Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event & Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business’s dedication to service.
Industry experts discuss the future of the automotive industry, focusing on training, technology, and business strategies. They explore the importance of simplifying communication, utilizing video content for customer education, and the benefits of in-person versus virtual training. The panel also discusses the challenges of management training and the need for a holistic approach to business issues, emphasizing collaboration and a positive company culture. The episode provides insights into adapting to economic changes and fostering industry growth through shared knowledge and experiences.
Through role-playing exercises, our panel demonstrates different approaches to selling and communicating with customers. They emphasize the importance of understanding customer needs, building rapport, and being direct when necessary. The discussion covers the significance of tone, trust-building, technical knowledge, and authenticity in customer interactions. The episode concludes with a focus on continuous learning and the value of a supportive work environment.
The Value Paradox: We all want top-notch service without the hefty price tag. However, quality comes at a cost. Andy Bizub explores this conundrum and how it mirrors the choices we make. Consumers often face a choice between the cheapest and the luxurious with little interest in the middle ground. This observation sparked a conversation about how the automotive industry can apply this pricing strategy to their businesses. Remember, it’s not just about the price; it’s about the value and experience you provide.
Customer Relationship Management (CRM) systems are more than just tools; they are the lifeline of customer engagement and business growth.
Explore strategies for identifying and re-engaging lost customers, adapting CRM practices to changing customer behaviors, and personalizing communication.
Discover how “reserving” a service advisor’s time, not just the bay, can transform your client relationships and service quality.
Learn about the rise of virtual service advisors and how they’re reshaping the industry.
Find out how a well-trained reservationist can boost your shop’s efficiency and profitability.
Explore: Strategies for pricing diagnostics and labor based on vehicle type, customer segment, and job complexity.
Discover: The importance of understanding financial metrics, collaborating with service advisors and technicians, and providing exceptional customer experiences to justify premium labor rates.Listen and view episode notes
Explore the challenges and benefits of mobile mechanics, Jesse’s future ambitions for a physical shop, and the value of mentorship in the automotive industry.
Jesse explains his transition to full-time mobile work, his marketing strategies, and customer service approach. He also touches on the logistics of mobile operations, from tools to working in various locations.
It’s time to find the hidden costs of ‘busyness’ in auto repair shops. It’s not just about the work you do; it’s about the work you’re actually getting paid for. Measuring technician productivity is crucial – because if you’re not measuring it, you can’t manage it. It’s a wake-up call for shops everywhere to stop leaving money on the table.
Can a break-up be the catalyst for an entrepreneurial leap? Find out during Shawn Gilfillan’s 20 questions in 30 minutes episode! Shawn also discusses the importance of a strong business culture, mentorship, and the joy of hobbies like aviation. Shawn shares strategies for managing gross margins and the significance of client experience.
Dane and Cathy Bailey discuss their transition from a franchise to independent operators, the importance of trust and reputation, and their unique approach to customer relations. The Baileys emphasize the significance of creating a welcoming environment, particularly for female clients, and the role of personalized gestures like thank-you baskets and branded gifts in building lasting relationships. They also explore the parallels between the automotive and real estate industries, highlighting the importance of professionalism and quality service.
Stan Stokes and Eric Renninger from Iron Fist Consultants discuss the evolving roles of service advisors in the automotive industry, the impact of COVID-19 on consumer behavior, and the role of technology. Gone are the days of going purely on gut feeling; today, maximizing conversion rates means utilizing every bit of data available. Operationalizing data and effective communication are fundamental aspects of a positive customer journey.
Danielle Vila discusses the importance of customer service in the industry and shares her strategies for quality control, the benefits of a reliable shop management system, and the significance of standing behind services and parts. The conversation also covers unique marketing strategies, the value of maintenance, community involvement, and the impact of these on business growth and customer trust.
Our panel discusses the importance of Customer Relationship Management (CRM) in the success of auto repair shops. They highlight CRM’s role in client retention, communication, and building trusted relationships. The discussion also covers the significance of integrating CRM with shop management systems and the potential for automation and reminders based on customer data. The panelists stress the importance of the first 100 days in the customer journey, the need for consistent touchpoints, and personalized communication.
Greg Buckley and Carm Capriotto discuss the importance of education and communication to our senior communities. Greg shares stories from his own experience, emphasizing the importance of community involvement and customer satisfaction. The intensity and dedication of senior women attending an event shows there is a need to teach for for them to learn.Listen and view episode notes
Rick White, Vic Tarasik, and Murray Voth discuss the importance of unifying a team within a business. They highlight the need for a common purpose beyond just making money, and the importance of involving the team in decision-making. They also share their personal experiences and strategies for setting goals, providing feedback, and fostering a culture of respect and empathy. The conversation emphasizes the importance of clear communication, shared vision, and ongoing effort in maintaining team unity.
Carm Capriotto and Matt Fanslow dive into the increasing role of technology in the automotive industry and how it’s revolutionizing the way we approach vehicle repairs and maintenance. They propose the term “Technology Specialist” for automotive technicians, emphasizing the importance of their expertise. This designation not only acknowledges their expertise in handling advanced vehicle technology but also elevates their professional standing. Changing the language and perception of technicians as professionals is crucial for the industry’s growth and success.
Recorded Live at AAPEX 2023, Greg Bunch and Matt Fanslow discuss the impact of the current economy on the automotive aftermarket industry. They explore various aspects of business such as margins, advertising, training, hiring, labor rates. The conversation also covers the potential loss of independent repair shops, and the need for better communication with customers.
Did you know most shops only utilize 20-30% of their bay capacity? Let’s explore the concept of effective bay rate and the potential benefits of monitoring and analyzing bay usage. What is the potential revenue that can be realized by addressing these inefficiencies?
Our panel highlights the importance of focusing on bay efficiency rather than just technician efficiency and the need for shops to adopt lean six sigma principles to maximize productivity.
Recorded Live at AAPEX 2023, Service Award Winners Roy Foster, Michael Miller, and Greg Damon discuss their experiences in the automotive industry, the importance of continuous learning, and the benefits of mentorship programs. The conversation also touches on the challenges facing the industry and the importance of community involvement, training, and changing consumer perceptions.
How can different personality types impact leadership and success in business?
Murray Voth discusses the importance of understanding personality types in business. He introduces a new acronym, CASE, which stands for Controller, Analyzer, Socializer, and Entrepreneur. The conversation also covers the role of human motivation, clear expectations and accountability in managing employees, and the importance of giving space to your partner in a marriage and how it applies to business relationships. Find out how you can create a harmonious and productive team dynamic, where individuals can play to their strengths and contribute effectively to the business.
Raising labor rates is not just about increasing prices. It’s about finding more value in the industry and positioning ourselves as professionals.
Join our panel as they highlight the need for understanding the concept of effective labor rate, ensuring services are charged appropriately, viewing the business as a professional entity, providing a positive customer experience and addressing core business problems before raising labor rates. Our panelists encourage shop owners to take a comprehensive approach to their business strategy, considering all factors and not just focusing on raising labor rates.
“AutoTechIQ helps car and truck owners identify problems their vehicles are having. We provide proven auto repair work that has solved similar issues thousands of vehicle owners have faced. We also recommend auto repair shops in your area based on trust, customer education, and quality of work. These shops inspect your car using a courtesy Digital Vehicle Health Inspection and create a state of health report with symptom information and necessary fixes.”
Frank Scandura and Krista Erickson discuss how AutoTechIQ aims to bridge the gap between shops and customers by creating better relationships through technology and transparency. The goal is to empower customers with knowledge and build trust.
Brett Beachler shares the history of his business, the impact of closing on Saturdays, and the importance of creating a positive work environment. He also discusses the significance of customer trust and his future goals for his business.
Recorded Live at AAPEX 2023, our panel dives into the progress of the Right to Repair bill that could potentially reshape our industry. Without the Right to Repair Act, our industry could face a staggering $93 billion hit by 2035. Kathleen Callahan, who testified in front of Congress, shared her experience and the momentum it created for the bill. It’s crucial for industry professionals to understand the bill, advocate for it, and engage with their communities and legislators.