Brian is the Chief You Net Results Strategist, with 25+ years experience in auto shop operations, hiring, recruiting, systems, processes, multi-store experience, and employee training. More about Brian Gillis… 25+ Years owning and operating auto repair shops in Texas, Georgia and Colorado, multi-unit stores Hired and Trained over 2000 staff members Budgeting and Profits Brian’s…Listen and view episode notes
Elie Massabki is the founder and CEO of Mechanics & Body Shops Marketplace, a company focused on helping auto repair shops find talent and empowering automotive professionals through permanent job placement, free career advice, resume reviews and an App to find permanent jobs with reputable businesses and side/temporary jobs quickly. Elie is an automotive enthusiast…Listen and view episode notes
Carrie-Lynn Rodenberg, the owner of Turnkey Marketing, founded her boutique marketing firm after moving from New York where she was in charge of the direct response marketing for a 10 BILLION dollar company (Emblem Health). She went on to be the Director of Marketing and won the 2nd place Infusionsoft Ultimate Marketer Of The Year Award. Carrie-Lynn…Listen and view episode notes
https://youtu.be/fi3oBrNmE9Q Andy Bizub from Midwest Performance Cars in Chicago is also a native of Chicago. His first career was 25 years as a commodity trader. He entered the professional auto industry in 2014 by acquiring a failing shop in downtown Chicago that he was a customer of and started a turnaround. Andy now has two locations.…Listen and view episode notes
RR 484 – Jim Silverman – Attracting, Leading, and Growing Our Young Talent
There are a lot of ways to engage our young generation in our beloved aftermarket and keep them. We can create a more team-oriented environment and have creative pay bonuses and rewards to match their desire and work ethic.
My Guest, Jim Silverman, the Director of National Accounts for ATI Automotive Training Institute, brings his years of ‘been there and done that’ wisdom and delivers an enlightening discussion that includes building a reverse pyramid in your org chart, and challenges you to think about replacing yourself. Are you interviewing for your replacement? Think about it, It may take years to do this, but you need to start now. Jim Silverman explains.
We discussed the innovative things to entice our younger generation to work with us. Designing creative pay and bonuses, bolstering teamwork, supporting employees, and devising an awesome succession plan! It’s time to reverse the cycle and adapt to the new age as we embrace our younger generation to take the mantle from us!Listen and view episode notes
ASTE: Technician Pay, Retention, and Benefits
This episode is packed with great gems of wisdom and gives you a bird’s eye view not only on some great benefits and pay ideas, but as we all must understand it starts with having an enduring business culture. All the pay in the world doesn’t trump an acidic culture.
I’m with Lucas Underwood an Automotive diagnostic specialist, he owns L & N Performance Auto Repair, Erick Bock owner of Bock Auto, and Rick White, President and Lead Coach for 180BIZ, an auto repair shop training and business coaching company.
Building a business focuses on the team you have and how to treat it like a family! We also tackled the creative benefits that entice and motivate employees more. And learn what are the most important tactics to attract and keep technicians?Listen and view episode notes
THA 140 Interview Tactics for a Cultural Fit
How many interviews have you done? How many have sparked a great hire? We are here to talk about that.
Welcome Kirk Richardson, South Street Auto Care, Rochester, MI, Jim Hayes, Shop General Manager at Pacific Motor Service in Monterey, CA 2 Shops and Dan Taylor, Coach at Transformers Institute.
This episode is packed with Human Resource wisdom and we get into interviewing tactics, form and format that will help you build your bench and make quality cultural hires that fit into your business like a glove.Listen and view episode notes
Dan Gilley – Attracting the Right Talent with the Right Stuff
Every new and young technician today have a lot more shops to choose from. Let’s face it, there is a lingering issue of the technician shortage. If you are a business owner, what do you need to do to attract and/or retain talented individuals that possess the ‘right stuff’.
If you are a business owner, how would you attract an employee? What are the things you would do to improve your shop and make it as attractive and organized as it could be? Dan Gilley will bring light to decisions addressing the best interests of the would be future candidates/employee of a shop. Dan Gilley is the President and CEO of RLO Training.
In this episode, you will understand the utmost priorities needed by shop owners to address the how to attract the right kind of employees and what are the necessary tactics in order to keep them. As Dan would say, it’s either you attract them or repel them. Is it just for the paycheck or the team?Listen and view episode notes
Do You Know The Exact Source of Your Marketing Efforts?
Judi Haglin from Haglin Automotive has a passion for numbers and marketing. She has a chance to set up why you need to track your marketing efforts and determine which give you the greatest return. She has a few great ideas on how to do it and why tracking and the numbers has helped her marketing investment pay dividends for her.Listen and view episode notes
Build Your Bench – and Be a Proactive Recruiter.
Kyle Holt President of SP/2 and Jay Goninen from ‘Find a Wrench’ speak to their expertise as supporters and recruiters of technician talent. They have the depth of experience and are speaking to you from their heart about your need to recruit talent when you don’t need the help. They will tell you why.Listen and view episode notes
Client Loyalty Programs – Do They Work?
We’re going to serve up a strong discussion building client loyalty through loyalty programs. My guests are lo Brian Bates, Eagle Automotive, Columbine Hills, CO, Vinnie Lucio, Co-Auto – Community Conscious Car Care, Reno, NV, and Jeff Rudnick, Pit Crew Marketing.
You’ll hear a wide-open discussion. Vinnie doesn’t have a specific loyalty card but has programs, Brian does have a loyalty card and Jeff brings his insights from a loyalty card company.
A big take-a-way for you is this: A loyalty program will not fix broken systems, processes and a weak selling system and look for every competitive edge to build a relationship with your client.Listen and view episode notes
Recruiters Round Table with Kyle Holt & Jay Goninen
Ever have the need for a new team member? Trying to hire a technician. Concerned about losing a top performer? You are not alone and in fact, this is one of the toughest challenges service professionals face. We’ve done many podcasts on this theme and when I can get two experts on who has their finger on the pulse of this issue, you benefit.
Jay Goninen is president of Find A Wrench, which is a recruiting service used by shops around the country to assist them in finding Technicians. Jay’s company purchased a popular niche job board called FindAMechanic.com. Jay has a passion for promoting the industry and the many talented people we work with, and to be a voice for the ‘tech’those who don’t like to promote themselves.
Together Kyle and Jay will give you some recruiting tips, talk about recruitment, the biggest competitors for talent and growing your own.Listen and view episode notes
How Can We Provide Our Technicians a $100K Yearly Pay Package?
We covered a large swath of reasons to review technician pay and to create a fair and adequate compensation plan based on criteria that is a win, win, win for the tech, the owner and the customer.
Our panel consists of Seth Thorson, shop owner at Eurotech Auto Service New Brighton, MN, Jerry Kezhaya, shop owner at The Auto Shop in Plano, TX, Frank Scandura shop owner at Frank’s European, Las Vegas, NV and Matt Fanslow, Shop Manager/Lead Diagnostician at Riverside Automotive, Red Wing, MN.
You’ve heard of the struggles and have most likely had your own issues with losing and hiring technicians. Our discussion is not the scientific answer however it goes a long way to helping you make decisions to retain, create loyalty and ward off the loss of our smart and talented technicians to other shops and other industries.Listen and view episode notes
Improving Employee Loyalty
Fuel your engine today with our discussion on Improving Employee Loyalty with my shop owner panel Donnie Hudson from Troy Auto Care in Troy, MI, Roy Foster from Roy Foster’s Automotive in Reno, NV and Steve Finzel from Finzel’s Master Tech in Terre Haute, IN They’ve built a family culture in their shops and you can too.
You’ll hear how they did it and understand why they created the programs that build loyalty and retention from their people. I know you’ve heard this adage before: “Take care of your people and they will take care of your customer.” This episode will give you a great idea on how to do that.
Prepare for many strong ideas coming at you so. Pick a few and start to implement them in your business. The panel admits, it did not happen overnight but was nurtured for years. So you need to start. Keep in mind that it is imperative you seize onto a new idea, own it, implement it and watch it transform your business.Listen and view episode notes
THA 118 Recruiting Students to Discover a Career in Automotive
Enjoy some great new ideas and real-world issues as I welcome Seth Thorson, shop owner, Eurotech, Brighton, MN. Seth created a $25,000 endowment for automotive careers. We discussed in episode 340, David Macholz, Academic Chair of Suffolk County College – Automotive Technology and Aaron Dalton, Coordinator- School to Career Programming at the North Kansas City Schools.
On the podcast, we’ve not shied away from big issues in the industry. The only way our investment in this great dialogue actually gets traction is if you do your part. I can relate the discussion we are having today with a thought on philanthropy. Hats off to what you do for your community. Honorable. However, the future of our industry is dependent on recruiting, training and retaining technicians. Call it an investment in your own personal philanthropy.
Getting involved in local education at all levels to share our hi-tech industry with administration and to support the educators that are teaching young students on the automotive is a very important role you have. Especially as an independent. If you don’t then who? You will have less to give to your community if you don’t invest in your future.Listen and view episode notes