Guest host and a shop tour with Amanda Drake, C & C Automotive, Augusta, GA. Amanda is passionate about growth through mergers and acquisitions. Take a tour of their 15,000 ft location which was a strip mall.
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Did you know ethics, culture, and team go hand in hand in a successful business? Doing the right thing means having full transparency, trust, and integrity. Listen firsthand to my panel as they discuss ethics 101 and some standout scenarios they’ve experienced.
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Do you have a clear procedure for orientation of new customers and a commitment to providing an outstanding customer experience? Kevin Vaught from Elite Worldwide shares simple ways to WOW your new customers and reduce their anxiety.
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Is your service advisor stressed? Do you have a full lot of vehicles to repair but have technicians standing around? I’ve been asking shop owners if an estimator role in the business is an important hire. I got an ear full in this Academy Webinar on how the metrics work and the role and responsibilities to consider hiring an estimator or parts specialist in your growing busy shop. All three shop owners on my panel have this role in their shops. Stick around and learn.
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The phone call from a customer is always the beginning of the relationship. Are you tracking, measuring and holding your service advisor accountable for every phone call that comes into your business? What is your phone SOP? Do you have a conversion rate for phone opportunities? I’m with Stan Stokes, founder of Iron Fist Consultants, who has created the next level of measurement for service advisors.
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Questions, what is your customer oil change service like? Have you transitioned to ‘synthetic only’ oil for your customers? How do you stock all grades and weights? The days of $20 oil changes every 3 months is gone. My panel of shop owners discuss why they have synthetic only oil service and how it’s improved their efficiency in the bays and for their customers. If you have not implemented this business strategy learn in this episode why you need to do it.
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Guest host and shop tour with Shawn Gilfillan, Automotive Magic, Kenvil, NJ. Shawn and his team were stuck at the Kansas City airport after Vision 2022, but that didn’t stop them. They worked remotely while using the communication training they received over the weekend.
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Why We Are Better Than The Car Dealerships [THA 257]
It’s time to shift your perspective from “we are the alternative to the dealerships” to “the dealerships are the alternative to us.” Are we making enough buzz about the benefits of independent repair shops? My panel shares their perspective and offers real testimonials from customers on their experience at the dealerships.
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Marketing: Never Take Your Foot Off the Gas Pedal [RR 701]
It’s always a pleasure to sit down with the Shop Marketing Pro’s team. We recorded this at the 2021 ASTE Conference. Marketing is constantly evolving and as a business owner, it’s easy to push it to the back burner. So do you know when is the best time to be marketing? My panel explains the great mystery of life.
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Growing Sales For A New Location [THA 251]
Opening an additional location is hard work and can be challenging with twists and turns before the grand opening even happens. Learn from three shop owners who have multiple locations and their strategy to drive business to their new locations. They offer their ups and downs, what worked, and what didn’t. Many of you know that the real work starts way before the doors even open.
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Private Training Huge Benefit – Bill Hill and Leigh Anne Best [AW 079] 079]
Guest Host and Shop Tour with Leigh Anne Best and Bill Hill from Mighty Auto Pro in Medina, OH speak to the power and value of private training for their technicians. Pick up some very smart ideas during the shop tour of this 17 bay legacy facility.
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Scheduling Work Flow [THA 248]
We are living in the “new normal.” For anyone who wants things to go back the way they were pre-pandemic, you’ll be waiting a long time. Professionals everywhere are feeling the impact of shipping delays, short staff, and pricing. Our industry is no exception and efficient workflow has never been more critical. Clear communication and expectations between employees and customers is step one. In this episode, my panel shares their own experiences with scheduling workflow. Listen for some smart ideas start implementing small changes in your business that will have a lasting impact.
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Tina Erickson on Brand Equity and Tour of Her Shop [AW 075]Listen and view episode notes
Creating Lifetime Customers [RR 684]
Establishing a connection with your customers and being able to keep them coming back is always a challenge for the automotive industry. How do you build loyalty and ensure customers are educated properly? In this episode, Brittany Schindler answers that question with easy-to-follow steps her service advisors implement every day, including a lifetime warranty for customers. Keep listening and brainstorm what you could change in your business.
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Service Advisor Role Play #6 [THA 245]
You’re going to love this episode. My panel dives into a role play like we’ve never done before. Chad Jacks and Ethan Smith swap their roles interacting as a service advisor answering a phone call from a customer. They play an average service advisor and then redo the scenario as an exceptional service advisor. Rena Rennebohm offers coaching in between. Answering the phone is often the first interaction you have with a client opportunity. Are you listening to recorded calls? Do your service advisors need an occasional tune-up? This episode will help in all cases.
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Guest host, Fred Gestwicki, Jr. from Fix-It-With Fred in Canton, OH Owner / Master Technician. 25 Years of Automotive Experience. ASE Master Technician, Hyundai and Kia Master Technician, Mitsubishi Master Technician. Customers ask for price because they don’t know what else to ask. remarkableresults.biz/aw074Listen and view episode notes
Why Can’t Every Shop Owner Be Profitable? [RR 682]
Too many business owners are silently struggling and think they are the only ones. Or maybe they do want to elevate their business to the next level but have been stuck in the day to day…that leads to month to month and then year over year struggle. Before you know it, the only thing progressing forward is time. And the only constant is change. In this episode Scott Wheeler highlights the key foundations needed for a successful automotive business. He also references his book “How to Make Money (& Stay Sane) in the Automotive Service Industry” which reads like a blueprint for your business, full of charts, graphs and formulas.
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Sam Craven and Lee Forman [AW 070]
Guest host, Sam Craven, The Garagisti, Houston, TX shares his thoughts on culture, measures and customers. We get a virtual shop tour with Lee Forman of Dynamic Automotive, New Market, MD. And important weekly episode updates.Listen and view episode notes
Rena Rennebohm and Carl Hutchinson [AW 068]
Guest host, Rena Rennebohm, CEO Empowered Advisor and Virtual shop tour with Carl Hutchinson from Complete Automotive, Springfield, MO. The Automotive Trivia Challenge: What year were the first electric door lock and adjusted side mirror introduced respectively?Listen and view episode notes
Steve Finzel and Sara & Chad Kooiman [AW 067]
Guest host, Steve Finzel, Finzel’s Mastertech, Terre Haute, IN and the virtual shop tour with Sara and Chad Kooiman, Ultimate Auto, Sioux Falls, SD. Trivia Challenge: What year did the first “Soccer Mom” minivan debut?Listen and view episode notes
Service Advisor Must-Have Qualities [THA 234]
The service advisor role for the automotive industry is crucial for your business and customers. Sometimes owners try to fill that seat with a warm body without realizing the qualities and communication skills required for that position. It goes beyond being friendly and in this episode, my panel takes a deep dive from different perspectives. remarkableresults.biz/a234Listen and view episode notes
Ask: What Are Your Car Pains? ™ [RR 656]
How do you maintain your health? Do you eat properly, exercise and see professionals with routine appointments such as doctors, dentists, ophthalmologists, and the list goes on. We also see those specialists when we don’t feel well. Now think about your customer’s vehicle. They rely on it for transportation, and it carries precious cargo such as kids, spouses, and pets. Shouldn’t maintaining their vehicle be the same as maintaining your health? This episode with Rob Choisser should get you to re-think what you do for your customer.
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Playing the Long Game [THA 231]
How do you “Play the Long Game?” Are you making an effort every single day or do you tend to coast when things are going well? Forecasting the future should always be on your mind with fresh ideas and plans in place to get there.
In this episode, my panel shares their ‘long game’ on finding technicians, reasons why hybrid and electric vehicle repair is a must and keeping customers for life.
Spoiler alert: they discuss things EVERY shop owner can implement. No excuses, it’s time to dive in.
Don’t forget you can find talking points to all episodes on my website remarkableresults.biz
Shop Owner has a Golf Cart Gold Mine – Mark Reopke [RR 655]
Have you ever thought about small engine repairs in your shop? It’s time to think outside the box and learn from this unique business opportunity Mark Roepke stumbled upon. It’s a lesson to all of us that you need to constantly be adapting and grow in different ways. Golf Carts anyone?
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Selling Batteries with Tom Sciortino and John Armstead [CC 092]
How many batteries are you selling in your business per week and per year? Are you testing each battery that comes through the bays no matter what? You might be missing an opportunity to not only make a sale but also gain a customer’s trust that their battery needs to be replaced before it fails. No one wants to get stuck because of a dead battery. Listen and learn from two guys that aren’t shy about sharing how many batteries they sell per week!
Head to the CarmCast Page on my website https://remarkableresults.biz to listen or watch archived episodes.Listen and view episode notes