Marketing Power Panel: Grow Your Revenue by $1 Million [THA 337]

Is it possible to grow your shop’s revenue by $1 million? Together, our panel of marketing gurus discuss the importance of marketing for automotive repair shops and provide insights on effective marketing strategies. The panel emphasizes the need to understand the shop’s current situation and goals before developing a marketing strategy. They also discuss financial aspects, setting goals for growth, seeking advice from successful shop owners, and creating memorable customer experiences. They stress the importance of strategic and proactive marketing and financial planning to drive business growth in the auto repair industry. Remember, marketing takes time and should be trusted as a process. Always be marketing, and don’t stop when business is busy.
remarkableresults.biz/a337

Listen and view episode notes

The Noble Mechanic: Before and After Transformation and Rebranding [AW 166]

In this episode, Reggie Stewart covers a range of topics from dispatching and business operations to shop renovations. Reggie recently undertook renovations at his shop in Kokomo, Indiana, he modernized the colors and feel of the shop to give it an upscale vibe, with the help of an interior designer. He also discusses the importance of building a positive culture and is currently working on creating job descriptions and manifestos for each position to better define expectations and attract the right people. 
remarkableresults.biz/aw166

Listen and view episode notes

Is Your Shop Butcher Clean? [RR 866]

COO’S Andrew Marcotte and Melissa Parker discuss growth and succession in the industry, emphasizing the importance of having a sellable business. They share their experiences with acquiring and managing new shops, highlighting the value of cultural fit over work experience. Andrew and Melissa also encourage others to build relationships within the industry, learn from other operations and have a ‘butcher clean’ shop!
remarkableresults.biz/e866

Listen and view episode notes

Hiring Process Explained [RR 865]

Phil Carpenter discusses the challenges of finding good technicians and the constant need for recruitment. Phil maps out the hiring process at Urban Auto Care and Avalon Motor Sports, which includes video interviews and in-person interviews. It’s critical to a good fit for the long term and filtering out candidates who are not willing to go through their hiring process. He also explains the importance of maintaining a sense of urgency in hiring, employee turnover, and recognizing when it’s time to let someone go. 
remarkableresults.biz/e865

Listen and view episode notes

Is Your Company Culture Holding You Back? [RR 864]

Now, I know what you’re thinking, “Culture again?” But trust me, this episode takes a deep dive into how culture can truly make or break a business. Every business has a culture, whether it’s intentional or not, and it’s crucial to evaluate if it’s the right one for retaining employees and attracting customers.

Imagine an auto repair shop that truly understands the frustrations of car owners and aims to provide honest, knowledgeable, and reliable service to give them peace of mind. That’s the kind of culture that draws customers in and keeps them coming back.

Chris Lawson suggests checking out an article in the show notes that discusses the impact of culture on over 40 business metrics. Studies have shown that employees are more motivated and efficient in a happy work environment. So, investing in your company culture can actually boost your bottom line.

If you’re a business owner or someone interested in creating a positive work environment, this episode is a goldmine of information. Carm and Chris provide practical guidance on building company culture and emphasize the need for strong policies, procedures, and teamwork.
remarkableresults.biz/e864

Listen and view episode notes

Cheers to Success: Building a Thriving Business and a Craft Brewery [RR 851]

Are you a fan of craft beer? Then you won’t want to miss this interview with Kimberly and Andrew Taylor, owners of Titan Auto and the upcoming Hidden Wit Brewing Company in Mosley, Virginia. In this episode, they share their passion for brewing and their exciting plans for their 10,000 square foot facility. With a brewmaster who is an award-winning home brewer, they plan to offer 12 beers on tap and eventually expand to 18, including flagship beers and special releases.

But their success doesn’t stop at brewing. They also discuss their entrepreneurialism and the expansion of their auto shop business, which includes maintaining a consistent culture across all their locations and finding creative solutions to adapt to changes in the industry and world.
remarkableresults.biz/e851

Listen and view episode notes

21 Tips: How to Gain an Edge Part 4 [THA 328]

Learn how to improve your business and take it to the next level with these 21 tips and insights related to management, marketing, customer service, and personal growth. Our panel provides practical tips such as refreshing online photos, using referral programs, and creating a virtual tour of the shop. They also encourage humility, vulnerability, and continuous learning as essential tools for success in the automotive industry.
remarkableresults.biz/a328

Listen and view episode notes

Retention: Keeping Top Employees [THA 327]

Are you struggling to retain top employees in the automotive aftermarket industry? Look no further than this episode featuring Dan Taylor, David Askwith, and Bryan Kauffeld, who share their experiences and strategies for hiring and keeping good teammates. They agree that employee retention is crucial for businesses of all sizes and starts with hiring. They discuss the importance of communication, accountability, surveys, referrals, training, and career pathing. They also stress the importance of creating a positive culture to retain top talent.
remarkableresults.biz/a327

Listen and view episode notes

Passing the Torch: A Father-Son Journey of Strengths and Learning [RR 847]

Recorded Live at the TST Big Event 2023 with Andrew and Peter Knudsen, father and son duo of Coventry Motors in Huntington Station, Long Island. They discuss their background in the car industry, their decision to start their own business, the types of cars they work on, and their succession plan. They also discuss the challenges of running a small business, including labor rates and finding new talent. The conversation provides insights into the rewards and challenges of running a successful auto repair business and the importance of continuous learning and adapting to changes in the industry.
remarkableresults.biz/e847

Listen and view episode notes

Unlocking Technician Earning Potential [RR 842]

Recorded Live at the TST Big Event 2023, Justin Kidd and David Macholz discuss the challenges faced in terms of technician retention, the importance of certification, and the need to change the industry’s perception and promote it as a high-tech profession. They also emphasize the importance of training and education in the automotive industry and introduce IndustryAttends.com, a website created to serve as a centralized hub for industry events and training opportunities.
remarkableresults.biz/e842

Listen and view episode notes

Closed All 10 Locations for Company Summit [AW 153]

Matt Lachowitzer shares his strategy for keeping his team engaged and communicative, including shutting down his business for three days to hold a company meeting. The meeting focused on differentiation, engagement, and culture and included a keynote speaker and team-building activities. The episode highlights Matt’s commitment to creating a fun, engaging workplace culture that fosters collaboration and growth.
remarkableresults.biz/aw153

Listen and view episode notes

Aftermarket Radio Network 2023 Forecast [THA 313]

Recession is the main topic for everyone as we enter into 2023, almost 3 years post-pandemic. The Aftermarket Radio Network has collaborated together to offer their forecast for the year. Consider this your ‘one stop podcast player’ to hear insights from an accountant, technician, business coach and marketing perspective. Together, we continue to Advance the Aftermarket. 
remarkableresults.biz/a311

Listen and view episode notes

TechForce: Powering Our Youth [RR 798]

TechForce Foundation is a national charity committed to powering technical careers so communities thrive. We are LIVE at AAPEX 2022 with members of the TechForce Foundation to discuss their critical role in engaging with the next generation of technicians .
remarkableresults.biz/e798

Listen and view episode notes

Differentiate with Video [THA 299]

They say a picture is worth a thousand words, but what about video? Video content has taken our world by storm, and if you’re not doing videos for your shop, you are behind. Keep listening to find out how to differentiate yourself from other shops using authentic stories from your customers and employees.
remarkableresults.biz/a299

Listen and view episode notes

Technician Tools and Jocko [THA 298]

Do wages today support the tools technicians need? What are they spending? Are owners using tool purchase programs for their employees? Andy Bizub from Midwest Performance Car, Chicago, shares his perspective on tool programs in his shop. Andy also discusses his experience at Jocko Willink’s ‘Echelon Front’ Muster conference that he is sending his people to and why it is ‘next level’ training.
remarkableresults.biz/a298

Listen and view episode notes

Onboarding New Team Members [THA 297]

Have you ever experienced the butterflies in your stomach when you start a new job? You arrive on the first day and feel lost as surrounding employees are busy at work.  What is your onboarding process for new employees? How do you make their first day efficient, comfortable and welcoming? Listen to learn just one thing and commit to finetuning your onboarding process
remarkableresults.biz/a297

Listen and view episode notes

Preparing For The Next Five Years [RR 778]

If only we had a crystal ball to peak at the next 5 years. As a shop owner, you might still be booked out 2-3 weeks, but with gas prices, inflation, the great resignation, interest rates, and new and used car costs, what do you need to pay attention to in the short term to continue to be profitable and relevant? 
remarkableresults.biz/e778

Listen and view episode notes

Numbers Don’t Lie, They Also Don’t Tell the Truth [THA 290]

The gang’s all here; we have the entire Aftermarket Radio Network together for an important episode inspired by the movie Moneyball. We all have experience with people who are not our top performers, but are we better to have them on the team than not? You know them; they are consistent, reliable, steady, and contributors. Are they worth replacing? Will they become the best or top performers, or do they help strengthen our overall performance? A great discussion among your peers.
remarkableresults.biz/a290

Listen and view episode notes

Flat Rate VS Salary Debate [THA 289]

Are you doing flat rate, salary, or a hybrid model? What are the pros and cons of all three? My panel brings light to this hot topic from different perspectives. The consensus from the group is there is no cookie-cutter model on pay plans you must factor in your culture and your team.
remarkableresults.biz/a289

Listen and view episode notes