspections, and leveraging technology for ease of use.
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Do You Have A No Culture, Culture In Your Business? [THA 399]

Do you believe that every shop has a culture, whether intentional or not? Discover how to define your desired culture and lean into empowering leadership and personal development. This episode is packed with actionable insights and real-life stories to help you transform your shop’s culture from the ground up. Whether you’re struggling with high turnover or just want to create a more positive work environment, this discussion has something for everyone. 
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Human Connections: Mastering Soft Skills in the Modern Workplace [THA 398]

In this episode, Carm Capriotto brings insights into the critical role of soft skills in the automotive industry. The discussion centers around the importance of communication, empathy, and active listening in fostering better customer relationships and enhancing team dynamics. Perfect for business owners, service advisors, and automotive professionals looking to elevate their operations. Prioritize the development of soft skills within your team, and watch as your business thrives in a more supportive and cohesive environment.
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What’s The Worst Piece of Advice You’ve Ever Been Given in Business? [THA 397]

Join our panel of shop owners as they discuss the worst advice they’ve received in the automotive business: “Be the cheapest in town; it will get you more business.” “Don’t give a price over the phone.” “Don’t get personal.” “DVI’s are not worth the extra time.” “You’ll never make it because you’re too honest.” “Don’t hire a business coach.”
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The Most Overlooked ‘Power’ Tool: Unlocking Your SMS [THA 396]

‘Our shop managers, our shop owners, they don’t know what they have, and because they don’t know what they have, they don’t know how to use it to the fullest extent.’

This episode is packed with valuable advice for shop owners who want to maximize their Shop Management System and ensure their business runs seamlessly and profitably.
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A Gift, Not A Punishment: Service Advisor Coaching [THA 395]

This episode explores how effective coaching can pay for itself by improving client interactions and boosting profitability. By listening to calls and identifying areas of opportunity, coaches help advisors address customer needs more accurately. Discover why one-on-one coaching is a valuable investment for shop owners aiming to enhance their business performance and customer experience.
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From Websites to Texts: How to Meet Modern Consumer Expectations [RR 982]

Aubrey Amborn, Director of Sales for Net Driven, discusses the evolving marketing landscape in the automotive industry. She emphasizes the necessity of a robust online presence, effective SEO, and diverse communication methods to meet changing consumer preferences. Aubrey highlights the importance of adapting to digital trends, noting that 87% of consumers prefer text communication. The discussion also covers the impact of online reviews and the need for businesses to engage with customers through various channels to remain competitive.
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‘Crystal Clear’ Communication [FTR 099]

Rick White underscores the importance of clear communication in automotive shops. He explains how misunderstandings and unmet expectations often stem from the “illusion of transparency,” where people assume others understand their needs without clear and effective communication. The episode offers strategies for improving clarity, such as using “visual definitions” and reflective listening techniques.
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Automotive Trends: Let Go of Outdated Practices and Embrace Innovation [THA 394]

Dive into the latest trends in the automotive industry, including capital allocation, AI integration, customer service evolution, and challenges with parts availability. Featuring industry thought leaders Jason Stretch, Scott Brown, Chris Jones, and Seth Thorsen, this discussion covers how shops can navigate financial hurdles, embrace new technologies, and enhance their customer experience.
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Smart Advice to New Shop Owners [THA 393]

This episode is packed full of practical advice and personal stories that will resonate with new and aspiring shop owners. From leadership and financial management to team development and continuous learning, there’s something for everyone. Key insights include the significance of self-awareness, the balance between assertiveness and approachability, the value of mentorship, and the necessity of understanding financial health.
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Brake Jobs For A Cause: Join the Movement to Fight Breast Cancer [THA 391]

Since 2011, Brakes for Breasts and their growing list of independent auto repair shops have raised over 1.8M for breast cancer research for the Cleveland Clinic Breast Cancer Vaccine Fund! Each year during October, auto repair shops from across the United States and Canada are offering free brake pads to their customers with their vendor and community support. Phase 1A trails are ongoing, and Phase 1B trails have been announced. Prevention is the Cure. Join Laura Frank, Leigh Anne Best, and Dr. Justin Johnson, as they discuss a comprehensive how-to guide on participating in the program, the impact of donations, marketing strategies, and an update on the ongoing clinical trials for a breast cancer vaccine. ‘Can one repair shop make a difference in the fight against breast cancer? You Bet!’

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Are We Unintentionally Devaluing Ourselves [FTR 096]

Corey Evaldi discusses the issue of unintentional self-devaluation in the automotive industry. Corey advocates for a shift in mindset, urging industry professionals to see themselves as skilled specialists, and the importance of educating customers about the value of services. Corey highlights the need for clear communication, transparency in pricing, and fostering a positive industry image.
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Actionable Tips for Enhancing Self-Awareness [THA 390]

This episode emphasizes the transformative power of self-awareness and personal growth. Dave Schedin shares his journey of self-discovery, while Krystal Zellmer highlights the importance of challenging belief systems and embracing experiential leadership training. They stress the need for leaders to connect with their teams, align goals, and move beyond their comfort zones. 
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The Power of Service Proposals [RR 974]

Chris Dekker shares his use of service proposals, shop cleanliness, and appointment reminders to enhance customer satisfaction. The episode underscores the value of professionalism, continuous learning, and adapting to industry changes to meet evolving client needs.
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This Nerd Says “Go Paperless!” [RR 971]

Doug Brackett, owner of Pro Vitals Consulting, shares his journey of transitioning his shop to a paperless and digital environment, emphasizing the importance of standardized processes and the full utilization of shop management software. He discusses the benefits of going paperless, such as improved internal communication and efficiency. Doug also explores the future of the automotive industry, particularly the role of AI and digital tools, and encourages shop owners to embrace technology for optimal operations and customer satisfaction.
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Customer-Centric Service Ideology [RR 968]

“As shop owners and management, we want to be productive, we want to follow key metrics, we all need to be in business. We all got to meet our goals, our personal goals as shop owners and management. But at the end of the day, if you’re not looking for moments of stress happening in your organization and what you can do from a resource point of view, that’s what I see.”

Frank Leutz emphasizes a customer-centric approach, highlighting the value of simplicity, positive employee work culture, and community involvement. 
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Effective Language Shift For Shop Owners: From Labor Rate to Service Rate [RR 964]

Murray Voth, owner of RPM Training, discusses the importance of language in the automotive industry, advocating for a shift from “labor rate” to “service rate” to better reflect the value provided. He also dives into financial strategies for shops, emphasizing the significance of setting the right service rate and understanding gross profit to ensure business profitability.
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The Untapped Potential of Tire Sales [RR 958]

Darren Mclea shares his passion for tires and offers valuable insights on how tire sales can significantly boost a shop’s profitability and customer loyalty. He discusses strategies for shop owners to incorporate tire sales, the support available from tire distributors, and the benefits of creating a one-stop-shop experience for customers. 
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15 Car Maintenance Rip-Offs Explained [THA 381]

Our panel discusses and debunks car maintenance myths from an online article titled “15 Car Maintenance Rip-Offs You Should Avoid.” They cover topics such as engine flushes, air filter replacements, fuel additives, tire shine, headlight cleaning kits, extended warranties, coolant flushes, oil additives, oil enhancers, undercoating, custom exhaust systems, dealership oil changes, and professional detailing.
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Are You Really Checking Batteries and Tires? AAA Knows You’re Not! [RR 956]

Jim Sennett from AAA focuses on the significance of maintenance in reducing roadside events, the impact of battery and tire issues, and the importance of regular vehicle inspections. He dives into AAA’s role in roadside assistance, battery sales, the importance of education in the industry, and the need to shift perception to attract more talent to the skilled trades. 
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