Bonus: Advancing the Aftermarket – Charging What We Are Worth [Bonus 11]

Advancing the Aftermarket.

Of late there has been a lot of dialogue around my circles about being paid for the value you give and bring to your customer. I recently saw a survey of shops whose sales averaged $750,000 yet their net operating profit was only 2%. That is only a $15,000 average net operating income before tax. This troubling stat begs the question: How do you continue to invest in the business and even provide a living wage for you and your team at that level of profit? remarkableresults.biz/b010

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Charging What We are Worth [THA 212]

THA 212 Charging What We Are Worth

We are talking about charging what we truly are worth. Yes this topic dives into your reluctance to charge enough so you can sustain a real profitable business. Breaking even is just a hobby. Many don’t feel that they can actually make a real living serving their customer … repairing cars.

This episode exposes the elephant in the room. Emotion is a big driver in your worth and what you charge. Do you truly know the value of your business and your overall cost of doing business? If you did, you would not be working for Free.

Our panel nails this episode in all the proper places. With me is Carlo Sabucco, 2nd generation owner of Sil’s Complete Auto Care Centre, Maylan Newton, business coach from ESI – Educational Seminars Institute, and Glenn Larson, from Foothill Autoservice, Lake Forest, CA

This episode’s key talking points are already done for you. Find them at remarkableresults.biz/a212

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Brainstorming on Shop Ownership – A Business Not a Hobby [RR 607]

Brainstorming on Shop Ownership – A Business Not a Hobby [RR 607]

Chris Cotton once again shares his experience on shop ownership. Chris warns that buying your first shop and or getting into business as a new auto repair shop is not a cakewalk. Just because you know stuff about cars and love working on them doesn’t make it easy. You don’t treat it like a hobby, you treat it like a business.

Strong words of wisdom from Chris warning those who venture into shop ownership must have strong financial goals to reach. You need to have a lot of brainstorming or planning sessions to come out successfully. You will not be an overnight success. A fun and fast-paced episode. Make listening to it your homework.

You can find Chris Cotton’s other episodes and the key talking points at remarkablersults.biz/e607

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Proof of Concept [THA 206]

THA 206 Proof of Concept

The pandemic was the test of preparedness, fortitude, leadership, nerves, among others. Our topic “Proof of Concept” is the story behind the strong getting stronger.

The leaders who listened and implemented the strategies being served up by the industry pundits especially coaches over the last 3 to 4 years found themselves in a good place. You’ve heard them enforce on the podcast, … essential tactics like strong business culture, a commitment to training your team, firing non-productive or toxic employees, DVI, Cloud-based software, text to pay and the list goes on like strong leadership. Smart Marketing. Managing KPIs, Good financial statements, building processes, and systems, Etc, etc. In essence, the strong found their pandemic recovery easier than others. That is what we are talking about today: ‘Proof of Concept’

Joining me is Chris Cotton, AJ Nealey, and Michael Gallini. They all agree that they are in a better spot because they implemented and worked the strategies and tactics that the industry is known to create success and sustainable profits. Glad you are here, Let’s Talk About It.

The key talking points from this episode are already done for you on the show notes page at remarkableresults.biz/a206.

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Four Ways to Generate Income Using ESBI with Gerry Frank [RR 587]

Four Ways to Generate Income Using ESBI with Gerry Frank [RR 587]

Gerry Frank, a business coach, and shop owner share Robert Kiyosaki’s famous CashFlow Quadrant in an easy to swallow and digestible way.

It has 4 quadrants and abbreviated as ESBI. He is correlating the ESBI approach to stages in the aftermarket. The stages are Employee, Self-employed, Business Owner, and Investor which relates to an individual starting himself as a technician becomes a shop owner and eventually, becomes an investor.

Find the key talking points, Gerry Frank’s bio, and links to his previous episodes at remarkableresults.biz/e587

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Unscripted with Andy Bizub and Lucas Underwood [RR 553]

Unscripted with Andy Bizub and Lucas Underwood [RR 553]

This episode speaks for itself. Raw and Unscripted. And intended to push a button or two maybe one of yours. It’s a collection of ideas and thoughts from my guest’s world which resulted in nothing more than some extraordinary talk.

My guests are shop owners, Andy Bizub and Lucas Underwood. They are veterans of the show and have multiple episodes between them. Andy Bizub owns Midwest Performance Cars in Chicago, two locations and Lucas Underwood from L & N Performance Auto Repair, Blowing Rock, NC

They share the challenges of attracting and retaining customers. Lucas had guidance from his coach that told him that some shop owners often fall in love with their problems and not the solutions. While Andy remains choosy in all of the customers that come through his shop. He programs his business to attract his right customers. This and much more.
Find the key talking points for this interview with Andy Bizub and Lucas Underwood at remarkableresults.biz/e553.

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Success Stories from the Coaching Front-lines [THA 167]

Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry. Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin. His career…

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Cecil Bullard – Parts Pricing in the Age of Online Parts Sellers [FTR 089]

Cecil Bullard is President of the Institute for Automotive Business Excellence. He is a trainer and business coach in the automotive aftermarket working closely with service professionals. Previous episodes featuring or mentioning Cecil, click HERE. Institute for Automotive Business Excellence website.   Talking Points: Re-thinking parts margins based on pricing transparency from online parts sellers He doesn’t like…

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Bob Greenwood on Billed Hours Per RO [FTR 085]

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the…

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Cash is King and Important to Your Business [THA 154]

Bob Greenwood, AMAM (Accredited Master Automotive Manager) is President and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. (AAEC). AAEC is a company focused on providing Business Management Resources and Development for the Independent Sector of the aftermarket industry. AAEC content and technology is recognized as part of the curriculum of the Fixed Operations Diploma and the…

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Pricing Parts Purchased from Dealers [THA 153]

The Panel: Bill Haas, AAM, is the owner of Haas performance consulting LLC, with 40 years of experience in the automotive service and repair industry. Clients have access to Bill’s solution-based focus, expertise, unique perspectives and in-depth knowledge of the industry. Bill began his career working part-time at a full-service gasoline station in Appleton, Wisconsin.…

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THA 150: Three Financial Challenges – Coaches Perspective

David Justice has been an auto care professional for over 30 years. He grew up in the family business working for his father. At, a young age David purchased his father’s business and went on his own. Over the years David had multiple Shell Gas stations. Find David’s other episodes HERE. Cecil Bullard is President of the Institute for…

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THA 149: Top Financial Challenges to Overcome – Shop Owner Perspective

THA 149Top Financial Challenges to Overcome- An Owners Perspective

We’re serving up a strong discussion on Financial Challenges with me are shop owners John Long, Schertz Automotive, Schertz, TX, Tom Ham, Auto Centric, Grand Rapids, MI and Andy Massoll, Detroit Garage, Farmington, MI

You may not be surprised as to the big take-a-way from this episode. It is only logical and will have a huge impact on your business immediately. The panel agrees that your family needs to be on board with any financial decision you make in the business. You’ll get advice on what to do if you get into financial trouble, also the power of sharing your financial status with your team and if you are in financial trouble, you are not alone.

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THA 147: Overcoming Debt

THA 147 Overcoming Debt

A big problem for many service professionals is learning how to manage cash flow. The cash in the bank isn’t there for spending. It is generated by sales and the gross margin dollars that are earned on those sales is used to pay expenses. The remainder is profit. If cash is spent before allocations then it is very difficult to pay obligations. In many instances, loans are taken to pay bills and overspending stresses the business and the owner.

The panel for this Town Hall Academy includes Kim Walker from Shop Marketing Pros and former shop owner, AJ Nealey from Nealey Auto Service, Edgewater, MD and Tom Lambert owner of Shadetree Automotive. They each have a story on how to manage or eradicate debt, grow sales and scrutinize expenses. Knowing your financial states including Profit or Loss Statement and most importantly your Balance Sheet will help. Knowing what your metrics or tolerances of spending and cash management will lessen your dependence on borrowing and putting your company in harm’s way.

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RR 471: Vin Waterhouse on Intensive Labor Rates & Financial Benchmarks

RR 471: Vin Waterhouse on Intensive Labor Rates and Financial Benchmarks

Are you aware that you are selling fewer parts? Do you understand that the hours of diagnostic work you do does not reflect the typical parts sales per hour that your financial business model has generated in the past?

So what you say. Ouch! The wrong attitude. You are bleeding to death and the math exists to prove it. You must pay attention to having an intensive or recovery labor rate. In this episode with legacy aftermarket coach and trainer, Vin Waterhouse, we get into the power and value of benchmarks and how to calculate a recovery labor rate.

If you are not happy with your net operating income (your bottom line) vs the hard work and time you spend at your business, then Vin may just help you formulate some next very important moves you need to make, so your financial strength improves.

Vin Waterhouse is President and Founder of The Waterhouse Group, an automotive Accounting, Training, and Coaching.

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THA 135: Implementing Profit First – Shop Owners Thrilled With Results

Implementing Profit First – Shop Owners Thrilled With Results

This episode will change your thinking as it relates to a new profit discipline and cash management. I know you know that cash is king in any business, so start being a better manager of it.

Listen in on Danielle Bohlmann, owner with husband Brett in Highway 7 Service Center, Newell, IA, Kenny Wedow from Fine Tuned Auto, Broomfield, CO and Chris Cotton, Certified Profit First Professional from AutoFix SOS coaching company and a former shop owner.

They nailed the benefits of a strong and disciplined cash management system. Both these shop owners say they are in a better place because of implementing Profit First. Danielle and her husband Brett always plowed all their money back in their business. Now hear what they are doing and are better for it.

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RR 424: New Aftermarket Measurement – Cost Per Billed Hour – Will Drive Your Profitability

New Aftermarket Measurement – Cost Per Billed Hour

I’m with Bob Greenwood, President, and C.E.O. of Automotive Aftermarket E-Learning Centre Ltd. We are discussing how cost per billed hour affects the site’s total efficiency in maximizing net profits.

This episode tackles measuring your site’s efficiency with cost per billed hour as a new aftermarket measurement to maximize your net profits. The calculation reflects on all aspects of your labor rate, workflow, charging for diag time, and other critical performance metrics.

Important note for this episode. Since Bob is demonstrating his strategy and findings through formulas we decided to record the video of this episode so you can see how Bob arrives at the conclusion to his formulas. You can find the video version on the show notes page at remarkableresultsradio.com/e424 or on my Carm Capriotto youtube channel.

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